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NUEVOimpact

Latino Family Lifestyle Magazine

Año XIII - ED No. 149

DEL ESCRITORIO DEL DIRECTOR

¡2013 ya está aquí! Algunos de nosotros hemos estado esperando este nuevoaño desde hace meses. Aquellos de nosotros que vemos el gran potencial delos latinos a florecer y prosperar en Estados Unidos hoy en día estamos entu-siasmados con las oportunidades que este nuevo año traerá. Por otro lado, esposible que entre nosotros hayan aquellos que no ven lo que será diferenteen este año que en cualquier otro año. Quiero desafiarles a concentrarse yestar más presente en el momento. Más que nunca, Estados Unidos está co-menzando a ver la realidad del hecho de que nuestra nación se ha vueltomás diversa. Ningún grupo se destaca en esta creciente diversidad más quenosotros, los latinos. América corporativa, las instituciones de educación su-perior, y los políticos lo están comprendiendo, y esto significa una oportuni-dad para ti. ¿Cómo vas a sacar el máximo provecho de esas oportunidadesen 2013? Comience aceptando esta idea, ¡ha llegado nuestra hora!

FROM THE PUBLISHER’S DESK

2013 is finally here! Several of us have been looking forward tothis New Year for months now. Those of us who see the greatpotential for Latinos to thrive and prosper in America today areexcited about the opportunities this New Year will bring. On theother hand, you may be among those who don’t see what will bedifferent about this year than any other year. I want to challengeyou to focus and be present in the moment. More than ever,America is beginning to see the reality of the fact that our nation isbecome more diverse. No group stands out in this growing diversitymore than us, Latinos. Corporate America, institutions of higherlearning, and politicians are getting it, and this means opportunityfor you. How will you make the most of those opportunities in2013? Start by embracing this idea, our time has come!

15

Redefining Fitness

Why is eating PowerFoods so Important?

www.nuevoimpact.com

�� JANUARY 2013

Power Food Groups� �� Meet Latinoscoop.com’sJose Jara��


Sergio Rojas

Sergio Rojas

5307 W. Leland Avenue Chicago, IL 60030

Telephone: (773) 951-4615facebook.com/NuevoImpact

www.nuevoimpact.com | E-mail: [email protected]

PUBLISHER Laudir [email protected]

EDITORIALGENERAL EDITOR Laudir Lugo CONTRIBUTING WRITERS Salvador Cicero

Martha GinesMillie HidalgoSylvia Meléndez-Klinger Raúl Ventura-OrtízTata Vásquez PáezSergio RojasRafael Romero

ARTCOPY DESIGN & LAYOUT Victor Ulloa / Digital Image

[email protected] Anthony Santiago

Anthony-Santiago.comWEB DESIGN & LAYOUT Erik Scottberg

CLIENT PARTNERSHIP / ADVERTISINGGENERAL MANAGER Autumn Geist-Lombard

[email protected] Darinka Lora-Stepan

[email protected] Ortiz

[email protected] CHICAGO Roberto V. Rodriguez

[email protected] Hoehn

[email protected]

SPECIAL CONTRIBUTORSLatinoScoop.com Jose JaraVive en forma Linda LikenNHSN Alejandro Talancon

The12TraitsofSuccessful Latinos

12

U.S. Latino buying power

By the year 2015 it will grow to be $1.5 Trillion

22

Contenido Content

Sergio Rojas

28


Barack Obama yano es “Obama”, lailusión se terminó,la realidad es otra;La participaciónelectoral del 2012fue menor al 2008,los Estadounidensesno eligieron almejor, sushabitantes eligieronal productoelectoral másofertado.Demócratas yRepublicanos hanaprendido que elciudadano se hacansado, lasalternativas políticasno satisfacen sudecisión.

Después de un desgaste físico, eco-nómico y electoral, Barack Obamaretoma el lugar que le concedió el

pueblo Estadounidense en el 2008 y quepor los acontecimientos suscitados no pre-tendía dejar, luchando por varios mesespara habitarlo 4 años más, sin olvidar quela inversión para alcanzar dicho objetivosuperó los 2,600 millones de dólares, esdecir el alquiler de la Casa Blanca para elperiodo 2012-2016 llegó a renta más ele-vada en la historia de este País.

Sin embargo, la batalla del actual Pre-sidente apenas comienza, ya no existe enel escenario un Mitt Romney con quiencompetir, tampoco una prensa a quienconvencer, ni mucho menos preocuparsepor los estados claves que definirían suelección, Barack Obama ya no es Candi-dato, Barack Obama ya no requiere simpa-tizantes que aclamen su nombre, es másBarack Obama no necesitara expresar suamor a Michelle ante millones de especta-dores, Barack Obama es Barack Obama, elPresidente de los Estados Unidos de Amé-rica y el responsable de enfrentar los retosque esta sociedad y el mundo entero le im-pone, pero sobre todo asumir los compro-misos como un verdadero líder y no comoun producto del Marketing Electoral.

El empleo, la política exterior, el sis-tema de salud, el déficit presupuestario,y el Sistema migratoria serán sus blancosdirectos, ¡sin excusas!, ¡sin dobles juegos!,¡sin campañas masivas de posiciona-miento!, Barack Obama tendrá que en-frentarse al Mito llamado “Obama”, quehizo creer al ciudadano la oportunidadde un País mejor, con una equidad másjusta en su territorio y sobre todo la solu-ción a los millones de indocumentadosque en sus sueños imaginaron que a los

primeros 100 días de su Gobierno po-drían salir de las sombras.

Barack Obama ya no es “Obama”, lailusión se terminó, la realidad es otra; Laparticipación electoral del 2012 fue menoral 2008, los Estadounidenses no eligieron almejor, sus habitantes eligieron al productoelectoral más ofertado. Demócratas y Re-publicanos han aprendido que el ciuda-dano se ha cansado, las alternativaspolíticas no satisfacen su decisión, su apatíaelectoral se demostró y lo peor es que si noreplantean su posición, esta tendencia con-tinuará y posiblemente su participación enel 2016 será mucho menor a la actual.

Con una nueva apertura los Repu-blicanos han abierto el diálogo en este se-gundo mandato al Presidente actual, conposturas para forjar un nuevo liderazgopara este País. Sin embargo, este inicio deaño no pinta nada bien para BarackObama, quién por principio de cuentasya no cumplió lo prometido a su electo-rado con respecto al “Déficit Fiscal”quién con una bandera frontal contra losgrandes capitales hizo creer al ciudadanoque “quienes ganan más son los causan-tes de todos los males”, pero quizá se leolvido mencionarles que también esoscapitales proveen un gran porcentaje deempleo para los Estadounidenses, BarackObama deberá entender que el desarrollode un pueblo no reside en discursos mo-tivantes que solo calman los males delmomento, Barack Obama tendrá que tra-bajar mucho el proyecto llamado EstadosUnidos de América, ¡Sin retorica! y ¡SinMarketing!, con proyectos tangibles ysobre todo con un equipo de negociaciónen su administración para que Demócra-tas y Republicanos conserven lo que se haestado perdiendo en estos últimos años

“Una tierra de oportunidades”.Si Barack Obama pretende ser recor-

dado como el Presidente que estabilizóuna economía decreciente, que potenciófuentes de empleo, que reestructuro el sis-tema migratorio quebrantado y sobre en-contrar una verdadera solución al “déficitpresupuestario”, sin parches temporales ycon tendencia al despegue de esta econo-mía enferma de malas negociaciones, Ba-rack Obama, tendrá que aplicar la únicatécnica que hace de una sociedad unamayor equidad en las decisiones, que per-mite incorporar a todos los elementos quela conforman y sobre todo encontrar elequilibrio económico de aquellos que pro-veen empleo, así como de quienes lo re-quieren, evitando la fuga de capitales deempresas no solo extranjeras sino las pro-pias nacionales.

Barack Obama debe ser BarackObama, de lo contrario, solo quedará en elrecuerdo que un excelente orador de Chi-cago llamado “Obama” se convirtió en elPrimer Presidente Afroamericano, sindejar legado alguno, sin trascendencia his-tórica y quizá lo peor, que en 8 años de es-tadía en la Casa Blanca no dejó una mejoraen la vida cotidiana de los habitantes deeste País. Barack Obama, podrá dejar sumarca como; “Barack Obama, el Presi-dente que mejoró nuestra vida” ó si repitesu actitud del primer mandato, entoncestan solo será recordado como; “Obama, elilusionista que habitó la Casa Blanca”.

Comentarios:[email protected] x Punto de 9 a 12 am cada sábadoLos mejores análisis políticos.www.lacampeona.com

Comentario

Con la presión de un 48% del electorado en contra ycon un horizonte para remediar promesas incumplidas.

Barack Obama se enfrenta a su peor adversario, un mito llamado “Obama”.

¡2013, llego la hora…..!!!Barack Obama vs. Obama

Por: Raúl Ventura Ortíz

6 NuevoImpact January 2013 www.nuevoimpact.com Latino Family Lifestyle Magazine

Chapter 1

By:Martha Gines

Sometimes, thereare chapters ofour lives that wewish we couldremorsefully rip outof our books andjust rearrange thepage numbers.Some of ourchapters are filledwith marginal notes,highlights, foldededges, andunderlined details.

LazosFamiliares

Each day that we get up, we begin thenext chapter of our life. This could beat 6:00 a.m., 3:00 a.m. or for those late

risers, 8:00 a.m. That precious momentwhen we open our eyes and drag ourselvesout of bed (or the sofa), we are gifted withthe unique opportunity of writing anotherchapter in our life. Even though our life ismade up of bound up chapters, forwards,prefaces and dedications, we are the authorsof our own story!

