1. ENVIRONMENTALGRAPHICD E S I G N

2. +Lorence+Yoo Design IncLYD LYD 1978 UPSSamsungSony EricssonMayo ClinicHaworthGeorgia-Pacific 1535+2010 3. Lorenc+Yoo Design boasts a broad skill set, specializing in environmentalcommunication graphic design, a genre that includes exhibits, museums,signage, and graphics. Founded in 1978, the firms philosophy includesexploration, inquisitiveness and a commitment to design excellence andinnovation executed on every project.LYD specializes in creating spaces for some of the worlds most well knownbrands, including Georgia-Pacific, Mayo Clinic, UPS, Haworth and Sony-Ericsson. The team develops unique messages for each project that conveythe clients individual story and help customers truly experience the clientsbrand through sculpture, graphics, and space. Our job is to set the stage forthe clients message by creating rich environments that communicate on thehuman level, says principal Jan Lorenc. Our mission is to use design tell theclients story beautifully.Strategic alliances with firms in the U.S., Dubai, and Korea allow the firm beinvolved in a number of design areas simultaneously. These partnershipsalso provide the firm with access to local talent on international projects,allowing for tight quality control, efficient fabrication, and important culturalconnections. Lorenc+Yoo Design has introduced its innovative design visionand expertise to China in 2011 by completing projects for VANKE SKY PRAISEin Longgang, Shenzhen, and VANKE DREAM TOWN - FISH IN THE GARDEN inQingyuan, Guangdong.The firms years of experience working internationally are a realizedambition of its principals. Jan Lorenc and partner Chung Youl Yoo are bothimmigrants to the United States. Lorenc came to the U.S. from Poland, andYoo immigrated from South Korea, living for a time in Latin America. Theirrespective immigrant experiences inform their sensitivity to cultural contextand history, and entice them to seek new and different environmental graphicdesign challenges throughout the world.Environmental graphic design is versatile and varied, says Lorenc, but gooddesign is consistent in its ability to blend form and function seamlessly andelegantly. This is the secret formula of what weve done for over 30 years inthe United States and abroad, and we look forward to new opportunities totell people about our clients through valuable design. 4. LYDLYD2008UPSMayo ClinicLYDLYDHinesPerimeter Summit 300324LYDGaylord Texan40LYDLYD 5. DESIGN SERVICESLorenc+Yoo Design provides a wide range of design services, from wayfindingsignage programs, to permanent corporate museum exhibitions. The firmsversatility is possible because of its diverse employee and consultant talent thatincludes architects, graphic designers, landscape architects, industrial designers,and branding and marketing specialists. The firm employs this range of expertisewhenever appropriate to contribute to a successful design for its clients.The firm offers superior wayfinding and signage services, produced throughintense study of pedestrian and vehicle traffic patterns, understanding of therelevant space, and attention to creating beautiful designs. Wayfinding programsfor hotel convention centers like Gaylord Texan Resort and Convention Center bringdirection to guests within the 400,000 square foot meeting space. The signageprogram for Florida Hospitals Health Village in Orlando guides individuals wherethey need to be at particularly vital moments. And in many cases, the firm createswayfinding systems that are modular in nature, allowing for easy replacement,repair, and movement.Exhibition design is the heart of LYDs business. It allows the firms many disciplinesto merge into a unified environment that tells a clients story to customers, partners,and employees. Whether a temporary tradeshow exhibit meant to stand for a week,or a permanent museum exhibit, the firm transforms a