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MEDICAL INSURANCE PORTABILITY

SUBMITTED BY :-

SHALINI CHETTIAR

SHIVANGI SHRIVASTAVA

MADHURI DAVE

SONAM SHARMA

JAY AHKANI

MEHUL THACKERVISHAL SONI

RAM CHOUDHARY

VASANT GAJARA

SATAYANARAYAN PRAJAPAT

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OBJECTIVES

To introduce Mediclaim Insurance portability to the

customers

To make aware about mediclaim insurance portability

To spread awareness about our clients presence in the

portability market

To get top of the mind recall for our client by putting our

brand first into the market To convert the costumers form the other insurance

companies

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WHY STAR HEALTH INSURANCE

Comparatively low premium

Better facilities in Floater Policies

Excellent after sales services

Very quick renewal facilities

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33%

36%

7%

7%

8%

3%2%

2% 2%

3600 Communication

Hoarding

NewsPaper

Radio

Auto

Rilwaystation

Cycle Banner

Human Banner

Bulk SMS

Painting Event

3600 COMMUNICATION

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HOARDINGS (RATE/10 DAYS)

Airport:10 days(20x40)= Rs.165000/-

SG Highway , opp. Iscon mall(40x25)= Rs.165000/-

Panchvati Cross Roads(30x15)= Rs.70000/- Mithakhali Six Roads(20x15)= Rs.30000/-

Ashram Road: Rs.150000/-

Maninagar petrol pump(40x20)= Rs.50000/-

Relief road petrol pump(30x15)= Rs.30000/-

Source: 1. Mr. Sanjay Raval, Chitra Publicity (879611042)

2. Ms. M.P. Khemani, Krishna Communication (9879616415)

3. Mr. Jaydeep Nakrani, Abhivayakti Communication ( 9924244184)

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Ashram Road

Opp. Iscon Mall, S.G.Highway

Mithakhali

Panchvati ManinagarReleifoad

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NEWS PAPER = Rs. 7,15,595 /-

News paper Size per C.M Rs per C.M Days Total cost

ET

(157.5 x 310)

15 x 10.5

157.5 310 3 (Sunday) 146475

Gujarat(157.5 x 310)

15x 10.5 (39.375

col.)

39.375(totalcol.)

2160 (per col.) 3 (Sunday) 2,55,150

Divya Bhaskar

(157.5 x 310)15 x 10.5 (39.375

col.)

39.375(total

col.)

2150(per col.) 3 (Sunday) 2,53,970

TOI&Sandesh 60,000

Source: Krishna Communication, Abhivyakti Communication, Starline Advertising Pvt.. Ltd.

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RADIO = Rs.1,35,000/-

Jingle on My FM

Rs. 25/sec

1 min Jingle 3 slots in a day

For 30 days

Source: 1. Mr. Madhukar Patil, Director-Starline Advertising Pvt. Ltd. (9825050123)

2. Mr. Mehul Patel, Marketing Manager-My FM 94.3 ( 9824159169)

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RAILWAY STATION = Rs.1,50,000/-

Staircase Advertisement = 1500sq.cm x 50Rs/sq.cm

= Rs.75,000/-

Pipe Banner Advertisement = 1500sq.cm x 50Rs/sq.cm= Rs.75,000/-

1,25,000 people visit /day

1,25,000 x 30 days =37,50,000person-days

Per eyeball cost

1,50,000/37,50,000=0.04 paisa


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Staircase Advertisement at Ahmadabad Railway station

Pipe Banner Advertisement at Ahmadabad station

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AUTO = Rs.1,40,000/-

Auto 140 Rs/month

1000 Auto = 1000 x 140 = Rs.1,40,000/-

On an avg. 1 auto travels 200kms/day

1000 x 200 km = 2,00,000 km Auto/day

2,00,000 x 30 days = 60,00,000 km/month

On an avg.10 people see the ad per 1k.m.

60,00,000km x 10ppl = 600,00,000 eyeball/month

Per eyeball cost

1,40,000 / 600,00,000 = 0.0023 paisa


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MEDIA CART = Rs.54,000/-

Rs.600cycle/day (3x600x30)

3 cycle x 5 km/hr = 15 km /hour

15km x 8hr/day= 120km/day

120km/day x 30 days = 3600 km/month

On an avg. 100 see the ad on the cycle per hour

3600km x 100ppl = 3600000

Per eyeball cost

54000/3600000= 0.15 paisa/eyeball

Source:1. Mr. Madhukar Patil, Director-Starline Advertising Pvt. Ltd. (9825050123)

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HUMAN BANNER = Rs.40,000/-

Put 4 Human Electrical Banner on the Bridge

Such 3 bridges will be selected and they are

A.

Ellise bridgeB. Income tax bridge

C. Gandhi bridge

So, 12humanbanner x Rs.800/humanbanner x

4sunday


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BULK SMS = Rs.50,000 /-

Send awareness SMS to 10Lac people

5 Times in a month to same target group

Cost-0.01paisa/SMS 1000000people x 5times x 0.01paisa

Source: 1. Bhargav Mistry, Xcellon Institute (9610282722)

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PAINTING EVENT

Organise a Painting Competition on the

Theme of Ways of reaching to Hospital

Competition will organised at Gulmohar Park

Around 400 people between age group of 14-

18years will take part in the event and event

will be advertise on My FM 94.3

Which will give roughly 100 new reason forpurchasing the Mediclaim Insurance

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PAINTING EVENT (continue)

Rent of Gulmohar Park Rs. 30000/-

Stationary Exp. Rs. 10000/-

My FM 94.3 will be the Media Partner of the

Event which will give the slot for events

advertising.

Source: 1. Mr. Jashwindar Waliya, Manager Gulmohar Park (9825700343),

2. Mr. Mehul Patel, Marketing Manager , My FM (9824159169)

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