Sometimes, there are chapters of ourlives that we wish we could remorsefully ripout of our books and just rearrange the pagenumbers. Some of our chapters are filledwith marginal notes, highlights, foldededges, and underlined details. And, whatabout those pillaging scenes, where thevillains swoop in and just tear up everythingthat you’ve worked for. This is the chapterwhere our lustrous reputations are attackedand the climax of the story, for some reason,persists in holding the hot interrogation lampjust a little bit longer over our heads.

What about those chapters that simply

are short, compared to the others. There’s asense of gray waiting for something excitingto happen, but nothing. The reader’santicipation is let down, and is forced to justscan the pages before getting to anotherbone-chilling chapter in your life.

However, that first chapter is crucial! Aswe approach a New Year, I cringe to think ofunattained goals and disappointed humans.We always associate the New Year withstarting something new, and if we don’tmake the deadline, we just write it off asanother failed attempt at a successful life.But chapter 1 of our life – we can write thischapter at any time.

Of all the chapters that make up thestory of our life, Chapter 1 is the mostimportant. It is the most difficult one towrite and takes the longest to write.Chapter 1 is the chapter that makes apromise to the reader. It gives them someinsight into what the story will be about andwhat they should expect.

Some of you are looking at a blankpage right now and pondering what to

write. You’re stuck. You know that your lifeneeds to change or go in a differentdirection. You have created an imaginarywall of self-protection from hurt and failures,and this holds you hostage to your own life.Yet, you hold the pen in hand. You have thepower over the pen and you control theblank page in front of you.

With quivering hand, and uncertaintylooming overhead, you approach the page,and write. Write your own destiny, and stopliving vicariously through the lives of others.Stop living in the shadows of others andwriting about their successes andachievements. You are the only one who candetermine what the rest of your life will be likeby simply writing the first chapter withdetermination. Take ownership of your words.Ignore the voices of the naysayers, and writewith passionate anger. Pen the words that willturn your life around and give you freedomand space to breath again. Pen the wordsthat will give others hope in following yourexample. Pen your hopes and dreams onblank slate and watch them come to life.


Family TiesLazos Familiares

Capítulo 1

A veces haycapítulos ennuestra vida quedesearíamosrepentinamentearrancar las paginasy cambiar elformato. Algunosde nuestroscapítulos estánrepletos de notasmarginales,esquinas dobladas ydetalles subrayados.

C ada día que nos levantamos, estamosescribiendo el siguiente capítulo denuestra vida. Puede ser a las 6:00

a.m., 3:00 a.m. o las 8:00 a.m. Ese preciosomomento cuando abrimos nuestros ojos ynos arrastramos de la cama (o el sofá), somosobsequiados con la oportunidad única de es-cribir otro capítulo más. Aunque nuestravida se compone de capítulos, prefacios ydedicaciones, somos los autores de nuestrapropia historia.

A veces hay capítulos en nuestra vida quedesearíamos repentinamente arrancar las pa-ginas y cambiar el formato. Algunos de nues-tros capítulos están repletos de notasmarginales, esquinas dobladas y detalles su-brayados. Y, ¿Qué me dicen acerca de esas es-cenas donde el villano entra y saquea todo ennuestra vida por la cual hemos trabajado ar-duamente? Este es el capítulo donde nuestrailustra reputación es atacada y el clima delcuento, por una razón u otra, persiste en man-tener la lámpara caliente de la interrogaciónsobre nuestra cabeza por un tiempo maslargo.

¿Que me dicen acerca de esos capítulos

que son cortos comparados a los demás? Hayun sentido de “gris”, esperando que algo in-teresante ocurra, pero nada. La anticipacióndel lector queda insatisfecha, y es obligado a“escanear” las siguientes paginas buscandootro capítulo con detalles mas importantes yexcitantes de tu vida.

Sin embargo, ese primer capítulo es cru-cial! Según se aproxima el Nuevo Año, me es-tremezco en pensar de metas no alcanzadasy seres desilusionados. Siempre asociamos alNuevo Año con nuevos comienzos, y si no loslogramos para la fecha de vencimiento, sen-cillamente lo aceptamos como otro intentofracasado en comenzar una vida exitosa.Pero, el Capítulo 1 de nuestra vida – la pode-mos escribir en cualquier tiempo.

De todos los capítulos que componennuestra vida, el Capítulo 1 es el más impor-tante. Es el mas difícil de escribir y el quetoma mas tiempo. El Capítulo 1 le hace unapromesa al lector. Le provee una vista de an-temano de lo que se trata el cuento de tu viday provoca su interés.

Algunos de ustedes están mirando unahoja en blanco ahora y pensando en lo que

van a escribir. Estas estancado. Tú sabes quetu vida necesita un cambio o debe de tomaruna dirección diferente. Tu mismo has creadouna verga imaginaria de protección en contrade heridas y fracasos, y esto te ha mantenidopreso en tu propia vida. Sin embargo, túaguantas el bolígrafo en tu mano. Tu tienes elpoder sobre el bolígrafo y tienes control sobrela pagina en blanco que tienes frente de ti.

Con mano temblando, y la inseguridadque se avecina, te acercas a la pagina,…. y co-mienzas a escribir. Escribe tu propio destinoy deja de vivir indirectamente a través de lavida de otros. Deja de vivir en la sombra deotros y escribir de sus logros y sus éxitos. Tueres la única persona que puede determinarcomo el resto de tu vida se desarrollara senci-llamente escribiendo el primer capítulo condeterminación. Se el dueño de tus palabras.Ignora las voces negativas y escribe tu pasióncon coraje. Escribe las palabras que cambia-ran tu vida y te darán libertad y un espaciopara respirar de nuevo. Escribe las palabrasque brindaran esperanza otros. Escribe tussueños en una hoja en blanco. Espera y ob-serva como cogen vida.

Cuando comienza un Nuevo año,siempre tendemos a proponernosnuevas metas, y a comenzar el año

haciendo cosas diferentes. Un año nuevocasi siempre nos da la oportunidad de re-flexionar en lo que pudimos alcanzar enese año o en lo que no pudimos lograr. Espor esta razón que muchos comenzamosel año escribiendo nuevamente las metasque no pudimos lograr. Cuando se pasade los 50 años se ven las cosas desde otraperspectiva diferente. Ya no somos tan jó-venes, ya es muy tarde para esa meta quequería lograr, ya estoy muy mayor. Y nossentamos a esperar que los años nospasen por el lado sin hacer nada paracambiar nuestra situación. Hoy les quierorelatar un ejemplo que considero les vana ayudar a reflexionar sobre nunca estarde para comenzar lo que realmente an-helamos.

Era un día lluvioso y muy frio parasalir a hacer compras, pero eran los díasfavoritos de esta señora salir a hacer suscompras. Porque en un día tan feo? Casinadie sale a la calle en estos días y paraella era muy embarazoso ya que estabamuy pasada de peso y casi no podía ca-minar debido a sus muy enfermas pier-nas. Pero en estos días que no había casinadie a fuera que pudieran mirarla des-preciativamente, era mas fácil para ella.Ella pensaba mucho en la manera en laque la vida le había resultado. Había per-dido a su esposo ha-cían 5 años, sus hijoscasi no la buscabandebido a su continuadepresión, y su vida ensi era muy triste y soli-taria. Tenia muchasamistades, y una a unase fueron alejandohasta quedar comple-tamente sola. Todoesto se debía a su acti-tud, todos en su mo-mento se lo habíandicho. Pero para ellatodos estaban mal yella tenia toda larazón. Era una per-sona extremadamentenegativa y sin ningúndeseo de hacer nada

8 NuevoImpact January 2013 www.nuevoimpact.com Latino Family Lifestyle MagazinePhoto by Anthony Santiago

En la vida vamosa pasar pormomentos lindosy momentos feos.Pero es la actitudque tu tomas loque hace ladiferencia. En esteNuevo año,proponte cosasnuevas, ejercítate,come massaludable. Haz loque nunca tehabías atrevido ahacer.



en la vida. A sus 75 años ya estaba resig-nada a que esa era la vida que le había to-cado vivir y ya no había porque hacernada Nuevo. En su cumpleaños numero77 esta señora negativa y sin ningunamotivación por la cual vivir, hizo algofuera de lo común. Ella se preparo a simisma una gran fiesta e invito a sus hijos,a sus antiguas amistades y a todos los queen algún momento significaron algo ensu vida. Cuando comenzaron a llegar losinvitados todos estaban asustados, pen-sando para que esta mujer tan negativanos habrá invitado a esta fiesta, por nin-gún lado se veía a esta señora. Sus hijosque hacían años no sabían de ella, tam-bién estaban muy contrariados por la in-vitación. De pronto una muy distinguidadama toma el micrófono y comienza ahablar, lo primero que dijo fue hace dos

años que resucite a la vida, era un díamuy lluvioso cuando de repente sentíque mi mundo se acababa, fui atrope-llada por un vehículo, me llevaron a cui-dados intensivos y por días estuve entrela vida y la muerte. No quise molestar anadie cuando salí del peligro porque pormucho tiempo fui una gran carga paramuchos y una mala compañía. De re-pente mira a sus hijos con lagrimas ensus ojos y les pide perdón, mira a susamistades y les pide perdón, nadie en elsalón podía pensar que aquella distin-guida y Hermosa mujer era la mujer ne-gativa, gorda y fea que hacían dos añosatrás no tenia nada porque vivir. Sus pa-labras retumban en el Corazón de todoslos que la escuchan: Cuando te enfrentascara a cara con la muerte, la vida te daotra oportunidad.

