icarus styleguide
TRANSCRIPT
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I C A R U SStyle guide
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contents
02.) signature elements
03.) minimum clear space
04.) acceptable versions of signature
05.) unacceptable usage
06.) minimum size
07.) typeface
08.) example product
09.) sketches
01.) logo
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I C A R U S
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e Icarus logo is comprised of two elements, the wing symbol andthe Icarus logotype.e wing symbol may not be recreated and the Icarus logotype maynot be re-typeset.e porportions of the objects must not be changed.e wing symbol may be used on its own in special circumstancesexamples include stationary and merchendise.
Signature elements
I C A R U S Wing Symbol
Icarus Logotype
9.4X
X
X
X
6.68X
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e Icarus logo is unique and must have clear space around itto ensure its visual clarity and integrity.you must not go below the minimum clear space which hasbeen stated in the diagram to the le.the minimum clear space around the wing logo and theIcarus logotype is 1X.
Minimum clear space
I C A R U S
X
X
9X
X
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Acceptable versions of signature
I C A R U S I C A R U S I C A R U S
I C A R U SI C A R U SI C A R U S
It is acceptable to change the color of the wing symbol tosymbolise dierent branches of the company.it is acceptable to invert the wing s ymbol and the Icarus logotype.
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Unacceptable usage
I C A R U S
I C A R U S
I C A R U S
I C A R U S
ICARUS
You may not change the position of the Icarus logotype in relationto the wing symbol, as it unbalances the logo.
the wing symbol is not to be rotated or skewed in any way, it is to be keptupright and horizontal.
never reproduce the logo smaller than the minimum size.
never use the logotype in any other position than horizontal.
do not reproduce the logo on a patterned or complex background.exception includes buisness card.
do not put the signature in a box. the only exception is in the case ofcomputer hyperlinks.
I C A R U S
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e mimimum size must be adhered to, to keep thelegibility and impact of the logo.
Minimum size
I C A R U S
30mm
34mm
30mm
27mm
Full Signature
Wing Symbol Only
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e primary typeface is Garamond Premier Pro, as itcompliments the style of the Wing Symbol.
Typeface
Garamond Premier ProABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890@#$%^&*!?/:;.{ }[ ]( )
Primary Typeface
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Example Product
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I C A R U S
I C A R U S
Angus Dowling CEO
10 Bennett Avenue, [email protected](03) 9998 4529
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