space into a platform tocommunicate brand, history, and value. The firms exhibits have launched brandslike Sony-Ericsson, and provided rest and comfort for customers of UPS at the 2008Olympic Games in Beijing. The firms design for the Mayo Clinics headquartersmuseum tells the story of a medical institution so well that its elements have beenreplicated at Mayos other locations in the United States. LYDs designs for Mayocommunicate its high-quality services, organizes its history, and fits perfectly withits architecture and marketing.Sculpture is an important art form that can not only be pleasing to the eye, but alsocommunicate an important message. LYD uses sculpture to display informationin bold, eye-catching ways. The design for Samsungs Rising Hand, for example,advertises the technology firms mobile phone business to international businesstravelers in Frankfurt, Kiev, and Toronto. It is modern, sleek, and upgradeable whennew products come to market. LYDs lobby directory piece for Hines at PerimeterSummit 3003 in Atlanta is a 24-foot-tall piece of art made of stacked glass, lit fromthe inside to produce a high-tech feeling. 6. LYD 7. Although every project is different, Lorenc+Yoo Design approaches eachone scientifically, beginning with a discovery process that unveils theclients mission and project priorities. The process for designing signagesystems will be different than designing an exhibit, however, the goal isalways to create the most beautiful, functional designs for our clients.Following the initial discovery phase, the team begins an analysis,measuring the traffic flows, entry and exit points, and space restrictions.Then the programming begins, planning design element locations, sizes,and hierarchy. The concept design is next, providing a vision of the endproduct to the client. Once the client approves the direction of the design,the firm begins design development. The design intent process is next,documenting all the details of the product. Next is the bid/award process,followed by an administration process in which the firm ensures thehighest standards of detail and finish for the final product.DESIGN PROCESS 8. MASTER PLANNINGLANDSCAPE DESIGNARCHITECTURE DESIGNINTERIOR DESIGNBRANDINGWAYFINDING SYS.LANDSCAPE DESIGNBoundary, Gateway, & LandmarkWayfindingNatural EnvironmentCulture & Other Branding VenuesARCHITECTURE & INTERIOR DESIGNStyle, Space, & formTechnical and TechnologyColor and FinishWayfindingNatural EnvironmentCulture & Other Branding VenuesBRANDINGLogo, Pattern & StationaryConstruction Phase PromotionSales Phase Brand promotionOther Branding VenuesWAYFINDING SYSTEMCirculation AnalysisProgramingDesignFabrication & InstallationVISION CONCEPTBrainstorming Vision Creation Storyline Setting Spirit Finding Branding 9. Client: Vanke GuangzhouCompleted: Phase 1 opened October 2011Working in a short timeframe, Lorenc+Yoo reviewedthe projects architectural style and projectbackground thoroughly to evolve a completebranding storyline. From that exercise came theprojects logo, main entrance identity sculpture,entrance branding walls, and overall styling of thewayfinding signage system that guides residentsand guests throughout the development. The finalresult is a unified, modern environmental design.FISH IN THE GARDEN 10. G2 P1M4 M2 G1 M4M3Cream Red Patina Bronze P1P2P3PAINT#0.8--PROJECT:FILENAME:TITLE:DATE:PROJECTNO:Thesedrawingsareforthesolepurposeofexpressingvisualdesignintentonlyandarenotintendedforactualfabricationpurposes.FISHINTHEGARDEN11.110NCYOODESIGN109VickeryStreet.Roswell,GA30075-4926.Phone770.645.2828.Fax770.998.24521-8Medallion&TiltleBandDetaileq eqDESIGNDEVELOPMENT1 ELEVATION, Project Identity - Detail1:103.1-82 ELEVATION, English Sign Layot - Detail1:103.1-8231127014952691343.1-8N1N213 mm deep sandblasted6 mm deep sandblastedNOTEN1G2P1N1N4N3 - - 7.22.118.19.11REVISIONS: 11. Guangzhou, ChinaClient: VankeCompleted: 