En la vida vamos a pasar por mo-mentos lindos y momentos feos. Pero esla actitud que tu tomas lo que hace la di-ferencia. En este Nuevo año, propontecosas nuevas, ejercítate, come mas salu-dable. Haz lo que nunca te habías atre-vido a hacer. No piense que es muy tardepara comenzar de Nuevo. Recuerdo lahistoria de una ancianita que murió a los95 años terminando el año, cual fue laimpresión de todos los que estaban reco-giendo sus pertenencias al encontrarsecon sus metas para los próximos 5 años.La actitud que tomas ante la vida es lomas importante para que puedas logrartodas tus metas. Recuerda que el únicoque te puede decir que no se puede, erestu mismo. Comienza este 2013 con nue-vos sueños, nuevas metas, nunca es tardepara comenzar de Nuevo.


By:Millie Hidalgo

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BEFORE AFTER

Why is eating Power Foods so Important? When you choose your foods, be sure to

consider the nutrient density of the foods. Nutrientdensity refers to the amount of nutrients for thegiven volume of food. Nutrient-dense foods havelots of nutrients, generally with fewer calories. Allthe power foods we listed and in the suggestedportions are nutrient dense. If you're worriedabout getting a handle on your high cholesterollevel, or maintaining your current healthy levels it'snatural to think about which foods you should banfrom your diet and what should you add. Banningfoods or limiting foods namely saturated fats inmeat and full-fat dairy and trans fats in many bakedgoods help lower high cholesterol, what you do eatis also important in decreasing "bad" LDLcholesterol and raising "good" HDL cholesterol. Infact, diet plays a crucial role helping to preventheart disease, heart attack and stroke.

LegumesA legume is a plant that has seed pods that are

split into two halves that are edible. The legumefamily consists of beans, lentils, peas and soybeansand peanuts. Beans and other legumes (BestChoice: red beans) do have carbs, but the bestkinds. Beans are high in dietary fiber and provide agood mix of insoluble and soluble fiber, which is keyto good blood sugar control. One cup of beanscontain over half the daily recommended amount offiber for adults. The fiber aids in loweringcholesterol levels. They also have resistant starchRSI, which "resists" being digested in the smallintestine until it can pass into the large intestine.There, the resistant starch ferments, rebuilds theintestinal lining, and creates short-chain fatty acids,which fight systemic inflammation, cancer and"bad" bugs in the gut like E. coli and candida.

Legumes contain high levels of protein,antioxidants, vitamin B6, folic acid, iron, zinc,calcium, copper and magnesium. Vitamin B6 and

folic acid aid in lowering the levels of homocystine,which in turn can reduce the risk of stroke, heartattack or vascular disease. Another health benefitof legumes is their role in cancer prevention. Theycontain a compound called inositol hexaphosphate(IP6), which has proven anti-cancer action.

Dried beans are better than can beans.Don't avoid canned beans if that convenienceencourages you to eat more legumes. Look forno-salt varieties and rinse them thoroughlybefore cooking. Avoid refried beans with lard.Have 1 - 3 servings per day.

Varieties: adzuki, black, black-eyed peas,fava beans, butter, calico, cannellini,chickpeas, edamame, great northern, kidney,lentils, lima, mung, navy, pinto, soybeans andsplit peas.

AlliumGarlic is the best choice others include

onions, leeks, chives, shallots, and scallions. Theseare all body detoxers. They are high in sulfurcompounds, which have been used to prevent andhelp treat a variety of ailments. These include:cancer (particularly stomach and colorectal cancer),coronary heart disease, obesity, Type 2 diabetes,hypertension, cataracts and gastrointestinaldisturbances. Herbalist often use garlic againstinfection. It is a powerful antibacterial andantifungal agent, and is believed to even beeffective against viruses. They stimulate the bodyto produce glutathione, and antioxidant that liveswithin each cell, ready to fight free radicals wherethey live throughout the body. Glutathione'saction is especially important in the liver, where ithelps to remove pharmaceuticals and otherendocrine-disrupting chemicals.

A certain flavonoids in onions, calledanthocyanins, are incredible free-radicaldestroyers, and emerging science suggest theymay also help fight obesity and diabetes. Garlicalso helps to lower total cholesterol but raise HDLby decreasing the liver's synthesis of cholesterol.Leeks take the best aspects of garlic and onionsespecially manganese, a blood sugar stabilizer andcombine them with fiber, turning them into an all-around fantastic choice to keep insulin levelsstable. Have at least one serving a day.

Varieties: garlic, onions, leeks, chives,shallots, and scallions.

BerriesThe pigments that give berries their beautiful

blue and red hues are also good for your health.Berries owe their beautiful colors to anthocyanins,flavonoids that just might trip our fat-burning

genes in the right direction. One researcher foundthat anthocyanins stop individual fat cells fromgetting larger and encourage fat cells to releasesugar, and reverse leptin and insulin resistance.Another study found that anthocyanins canreduce blood glucose levels after starch-rich meals,preventing insulin spikes that lead to diabetes.

Berries contain phytochemicals, the samephytochemical that gives wine and chocolate theirhealth protecting qualities. Berries also containflavonoids that may help to prevent some forms ofcancer. Cranberries and blueberries contain asubstance that may prevent bladder infections.Eating a diet rich in blackberries, blueberries,raspberries, cranberries and strawberries may helpto reduce your risk of several types of cancers.Blueberries and raspberries also contain lutein,which is important for healthy vision.

Berries are not fattening and have no caffeine.Organic is preferred since berries are among themost pesticide-laden fruits. Fresh or frozen is best.Have at least one serving per day.

Varieties: acai, blackberry, blueberry,cranberry, currant, gooseberry, mulberries,raspberries, strawberries

Meat and EggsMeat serves as a high quality protein and

contains all the essential amino acids you need tobuild muscle (Best choice: Alaskan Wild Salmon).Meat and eggs both have amino acid L-arginine,critical to the production of protein and to therelease of growth hormone in the body. L-arginine is also a precursor to nitric oxide, abeneficial gas that improves the functioning ofyour endothelium, the lining of your blood vesselwalls, to decrease clotting and increase bloodflow.

The amino acid tyrosine not only keeps a lidon your appetite and reduces body fat, it alsosupports the healthy function of your thyroid,pituitary, and adrenal glands. Leucine, anotheramino acid found in meat, eggs, and fish, alsohelps the body produce growth hormone, as wellas regulate blood sugar levels and grow themuscles that help all your hormones work better,especially insulin and testosterone.

Protein increases your metabolic ratebecause it takes more energy to burn than carbsor fats. When you eat protein and fat, especiallythe omega-3s found in organic free-range eggs,meat, and fatty deep-sea fish, ghrelin levels dropand the stomach releases more of theneuropeptide CCK, slowing down digestion andlowering your appetite. Salmon, which is rich inomega-3s is also a source of selenium, which iscritical to your thyroid, and vitamin D, which


VidaSaludable

By:Roula Crews

Roula Crews is aHealth andWellness Coachwith anestablishedcoachingpractice,predicated onthe belief thatthrough goodnutrition andexercise ,anyone canachieve theirgoals of living ahealthy lifestyle.Coach for theNBC show “Putyour MoneyWhere YourMouth Is” .

POWER FOOD GROUPS PART 1


Healthy LivingVida Saludable

Chicago Smile CenterPhone: (312)440-4909John Hancock Center - Suite 3250875 N Michigan Ave.Chicago, IL 60611

Our Evanston OfficePhone: (847)328-99001800 Sherman Ave Ste 500Evanston IL 60201

Our Park Ridge officePhone: (847)823-22001300 W Higgins Rd. - Ste 212APark Ridge IL 60068

Chicago smile centerwww.chicagosmilecenter.com

PATIENT’S TESTIMONIAL"I've been a patient of Dr. Yahav for thepast three years and I could not behappier. His staff is professsional andhis skills are perfect. I feel comforta-ble as a patient of his, because Iknow that my needs will be taken

care of at a fair price. He doeswork that will last. I think we allknow how important it is tohave a good dentist. I highlyrecommend!"

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Dr. Jonathan Yahav is a renowned Chicago dentist who has helped many cosmetic dentistry pa-tients obtain better smiles. From his state-of-the-art Chicago offices, Dr. Jonathan Yahav servesChicago and Northwest suburban patients. Dr. Jonathan Yahav is an artist with a smile as wellas a canvas. His artistic background and experience with a paintbrush allow him to create smilemasterpieces with the eye of an artist.

All that is good begins with a SMILE!When you visit our office, your smile is our top priority.

Our entire team is dedicated to providing you with the personalized, gentle care that you deserve.

helps to preserve muscle.The omega-3s in salmon and organic free-range

meats and eggs also help to manage blood sugar and fightobesity. Many vegetarians might argue that you can getomega-3s from vegetable sources, but no plant source ofomega-3s would ever get you close to this beneficial dose.

Have 3 to 5 servings per week. Always buy wild-caught salmon. Eat fresh fish within two days ofpurchase. Use canned salmon to sprinkle over salads andfold in wraps.

Colorful Fruits and Vegetables

Consuming vegetables of varying colors (Best choice:tomatoes), you'll automatically get a range ofphytonutrients, each of which has its own particularhealth-promoting strengths. These colorful plant foodsalso happen to be incredible sources of soluble andinsoluble fiber-both essential for hormone balance andimpossible to get from animal products.

Orange: The abundance of antioxidants, vitamins, fiberand phytonutrients in orange foods are good for your skin,eyes and heart, and they may also decrease your risk of cancer.The best known nutrient in orange foods is beta carotene.Foods high in beta-carotene include carrots, sweet potatoes,cantaloupe, and mangoes. Beta-carotene is a precursor forvitamin A, which is commonly referred to as retinal, retinol and

retonoic acid. Vitamin A is important for night vision, as anantioxidant can neutralize the damaging free radicals in thebody, and is crucial in the health of your immune system.Orange foods are full of vitamin C, an antioxidant whichboosts the immune system, protects against cardiovasculardisease and helps rebuild collagen in the skin.

Varieties: Sweet potatoes, butternut squash,carrots, pumpkin, mangoes, oranges, grapefruit,cantaloupe, apricots, nectarines, papayas, peaches,tangerines.

