lean analytics_cojette
DESCRIPTION
TRANSCRIPT
What we cover Introduction
Data-Informed Decision Making
Lean Analytics Usage
Status Check
Data-Driven Lean Startup Example
Wrap Up
LEAN Analytics is not Data Mining
but Data Thinking.
“If you can't measure it, you can't manage it”
- Peter Drucker
How To Measure Anything
Metric
MVP
TestLEAN
Type of Things we…
Metrics Need to Hurt
http://leanstack.com
MVP/
인터뷰MVP+ MVV
반복 개선초대율
* 수락율고객 수익
- 고객 확보 비용 전략 / 전술 / 실행
One Metric That Matters
Cohort Analysis
User Test
User Test
A/B Test Multi-Armed Bandit
User Test
Examples
전자 상거래 모바일 앱 SaaS
컨텐츠 사용자 컨텐츠 마켓
양면 마켓 플레이스
Tips for findingHAPPY PLACE체화된 Data Thinking
목표와 수치를 명확하게 천 리 길도 한 걸음부터 투명한 지표 두 세 개 지표 변경을 위한 노력 윗 사람과의 공감대 및 지지
Hints for Data Thinking Data is dirty
Standardize, Outlier Check, Seasonality Check, Scaling, False Alert, Focusing.
He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery.- Harold Wilson
Thank you for listening