internet reputation management
TRANSCRIPT
Internet Reputation & Marketing ManagementAppin Technology Lab
http://www.training.appinonline.com/
Copyright © Appin Technology Lab 2
Introduction Why IRM Internet Branding RAR Internet Marketing Research B2B Web Marketing Search Engine Optimization(SEO) Internet Reputation & Marketing (IRM) Social Media Marketing(SMM) Benefit of IRM Scope of IRM Duties/Responsibilities of IRM Expert
TOPICS
Copyright © Appin Technology Lab 3
INTRODUCTION Internet Marketing is the art
and science of selling products and/or services over digital networks, such as the Internet and cellular phone networks.
The art of internet marketing involves finding the right online marketing mix of strategies that appeals to your target market and will actually translate into sales.
The science of online marketing is the research and analysis that goes into both choosing the online marketing strategies to use and measuring the success of those online marketing strategies.
All the strategies, products and techniques used to promote products on the World Wide Web are deemed to be under online marketing
Copyright © Appin Technology Lab 4
INTRODUCTION(CONTD.)
Copyright © Appin Technology Lab 5
It serves as a defence to negative and defamatory content against your company.
It provides marketing stability Protects against unchecked defamation Allows a company to “put its best face forward” in the online world. Removes negative impact of your company in market. Helps to get more clients and sustain the existing clients Helps n building trust It increases visibility of your brand It develops and maintains your brand name
WHY IRM
Copyright © Appin Technology Lab 6
Brand management process that uses the internet as any medium pertaining to positioning a brand name available on the market. Website development and SEO, social marketing, blogs, online press releases, and video clip marketing are methods useful for online branding purposes.
Why Branding: Delivers the communication clearly Confirms your standing Connects your current target prospective buyers emotionally Motivates the client Concretes Consumer Loyalty.
INTERNET BRANDING
Copyright © Appin Technology Lab 7
Brand building strategies include: Messaging Branding/Image Identity/Logo Development Customer Positioning Advertising Web and E-marketing Collaterals/Brochures Direct Marketing Social Media
INTERNET BRANDING
Copyright © Appin Technology Lab 8
INTERNET BRANDING
Copyright © Appin Technology Lab 9
INTERNET BRANDING
Copyright © Appin Technology Lab 10
RAR stands for Reputation Analysis Report. It is a report, created when we start analysing the online reputation of any
brand which describes the current online reputation of that brand on the Google. That report includes the present scenarios of the brand on internet along with the feedback of their users. The scenarios can be good or not good depending upon the feedback of the users.
Sometimes the reports also includes the online reputation of the person who is running that brand because the brand owner reputation also affects the reputation of the business.
RAR
Copyright © Appin Technology Lab 11
It offers comprehensive study which provide everything you may need, and all from your central, easy to get source.
Swifter option for finding and also analyzing market, customer and also competitor information
Provides comfortable and anonymous setting to hold focus-group conversations and distribute questionnaires.
INTERNET MARKETING RESEARCH Access previously unfamiliar or hard
to get buying influences Tasks favorable business image Supply product facts Encourage client involvement while
using product array Generate qualified prospects for
sales people Handle consumer complaints,
requests and tips Serve as an electronic couponing
gadget.
Copyright © Appin Technology Lab 12
Research area: Audience Competitor Product Customer Satisfaction Psychological Analysis
INTERNET MARKETING RESEARCH
Copyright © Appin Technology Lab 13
Online marketing trends that will dominate 2014 – Forbes
Content marketing will be bigger than ever
Social media marketing will require more diversity
Image-centric content will rule Mobile-friendly content will be
necessary SEO and social signals will become
even more intertwined
INTERNET MARKETING RESEARCH
Copyright © Appin Technology Lab 14
B2b web marketing strategies can service B2B marketing and advertising well because B2B relationships are seldom about an instant one-off exchange. Rather it can be about building reputation, indicating capability as well as showcasing reliability.
Business to Business (B2B) web marketing: Thinks about distributors, resellers, stores and spouses Selling to someone that is not the particular direct user Usually a couple of person interested in purchasing course of action Businesses generating large purchases depend on suppliers and expect
dependability and shipping and delivery of quality product or service on time period
Personalization.
B2B WEB MARKETING
Copyright © Appin Technology Lab 15
Web Traffic is Top content metrics for last three years
B2B WEB MARKETING
Copyright © Appin Technology Lab 16
SEO would be the process involving improving the particular organic ranking of a website together with leading search engines like yahoo and google.
Professional SEO firms assist in improving web rankings with regards to clients by modifying his or her websites to higher reflect what yahoo and google are searching for.
SEO services include Initial Review and Analysis Keyword Research and Analysis Content Writing Link Development Local Search Submission & Optimization Online Public Relations
SEARCH ENGINE OPTIMIZATION
Copyright © Appin Technology Lab 17
SEARCH ENGINE OPTIMIZATION
Copyright © Appin Technology Lab 18
SEARCH ENGINE OPTIMIZATION
Copyright © Appin Technology Lab 19
A Internet Reputation is the perception that one generates online based on the digital impact.