Yellow: Most citrus foods fall into this category , andthe vitamin C in citrus can also help us to manage stress.Eating plenty of fruits and vegetables also keeps your eyesin good shape. Some fruits and vegetables may helpprevent two common aging-related eye diseases-cataractand macular degeneration. Cataract is the gradualclouding of the eye's lens, a disk of protein that focuseslight on the light-sensitive retina. Macular degeneration iscaused by cumulative damage to the macula, the center ofthe retina. It starts as a blurred spot in the center of whatyou see. As the degeneration spreads, vision shrinks.Varieties: summer squash, lemons, yellow bellpeppers, yellow apples, cape gooseberries, yellowfigs, golden kiwifruit, yellow pears, pineapple,persimmon, yellow beets, yellow potatoes,rutabagas, sweet corn, yellow tomatoes

Purple: The vast array of health benefits found with flueand purple fruit and vegetables range from improving theimmune system, digestion, and lowering inflammation in the

body to lowering LDL cholesterol levels, tumor growth, and riskof cancer. Berries, grapes and olives have high levels ofresveratrol, a type of plant antibiotic with tremendous promise inantiaging, anti-inflammatory, and blood-sugar-lowering effects. Varieties: Blackberries, blueberries, black currants,concord grapes, dried plums, elderberries, purplefigs, purple grapes, plums, raisins, black olives,purple asparagus, purple cabbage, purple carrots,eggplant purple belgian endive, purple peppers.

Red: All red fruits and vegetables share thephytochemical lycopene, a powerful cancer-fightingantioxidant. One of the richest sources of lycopene on thecolorful vegetable and fruit list is the tomato. One cup oftomatoes gets you almost 60 percent of your daily valueof vitamin C for just thirty-seven calories. Varieties: tomatoes, apples, strawberries,raspberries, blood oranges, cherries, cranberries, redgrapes, pink/red grapefruit, red pears,pomegranates, watermelon, beets, red peppers,radicchio, red potatoes, rhubarb

Have 5 servings per day. Try for at least one servingfrom each color category each day. Cooking tomatoesconcentrate their power. In contrast, many other colorfulveggies lose their potency with cooking

Brought to you by educating andmotivating the Latino Community to make healthy choices.

14 NuevoImpact January 2013 www.nuevoiMPACt.CoM Latino Family Lifestyle Magazine

Are lasers appropriate for Hispanic skin? The New Yearis here and what's better than to kick it off with thenewest laser breakthrough, a secret weapon that onlyDr. Shah possesses.

Newer lasers can safely treat hispanic skin, whileolder lasers can damage the skin in. Those lasers cancreate loss of skin color and develop scarring. Lasertherapy has been a mainstay of dermatologic therapyfor more than a decade. However, until recently, mostpublished literature is now focused on the Latinopatient. The face of the aesthetic patient is changingto be more representative of the ethnic diversity of thepopulation of the United States. It is imperative thatyour surgeon not only have an understanding of theconcerns of the aesthetic patient but also have anawareness of the unique needs of Latino skin.

Skin complexion among the Hispanic populationvaries as significantly as Latino heritage. Because of adiverse multicultural background, many Hispanics donot escape a variety of skin conditions.

PIGMENTATION ISSUESWhile doctors agree there are few Hispanic-only skinissues, one area of concern for the demographic is thatof skin pigmentation.

Melasma: Overactive melanin in Latino skin can causehyperpigmentation known as melasma.Melasma through exposure of the skin to sunlight. It ismost commonly found on the face and is oftensymmetrical. Chemical peels and topical steroid creamsas well as laser treatments are used to treat thecondition, but daily use of sunscreen is the best way toprevent it in the first place.

Vitiligo: A less-common form of pigmentation issueseen among Latinos, characterized by a loss ofpigmentation which leaves white markings on the skin.

Inflammation: Another issue Hispanic skin faces isthat of hyperpigmentation resulting frominflammation. Acne, insect bites, eczema, psoriasis andburns can all result in hyperpigmentation.

ACNEWhile Hispanics are not predisposed to acne more

so than other ethnicities, acne is a commoninflammatory process which may lead tohyperpigmentation issues. In addition to the marks lefton Latino skin, acne can also lead to self-esteem issues.

Dr. Shah customizes and tailors treatments to thespecific patient and their concerns. There are a seriesof treatments that you could do, or one very aggressivetreatment. This includes making the skin younger,softening or removing brown spots, tightening pores,polish and purify acne scarring, and treating resistantacne. Skin rejuvenation can be achieved in a numberof ways, ranging from laser, light and other energy-based treatments to chemical peels and othernon-ablative methods. The result is a smoother, clearer,and more youthful appearance to show off yourbeautiful, glowing Latino skin!

“Anil R Shah MD is a plastic surgeonrenowned for his expertise in beauty

Dr. Anil Shah, MD, FACS, SC

Chicago Plastic Surgery Center is located at:

845 North Michigan Ave, Suite 934e, Chicago IL 60611 | Tel. 312.944.0117www.shahfacialplastics.com

Lasers and

Latinos

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Sergio Rojas

Sergio is one of the most in-demand fitness trainers in Chicago, and throughoutthe U.S. For almost 15 years he has worked with high profile professional athletes,celebrities, and top executives, in addition to developing fitness and wellnessprograms for major corporations. You can usually catch Sergio on Saturdaymornings on NBC5 news in Chicago, where he does a fitness segment, and hefrequently appears as a contributor for Men’s Fitness Magazine.


He is very down to earth for a guy that was appointedby President Obama, to serve as the Executive Directorof the President’s Council on Physical Fitness & Sports.Sergio spent several months in Washington D.C.following his appointment, but he decided he wouldrather be back home in Chicago with his family, andcontinue working on his life’s passion of working to

help people get healthy and feel great through his own fitness center.He is an inspiration for Latinos desiring to lead in a new age of healthand wellness.

Nuevo Impact: When did fitness and wellness become soimportant to you?Sergio Rojas: I have always loved playing sports, so on some level,fitness has mattered to me since I can remember. I remember beingpretty competitive in PE class since the 4th grade, especially when wewere doing the President’s Fitness Challenge. I loved getting thatpatch, but more so being at or near the top. But I believe it was whenI was in my mid-twenties, and I was starting to get out of shape andreally notice it; that’s when “wellness” also became very important tome. I started exercising regularly again, eating healthier, evenmeditating and practicing Qi-gong.

NI: What fitness and wellness icons have you looked up to themost?SR: I have a lot of people that I look up to and admire. I mostly admirepeople that have to put in hard work, and things don’t always come sonatural or easy for them. Athletes like Walter Payton, Michael Jordan,Jerry Rice, and Bo Jackson come to mind. Their work ethic is so

admirable. I love Jack Lalanne, who pioneeredstrength training and taught us that you arenever too old to exercise, improve our strength,and live with energy and vigor. He was one ofthe pioneers of juicing vegetables for cellularhealth. He was fit until the day he died, at theage of 96. Then there are amazing wellnessleaders and coaches like Kris Carr, the author of‘Crazy Sexy Cancer’, who has battled cancer witha positive attitude and lots of green veggies. Sheshares her passion and wisdom to inspire others.I also got the chance to meet Tony Horton,creator of P90 and P90X when I was inWashington D.C. He is one of the first people tocreate a well-rounded workout program, based

on fitness and wellness, instead of a gimmicky quick-solution programbased on hype. I really admire that.

NI: What kind of shape would you say you are in personally?SR: At 42, I can truly say that I am in very good shape. I exercise 4 to 6days per week; I feel strong, flexible, athletic, and most importantly, Iam pain free. I have endless energy and just feel great. As a businessowner with two young kids, I need to have lots of energy, and I am sograteful for my health.

NI: Do you preach fitness and wellness in your own home?SR: Oh yes… My kids, ages 6 and 3, know that if they want a snack ortreat, they have to eat or drink something healthy first. The wholefamily drinks smoothies filled with greens, coconut oil, and fruits or

veggies every day. The kids actually love to help us make thesmoothies or juices, so we make sure they are involved. My kids eatraw almonds, carrots, broccoli, ‘healthy’ cereal, etc… of course theystill eat some of the things kids eat, but we make sure that theyunderstand that there are consequences for all the poor food and drinkchoices. My kids also love to spend Sundays at my fitness center,especially during the winter. They make obstacle courses and exerciseall over the gym for hours.

NI: Why do you think Latinos suffer from so many chronicdiseases? How can we change this trend?SR: I wish I fully understood this issue. I believe the Latino culture is sorich in tradition that we have a hard time giving things up, even if weknow they are not so good for us. Our culture is eating everything onthe plate, and then getting served a second serving, and if we decline,it’s an insult to our parents or hosts. It’s also our tradition is to eat old-world foods that are high in fat and often unhealthy. I always try toremind people who say that their parents or grand-parents lived well intotheir 80’s or 90’s, and they ate all those foods, that our parents’ andgrandparents’ foods were produced more naturally; they had lesspreservatives, less processing, less toxins in the soil, and so on. Today’smilk is not your grandma’s milk. Same goes for water, wheat, fruit,etc… We have to make a conscious choice to make changes.

NI: What was it like working for President Obama?SR: It was truly an experience of a lifetime. It was great to work for aWhite House that is so passionate about health and fitness, and reallyhas made it a priority in their administration. It was also amazing to beworking with the President’s Fitness Challenge; the patch I used to look

forward to getting every year as a kid. Although my time in D.C. wasbrief, it was truly an honor to be appointed.

NI: What is the most important thing a beginner should getstarted with?SR: Motivation. Without motivation, the best exercise program, fitnessequipment, gym membership, etc… will not do you any good. You needto have a motivational drive and force to want to be healthy. Mymotivation is my wife and kids. I not only want to be here for them for along time; I also want to be mobile and have energy for them. I also don’twant to be a burden on them, so I am motivated to be healthy and fit forthem as long as I can. Each person needs to dig deep within them andfind their motivation. Besides that, there are so many options for exerciseprograms and eating healthy. The Internet is a great place to start.

