kohl & partner_company presentation_e

Kohl & Partner - Quality in Tourism

2

1. About Kohl & Partner

2. Our references

3. Our experts

Kohl & Partner is an internationally operating consulting company specialized in the hotel and tourism industry

3

About Kohl & Partner

Kohl & Partner means

“Quality in Tourism”

Modern Company ManagementDevelopment according to the EFQM model

Austrian Quality AwardWinner of the AQA for SMEs

Affiliate Member UNWTOMember of the World Tourism Organization

Member of recognized networksAIEST, HSMAI, IAAPA

Kohl & Partner is a

reliable partner for tourism development projects

The competitive advantage of Kohl & Partner is based on eight factors

4


In-depth know-how about tourism development and the complex interrelations in the tourism industry1

More than 30 years of experience with thousands of conducted tourism projects2

Number 1 tourism consultancy in the Alpine Region – one of the most developed tourism areas in the world3

Excellent team of specialists covering various fields of tourism development4

Strong international reputation and excellent network in the tourism industry5

All our consultants either have tourism degrees or previously worked in the tourism industry6

Comprehensive experience in well-developed tourism markets and in emerging ones 7

Highly professional approach in accordance with international consulting standards8

Quality and tailor-made solutions for the hotel, tourism and leisure industry by Kohl &

Partner

Kohl & Partner has seven offices in four countries of the Alpine Region

5


Offices

Villach (Austria)Kohl & Partner GmbHBahnhofstraße 8

9500 Villach, Österreich

Tel.: +43 4242 21123e-mail: [email protected]

Vienna (Austria)Kohl & Partner GmbHWallnerstraße 3

1010 Wien, Österreich


Innsbruck (Austria)Kohl & Partner GmbHSOHO II – Grabenweg 686020 Innsbruck, Österreich


Munich (Germany)Kohl & Partner München GmbHValpichlerstraße 49

80686 München, Deutschland


Stuttgart (Germany)Kohl & Partner StuttgartRechbergstraße 22

73550 Waldstetten, Deutschland

Tel.: + 49 7171 9477011 e-mail: [email protected]

South Tyrol (Italy)Kohl & Partner GmbHUlrich-v.-Taufersstraße 1439030 Gais, Italien


Zurich (Switzerland)Kohl & Partner Schweiz AGThurgauerstraße 728050 Zürich, Schweiz


Additionally, we provide our clients with local contacts in another seven countries

6


Local contacts

BulgariaRalitsa VrabevskaTel.: +359 882 42 89 12e-mail: [email protected]

AlbaniaIlir LondoTel.: + 355 692 09 12 05e-mail: [email protected]

RomaniaChristopher ShonnTel.: +40 722 20 06 01e-mail: [email protected]

HungaryBalint NemethTel.: +36 707 790704e-mail: [email protected]

MacedoniaAleksandar IvanovskiTel.: +389 722 05184e-mail: [email protected]

RussiaElena SmirnovaTel.: +7 962 915 34 67e-mail: [email protected]

TurkeyAynur KuytuTel.: +90 312 466 32 74e-mail: [email protected]

Kohl & Partner offers consulting services in three business units

7


Tourism InfrastructureTourism DestinationsHotels & Resorts

Main services• Feasibility Studies

• Hotel Valuations

• Operator Selections

• Strategy & Positioning Concepts

• Business Plans

• Asset Management

• Marketing Plans

• Coaching

• Controlling & Budgeting

• Pricing strategies

Main services• Tourism Master Plans / Tourism

Development Programs (local, regional and national)

• Hotel Master Plans for Destinations

• Concepts for Professional Organizational Structures in Tourism

• Quality Improvement Programs

• Marketing Plans

• Concepts for Tourism Cards

• Strategy & Positioning Concepts

Main servicesPreparation of Feasibility Studies, Development Concepts and Marketing Plans for• Aqua Parks• Cable Cars• Golf Courses• Museums / Infotainment

Facilities• Conference Centers • Tourism Attractions• Theme Parks / Entertainment

Facilities

Example: Tourism Master/Development PlanContent

8


ANALYSIS

• Market analysiso Analysis of the framework

conditions relevant for tourismo Evaluation of the current

tourism parameterso Identification and description

of the most important existing tourism destinations and tourism attractions

o Description of the current activities of the public administration regarding marketing and management of tourism

