influencer marketing - dave schneider - stukent expert session
TRANSCRIPT
How To Find And Work With Influencers To Effectively Grow Your Brand
By Dave Schneider Co-Founder of Ninja Outreach
Email: [email protected]
Who Am I?<2010:
Ashland MA, Math Major
2010 - 2012: Business Analyst
2012 - 2014: Backpacker/Blogger
2014 - ????: NinjaOutreach.com
What We’re Covering Today● What is influencer marketing
● How to find influencers
● Ways to partner with influencers
● How to pitch influencers
● Influencer marketing success stories
● Knows how to do research● Looking for recommendations
“~80% of consumers said that they would purchase an ebook or software if they read a positive recommendation through social media” - Shoutly Social Channel Influence Survey
Age of the Smart Consumer
Who Do They Trust?
Influencer Marketing - What and Why?
VS.
You and your business/blog Bloggers - Journalists - Social Media Experts
Inbound vs. Outbound Marketing
HubSpot
Finding Influencers
http://www.google.com
Google Search
http://ninjaoutreach.com/extract-href-html/
Commenters
https://moz.com/researchtools/ose/
Linkers
https://app.buzzsumo.com/
Sharers
https://app.buzzsumo.com/
BuzzSumo
http://followerwonk.com/
FollowerWonk
http://app.ninjaoutreach.com/
Ninja Outreach
Partnering W/ Influencers
Their Audience
You Them
NoAgreement
NoSales
Everyone Wins
No Profit
For Them● Offer for them to be an affiliate● Pay them money upfront● Give them free access/free copy
For Their Audience● Giveaway free copies● Give them a discount
Be Personal!!!
Engagement Matters!
Types Of Partnerships● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links ● Content Features
Types Of Partnerships● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links ● Content Features
Types Of Partnerships● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links● Content Features
Types Of Partnerships● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links ● Content Features
Types Of Partnerships● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links ● Content Features
Types Of Partnerships● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links ● Content Features
Types Of Partnerships● Guest Posts● Giveaways● Product Reviews● Affiliates● Social Media Exposure● Links ● Content Features
How To Write A PitchDo This
● Personalize it● Be honest about what you’re asking for● Keep it succinct● Offer something of value to them and their
audience
Elements Of A Good PitchPersonalized
Clear
Credible
Value
Let’s Get Actionable!3 Influencer Marketing Case Studies
Success Story #1: Groove
“Nearly a month before we launched the blog, we began
building a list of influencers who we wanted to build relationships with.
Then, we began engaging with them.
Later, once they knew we existed and saw us as
contributors, we sent them a small ask”
Alex Founder of Groove
Success Story #2: Buffer“Solely through guest blogging we've acquired around
100,000 users within the first 9 months of running Buffer.
It's been something that was very gradual though. Within
the space of around 9 months, I wrote around 150 guest
posts.”
Leo Widrich Buffer
Success Story #3: NinjaOutreach
As a result, our brand is getting more recognition through features on top publications in our niche
“I don't usually reach out to help promote products, but I've heard some seriously great stuff about your software (I know Adam Connell and he swears by you guys
LOL) so I'd love to be apart of help you grow!” - Ariel Rule
Email: [email protected]: Ninjaoutreach.com and SelfMadeBusinessman.comTwitter: @NinjaOutreachSkype: David.Schneider8LinkedIn: https://www.linkedin.com/pub/david-schneider/15/931/8a6
Questions?
Contact Information