NI: What’s dietary balance to you?SR: 80 to 90 percent healthy; 10 to 20 percent, anything goes. I makesure I always have smaller meals every three to three and a half hours.I load up on greens, healthy juices, shakes, salads and supplementsalmost every day. Then there’s my couple of meals per week where Idon’t worry too much about what my choices are. I love my pizza,burgers and chocolate, and will never fully give them up.

NI: What part of your journey has been the most rewarding toyou?SR: Getting hugs from my clients; getting ‘thank you’s from my clientsfor impacting their lives; and the amazing friendships I have developedwith my clients over the years. It’s so rewarding to help people behealthier and happier.

My motivation is my wife andkids. I not only want to behere for them for a long time;I also want to be mobile andhave energy for them.

“ “

ByLaudir Lugo

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Jose J. De Santiago, [email protected]


Entretenimiento

Latino Family Lifestyle Magazine

In late December 2012 I met withJose Jara, Founder / CEO and themastermind behindLatinoScoop.com, we spoke abouthis early days in the sales and

marketing industry up until today, his2013 initiatives, and LatinoScoop.com’semerging partnership with NuevoImpact Magazine. If you’re a Latinowho likes to be entertained, check outJose's story and LatinoScoop.com hasto offer.

Jose Jara, giving the Scoop in Latinoentertainment!

EntertainmentEntretenimiento


J ose Jara is a native of Chicago; hegrew up in the Southeast side ofChicago in an area near the

Indiana border. Jose attended LoyolaUniversity ofChicago wherehe studiedPolitical Scienceand SpanishLiterature. A fewyears ago hestarted workingfor a localcompany in theirmarketing andsalesdepartmentwhere heenjoyed meetingnew people,

focused on branding/sales by goingafter new accounts, and expanded hiscontacts network. After thatexperience, he decided to start awebsite in 2007 focusing on non-profits and a little bit ofentertainment. He then sold thatwebsite and decided to launchLatinoScoop.com in March 2011where things have developed vastlyfor him; he currently has near 6,000Facebook Fans and a growing numberof followers on Twitter.

When Jose was younger he hadmany dreams but none of them werewhat he is doing these days withLatinoScoop.com. When a newopportunity presented itself, he seizedit and developed it overnightbecoming a local Chicago brand.LatinoScoop.com currently is in theworks to expand to other Latinomarkets such as Dallas, Houston,Miami, NYC, L.A. Most ofLatinoScoop.com fans currently are inthe Midwest area.

The big drive behind Jose'sexperience with LatinoScoop.com isthe positive feedback from the fans,family, friends, and fun traveling toL.A., Miami and other cities.

Currently, LatinoScoop.comclients are various film studio

agencies, non-profits, and localmerchants seeking a presence onLatinoScoop.com’s social mediaplatforms and on its website. One ofLatinoScoop.com’s largest client is TheNational Council of La Raza (NCLR),assisting with online marketingstrategies for their annual conferenceand the ALMA Awards events.

Some ofJose’s 2012accomplishmentsforLatinoScoop.cominclude over 50movie advancedscreenings withabout 250 guestsper screeningrepresentingbetween 10,000and 12,000 guestslast year alone.LatinoScoop.comparticipated in acouple of redcarpets in L.A.Jose also haddinner and metwith the castmembers of themovie "LaBamba" for their25th anniversaryreunion atColumbia Collegein Chicago. EsaiMorales, ElizabethPena, and Lou Diamond Phillips wereall in attendance for the reunion heldat Columbia College and AMC RiverEast theaters. LatinoScoop.com alsohad the opportunity to meet and talkwith the cast members of the movie"End of Watch", Michael Pena andJake Gyllenhaal.

2013 will be an exciting year forthe LatinoScoop.com community aswell as Nuevo Impact. They will becollaborating to present published andvideo interviews of some of the finestLatino talent and films in theentertainment industry.

When Jose wasyounger he hadmany dreams butnone of themwere what he isdoing these dayswithLatinoScoop.com.When a newopportunitypresented itself, heseized it anddeveloped itovernightbecoming a localChicago brand.LatinoScoop.comcurrently is in theworks to expandto other Latinomarkets such asDallas, Houston,Miami, NYC, L.A.

The big drive behind Jose'sexperience with LatinoScoop.com isthe positive feedback from the fans,family, friends, and fun traveling toL.A., Miami and other cities.

By:Rafael Romero

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Maria Chevalier Lewis CPA847-520-3568630 N Milwaukee AveProspect Heights IL 60070

Fanny Albuja773-267-25003450 W Lawrence AveChicago IL 60625

Tony B Lewis CPA847-360-9804426 N Sheridan RdWaukegan IL 60085

Linda M Perez224-636-33541639 Irving Park RdHanover Park IL 60113

Maria Chevalier Lewis847-452-42908755 W 82nd PlaceJustice IL 60458

Alba Calispa773-912-52203107 W Armitage Ave 1st FloorChicago IL 60647

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“Dedicados enasistir a losnegocios en ellogro de sucrecimientoempresarial, y enla maximizaciónde sus ganancias,brindandoles unaexcelente calidadde servicios yapoyo gerencial”

Maria Chevalier Lewis CPA847-520-3568630 N Milwaukee AveProspect Heights IL 60070

Fanny Albuja773-267-25003450 W Lawrence AveChicago IL 60625

Tony B Lewis CPA847-360-9804426 N Sheridan RdWaukegan IL 60085

Linda M Perez224-636-33541639 Irving Park RdHanover Park IL 60113

Maria Chevalier Lewis847-452-42908755 W 82nd PlaceJustice IL 60458

Alba Calispa773-912-52203107 W Armitage Ave 1st FloorChicago IL 60647

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By:Tata Vasquez Páez

Los latinos eneste paístenemos elmayor poderadquisitivo entretodas las minoríaso grupos étnicos.En un estudio demercadodesarrolladorecientemente porla empresaNielsen, semenciona que losU.S. Latinostenemos unainfluenciaimperativa en elcrecimiento de laeconomía del país(Wow…debemossentirnosorgullosos depoder contribuirde esta manera).


The craziness of the holidays is finally behind us; it is timeto go back to normal life. But as we move into 2013there is a powerful thing to consider, the tremendous

buying power Latinos have and will continue to have inAmerica. Every holiday season we buy gifts to exchange atChristmas, and we purchase all the ingredients to make ourtraditional holiday dishes, but are you aware of how much youcontributed to the U.S. economy and its business success? Letme expound on this.

As you probably know, U.S. Latinos have become thebiggest minority group in the U.S. (1 in every 6 Americans is aLatino). According to the results for the 2010 U.S. Census, theLatino population in the U.S. is 52 million people (16% of thetotal U.S. population of 308.7 million), and we keep growingstrong. In fact, U.S. Latinos will contribute to about 60% of

the population growth in the U.S. over the next fiveyears, and it is not because more Latinos are migratinginto the U.S.; immigration is down sharply; it is mostlybecause of family growth.

The 2010 U.S. census also mentions that U.S.Latinos represented a buying power of $1 Trillion in theyear 2010, and by the year 2015 it will grow to be $1.5Trillion. To illustrate better, the projected growth of theU.S. Latino buying power will be +50% by the year2015. When compared to other ethnic groups, it isestimated that our buying power will grow 54% fasterthan African-American buying power, 65% faster thanNative American buying power and 89% faster thanAsian buying power1.

This is HUGE! U.S. Latinos have greater

L a locura de las fiestas decembrinas fi-nalmente ha pasado. Ahora que nuestravida vuelve a la normalidad, se ha dete-

nido a pensar: cuanto nosotros los U.S. Lati-nos, contribuimos con la economía diaria delpaís? Si, me oyó bien; alguna vez ha pensadoen esto? Especialmente durante la época na-videña, compramos regalos y también todoslos ingredientes que utilizamos en la prepara-ción de nuestros platos típicos, pero me ima-gino que no esta al tanto de cuanto nosotroscontribuimos con la economía de este país, ycon el éxito de las empresas. Vamos a ver…..sisigue leyendo, de repente puede encontrar larespuesta.

Como probablemente ya sabe, los U.S. La-tinos representamos el grupo minoritario masgrande del país, sobrepasando a cualquier otrogrupo étnico (1 en cada 6 Americanos es La-tino). De acuerdo a los resultados del U.S.Censo de 2010, la población latina en este países de 52 millones de personas (16% del total dela población de 308.7 millones), y seguimos cre-ciendo. De hecho, esta proyectado que durantelos próximos 5 años, vamos a contribuir apro-ximadamente con un 60% del crecimiento totalde la población del país; y no es debido a un in-cremento en la inmigración, actualmente la in-migración hacia este país ha declinado; se debeprincipalmente al crecimiento de nuestras pro-pias familias.

El U.S. Censo del 2010 también mencionaque los U.S. Latinos mostraron un poder adqui-

sitivo de 1 trillón de dólares durante el año 2010;y para el año 2015, se estima que este poder va acrecer en más de 1.5 trillones de dólares. Ponién-dolo en perspectiva, el crecimiento va a ser mayordel 50% para el año 2015. Cuando comparamosesta información con otros grupos étnicos, en-contramos (es un estimado) que el poder adqui-sitivo del U.S. Latino va a crecer 54% más rápidoque el del africano-americano; 65% más rápidoque el del nativo americano y 89% más rápidoque el poder adquisitivo del asiático 1.

