huson international media 2010. company global overview
DESCRIPTION
Designed for media owners looking for professional sales representation, this presentation is a brief overview and introduction to Huson International Media.TRANSCRIPT
Huson International Media 2010
A Global Overview.
Huson International Media
Who we are.
Huson areas of expertise by media platform.
Huson portfolio overview
Media owners working with Huson.
Why you should work with us.
1
2
3
4
5
Who we are.
An International company of more than 30 staff including 22 sales professionals dedicated to selling media solutions to clients and advertising agencies based in Europe and North America on behalf of blue-chip media owners with leading online and print brands.
Offices near London, Munich, San Francisco & New York means that the most important countries for International media have a local Huson presence.
Launched in 1988, the company remains 100% privately held and managed day to day by the original co-founders.
Ralph Lockwood is based in California and manages Huson in the USA.
Gerry Rhoades-Brown is based near London and manages Huson in Europe.
Both Ralph and Gerry remain active in all aspects of the daily business of the Huson offices.
Huson sells advertising based marketing solutions for more than 75 media owners from around the world. We represent brands within a territory or continent on an exclusive basis and deliver expertise across a diverse range of B2B and B2C sectors from Technology to Industrial, Fashion to Finance, Travel to Food and much more.
Huson generates over $20million per year in sales for it’s partners.
Huson International Media. Selling on behalf of Blue-Chip Media Owners.
Huson Core Competence Platforms.
Online
2009 saw the quantum shift in budgetfrom print to online continue at anunprecedented rate in many sectors,especially technology advertising.Huson sales staff are embedded dailyin selling banners, microsites, sectionalsponsorships, geo-targeting andbehavioral campaigns and much more.
Lead Generation
In 2009, "ROI" and "Lead Gen" werethe hottest industry watchwords. In2010, the trend will continue,especially in IT. We sell leadgeneration packages every day inclemail blasts, whitepaper downloads,newsletters, cpc and cpa campaigns,webinars and sales lead telemarketingplus more.
Events
The global credit crunch has severelyhit the face-to face exhibition market& created more demand for smaller,tailor made events and round tablesplus the hugely successful 'virtualevents' phenomenon which givesclients live event participation at afraction of the cost of traditionaleventing with a built in ROI. Husonare active in all these new areas.
Although some sectors have seen amajor revenue transition from printto online, Huson retains a verysignificant stake and turnover inprint advertising in many sectors.We still sell multi-million $ of printinto magazines and newspapers,supplements and special focuseditions for media partners all overthe world.
HusonExpertise
Huson Portfolio Overview
Huson sell 104 print titles, 68 websites and 16 virtual events in the IT sector.
We sell a range of brands written for resellers and solution providers in the IT Channel, IT Professionals working in large enterprises, SMB decision makers and Home Consumer buyers/users.
224 different Advertisers in this sector purchased from Huson in 2009
IT
Huson sell 34 print titles and 15 websites in the Electronics sector.
We sell multiple brands written for Professional Electronics Design Engineers and Technical Management as well for Semi Professional and Hobbyist Engineers and Users.
131 different Advertisers in this sector purchased from Huson in 2009.
Electronics
Huson sell 56 print titles and 20 websites in a broad range of Industrial sectors.
We sell many separate brands written for Decision makers in Chemicals, Distribution, Engineering, Filtration, Industrial Automation, Logistics, Packaging, Plastics, Pumps, Pharmaceuticals, Printing, Renewable Energy and more.
517 different Advertisers in this sector purchased from Huson in 2009.
Industry
Huson maintain a major stakeholding in 5 huge media sectors.
Page 5
Huson Portfolio Overview
Huson sell 39 print titles and 21 websites in the Business/ Newspapers and Finance sector.
We sell leading newspapers, business magazines and financial publications with combined circulations in excess of 20 million. Advertisers range from corporate branding to classified and recruitment plus everything in between.
107 different Advertisers in this sector purchased from Huson in 2009.
Business /Newspapers/Finance
Huson sell 130 print titles and 25 websites in the Consumer sector.
We sell multiple brands written for those that enjoy luxury and fashion to travel plus all types of consumer goods. Combined, this portfolio of brands reach more than 50 million consumers worldwide.
162 different Advertisers in this sector purchased from Huson in 2009.
Consumer
We represent over 75 media owners from across the world delivering our customers a combined media powerhouse of 363 print titles,149 websites and 16 Virtual Events.
Whoever a client wants to reach, there is a Huson office that can deliver their target audience. From C-Level to Financial, Technology to Tourism, Luxury to Industrial and much more. Huson have it covered.
Over 1000 different Advertisers placed their business with a Huson office in 2009.
Summary
Huson maintain a major stakeholding in 5 huge media sectors.
Our Media Partners. World Leaders.
World Leading Media owners choose Huson
United Business Media.