•Trend analysis•Potential analysis

o Definition of the most promising geographic areas for tourism development

o Definition of the most promising types of tourism

•Competitor analysis•SWOT analysis

IMPLEMENTATION

STRATEGY ACTION PLAN

• Definition of a power-full long-term vision for tourism develop-ment

• Determination of the Tourism USP (Unique Selling Proposition) of a destination

• Strategic positioning, defining the key pillars of positioning

• Key development strategies for a professional tourism development in the destination

• Marketing strategies including definition of main source markets and target groups

Concrete action plan including recommen-dations for• Professional

organizational/management structure in tourism

• Tourism marketing• Quality improvement• Tourism product

development• General

infrastructure• Necessary framework

conditions• Tourism education• Important tourism

projects

Example: Tourism Master/Development PlanDevelopment process

9


PowerfulVision

Strategy A

Strategy B

Strategy C

Strategy D

Strategy E

Strategy FCurrent

Situation

Guidelines

Guidelines

Example: Feasibility Study (hotel project)Content

10


ANALYSIS

• Market analysiso Assessment of the latest

available tourism statisticso Analysis of the current hotel

supplyo Analysis of the key economic

parameters of relevant competitors

o Determination of the expected future hotel supply

o SWOT-analysis for the market environment

• Trend analysis (hotel industry)

•Location analysiso Detailed analysis of the

defined locationo Detailed evaluation of the

project site according to the Kohl & Partner Scoring Model

o SWOT-analysis for the location

IMPLEMENTATION

CONCEPT PROFITABILITY

• Strategic concepto Definition of

influencing factorso Preparation of a

concept fact sheeto Development of a

detailed concept for all functional areas

o Preparation of a rough strategic sales & marketing concept

o Preparation of a detailed staff plan

•Investment concepto Preparation of a rough

floor program including the space requirements for each functional area

o Estimation of the total investment (including costs for construction, FF&E, planning and development, pre-opening, financing)

Detailed economic forecast for 10 years in three scenarios (optimistic, realistic and pessimistic) including

• Revenue projection for each profit center

• Expanses projection according to the type of expense

• Earnings forecast for 10 years until the NOI (=Net Operating Income)

• Financing mix including the costs for capital servicing

• Cash-flow projection

• Yield forecast (ROI and ROE)

11


2. Our references

3. Our experts

12

Selected References

International references• Tourism Master Plan for the Ionic Coast between

Llogara and Qeparo, Albania• Tourism Development Plan for the Mountain Resort

Shahdag, Azerbaijan• Business Plan for a planned Mountain Resort

Klekovaca, Bosnia-Hercegovina• Tourism Master Plan for the Mountain Resort

Jahorina, Bosnia-Hercegovina• Creative Tourism Development Plan for Neum,

Bosnia-Herzegovina• Tourism Master Plan for Split/Dalmatia Region,

Croatia• Tourism Master Plan for Brijuni Riviera, Croatia• Tourism Development Program for Szolnok, Hungary• Tourism Master Plan for Kurdistan Region, Iraq• Tourism Master Plan for South Kazakhstan,

Kazakhstan

• Tourism Action Plan for South Kazakhstan, Kazakhstan

• Development Plan for Wine Tourism in South Kosovo, Kosovo

• National Tourism Strategy for Macedonia• Rural tourism marketing plan for Poland• Project Evaluation and Marketing Concept for the

planned Mountain Resort Arieseni, Romania• Destination Audit for Piatra Neamt, Romania• Tourism Master Plan for Cheboksary, Russia• Tourism Master Plan for Tatarstan Republic, Russia• Tourism Development Plan for Kavkazkye

Mineralnye Vody, Russia• Tourism Master Plan for Bashkortostan Repbulic,

Russia• Market Analysis & Potential Analysis for tourism

development in Krasnoyarsk Krai, Russia• Destination Audit for Yamalo-Nenets Autonomous

Okrug, Russia

Tourism Destinations

13

Selected References

• Destination Audit for Berdsk (Novosibirsk Oblast), Russia

• Expert paper on the planned tourism cluster “Severni Mir” near Yakutsk, Russia

• Tourism Master Plan for the Mountain Resorts “Kopaonik” and “Divcibare”, Serbia