Esto es inmenso! Los latinos en este paístenemos el mayor poder adquisitivo entre todaslas minorías o grupos étnicos. En un estudio demercado desarrollado recientemente por la em-presa Nielsen, se menciona que los U.S. Latinostenemos una influencia imperativa en el creci-miento de la economía del país (Wow…debe-mos sentirnos orgullosos de poder contribuirde esta manera). Si los U.S. Latinos fueran unpaís, estaríamos entre las 20 potencias econó-micas del mundo. Tomaríamos el lugar # 14 enla lista de los países del G20, al frente de Tur-quía, Australia, Argentina y Arabia Saudita 2.Este estudio también menciona que el ingresocapital de los U.S. Latinos es muchísimo mayorque cualquiera de los países del grupo BRIC:Brasil, Rusia, India y China 2.

Como es posible? Yo creo que, a medidaque nos educamos más y nos convertimos enprofesionales, y nos envolvemos más con nues-tras comunidades y con las empresas a las quetrabajamos; somos más exitosos; y esto ayuda a

que nuestros ingresos crezcan. La mayoría denuestros padres vinieron a este país con elsueño de una mejor vida, de que nosotros cre-ciéramos para “ser alguien en la vida”; y esta-mos viendo los resultados de esta decisión. Seestima que, a pesar de la reciente recensión, elingreso average de un hogar latino es de mas omenos $50.000 al año.

Pero, como se distribuye este dinero?Vamos a analizar esta información por sectoreconómico. Durante el primer trimestre del2012, 11% de las compras del e-commerce fue-ron hechas por latinos. También contribuimoscon 35% del crecimiento en el sector tecnoló-gico 3. U.S. Latinos también influyen en los sec-tor de las telecomunicaciones, servicios, ropa,alojamiento y viviendas, utilidades y transporte;y definitivamente la influencia en el sector deentretenimiento es mayor gracias a nuestra co-nocida cultura social.

Pero, tengo que advertirte….las mayoría delas compañías se han dado cuenta de esta rea-lidad, y están hacienda todo lo posible para quenos interesemos en sus productos. No te pier-das la próxima edición de Nuevo Impact endonde voy a hablar acerca de esto….te lo garan-tizo, es súper interesante!

1 Association of Hispanic Advertising Agencies – www.ahaa.org Hispanic Facts

2 The Nielsen Company Report – State of Hispanic Consumer: The Hispanic Market Imperative – Quarter 2, 2012 – pg 3.

3 Association of Hispanic Advertising Agencies – www.ahaa.org Hispanic Facts – Purchasing power

U.S. Latino buying power

U.S. Latino – Nuestro poder adquisitivo

Empoderamiento

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purchasing power than any other ethnicgroup in the U.S. A recent report done byNielsen about this subject concluded thatwe are an imperative factor in the growthof the U.S. economy (Wow…we shouldfeel proud for such an amazingcontribution). If we were to stand aloneas a country, we would make up one ofthe top 20 economies in the world. Wewould take the 14th place in the list ofG20 countries, ahead of Turkey, Australia,Argentina, and Saudi Arabia 2. The reportalso mentions “the capital income of U.SLatinos is higher than any one of the BRICcountries: Brazil, Russia, India, China” 2.

How is this possible? I’m a truebeliever that, as we become moreeducated, as we earn higher degrees, aswe get more involved with thecompanies we work for and with thecommunity around us, we grow to bemore successful. Therefore, our earningpower should increase as well. Most ofour parents came to this country for usto have a better education, a betterquality of life; in their own words so wecould “be someone in life” and we arestarting to see the results. It is estimatedthat, despite the recent recession, theaverage U.S. Latino household earnsabout $50,000 or more a year.

But where does all this money goesto? Let’s break down the numbers byeconomic sector. During the first quarterof 2012 11% of the e-commercepurchases were made by Latinos. We alsocontributed with 35% of growth in thetechnology sector 3. U.S. Latinos alsospent (and continue to do so) more intelephone, services, clothing, housing,utilities and transportation than non-Latinos, and we definitely have an impacton the entertainment industry, thanks toour well-known social culture.

Now let me advise you, companieshave been watching this trend veryclosely, and they are targeting us throughtheir advertising campaigns. Companiesalready know that we Latinos love to buy,and they are doing a great job keeping usinterested in their products. Lookout forNuevo Impact’s next edition, where wewill discuss this subject deeper. This is asubject that should get the attention ofevery Latino!

1 Association of Hispanic Advertising Agencies –www.ahaa.org - Hispanic Facts

2 The Nielsen Company Report – State of Hispanic Con-sumer: The Hispanic Market Imperative – Quarter2, 2012 – pg 3.

3 Association of Hispanic Advertising Agencies –www.ahaa.org - Hispanic Facts – Purchasing power


En los EstadosUnidos, el ingresopromedio de laspersonas de latercera edad en el2008 era de unos$29,000, según lastabulaciones dedatos realizadaspor el Servicio deInvestigacionesCongresuales en laEncuesta dePoblación Actual(CurrentPopulationSurvey) de marzode ese año.� A lahora de lajubilación, muchaspersonasenfrentan unasustancialreducción en losingresos, y lacruda realidad desobrevivir con esenuevo nivel deingresos.

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Las personas de la tercera edad son unode los segmentos poblacionales demás rápido crecimiento, en la medida

que los progresos de la Medicina han incre-mentado considerablemente sus expectati-vas de vida. Numerosos integrantes de laGeneración de Posguerra, conocidos tam-bién como Baby Boomers, han entrado en laedad de jubilación y se unen al grupo de otrosancianos que viven de ingresos fijos. Estoequivale a que deben implementar estrate-gias para vivir cómodamente con menos di-nero.� Statistics Canada afirma que, segúnuna encuesta realizada en el 2005, el ingresoneto promedio de los mayores de 65 era deunos $303,000, cifra caracterizada por dineroen cuentas de ahorro, e ingresos provenientesde pensiones y ayuda del gobierno. En los Es-tados Unidos, el ingreso promedio de las per-sonas de la tercera edad en el 2008 era deunos $29,000, según las ta-bulaciones de datos reali-zadas por el Servicio deInvestigaciones Congre-suales en la Encuesta de Po-blación Actual (CurrentPopulation Survey) de marzo de eseaño.� A la hora de la jubilación, muchaspersonas enfrentan una sustancial reduc-ción en los ingresos, y la cruda realidad de so-brevivir con ese nuevo nivel de ingresos. Amenudo, sólo tienen éxito en esto los que seadaptan y son capaces de manejar inteligen-temente su presupuesto. A continuación, al-gunas ideas para lograrlo.�

Establecer prioridades. ¿Cuáles sonlas necesidades que no puede ignorar enabsoluto? Pudieran ser la hipoteca o elalquiler, las cuentas de utilidades o cualquierotro préstamo en los que haya incurrido.Estas cantidades deberán deducirse de losingresos mensuales antes de determinarcuánto dinero tendrá disponible para otrascosas.�

Reducirse. También está la opción de re-nunciar a ciertas cosas para disponer de másdinero. Muchas personas consideran inteli-gente vender su vivienda y mudarse a un con-dominio o apartamento más pequeño. Así, losgastos no sólo serán menores, sino que hayuna buena posibilidad de que el complejoofrezca mantenimiento, lo cual evita gastosinesperados. También podría cambiar a unvehículo más económico. En vez de hacergrandes pagos mensuales por un coche nuevoen el concesionario, podría optar por un ve-hículo usado con un calendario de pagosmenor. También ahorraría bastante pagar alcontado por el coche usado, lo cual le ahorra-ría los gastos en mensualidades.�

Considere comprar en tiendas deconsignación. Este tipo de estableci-

mientos ha surgido en zonas diferen-tes, incluyendo ciudades y

pueblos exclusivos. Las tiendasde consignación han dejado

de tener el estigmadel pasado, pues enmuchas ocasio-

nes la mer-cancía es

nueva o sólo ha sido usada una vez. Podríaser el sitio ideal para comprar artículos delhogar, ropa, accesorios e incluso regalospara otras personas. Generalmente los pre-cios están muy por debajo del mercado, e in-cluso podrían encontrarse marcas bienconocidas.�

Rebajas en las tiendas. Con la popu-laridad que han adquirido los programas queenseñan a ahorrar en grande con los cupo-nes, muchas personas creen que ésta es lamejor manera de ahorrar en el mercado. Sinembargo, a menudo los que compran con cu-pones capitalizan en la compra de enormescantidades de productos y acumular dema-siados cupones, algo que no es práctico paralos hogares de personas de la tercera edad. Talvez le podría resultar más conveniente com-prar los artículos que adquiere frecuente-mente en la tienda que los vende al menorprecio. Esto podría incrementar la cantidadde paradas en su viaje de comprar, pero sepuede beneficiar con buenas oportunidadesen el proceso.

Hágalo usted mismo.En ocasiones, al-gunas mercancías que se compran en latienda a precios altos se pueden reproducirfácilmente en casa con pocos materiales.Desde decoración para cabeceras a corti-

nas o almohadas decorativas, es muyprobable que con un poco de inge-

nio las pueda hacer por sucuenta. También puede pe-dirle ayuda a un amigo o fa-miliar para que colabore enun proyecto un poco más allá

de su nivel de pericia.� Para vivircon un ingreso fijo se necesita

reevaluar las prioridades y hacerlealgunos cambios al presupuesto del

hogar. (MS)

Cómo vivir cómodamente sin sobrepasar su presupuesto


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Seniors are one of the fastest-growingsegments of the population, as medicaladvancements have increased life

expectancies considerably. Many Baby Boomershave entered retirement age and are joining theranks of other seniors on fixed incomes. Thismeans they'll also have to implement strategiesto live comfortably on less money. �StatisticsCanada states that as of a 2005 survey, theaverage net worth of individuals age 65 andolder was roughly $303,000. This amount ischaracterized by money in savings, incomeprovided by pensions and governmentassistance. In the United States, the averageincome of seniors in 2008 was around$29,000, according to the CongressionalResearch Service tabulations of data from theMarch 2008 Current Population Survey. Uponretirement, many retirees are faced with quite areduction in income and the stark reality ofmaking ends meet with this new level ofincome. Those who are successful are oftenthose who are adapting and are able to budgetcleverly. Here are some ideas to do just that.