The facility of this media is usually directed when it comes to creating, transforming, shaping, and impacting on perceptions in a very more narrowly defined framework.
Reputation management treats a corporate image as an asset to be shaped, nurtured, protected, and used.
IRM
Copyright © Appin Technology Lab 20
IRM Includes: Improving the tagging and search
engine optimization of company-published materials, such as white papers and positive customer testimonials in order to push down negative content.
Publishing original, positive websites and social media profiles, with the aim of outperforming negative results in a search.
IRM
Copyright © Appin Technology Lab 21
Monitor what people are saying: Conduct Google search on yourself once a month Develop a listening process Use alert service to inform you when name used online Free Google Alerts Naymz.com Rankur.com SocialMention.com Paid Trackur Reputation.com BrandsEye
IRM
Copyright © Appin Technology Lab 22
Reputation Management Tricks: Blogging – Blogs that are updated every day Directory listings – Listing a website in directories using optimized
keywords Direct reviews – Hiring someone to write good reviews of the
company on websites Online publicity – Syndicated article writing, links, and banners Social networking – Posting pages on MySpace.com and Facebook.
IRM
Copyright © Appin Technology Lab 23
Blogging: "Blog" is an abbreviated version of "weblog," which is a term used to
describe web sites that maintain an ongoing chronicle of information. A blog features diary-type commentary and links to articles on other
Web sites, usually presented as a list of entries in reverse chronological order.
Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects.
IRM
Copyright © Appin Technology Lab 24
Directory Listing:
IRM
Copyright © Appin Technology Lab 25
Direct Reviews:
IRM
Copyright © Appin Technology Lab 26
Social media marketing programs usually give attention to efforts to create content that attracts awareness and stimulates readers to share it with their social systems.
As search engines (including Yahoo and Google and Bing) include social data on results pages, the comments and sociable shares your articles ignites can be critical for you to catching clicks.
Popular SMM Platforms are:
1. Facebook
2. YouTube
3. Twitter
4. LinkedIn
5. Google+
SOCIAL MEDIA MARKETING
Copyright © Appin Technology Lab 27
Social Media is all about: Content Delivery – putting it out there Content Visibility – letting some people see it Content Virality – broadcasting it to EVERYONE!
SOCIAL MEDIA MARKETING(CONTD.)
SMM includes : Video sharing web sites Blogs, Micro-blogs Social Networks Widgets Search Advertising Direct Email
Copyright © Appin Technology Lab 28
SMM focus on tracking: Number of Clicks Number of Sales Number of Actions Total Value of Sales Cost of Campaign Total Profit Cost Per Click Cost Per Sale Cost Per Action Return On Investment
SOCIAL MEDIA MARKETING(CONTD.)
Copyright © Appin Technology Lab 29
The Business Network: Business networking is a socioeconomic business activity by which
groups of like-minded businesspeople recognize, create, or act upon business opportunities.
A business network is a type of business social network whose reason for existing is business activity.
Business networking is a more cost-effective method of generating new business than advertising or public relations efforts.
SOCIAL MEDIA MARKETING(CONTD.)
Copyright © Appin Technology Lab 30
LinkedIn changing the way companies hire across the world. LinkedIn to get more sales LinkedIn to build profile LinkedIn as a research tool LinkedIn for recruitment LinkedIn as a News Source LinkedIn to Buy Products/Services LinkedIn for networking LinkedIn to keep in touch with old friends/colleagues
SOCIAL MEDIA MARKETING(CONTD.)
Copyright © Appin Technology Lab 31
“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” Abraham Lincoln
Copyright © Appin Technology Lab 32
IRM controls your Google rankings. IRM removes negative listings from top rankings. IRM promotes positive electronic word-of-mouth. IRM tells your best story. IRM improves customer satisfaction. IRM increases positive perception of your brand
BENEFITS OF IRM
Copyright © Appin Technology Lab 33
After completing the training, you will be placed in different companies on different profiles. Some of the profiles are:
SEO Expert IRM Consultant SEO, SMM Consultant Online reputation expert, and many more…
Every company has a need of better online reputation, so they hire IRM specialist no matter how big or small a company is.
A Search Engine Optimization (SEO) Specialist’s main role is to analyze, review and implement changes to websites so they are optimized for search engines.
SCOPE OF IRM
Copyright © Appin Technology Lab 34
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing Perform on-going keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Recommend changes to website architecture, content, linking and other
factors to improve SEO positions for target keywords.
DUTIES/RESPONSIBILITIES OF SEO EXPERT
Copyright © Appin Technology Lab 35
COMPANIES HIRING FOR IRM
and many more….
Copyright © Appin Technology Lab 36
36
www.training.appinonline.com www.appinonline.com
For more details please visit:
Copyright © Appin Technology Lab 37