• Tourism and Marketing Strategies for Ljubljana, Slovenia

• Tourism Master Plan for Sinop Province, Turkey• Business Plan for the planned Mountain Resort

Borzhava, Ukraine

References German-speaking markets• Tourism Strategy for the province of Lower Austria,

Austria• Master Plan for cultural tourism in the destination

“Viennese Alps”, Austria• Development of a tourism strategy for Kleinwalsertal,

Austria

• Hotel Master Plan for the region Bodensee-Alpenrhein, Austria

• Strategic Concept for the National Park Hohe Tauern in Austria

• Tourism Concept for the destination Lech/Zürs, Austria

• Tourism Strategy for Salzburg Province, Austria• Participation in the development process of the new

tourism law of Carinthia Province, Austria• Tourism Master Plan for Brandenburg Province,

Germany• Brand and Tourism Strategy for Tübingen, Germany• Development of a Tourism Card for the destination

Tegernsee, Germany• Tourism Concept for Baden-Württemberg Province,

Germany• Strategic Concept for the destination Schwarzwald,

Germany• Tourism Concept for the Ruhrtal Region, Germany


14

Selected References

• New organizational structure for the Destination Management Company in Chiemgau/Chiemsee, Germany

• Tourism Concept for the island of Juist, Germany• Development of tourism guidelines for the region

Oberallgäu, Germany• Tourism Concept for South Tyrol Province, Italy• Quality Improvement Program for the region of Lana,

Italy


15

Selected References

International references• Business Plan and Tourism Consultancy for a harbour,

real estate and hotel-resort development in Kalaja e Turres, Albania

• Pre-Study for a holiday resort project near Vlora, Albania

• Feasibility Studies for three planned hotels in the Mountain Resort Shahdag, Azerbaijan

• Feasibility Study for a hotel project in Trebinje, Bosnia-Hercegovina

• Potential analysis and strategic hotel development concept for an airport hotel in Sarajevo, Bosnia-Herzegovina

• Concept Development and Marketing Strategy for a 4-star spa hotel in Varvara, Bulgaria

• Concept Development and Business Plan for a 5-star hotel in the Spa Destination Dolna Banya, Bulgaria

• Optimization Plan for hotel operations in a 4-star spa hotel in Bansko, Bulgaria

• Feasibility Study and Operator Selection for a 5 star hotel in Sofia, Bulgaria

• Feasibility Study for a business hotel in Sofia, Bulgaria

• Concept for a 4-star boutique hotel in Sofia, Bulgaria• Concept Development and Business Plan for a 4-star

country club resort in Borovets, Bulgaria• Pre-Feasibility Study for an upscale resort hotel in

Split, Croatia• Concept Development and repositioning of hotels of

the RHR group (now Valamar) in Rabac, Porec, Krk and Dubrovnik, Croatia

• Concept Development for a 3-star green lifestyle hotel in Prague, Czech Republic

• Market and Technical Feasibility Study for the Spa & Wellness Resort Tskaltubo, Georgia

• Feasibility Study for a resort hotel in the Peloponnese Region, Greece

• Second Opinion for a 4-star city hotel with 120 rooms in Budapest, Hungary

Hotels & Resorts

16

Selected References

• Feasibility study for an airport- and conference hotel in Budapest, Hungary

• Feasibility Study for a 4-star hotel in Visegrad, Hungary

• Second Opinion for a 4-star spa & conference hotel with 140 rooms in Bük, Hungary

• Feasibility Study for a hotel as part of a mixed use development in Shymkent, Kazakhstan

• Feasibility Study for a 4-star Lifestyle Art Hotel in Riga, Latvia

• Feasibility Study for five hotels in Ulcinj, Montenegro• Feasibility Study for a 4-star hotel with conference

center and aqua park in Warsaw, Poland• Feasibility study for two hotel projects in Bucharest,

Romania• Feasibility Study for a 150 rooms mid-scale hotel in

Timisoara, Romania• Concept and Pre-Feasibility for a luxury Golf & Spa

Resort near Krasnodar, Russia

• Concept development for a 4-star design hotel in Belgrade, Serbia

• Best-use study for the hotels of Telekom Slovenije, Slovenia

References German-speaking markets• Feasibility Study for a midscale hotel with 180 rooms

in Vienna, Austria• Operator Selection for a 3-star hotel in Graz, Austria• Feasibility Study for luxury club hotel in Schladming,