Set priorities. What are the necessitiesthat you absolutely cannot skimp on? Thesemay include a mortgage or rent, utility bills and

any other loan payments that have alreadybeen established. These amounts will have tobe deducted from monthly income before youwill discover just how much money will beleftover for other things.�

Downsize. There is the option to cut backon certain things to free up more money. Manypeople find it is wise to sell their home andmove into a smaller condo or apartment. Notonly will the expenses be less, there's a goodchance the complex will offer maintenance --further saving you on unexpected expenses.Consider downsizing your car as well. Ratherthan making high monthly payments for abrand-new auto at the dealership, you may beable to get a pre-owned vehicle for a lowerpayment schedule. Or you may have enough insavings to pay for the used car outright, savingyou the expense of a monthly payment.�

Consider shopping at consignmentstores. Consignment stores are popping up inall different areas, including exclusive cities andtowns. Shopping consignment stores no longercarries the stigma it once did. Many times themerchandise in consignment stores is brandnew or has only been used once. This could bethe ideal place to turn for housewares, clothing,

accessories, and even gifts for others. The pricesare typically marked well below retail value, andyou may find some well-known brands.�

Shop store sales. With the popularity ofshows teaching others how to save big withcoupons, many people believe this is the bestway to save at grocery stores. However, thepeople doing the couponing are oftencapitalizing on buying in bulk and clipping massamounts of coupons -- not practical for seniorhouseholds. It could be in your best interest tosimply shop for the items you buy frequently atthe store that is selling it at the lowest price. Itmay increase the number of stops on yourshopping trip, but you can get a really gooddeal in the process.�

Get crafty. Sometimes things that are soldat stores for a high price can be replicated athome easily with just a few materials. Fromtufted headboards to curtains to decorativepillows, chances are with a little ingenuity youcan make these items yourself. Or, enlist thehelp of a friend or family member to assist youin a project that is slightly beyond your level ofexpertise. Living on a fixed income can requirereassessing priorities and making a few changesto the household budget. (MS)

Live comfortably on a budget

In the UnitedStates, theaverage income ofseniors in 2008was around$29,000, accordingto theCongressionalResearch Servicetabulations of datafrom the March2008 CurrentPopulation Survey.Upon retirement,many retirees arefaced with quite areduction inincome and thestark reality ofmaking ends meetwith this new levelof income.

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Por Maria Chevalier Lewis, CPA

Los que estarían autorizados apreparar declaración de im-puestos son cuatro categorías:

1. Los Preparadores Registradospor el Internal Revenue Service(IRS).

2. Los contadores públicos conoci-dos como C.P.A. (Certified Pu-blic Accountants) licenciadospor el estado de Illinois.

3. Los Agentes Registrados conoci-dos como Enrolled Agents y re-gistrados por el I.R.S.

4. Los abogados licenciados por elestado de Illinois.

Los Preparadores Registradosson personas que han tomado unexamen con el I.R.S. sobre impuestospersonales lo que incluye la forma1040. Estas personas tendrán quemantener 15 horas de clases en im-

puestos anualmente. Los contadores públicos son in-

dividuos que han pasado un rigurosoexamen de impuestos, negocios ycontabilidad con el estado y tienenque mantener su licencia con clasesde 30 horas anualmente a parte deotros requisitos. Estas personasestán calificadas para preparar cual-quier clase de declaración de im-puestos desde declaracionespersonales hasta declaraciones denegocios, así como también podránrepresentar a sus clientes ante el IRSdurante auditorias.

Los enrolled agents son quieneshan pasado un examen con el I.R.S.sobre impuestos personales y de ne-gocios. Estas personas están califica-das para prepara cualquier clase dedeclaración de impuestos y represen-taciones durante auditorias.

Los abogados son personas quehan pasado el examen de abogados

del estado. Ellos están calificadospara preparar cualquier declaraciónde impuestos y representaciones.

Las cuatro categorías tienen quepasar un examen sobre ética profe-sional, de lo contrario no podrán pre-parar declaraciones de ningún tipo.

Los que trabajan bajo un conta-dor público o un abogado no necesi-tan pasar ningún examen , ya queserán supervisados directamente porel contador, pero si deberán estar re-gistrados con el I.R.S.

Esperemos que estas nuevas res-tricciones ayuden al consumidor arecibir mejor servicio. Para una pe-queña empresa lo más convenientees un contador público ya que estetiene conocimiento en impuestos yen contabilidad.

Para cualquier pregunta adi-cional puede contactarme al 847-452-4290 o escribirme [email protected]

Quienes estarán autorizados y preparados para preparar

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PorSalvador A. Cicero,J.D.

“El Nuevo Perdón desde EEUU”E l pasado 4 de Enero el gobierno Fede-

ral comenzó el año publicando las re-glas para permitir que los familiares

inmediatos de ciudadanos puedan solicitarperdones sin salir del país. La regla cubre aesposos, padres de ciudadanos que tienenmas de 12 años, e hijos menores. Asimismo,las reglas han sido expandidas para incluir aaquellos familiares que tuvieron casos de de-portación que fueron cerrados administrati-vamente. Esta medida –conocida como“Perdón desde EEUU” (“Stateside Waiver”)-se había anunciado desde año pasado, perolas reglas no se habían publicado. Este esun cambio de gran importancia porque per-mite a personas que entraron al país de ma-nera indocumentada, y que se casaron conun ciudadano, poder pedir un perdón a suestancia ilegal sin separarse de sus familiares.

Sin embargo, cabe señalar que el están-

dar para estos perdones de “dificultad ex-trema” (extreme hardship) sigue vigente.Este estándar es muy alto y difícil de compro-bar. Esencialmente quiere decir que sí el ex-tranjero es separado de los ciudadanos, yasea sus hijos o su pareja, estos ciudadanosexperimentarían dificultades extremas (Nó-tese que el enfoque es siempre en el impactoal ciudadano y no al que solicita el beneficio).

Un buen caso para ejemplificar este es-tándar seria un ciudadano de 65 años quientrabaja tiempo completo, con alta presión ydiabetes, casado con una extranjera de unos45 años, y con buena salud, que tienen cua-tro niños ciudadanos en común (uno de loscuales tienen asma agudo). Sin la extranjerapara ayudarlos y cuidarlos, tanto a él como alos niños, los ciudadanos sufrirían dificultadesextremas para seguir una vida normal.

Asimismo, es muy importante recalcar

que estas reglas no cubren a todo mundo yque entran en juego otros factores que, deser ignorados, pueden impedir que las per-sonas arreglen documentos permanente-mente. Cuando una persona estaindocumentada, siempre es importante de-terminar sí entro varias veces al país y cuandosucedieron estas entradas y salidas. Por otrolado, también es importante saber si la per-sona entro con visa o sin visa o si acaso algúnhermano o sus padres presentaron algunasolicitud anterior. ¿Cuándo, cómo y dónde?Todos estos factores pueden producir alter-nativas que tal vez sean mejores a pedir unperdón.

Tiene preguntas? Escríbale a Salvador a [email protected]


Trait 1:Successful LatinosKnowWhat TheyWant,Believe in Their Abilityto Get It, and BelieveThey Deserve Success

Everything starts with believing youdeserve to succeed. Then you must set a goal.To attain your goals you must first believethat achieving them is possible. You mustbelieve this reality with so much passion thatnothing will deter you. Your goals must bemuch more specific than “I want financialindependence” or “I want happiness.” Theseare things everybody wants, but they’re sogeneral as to be virtually meaningless. Makeyour goals clear, specific, definite—unique toyou, coming out of your life’s passion andwildest desires, goals with a firm time limit (Iwill achieve Y in X years”), goals that onceachieved will lead to additional goals in theyears ahead.

The goals need not be monetary—“Eldinero no es todo”—they can be goals thatimprove others’ lives; they can be goals foryourself; they can be goals for your children orfriends or community. You may not always beable to see the road that leads to your goal atfirst. But soon it appears, as if someonemagically constructed it for you. Once known,the road to success will take many unexpectedtwists and turns before you reach yourdestination, but if the goal remains constant,it will be the beacon that keeps you on course.

Trait 2:Successful Latinos

are not “Professional Hispanics”

Here we have the antithesis of thesoy un minority. These are men and women

who take an active pride in being Latino,who use their lineage not as an excuse ora crutch but as a source of inspiration.There is a huge difference betweenwanting to be the best-known Latinowriter and being a writer who feels shedeserves to be published merely becauseshe is Latino.


Don’t Carry theWeight of theWorld on Their Shoulders

Successful Latinos don’t have anethnic chip on their shoulders. They don’t need“entitlements.” They don’t whine aboutprejudice—“pobre de mi”—and minorityparticipation (although they are not blindto prejudice and fight hard for a Latinopresence in the business world), and theydon’t think they’ll succeed or fail because oftheir ethnicity.

These Latinos succeed because they arewilling and able to compete in the real world,albeit often an Anglo world. Their position isachieved through inner confidence andstrength, not ceded them by the governmentor a corporation having to fill a moral“minority quota.”

They have shed the ghosts of their past,though not its glories. If they have an accent,they speak with pride and class. If their skin isdark, they wear it with honor. They dwell noton slights or rejections but on possibilities.Prejudice, they believe, is not relevant to theirown situation.

An essential element for Latino success isthe knowledge that when the cultural luggagewe carry is heavy, we must discard thenegative part, keeping only the positive. Oncewe are free of the negative part, we are freeto achieve our goals and to be confident ofthe future.


