isse midwest 2011 post show release fnl
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8/7/2019 ISSE Midwest 2011 Post Show Release FNL
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FOR IMMEDIATE RELEASEBrad Masterson
Y Public Relations LLC702.567.8049
The Professional Beauty Association’s (PBA) purpose is to advance the professional beauty industry byproviding its members with business tools, government advocacy, education, networking, events andmore to ensure business and career success with integrity. PBA is the largest organization of salonprofessionals with members representing salons and spas, distributors, manufacturers and licensedprofessionals with the addition of the National Cosmetology Association (NCA). Visit probeauty.org or call800.468.2274 (480.281.0424) to learn more.
(ISSE Midwest 2011 Post Show Release)
PBA | NCA’s New ISSE Midwest Show Exceeds Expectations &
Ignites the Industry… It’s Here to Stay!First year show attracts over 12,500 attendees and 150 exhibitors
Phoenix, AZ (March 31, 2011) – The Professional Beauty Association | National CosmetologyAssociation’s (PBA | NCA) first-ever International Salon & Spa Expo (ISSE) Midwest show left its markon the Chicagoland area and the Midwest. Beauty professionals from all segments of the industry turnedout in support of the Midwest’s newest and most complete and cost effective professional beauty showfocused on hair, nails, skin care and cosmetics. Held in Rosemont, Illinois at the Donald E. StephensConvention Center, ISSE Midwest attracted over 12,500 attendees and 150 exhibitors.
Attendees enjoyed three days filled with 250 high-quality educational classes based on an array of
topics. The show also featured an International Talent Theater, a NAHA classroom featuring top NAHAveterans and an energetic expo floor filled with an array of products and services for professional useonly. The headliners for the keynote and talent theaters included everyone from America’s top financialguru, Suze Orman , whose keynote session sold out, to industry stars such as Damien Carney, BethMinardi, Martin Parsons, and John Simpson . Attendees were also able to obtain CE hours for certainbusiness, hair, nails, massage and wellness classes.
Exhibitors and attendees alike appreciated savings on everything from hotel room rates to parking andthe 100 percent enforcement of checking credentials to ensure that only licensed professionals wereadmitted into the show. While the first ISSE Midwest show was a success and provided a solid base fromwhich to grow, PBA | NCA reiterates its desire to work with all members of the industry to create onestrong and viable beauty event for the Midwest. As with all PBA | NCA events, the profits are put back
into the professional beauty industry for education, government advocacy, networking, and enhancingthe overall stature of beauty professionals everywhere. ISSE Midwest was no exception.
“The momentum from the first of what will be many ISSE Midwest shows is exciting and PBA iscommitted to providing an even better show in 2012 for the professional beauty industry,” stated SteveSleeper, Executive Director, PBA | NCA. “As an association of industry volunteers, PBA truly appreciatesthe many manufacturers, distributors, salon/spa owners, and licensed professionals that believed in thevision of ISSE Midwest and were there to help bring it to life.”
Layout and Energy Allowed People to ConnectISSE Midwest’s layout, which created a more intimate feel, allowed exhibitors and attendees to connectlike never before. The intimate layout of the exhibit floor allowed exhibitors to discuss their products in
more detail, and they made a deeper connection with licensed professionals who were eager to learnand buy. This approach was highly effective. From industry leaders such as CND, Conair Pro/RUSK/BaByliss Pro, Joico, Repêchage, and OPI to new trendsetters such as Hattori HanzoShears, Sparkleyez, and Vex|Pro , ISSE Midwest had the exhibitors the industry asked for and the list issure to expand in 2012.
8/7/2019 ISSE Midwest 2011 Post Show Release FNL
http://slidepdf.com/reader/full/isse-midwest-2011-post-show-release-fnl 2/2
FOR IMMEDIATE RELEASEBrad Masterson
Y Public Relations LLC702.567.8049
The Professional Beauty Association’s (PBA) purpose is to advance the professional beauty industry byproviding its members with business tools, government advocacy, education, networking, events andmore to ensure business and career success with integrity. PBA is the largest organization of salonprofessionals with members representing salons and spas, distributors, manufacturers and licensedprofessionals with the addition of the National Cosmetology Association (NCA). Visit probeauty.org or call800.468.2274 (480.281.0424) to learn more.
Nobody Does Education Like PBA | NCAOne of the most successful aspects of the ISSE Midwest and ISSE Long Beach shows was the array of quality education offered. Over 250 educational opportunities featuring everything from the latest in hair techniques, taught by industry leaders such as Martin Parsons, to business advice from America’sleading financial guru, Suze Orman, were offered and highly attended. From industry greats such as BethMinardi, Martin Parsons, the RUSK Creative Team, John Simpson, and current NAHA Hairstylist of theYear, Tony Ricci, to rising stars including Faatemah Ampey, Renee Antonio, Steve Elias, and J’s Hair Academy & Studio, ISSE Midwest offered a diverse mix of premier talent which attendees were able toexperience.
The NAHA Room and International Fashion Theater were two education standouts, with attendeesappreciating their close proximity to the show floor and the intimate feeling of being able to connect withpresenters.
The all new EstheticsAmerica + Wellness Pavilion also provided continuing education (CE) credits andclasses from CIDESCO certified trainers for estheticians and massage therapists. The EsteticsAmerica +Wellness Pavilion is a new and exclusive feature of the ISSE Long Beach and ISSE Midwest shows,providing a dedicated space on the show floor for skin care and wellness products, services, andeducation.
Events Enhance the Excitement of ISSE MidwestISSE Midwest also played host to several networking receptions, hair and nail competitions, and the2011 Legends & Icons Charity Gala . The 2011 Legends & Icons honorees included famed hairstylist,salon owner and educator, Yosh Toya (Legend) and internationally acclaimed salon colorist, educator and product consultant, Beth Minardi (Icon). The event also raised awareness and funding for the NCACARES Fund, which serves as an umbrella fundraising effort that supports three important saloncommunity outreach programs including Look Good... Feel Better, CUT IT OUT / Salons Against Domestic Abuse, and the NCA Disaster Relief Fund .
Enhancements Being Made to Rosemont, ILISSE Midwest 2012 will be held at the Donald E. Stephens Convention Center in Rosemont, Illinois andis scheduled for April 15 – 16, 2012. The city of Rosemont is also investing in numerous upgrades to thecommunity and will soon open a new entertainment complex which will feature a multitude of bars, movietheaters, restaurants and entertainment venues. With the already apparent benefits and these newadded features to Rosemont, this location will make for an even better ISSE Midwest show experience in2012.
For high resolution images and video of ISSE Midwest, including the 2011 Legends & Icons Charity Gala ,visit www.probeauty.org/issemw/press or contact Brad Masterson at 702.567.8049 or [email protected].
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