Austria• Feasibility Study for a 4-star superior leisure hotel in

Alpbach, Austria• Business Plan for a 4-star leisure hotel in Großarl,

Austria• Feasibility Study for an enlargement of an existing 4-

star hotel resort at lake Wörthersee in Pörtschach, Austria

• Feasibility Study for an event resort at lake Wolfgangsee in St. Wolfgang, Austria

Hotels & Resorts

17

Selected References

• Feasibility Study for a 5-star hotel in Bad Kleinkirchheim, Austria

• Feasibility Study for a Golf and Spa Resort in the Spa Destination Stegersbach, Austria

• Feasibility Study for a Wine & Spa Resort in Langenlois, Austria

• Feasibility Study for a 4 star hotel in Radolfzell, Germany

• Feasibility Study for a hotel on a ship in Luzern, Switzerland

• Positioning Strategy and Operator Selection for a Business Hotel in St. Gallen, Switzerland

• Valuation of a hotel resort in Silvaplana, Switzerland• Hotel search, evaluation, price negociation and

leading purchasing process including legal processes for a foreign investor in Interlaken, Switzerland

• Feasiblity Study, Operater search and evaluation, investor search for a new 4 star hotel in Sedrun, Switzerland

Hotels & Resorts

18

Selected References

International references• Demand Analysis and Concept Optimization for a

sport & leisure facility in Minsk, Belarus• Feasibility Study for a cable car project near Opatija,

Croatia• Pre-Feasibility Study for a cable car project near

Opatija, Croatia• Feasibility study for a planned skiing area in Arieseni,

Romania• Economic evaluation of a planned nature-based

amusement park in Moscow, Russia• Feasibility Study for an aqua park project in Moscow,

Russia

References German-speaking markets• Concept Development for the Thermal Aqua Park in

Villach, Austria• Restructuring Concept for the Thermal Aqua Park

Loipersdorf, Austria

• Feasibility Study for a 18 hole golf course in Hollersbach, Austria

• Feasibility Study for the enlargement of the ropeway system in Turracher Höhe, Austria

• Potential Analysis for an education and entertainment facility called “Salt World” dedicated to the topic of salt in Hallein, Austria

• Tourism Concept for the castle “Wasserburg” in Laa an der Thaya, Austria

• Lift Development Concept for the Mountain Resort Katschberg, Austria

• Concept Development and Feasibility Study for an animal park in Rosegg, Austria

• Feasibility Study for a 18 hole golf course in Retz, Austria

• Location Evaluation and Feasibility Study for a “Sound of Music” museum in Salzburg, Austria

• Tourism Concept and Feasibility Study for the castle “Juliusburg” in Stetteldorf, Austria

Tourism Infrastructure

19

Selected References

• Demand Analysis including revenue forecast for a tree top paths in Schruns, Austria

• Concept and Feasibility Study for the Mountain Resort Krippenstein, Austria

• Feasibility Study for an aqua park in the city of Salzburg, Austria

• Concept Development and Feasibility Study for an adventure world for children in Windischgarsten, Austria

• Feasibility Study and Marketing Plan for an education and entertainment facility called “Wine World” dedicated to the topic of wine in Langenlois, Austria

• Feasibility Study for the museum situated in the villa of the former Austrian emperor in Bad Ischl, Austria

• Strategic Development Concept for 42 communal aqua parks in Vienna, Austria

• Concept Development of a themed road called “Wine road” in the province of Lower Austria, Austria

• Action Plan to increase the attractiveness of the different themed roads called “Panorama Roads” in the province of Salzburg, Austria

Tourism Infrastructure

• Concept Development to increase the attractiveness of the city lake in Bad Waldsee, Germany

20


2. Our references

3. Our experts

For international tourism projects please contact our experts

21

Our experts

Christopher Hinteregger

Position: Head of “Tourism Destinations International”

Focus on: Tourism Destinations - Tourism Infrastructure

Mobile: +43 664 110 92 69

E-mail: [email protected]

Andre Gribi

Position: Head of “Hotels & Resorts International”