2011FISH IN THE GARDEN 12. Client: Vanke ShenzhenCompleted: Under ConstructionLorenc+Yoo developed a comprehensive brandingstory that inspired the projects logo, graphicpatterns, and signage style. To enhance thearchitectures Art Deco theme, the firm createdarchitectural details that complement the buildingslike fine jewelry, adding additional refinementand texture. On street level, a sleek retail faadecompletes the design, and comes with signageguidelines that allow for easy updates whencommercial tenants change.SKY PRAISE 13. VANKE PLAZAGITEM ARCHITECTURAL JEWELRY BUILDING 11.2DESIGN DEVELOPMENT PACKAGE 2March 15, 2011109 Vickery Street Roswell, GA 30075 www.lorencyoodesign.com1 NORTH (STREET) ELEVATION @ TOP, Building 11:2001.2123Building 1 Top: Lighting StudyNOTE: Added fins are indicatedwith a red asteriskPrecast panels: See page G4.1Cruciform fin: See page G2a.1Logo Panel (1100mm): See page G1d.1Narrow Medallion: See page G3b.1Linear fin: See page G2b.1Logo Panel (1850mm): See page G1a.1Railing: See page G5.1 14. GITEM ARCHITECTURAL JEWELRY RETAIL BASE123VANKE PLAZA DESIGN DEVELOPMENT PACKAGE 2March 15, 2011109 Vickery Street Roswell, GA 30075 www.lorencyoodesign.com23 15. 2F1-32FSTOP 1-32 FLOOR1 ELEVATION, Elevator Door Pattern1:20D1.1Formed stainless steelelevator doorsM2 16. Guangzhou, ChinaClient: VankeCompleted: Under ConstructionOPALUS 17. TOURISM VISION 18. JUMEIRAH GOLF ESTATESDubai, United Arab EmiratesClient: LeisurecorpCompleted: 2006 19. 15AEDSAKITSON & PARTNERS, LLC03.040May 16, 2003VISION SKETCHESGRANDE CHAMPION - LPGAwww.lorencyoodesign.comTel. 770.645.2828109 Vickery StreetRoswell, GA 30075LORENC YOO DESIGNDaytona Beac, FloridaClient: LPGA InternationalCompleted: 2003LPGA 20. Gurnee, IllinoisClient: Hnedak Bobo Group & EDSACompleted: 2006ENCHANTED SPRINGS 21. Tokyo, JapanClient: Lotte Korea/JapanCompleted: 2005MOOMIN VALLEY 22. MYRTLE BEACH, SOUTH CAROLINAClient: Childrens Museum of South CarolinaThis 65,000 sf museum, to be located in thetourist haven of Myrtle Beach, will be a worldbuilt for children. The central focus is KidzCity, a town that includes many child-sizeddestinations such as a bank, a grocery storeand a hospital. The main rotunda of themuseum features a full-sized shrimp boat forexploring an industry that is a big part of thecoastal Carolina economy.CHILDRENS MUSEUM OF SOUTH CAROLINA 23. SUSTAINABLE IDEASWhen companies and organizations havestrong, consistent corporate cultures, theirdesigns dont have to be fleeting, and canstand the test of time, communicate well,and reduce the impact on resources andthe environment. 24. Dubai, United Arab EmiratesClient: Dubai International Financial CenterCompleted: 2006DUBAI INTERNATIONAL FINANCIAL CENTER 25. nowplayingnowplayingnowplayingnowplaying2 interlocking stars for icon17-0tall 5-0deep dimensional lettersinternally illuminated w/ white returnset on top of canopy17-05-0"nowplayingnowplayingnowplayingnowplaying2 interlocking stars for icon17-0tall 5-0deep dimensional lettersinternally illuminated w/ white returnset on top of canopy17-05-0"5Cnowplayingnowplayingnowplayingnowplaying2 interlocking stars for icon17-0tall 5-0deep dimensional lettersinternally illuminated w/ white returnset on top of canopy17-05-0"Cheoungju De Daenong, South KoreaClient: ShinYoung Co.Completed: 2007G*WELL CENTER 26. St. Augustine, FloridaClient: 2000WORLD GOLF VILLAGEWORLD GOLF VILLAGE KING & BEAR HERITAGE LANDING 27. Nashville, TennesseeClient: Gaylord HotelsCompleted: 2006GAYLORD OPRYLAND 28. Dallas, TexasClient: Gaylord HotelsCompleted: 2004GAYLORD TEXAN 29. Atlanta, GeorgiaClient: TVS ArchitectsCompleted: 2011HYATT REGENCY ATLANTA 30. Kissimmee, FloridaClient: Gaylord HotelsCompleted: 2002GAYLORD PALMS 31. Detroit, MichiganClient: Greektown CasinoCompleted: 2009GREEKTOWN CASINO & RESORT 32. NORTHERN QUEST RESORT & CASINOSpokane, WashingtonClient: Northern Quest CasinoCompleted: 