5

8th June 2010

1. The new face of coffee??

Im has created a coffee stick that partly dissolves in hot water to leave

a stirrer. The coffee sticks would come in various options including

Cappuccino and Americano. When you place the stick in a cup and stir with

hot water, a coffee drink will get created. Clever but maybe not

environmentally aware…

1. Coffee Innovation

2. John Lewis – never Knowingly Undersold

The culmination of the re-launch campaign was this epic and emotional television ad,

created by Adam & Eve. The 60-second spot was designed to reinforce John Lewis' long-standing commitment to deliver fair prices, excellent customer service and the highest

quality across a wide range of products.The execution charts a woman's life from

infancy until she becomes a grandmother by depicting all the key events in which the

retailer has played a part.

2. John Lewis - Always A Woman

3. Clever internet café campaignIn amongst the current social media hype, it’s great to see a web banner idea really

stand out. Created by TBWA Brazil for a the re-launch of a men’s fragrance, the agency created a scented web banner that was…

real.To make the idea come to life, they

sponsored 15 lan houses across Brazil and installed a small scent strip distributor on the back of each screen so when people click the special Kaiak banner, it instantly

delivers a real life sample into the hands of the banner clicker!

The results show a massive 17.2% click through rate which is 43x the global

average.

3. Smelling Banner

4. Art & Copy

ART & COPY is a powerful film about advertising and inspiration. Directed by Doug Pray, it reveals

the work and wisdom of some of the most influential advertising creatives of our time --

people who've profoundly impacted our culture, yet are virtually unknown outside their industry.

Exploding advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a

business more often associated with mediocrity or manipulation…

4. Art & Copy

5. Nike Write the Future & Maureen

For any of you that haven’t seen the nike ‘write the future’ campaign the ad is well worth a look…world cup mania begins. A brilliant piece of film

and branding for the Nike brand…

And after that Maureen Nike Viral! Two nike extremes one big budget TV ad the other a simple

but great low budget viral!

5. World Cup Mania