Focus on: Hotel Industry – Investor Relations

Mobile: +41 792 50 36 06

E-mail: [email protected]

Our team for international projects

Christopher Hinteregger

22

Our experts

Position: Head of “Tourism Destinations International”

Years with the company: 10 years Nationality: Austrian

Selected projects:• Tourism Master Plan for Tatarstan Republic, Russia• Tourism Master Plan for Kurdistan Region, Iraq• Tourism Development Plan for Kavkazkye Mineralnye Vody,

Russia• Tourism Development Plan for the Mountain Resort Shahdag,

Azerbaijan• Tourism Master Plan for South Kazakhstan, Kazakhstan• Development Strategy for wine tourism for South Kosovo,

Kosovo• Tourism Development Plan for the city of Szolnok, Hungary• Marketing Strategy for a planned Mountain Resort in Arieseni,

Romania• Destination Audit for the city of Piatra Neamt, Romania• Tourism Master Plan for Bashkortostan Republic, Russia• Tourism Master Plan for the Mountain Resort Jahorina,

Bosnia-Hercegovina• Tourism Master Plan for Split/Dalmatia Region, Croatia• Feasibility Study for a cable car project near Opatija, Croatia

Working experience:• 09/2003 – 12/2007

Junior Consultant and Consultant with Kohl & Partner Hotel & Tourism Consulting

• 01/2008 – 07/2008Senior Consultant with Roland Berger Strategy Consultants in Moscow (Russia)

• 07/2008 – 02/2009Associate Director with Horwath HTL in Moscow (Russia)

• 03/2009 – 11/2014Head of “International Projects” with Kohl & Partner

• 12/2014 – todayPartner and Head of “Tourism Destinations International” with Kohl & Partner

Education:Graduate at the University for Applied Science „IMC“ in Krems (Austria) in 2003 studying Tourism Management

Andre Gribi

23

Our experts

Position: Head of “Hotels & Resorts International”

Years with the company: 5 years Nationality: Swiss

Selected projects:• Business Plan and Tourism Consultancy for a harbour, real

estate and hotel-resort development in Kalaja e Turres - Albania

• Market and Technical Feasibility Study for the Spa & Wellness Resort (18 hotels) Tskaltubo, Georgia

• Hotel search, evaluation, price negotiation and leading purchasing process including legal processes for a foreign investor in Interlaken – Switzerland

• Feasibility Study, Operator Selection and Investor Search for a 4-star hotel in Sedrun, Switzerland

• Feasibility Study, Operator Selection for a 4-star hotel in St. Gallen, Switzerland

• Feasibility Study for a 5-star hotel in Sofia, Bulgaria• PPP project for the region of Apatin, Serbia• Representing the buyer for a hotel in Belgrade, Serbia

Working experience:• 08/1978 – 12/2000

Positions in banking, accounting and consulting – independent from 03/1987

• 01/1996 – 12/2000Board President Hotel Victoria, Wengen

• 01/2001 – 12/2003Director Marketing/Tour Operator hotel group “Ferienverein”, Switzerland

• 01/2004 – 12/2005Lecturer at the Swiss Hotel Management School in Montreux, Switzerland

• 01/2004 – todayKohl & Partner in Sofia, Bulgaria

Education:Swiss Graduate Tourism Executive HSW – Lucerne University of Applied Science & Arts, Diploma Swiss Financial Expert, Swiss Banking Association, Basel, Bachelors Degree, Swiss Graduate Accountant. AKAD School, Zürich, Switzerland

• 04/2010 – todayManaging Partner „Kohl & Partner Zurich“

• 12/2014 – todayHead of „Hotels & Resorts International“

To find out more about Kohl & Partner please visit our website or register for one of our newsletters

24

Kohl & Partner – Quality in tourism

www.kohl-int.com

Kohl & Partner Website Kohl & Partner NewsletterKohl & Partner regularly distributes newsletter:

To receive our newsletters please sign up in the news section of our website www.kohl-int.com.

@ 2014 Kohl & Partner, www.kohl.at, All rights reserved.All rights of publication, distribution, translation, storing on electronic media etc. require the written approval of Kohl & Partner.

www.kohl-int.com

kohl & partner_company presentation_e

Documents