2010 33. Milwaukee, WisconsinClient: The Potawatomi CasinoCompleted: 2009POTAWATOMI BINGO CASINO 34. Atmore, AlabamaClient: WindCreek Casino & HotelCompleted: 2009WINDCREEK CASINO & HOTEL 35. Garland, TexasClient: Simon Property Group, Inc.Completed: 2006FIREWHEEL TOWN CENTER 36. Jersey City, New JerseyClient: Simon Property Group, Inc.Completed: 2008NEWPORT CENTRE 37. Austin, TexasClient: Simon Property Group, Inc.Completed: 2007THE DOMAIN 38. Miami, FloridaClient: Simon Property Group, Inc.Completed: 2002DADELAND MALL 39. Columbus, OhioClient: Glimcher PropertiesCompleted: 2002POLARIS FASHION PLACE 40. Burlington, VermontClient: General Growth PropertiesCompleted: 2006BURLINGTON TOWN CENTER 41. Oakbrook, IllinoisClient: Urban Reatil PropertiesCompleted: 1998OAKBROOK 42. Incheon, Songdo City, Seoul, South KoreaClient: Gale InternationalCompleted: 2010JACK NICKLAUS GOLF CLUB KOREA 43. EXHIBITION DESIGN 44. ICSC Convention, Las Vegas, NevadaClient: Brookfield Asset Management Inc.Completed: 2011BROOKFIELD 45. Chicago. IllinoisClient: Haworth, IncCompleted: 2002For an introduction icon for Haworth FurnitureCompany at Neocon 2002 Showroom inChicago we designed a portal with a columnacknowledging their numerous patents. Thesculptural globe video presentation signifies theirleading competitive market position.HAWORTH NEOCON SHOWROOMNEOCON 46. EXPRESSING THE CLIENTS PASSIONLYDs key to effective environmental graphicdesign lies not only in the balance betweenutility and eye-pleasing aesthetics. The designmust also observe contextual and historicalrelevance, as well as honor the clientsobjective. Our passion is to express theclients passion, Lorenc says. 47. Rochester, MinnesotaClient: Mayo ClinicCompleted: 2004Mayo Clinic Heritage Hall is a 4,000 sf visitorcenter that acknowledges the contribution ofmajor benefactors in the success of Mayo Clinic.It contains stories about the spirit of the Clinic:Family of Benefactors, Board of Trustees, Theatre,its Founders, 24 Hours at Mayo Clinic,Mayo Household Names, Creating the Futureof Medicine, Benefactor Recognition, andchangeable initial exhibition on Mayo and theMississippi.MAYO CLINIC HERITAGE HALL 48. DESIGNING SPACES FOR PEOPLELYD considers the individuals approach intoits environments and the aesthetic design atthe same time. As designers, we have to keepin mind how the traffic is going to work, andthe spaces that the client requires in order toconvey its story and message. Art and functionhave to balance in spaces because they have toserve specific functions, especially when its apublic space for people. 49. Orlando, FloridaClient: Wycliffe Bible TranslatorsCompleted: 2001A visitors center focused on the mission andaccomplishments of Wycliffe, an organization thattranslates the Bible into all of the languages ofthe world. This 4,500 square foot museum has atheater and interactive displays that showcasethe process of translation and highlight some oflanguages and cultures that they have worked with.WORDSPRING DISCOVERY CENTER 50. MULTI-FACETED APPROACHLYDs design process is drawing intensive, anduses multiple analysis and documentationapproaches. A project may include storyboards,a design element matrix, a planning analysisand a written narrative. Throughout the designprocess, this story becomes more refined anddeveloped as individual design specialists addtheir expertise. 