The 2nd largest IT media owner in the world. Publisher of brands such as CRN, Information Week and Network Computing engage Huson as their brand guardians in Europe and North America for their worldwide IT Brands.
See next slide for a full list of Huson media partners.
Gruner and Jahr.
Europe’s largest publishing company with circa 285 magazines and newspapers in 22 countries with brands such as Stern, National Geographic and Lufthansa in-flight magazine choose Huson as their exclusive US advertising sales company.
Reed Elsevier.
A major global publisher, listed on several of the worlds stock exchanges, Reed Elsevier identified Huson as their number 1 worldwide choice for domestic and/or International sales for a range of industrial & information technology brands.
A small overview of 4 leading media partners working with Huson.
WEKA Verlag.
Germanys largest and most successful technology media owner. Publisher of brands such as Elektronik, PC Magazin & CRN Germany engage Huson in Europe and the USA as their exclusive International sales point.
Huson International Media. The first choice for over 75 Media Owners in 31 Countries.
Professional Affiliations.
Huson International Media have accredited membership of:
OPMA (Overseas Press and Media Association)
The only trade association with a membership
limited to proven International media professionals engaged in the buying and selling
of foreign media from inside the UK. Publishers of the OPMA Guide.
IAB (Internet Advertising Bureau).
Europe’s leading association committed to the professional advancement and
promotion of online knowledge and skills development.
IAA. (International Advertising Association).
A global network of 4,000 media professionals located all over the
world. The largest trade association serving the International media community.
The Huson Trans-Atlantic Advantage.
The Huson Factor
Sales Staff in all offices communicate daily.
Sharing Market Intelligence. Account moves, New Influencers.
Shared Sales Collateral. Flyers, Feature Mailings.
Impossible to replicate this level of detailed co-operation with 2 or more separate representatives.
No Split Commission problems for Media owners. All managed internally at Huson.
The Huson Factor
Consistent sales message delivered in your Key International Markets.
Consistent Pricing Policy applied at all times in your Key International Markets.
1 Company = Easy to manage relationship for media owners.
1 Company with a Co-Owner based on each continent.
Larger Relationship between Media owner and Representative = Need to work very closely together = better quality relationship & maximum business revenues for all parties.
Working with us across Europe and North America brings a lot of advantages.
Greg Valero. Publishing Director. Reed Elsevier says:
Top qualities: Great Results, Personable, Creative
“When I worked as publisher for InfoSecurity, a Reed Elsevier publication, I hired Huson International Media UK, headed by Gerry Rhodes-Brown, to handle the ad sales for this magazine targeting IT security professionals. During the 2 years that we worked together on this brand, Gerry did an outstanding job in working with me to develop selling strategies to increase, in particular, the magazine's online presence and brand awareness among targeted advertisers. The end result was the development of various lead-gen programs - including the launch of a Virtual Conference - and triple-digit sales increases in Year 1 and double-digit sales growth the following year. Gerry is extremely creative when it comes to coming up with different approaches to help us win business from targeted clients - a big reason why the magazine significantly increased its customer base and market share. I give Gerry my highest recommendation - an endorsement that can be backed by the fact that we recently agreed to have Huson represent (5) other publications in my group.” January 8, 2010
Thorsten Koester. Managing Director. CMP Weka says:
Top qualities: Great Results, Expert, High Integrity
“Gerry did an outstanding job representing our print and online media properties in the UK as well as on the continent. He and his fine team of media experts have been able to substantially grow the business for CMP-Weka even under difficult market conditions. While doing this, he has always been a pleasure to work with. I highly recommend Gerry to anybody who is looking to grow his media business.” October 6, 2009
Our Media Owners are pleased to work with us.
Why Media Owners keep choosing Huson.
Talented Staff
12 Sales Staff in USA. 10 Sales Staff in Europe. 22 Sales Professionals Worldwide. All proactive and committed to delivering top level service.
Multi-Lingual. English, French, German, Italian, and Spanish all spoken fluently inside Huson.
Experienced
Our sales force delivers more than 100 years collective media sales experience. Huson has been successfully representing media owners for over 20 years. Active and long standing members of leading industry associations.
Successful
The worlds largest independent representative of technology media. Over 800 active spenders during 2009. Financially strong, no external borrowings, privately owned. The co-founders still
own 100% of the company.
Truly International 4 Offices located in key countries in Europe and both coasts of the USA. Huson sales generated over $20 million for its partners in 2009. A single sales solution for media owners that take their business development
seriously and demand quality sales representation.
A summary.
For more information or to discuss joining the Huson Global Network, please
contact:
Europe
Gerry Rhoades-Brown
European Managing Director
Tel: +44-(0)1932-564999
Email: [email protected]
Web: www.husonmedia.com
North America
Ralph Lockwood
President
Tel: +1-408-879-6666
Email: [email protected]
Web: www.husonmedia.com
“You can't build a reputation on what you're going to do.” Henry Ford