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TRANSCRIPT
LAUNCH YOUR STARTUPLAUNCH YOUR STARTUP
Andrei-Andy Linnas SEPTEMBER 2015
TAKEOFF First 18 monthsPROJECTS SCREENED
~160PROJECTS ACCEPTED
25PROJECTS IN INCUBATION
16PEOPLE ENGAGED
63
€1 200 000CAPITAL RAISED
REVENUE MADE
€500 000
€220 000GRANTS INVESTED
Supporting Startups
LAUNCH YOUR STARTUPLAUNCH YOUR STARTUP
Andrei-Andy Linnas SEPTEMBER 2015
VALIDATION
Why is validation important?
- I wish I knew it before….- There are no competitors…- The idea is useful for
everybody…- I don’t have time for
validation…- The solution is obvious,
everybody wants what I want…
DESIGNER
Why is validation important?
- I wish I knew it before….- There are no competitors…- The idea is useful for
everybody…- I don’t have time for
validation…- The solution is obvious,
everybody wants what I want…
http://www.joycehostyn.com/blog/wp-content/uploads/2010/02/design-squiggle-design-driven-innovation-smaller.gif
Why is validation important?
- I wish I knew it before….- There are no competitors…- The idea is useful for
everybody…- I don’t have time for
validation…- The solution is obvious,
everybody wants what I want…
Validation Recipe
Its all about learning!
GET CURIOUSOBSERVEREFLECT
#who; #why; #how; #howoften; #withwhom; #whoelse; #sowhat
GET CURIOUS
WHOS LIFE?
BehaviourAdaptationsCare and emotionsBody languageUnexpected thingsPatterns
OBSERVE
WHAT: what are they doing? what sparks their curiosity?
HOW: how are they doing it? are there any specific behaviours, objects, habits?
WHY: why are they doing it? what is the emotional attachment?
Observe with eyes? Observe by learning? Observe from extremes!
REFLECT
Capturing data points
Finding meaningful connections
Crafting sharable insights
Creating a sharable story that sticks
Primary vs Secondary
Secondary
Desktop search
1) Define subject matter2) Generate key words3) Define search strings4) Perform search5) Evaluate results6) Reflect (share, discuss, learn, refine)
SUBJECT MATTER
Ex:Mobile app (backend and front end system) for doctors/nurses, used at point of care to present the relevant patient real time data.
Subject matter is defined as the developed technology/service or the technology/service that could be developed.
- What problem does it solve (utility)?- What is it (structure)?- What does invention do (functionality)?
KEYWORDS
mHealth Mobile healthcare Digital healthcare BYOD in Hospitals Healthcare apps Point of care Patient data ….
SEARCH STRINGS
“Healthcare in your pocket” “mHealth at point of care”
“Healthcare applications at hospitals”
Use operators like AND, NEAR, SAME, NOT etc.
Search sources
Google Trends - https://www.google.com/trends/ Blogsearch - http://www.icerocket.com News search - http://news.google.com/ Articles - https://scholar.google.com/ Patents - https://patents.google.com/ Groups - https://groups.google.com/forum/#!overview Website search - http://www.similarweb.com/ Twitter search - https://twitter.com/search-advanced?lang=en Product search - http://www.producthunt.com/ Idea search - https://angel.co/; https://www.funderbeam.com/; https://www.crunchbase.com/
Google Advanced Search
Search operators related: businessfirst.com.mt (similar sites) link: malta.com (pages that link to certain page) “search term” site: techcrunch.com (search from certain sites) “file name” filetype:pdf (searches only PDFs)
https://www.google.com/advanced_searchhttp://websearch.about.com/library/cheatsheet/blgooglecheatsheet.htm
Trends
news
Scholar
Groups
Product hunt
Similar Web
AngelList, Funderbeam, Gust, Crunchbase
REPORT STRUCTURE
DESCRIBE THE PROCESS
New keywords Interesting markets Identified competitors Useful features Unexpected findings Things to research
Primary
INTERVIEWING
LEARNING FROM EXTREMES
PREPARING
INTERVIEWING
EXTREMES
Extreme Extreme
PREPARING
1) Brainstorm 10 questions that come to mind
a) getting to know someone - get to know them, put them at ease b) defining theme/challenge - topics to explore c) going broader - what are the best, worst parts about? get stories d) digging deeper - why, what if?
TIPS
BUILDING RAPPORT - setting expectations, body language
TIPS Ask open-ended questions Show me! Start broad and finish deep Mind the gap Ask about stories 5 why’s Think aloud Ask naive questions Allow pregnant pauses Stay unbiased
INTERVIEWINGCapture:
- interesting quotes - problems - opportunities - interpretations - ideas - insights
IMMERSION
1) Change the perspective 2) Limit yourself 3) Do it yourself 4) Engage in an analogous experience
INSIGHTS
1) Capturing individual data points (post-its wall) 2) Connecting and grouping (find patterns) 3) Crafting insights (make them memorable)
VALIDATION SUMMARY
1) Report of secondary research 2) Report of primary research a) Learning from observation b) Learning from extremes c) Learning from immersion