51. BRANDING DESIGN 52. Beijing Olympics, Beijing, ChinaClient: United Parcel Service (UPS)Completed: 2008Lorenc+Yoo Design employed high-qualitymaterials, Chinese themes, and design restraintto create a sophisticated branding space for UPSto host 400 of its guests during the 2008 BeijingOlympic Games. Lorenc+Yoo divided a 4,000 squarefoot ballroom within the Beijing Times Hotel intotwo dining rooms, a lounge, and a bar, providingguests with privacy and a familiar sense of place.Sleek furniture made of dark wood and metalinteracts with subtle lighting to convey a modernChinese feeling. Designers created internally-litmoon gates that serve as windows betweenspaces to reinforce UPSs message of globalopportunity and add Chinese flair. The dominantcolor is UPSs trademark brown, accented withyellows, golds, and greens to show a blending ofaesthetics from east and west. Every design choicehelps Chinese customers answer UPSs question:What can brown do for you? UPS 2008 4002 UPS UPS UPS UPS AT BEIJING OLYMPICS UPS 53. DESIGNINTENTDATE:PROJECTNO:tonlyandarenotintendedforactualfabricationpurposes.teMAY27th2008REVISIONS:07.350ax770.998.24521 ELEVATION, Wall behind Reception DeskM1 P3 P1 Face & edgesFace & edges 54. Beijing Olympics, Beijing, ChinaClient: United Parcel Service (UPS)Completed: 2008UPS AT BEIJING OLYMPICSUPS 55. CTIA Conference, Orlando, Dallas & Los AngelesClient: Sony Ericsson Mobile CommunicationsCompleted: 2007The joining of forces of Sony and Ericsson, twogiants in consumer electronics and cellulartelecommunications, required a brandingexperience that allowed the convention visitorsto see their presence in the show through thisdramatic exhibit structure and its interior as theproduct narrative.SONY ERICSSON 56. BUILDING COLLABORATIVE RELATIONSHIPSLYD has been associated with PA-based JourneyCommunications, Inc. on all of its USA-basedtrade show projects. Implementing LYDsdesigns, JCI facilitates exhibit construction,installation, and take-down for two to ten tradeshows per year. This limited number of tradeshows allow the firms efforts to be especiallyfocused in achieving a powerful client narrativethat tells the clients brand story. 57. Weston, FloridaClient: Meridian Business Campus IncCompleted: 1988MERIDIAN 58. MILLENIA Orlando, FloridaClient: Schrimsher PropertiesCompleted: 2005 59. Raleigh, North CarolinaClient: North Carolina State UniversityCompleted: 2008NORTH CAROLINA STATE UNIVERSITY 60. MOHAMMED BIN ZAYED CITY Abu Dhabi, United Arab EmiratesClient: KEO & EDSACompleted: 2010 61. Atlanta, GeorgiaClient: Hines InterestsCompleted: 2000PERIMETER SUMMIT 3003 DIRECTORY 3003 62. Birmingham, AlabamaClient: City of BirminghamCompleted: 1999BIRMINGHAM FLIGHT SCULPTURE 63. Atlanta, GeorgiaClient: Hines InterestsCompleted: 2009TAP/1180 PEACHTREETAP/1180 64. Orlando, FloridaClient: Florida HospitalCompleted: 2010FLORIDA HOSPITAL 65. Atlanta, GeorgiaClient: Cousins Properties IncorporatedCompleted: 2010191 PEACHTREE TOWER 191 66. Atlanta, GeorgiaClient: Hines InterestsCompleted: 2009PERIMETER SUMMIT 67. Orlando, FloridaClient: Bonnett Creek Resort CommunityDevelopment DistrictCompleted: 2004BONNET CREEK 68. Atlanta, GeorgiaClient: Hines InterestsCompleted: 2000OVERTON PARK 69. Atlanta, GeorgiaClient: Hines InterestsCompleted: 2008ATLANTA FINANCIAL CENTER 70. Frankfurt , Germany; Kiev, Ukraine; Toronto, CanadaClient: SamsungCompleted: 2008SAMSUNG RISING HAND 71. FEATURED CHINA PROJECTSVANKE PLAZA - Shenzhen, China- Vanke ShenzhenVisual Brand Orchestration - Branding, Architectural Jewelry, Sales CenterExhibit and Interior Design, Signage DesignYu Libin +86 139 2388 7789Binbinyu99@gmail.comJiang Chun-Yang +86 135 0965 3096jiangcy@vanke.comOPALUS - Guangzhou, China - Vanke GuangzhouVisual Brand Orchestration - Storyline Development and writing, Branding,Architectural Jewelry, Sales Center Exhibit and Interior Design,Sculpture andArt Creation, Signage Design and Construction Barricade Marketing Wall .Wu Xiaojing +86 136 3236 6844wuxiaoj@vanke.comFISH IN THE GARDEN - Guangzhou ( Qingyuan ) , China - Vanke GuangzhouVisual Brand Orchestration - , Brand Design, Architectural Jewelry, SculptureDesign, Signage Design and Construction Barricade Marketing WallWu Xiaojing +86 136 3236 6844wuxiaoj@vanke.com 72. ENVIRONMENTALGRAPHICD E S I G N109 Vickery StreetRoswell, GA 30075-4926United States of America770-645-2828www.lorencyoodesign.commac@lorencyoodesign.com