SOCIAL REPUTATION REPAIR

STEPS TO BUMP DOWN THOSE NEGATIVE SEARCH RESULTS

BEHIND THE 8 BALL

We all dread the day that our google alert goes off letting us know that there is a new search result for our name... and it turns out to be negative press.

RSS Applied is here to show you a few steps you can take to get out from behind the 8 ball.

If it’s an emergency feel free to contact us and we’ll help you out.

SOCIALLY NETWORK

A good way to start is by talking to as many bloggers as you know and asking them to blog about your site. Any positive mention is good. The key is to make sure to use the keyword that the negative result comes up as.

Another way to put the social web to work for you is to get involved in forums. Create user names that are the same key term as the offending search result. Fill out your profile page as that will be the page that gets the search result. Not all forums have indexable profile pages. Do some investigating before wasting your time.

STRENGTH IN NUMBERS

Join as many social networking sites as you can keep active in.

Myspace, Facebook, Digg, Del.icio.us, Zimbio, YouTube and Stumble Upon are all high rankers.

Make sure you have a game plan going into account creation. Use the term from the negative search result as the name of the accounts and to keep your branding department happy make sure to use a consistent logo throughout all the sites.

RSS Applied’s Social Media Marketing team can take care of all of these steps for you.

CREATE

Create a social network around your keyword. Since this is probably something pretty closely related to your brand you could consider using it for work purposes even. Offering your company it’s own social network has many potential rewards.

Create a business account on LinkedIn as well. With many companies HR departments already uses LinkedIn this should be in your to do list already.

Develop a youtube and flickr account and start getting some videos and images up on it.

WHEN ALL ELSE FAILS

These are just a few of the preliminary steps to take when you’re dealing with a negative PR outbreak. If you feel you’re in over the head don’t hesitate to contact the Experts.

The sooner you take action and contact RSS Applied, the easier it will be for us to bump that search result down.