infosys (1).pptx
TRANSCRIPT
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Building
Tomorrow’s Enterprise|
Abhishek Kumar Singh Dhawal Pratap Singh Kantilal Rath
Mandar Darade Siddharth Verma Sumit Kum
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CA
Procurement•Pushing for more bottled milk
•Forecasting issues
• Seasonal variations
Milk transport• Brought over by individual farmers
on a daily basis
Milk Production•Variations in daily
procurement as quantity is not
fixed in the pre-decided
contract
Production of feed
for cows•Higher quality feed leading to increased milk
production
•Resource Allocation
supply
•Milk has a low shelf l
refrigeration
•
d
•
d
a
Inclination tow
lower prices an
S u p p l y
s i d e
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Lower efficiency of manufacturing lines
Cheaper alternatives in the market
Piling up of perishable inventory Decreasing number of milkmen and residential customers
Declining revenues and profits Unlikely to meet profit guidance for the current year
High logistics costs esp. in delivery – a cost which can’t be passed on to the consumer
Generational shift in consumer buying behavior
Unplanned allocation of excess milk supply
Inefficient forecasting
Inability to plan marketing activities
Excess production without planning
Lack of synergy between functions
75
80
85
90
95
100
1995 2000 20
85 86
5 3
98
13
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METRIC SELECTION AN
Outcome KPIs: lagging indicators measure the output of past activity. Eg
revenues, margins, customer satisfaction Driver KPIs: leading indicators measure activitiy in its current state or a
future state eg number of sales meetings today, tomorrow
Strategic KPIs designed to enable senior executives execute strategy,
manage performance
Tactical KPIs designed to help mid-level managers optimize the
performance of people & processes under supervision
Operational KPIs enable front-line managers to monitor and control core
processes on an intraday basis
Predictive Analy
Consistent achievement of tperiods and territories
Achievement of market sha
Achievement of profitability
Zero complaints from the cu
No stock returns
Ability to handle emergenci
demand
Balanced sales achievement
period/month-end sales ske
KPI Benchm
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DELIVERY COST O
Milk Business – Optimizing resources and maximizing revenues
Pulling out of Non-performing
Customer inclination towards
convenience stores
De-grow
loweri
Area - 1
Area - 3
Area - 2 Area 1 and Area 2 having more residential custo
Bundling to reinforce habits
Offer home delivery of
cheese and cheese spreads
Sale of cheese to
boost margins
Categorize routes based on revenue and
Divert milk production to Tetra
Essential to not lose on
existing loyal customer base
Dual synergy
& downs
Capitalize on customers through convenie
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GROW
Expand industrial reach & client base
Industrial Clients prefer bulk bottled
milk supply (convenient)
• Low logistics costs due to fixed transpo
• High volume demand per client
•
Approach new clients and leverage exp• Marketing dept can take charge and re
Diverting Excess Production
High Potential
Strategy
Need to shift Business Model
Industrial clients Increasing
Divert excess production to cheese
Highest profitability
Longer shelf life
Avoid diversion of excess supply to milk
powder division
Manufacture
Yoghu
ice-cr
Bottled milk requirement & profits going down in residential areas
Consumers - not a sustainable TG for business in long term
Dairy product Profit/RevenueMilk 0.1969
Cheese 2.57
Spreads 2.53
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IT IMPL
Cloud Based ERP
RDBMS
Field Management System Prod
Mana
Order Management System Enterprise Cu
Used fo
seasona
S
Automates the capture, processing, and fulfilment of orders
across different channels for consumer and business orders.
Major functions - Receiving orders, billing, shipping,
shipment pickup scheduling, accounting, inventory control
Module dedicated to industria
Customer management softwa
Keeps track of individual clien
patterns
Most prevalent database used for financial
records, manufacturing & logistical
information, business data
It will be linked to inventory control to
provide real time status to business and helpin analytics
Integrates & streamlines transportation
planning, execution, freight payment, andbusiness process automation on a single
application.
Major services availed – Inventory storage
service , pick and pack service , product
shipping , return processing, additional
services.
Benefits: 24/7 access , real time relay of
information , inventory forecast, inventory
alerts , order status update, shipmenttracking.
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NEW AVENUES &
Efficient forecasting
XYZ corporation to provide training to our personnel to properly use theforecasting tools
Providing PDAs to farmer interface employees to ensure input of exact
supplies and help analyse demand trends
Helps increase efficiency thereby enabling marketing department to
Adapt to supply and plan promotions135
140
145
150
155
160165
Milk procur
Collaborate with XYZ corporation to develop the forecasting tool to take
seasonal demand and smoothening into consideration
Internet as a sales channel
Forecasting
1995 2000
Web Internet as a sales channel
Efficiently handle B2B sales
Convenient Information to consumers
about new products Sales of seasonal products
Presence necessary to align business as
per shift in consumer buying pattern