knowledge transfer through short notice campaign

บรรยายโดย อ.สมิทธิ์ บญุชตุิมา

คณะนิเทศศาสตร ์จุฬาลงกรณ์มหาวทิยาลยั

วนัที่ 29 มีนาคม เวลา 9-10.30 น ณ หอ้ง 221 อาคารสถาบนั 2

เทคนิคการสือ่สารและประชาสมัพนัธ ์

เพือ่ถา่ยทอดองคค์วามรู ้

ดา้นสิง่แวดลอ้มสูช่มุชน

The Ottawa Model of Research Use (OMRU)

Logan and Graham (1998) Cited in Sudsawad, P. (2007). Knowledge translation: Introduction to models, strategies, and measures. Austin, TX: Southwest Educational Development Laboratory, National Center for the Dissemination of Disability Research.

Modes of Knowledge Transfer

Source: Dorothy Leonard and Walter Swap, Deep Smarts: How to Cultivate and Transfer Enduring Business Wisdom (Harvard Business School Press, 2005)

AMOUNT OF KNOWLEDGE GAINED

Sources: Bales, 1996 cited in Blom (2000). Cited in Verena Peer, Gernot Stoeglehner, Universities as change agents for sustainability e framing the role of knowledge transfer and generation in regional development processes, Journal of Cleaner Production, 44 (2013) 85-95

“I've learned that people will forget what you said, people will forget what you did, but

people will never forget how you made them feel.”

Maya Angelou (American Poet, b.1928)

WHAT COMMUNICATION TECHNIQUES FIT FOR A SHORT-TIME CAMPAIGNE?

If the people will lead,

the leaders will follow.” Gandhi (Indian , b.1869)

http://api.ning.com/files/ZzgoSrxTNUlvNCCEcCrAGcXE1F4PR0FzmJRGGh8rr2gdjjLGjjHLkLtYedOBlIQXNY6OolZ0JjcmVgNLNvDkrc6Uk6JMgKIN/Gandhi2.jpg

BRANDING AND AWARENESS RAISING

COMMUNICATION PLAN & TEAMWORK

CONFIDENT BUT NOT OVERCONFIDENT

CALL FOR SUPPORT

BE POSITIVE, ENEGETIC

ALWAYS PUT YOUR AUDIENCE IN THE CENTER

WELL DESIGNED BRAND IDENTITY

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STUNNING, AWESOME HANDOUTS AND FLYERS

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YOU Needs “Attention & Support”

http://www.google.co.th/url?sa=i&rct=j&q=%E0%B9%81%E0%B8%88%E0%B8%81%E0%B9%82%E0%B8%9A%E0%B8%A3%E0%B8%8A%E0%B8%B1%E0%B8%A7%E0%B8%A3%E0%B9%8C&source=images&cd=&cad=rja&docid=JIEnY2SpCJpu0M&tbnid=2slcNf9fBzp_mM:&ved=0CAUQjRw&url=http://women.sanook.com/924137/%E0%B8%AD%E0%B8%B1%E0%B8%99%E0%B8%95%E0%B8%A3%E0%B8%B2%E0%B8%A2.....%E0%B8%A0%E0%B8%B1%E0%B8%A2%E0%B8%A3%E0%B9%89%E0%B8%B2%E0%B8%A2%E0%B8%88%E0%B8%B2%E0%B8%81%E0%B9%82%E0%B8%9A%E0%B8%A3%E0%B8%8A%E0%B8%B1%E0%B8%A7%E0%B8%A3%E0%B9%8C%E0%B9%81%E0%B8%88%E0%B8%81%E0%B8%9F%E0%B8%A3%E0%B8%B5/&ei=Des_UYeuFpCeiQe_zYBg&bvm=bv.43287494,d.bmk&psig=AFQjCNHqQq3hFIn8Mv0XKu5ABnB8gkUYSw&ust=1363229806023255

THEY Selects what to give “Attention & Support” to.

http://www.google.co.th/url?sa=i&rct=j&q=%E0%B9%81%E0%B8%88%E0%B8%81%E0%B9%82%E0%B8%9A%E0%B8%A3%E0%B8%8A%E0%B8%B1%E0%B8%A7%E0%B8%A3%E0%B9%8C&source=images&cd=&cad=rja&docid=bCANgwSiwT-lPM&tbnid=tcpLFpINaOgFOM:&ved=0CAUQjRw&url=http://market.onlineoops.com/466830&ei=2-w_UfGQGbGPiAeTwoC4CA&bvm=bv.43287494,d.bmk&psig=AFQjCNHqQq3hFIn8Mv0XKu5ABnB8gkUYSw&ust=1363229806023255

POST-CAMPAIGN ACTIVITIES

RECORD EVERY KEY MOMENTS AND PERSON

News Release

Press Conference

Radio Spot

TVC

Poster and Flyer

Special Interview

Contest

Reality Show

Media Tour: Winner

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BE CREATIVE IN TIME AND RESOURCE MANAGEMENT

BE COMPOSED AND ORGANIZED