Are OptimistsA study reported in Psychology

Today suggests that optimism is part of ourgenetic structure, preset at birth. No matterwhat, these optimists look on the bright side.For them, the glass is always half full, not halfempty.

But I’m not convinced that the only wayyou can be an optimist is to inherit thecharacteristic. It can be learned—in fact, mustbe learned, if you are to succeed. Of all thetraits, to me this is the most important, forwithout it you cannot begin to plan, youcannot present a positive attitude in a meetingor interview and it becomes difficult torebound from failure.

Optimists believe the world is basicallyfair, that humanity is mostly beneficent, thatthey have as good a chance as anybody.Optimists look at the situation and reactpositively to what they see, good or bad.Pessimists will talk about what’s not right inlife, “Nunca puedo avanzar,” about how badlythey were treated by others, the unevenness ofthe playing field, or the weakness of theeconomy. They gloat over the misfortunes ofothers. Success in life is proof of an optimisticpersonality—in school, career andrelationships.


Trust OthersThis is the most controversial trait,

the one most disputed by my friends when Idiscuss it with them. Most of them say, “No,man! Before you trust anyone, study them,check them out!”…like the backgroundchecks the government often conducts onpotential employees.

On the surface, this appears to be asound, sensible approach, but ultimately it is

The12TraitsofSuccessful Latinos

BY LIONEL SOSA

11 years ago, Lionel Sosawrote an important book, “TheAmericano Dream–How LatinosCan Achieve Success in Businessand in Life.” The book was widelyregarded as profound andprovocative. In it, Lionel Sosapresents one of his mostimportant concepts , The TwelveTraits of Successful Latinos.

“The first trait, which isabout setting goals, is the mostimportant for emerging leaders,”says Sosa today. “Leaders aregoal-oriented people— theydidn’t achieve what they achievedby accident. But they need tocontinue to have specific goals.Not wishes. Not desires—they arenot goals.”

“When you got your degreeyou had a specific goal, and itwas not hard to define. Then youbegin thinking about starting in ajob, and there is a risk that youmight forget to set your nextgoal. That’s exactly when youneed to make your next goal –don’t let anything get in the way.Set your goals higher and higherand you will turn your goals intoaccomplishments.”

“If I were writing the booktoday I would add another trait—Successful Latinos Know How ToWork and Feel Comfortable in aDiverse Society. All humans aretribal—we tend to stay withpeople who look and act likeourselves… our tribe. Butsuccessful Latinos need to make aconscious effort to go beyondtheir comfort level with AfricanAmericans, Asians, and Anglos.This is such an important elementof success and leadership.”

Advancing the careers of Hispanic sales and marketing

professionals by leveraging the strengths and value of

this bicultural, bilingual community. www.nhsn.org

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Latino Family Lifestyle Magazine www.nuevoimpact.com January 2013 NuEVoImpact 29

self-defeating. Overcaution and lack of trustbreed more caution and more lack of trust, tothe point that everyone is distrustful. Ibelieve that 99.9 percent of all people wantto be trustworthy and honest. If you yourselfare trustworthy and honest other people willrespond in kind. Thinking the worst meansgetting the worst.

I’m not saying you shouldn’t read acontract carefully before you sign it, or askfor recommendations before hiringsomeone. But if you assume you can trust,you can trust! This is a mind-set. You’rereading the contract more for fairness andaccuracy than with the sense that someoneis out to get you; you’re asking forreferences to round out your knowledge ofthe person, or to simply confirm yourfavorable impression.


are FlexibleLife changes, “Todo en la vida

cambia.” The unexpected happens; thingsunforeseeable and uncontrollable crop upin everyone’s life. The good business personcan be momentarily unbalanced by suddenmisfortune or failure, but momentarily isthe operative word. No business planshould be so rigid that it does not takefluctuation into account. Successfulbusiness people must be prepared tochange if circumstances demand it, torebound if adversity befalls.

Trait 7:Successful LatinosVisualize Success

If you have a clear goal, one of theways to make sure you reach it is to visualizeexactly what your life will look like when youget to your goal—how you will look

physically and what you will be surroundedby. It is as though you make a drawing inyour brain, filling in all the details: color,shape, texture.

Sit down by yourself, a solas, in aquiet isolated place. Shut your eyes. Ifyou’re twenty, imagine yourself at thirty. Ifyou are thirty, imagine yourself at forty.Visualize the entire day. Who is next to youin bed? What does your bedroom look like?Look in the mirror. What does your facelook like? Has your hair changed color? Arethere children? What kind of car are youdriving to work? What does your office looklike? Are you the boss, an executive, aregular worker?

You may find it difficult at first, perhapseven stupid, a waste of time. But I assure youit is neither. Do it twice a week, and within afew weeks it will sharpen your brain, makeyour goals concrete, give you something toforward to, bring you inspiration when thingsare going badly and joy when things aregoing well.


OverachieveConsistently – Con Gusto

Doing more than you’re paid todo is an art—an art of attitude, ofperformance, of outlook. If you deliver apromised job a day before it’s due; if youprovide three plans when you’ve contractedfor two; if you add a flourish, throw in asurprise gift, knock yourself out to delivermore than what’s expected, and you do itwith grace, with pleasure, with pride, Iguarantee you that your business andcareer will thrive. You’ll keep and grow thecustomers or clients you already have,perhaps the most important aspect ofsuccessful growth in business.

Trait 9:Successful LatinosAlways DoWhat

They Say They’ll DoThere is a motto put up in the office

of the San Francisco Superintendent ofSchools that reads DWYSYWD. Everybodyknows what it means, “Do what you say youwill do.” (Or, in Spanish, Dicho y hecho: Oncespoken, it’s done.) Good advice. Even if youcan’t overdeliver—and obviously there willbe times when overdelivering is impossible—make sure that you fulfull your contract, yourassignment, your promise.

In their home countries, Latinos are oftenlate for business meetings. When I, American bornand American trained, went to my first 9 a.m.meeting in Mexico City, I arrived ten minutesearly, and the man I was meeting swept in forty-five minutes late, smiling and without apology. Iwas furious. Is he flojo, I thought, or loco? Lazy orcrazy? When I understood that my compatriotwas simply “in Rome, doing what Romans do,”my anger subsided, but I vowed that once back inthe States I would be even more careful. Not onlyto be on time, but to make sure that I kept everybusiness promise I made: delivery dates,specifications, costs. Dicho y hecho.

Trait 10:Successful LatinosBalance Their LivesBetween Work and Family

Compassion, love, understanding,the value of family: they are all built into theLatino soul. Alas, when we get intoAnglostyle business, we tend to play downthese values—we “overcompensate” forthem, getting wrapped up in our work andsacrificing family for career success.

Make sure family and work are in

balance. Don’t think that you can stick tobusiness now and bond with your spouseand children when you retire. You may endup having children who, like you, are aloofand detached, valuing “other commitments”over closeness and emotional gratification.

Trait 11:Successful LatinosKnowWhen to Let Go

Letting go is an essential act ifyou’re going to be truly successful. Thewilling delegation of responsibility, therecognition of the fact that you can’t do it alland that others will do it differently fromyou, is fundamental to your business career.It’s natural to want to hold on. After all, thebusiness is your baby, your vision, your goal,es todo tuyo! By assigning responsibility toothers, you’re admitting someone else (evena number of people) into your dream. Youbecome more encourager than doer— thecaptain of the team, not the sole player.

Remember: no matter how specific youare in your assignments to your people, thejob will never come back exactly the way youenvisioned it. Individual people haveindividual methods, individual eyes, and ifthey’re any good at all, they’ll perforce add apiece of themselves to the mix.

When you’re a mature manager, you’llrealize that your main job is to inspire andmotivate. You will become chief strategist,not chief craftsman.

Trait 12:Successful LatinosPersevere After Failure

Everybody fails during the courseof a career. But the successful businesspersonwill use failure as a lesson, analyzing it withtotal honesty, and he or she will be betterprepared for the next encounter.

Presents: AVANCE

30 NUEVOIMPACT January 2013 www.nuevoimpact.com Latino Family Lifestyle Magazine

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Latino Family Lifestyle Magazine www.nuevoimpact.com December 2012 NuevoImpact 31

CÓMO INTRODUCIR ELHIGIENE ORAL PARANIÑOS

Es importante enseñar a sus hijoslas buenas prácticas dentalesdesde una temprana edad. La

buena higiene oral previene las cavi-dades y muchos otros problemas en elcamino. Tan pronto que su hijo tengasu primer diente, comience a limpiarlocon un cepillo y agua. A la edad de 2 o3 años, puedes introducir una pasta dedientes sin fluoruro. Haz que el cepi-llado sea divertido. Deje que los niñosescojan sus cepillos de dientes. Y lomás importante, programa las visitasal dentista cada 6 meses para los che-queos y limpiezas. Asegúrese de queusted no pasa sus miedos o antipatíasacerca del dentista a su hijo. Mantengauna actitud positiva: la oficina del den-tista es un lugar divertido que ayuda alos niños a mantenerse saludables.

200 Milwaukee AvenueBuffalo Grove, IL 60089 Tel: 847-520-0770 • Fax: 847-520-1179www.beyerdental.comEmail: [email protected]

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• Blanqueo de dientes

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HOW TO INTRODUCEORAL HYGIENE TOKIDS

I t is important to teach yourkids good dental practicesfrom an early age. Good oral

hygiene will prevent cavitiesand many other problemsdown the road. As soon asyour child has first tooth, begincleaning it with a brush andwater. By age 2 or 3 years oldyou can introduce fluoride-freetoothpaste. Make brushing fun.Let kids pick out theirtoothbushes. And mostimportantly, schedule dentistvisits every 6 months for checkups and cleanings. Make sureyou do not pass your fears ordislikes of the dentist to yourchild. Keep it positive: thedentist's office is a fun placethat helps kids stay healthy.

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