Integrating Marinas with Multi Use Facilities BRUCE LUNDEDAN WILLIAMS

LUNDE WILLIAMS

Integrating Marinas with Multi Use Facilities

Integrating Marinas with Multi Use Facilities

Muskingum Watershed Conservancy District MWCD

• Created in 1934 for Flood Control of several rivers in SE Ohio

• Precursor to TVA

• Quasi-governmental State unit

Integrating Marinas with Multi Use Facilities

Integrating Marinas with Multi Use Facilities

Created to provide:

• Flood Reduction

• Conservation

• Recreation

MWCD RESPONSIBILITIES

Integrating Marinas with Multi Use Facilities

MWCD LOCATIONS

• Ten marinas on eight lakes

• Each lake has unique characteristics

• Answers for planning and development must meet needs of users

Integrating Marinas with Multi Use Facilities

MWCD EXISTING PRIMARY RECREATION

• Boating and marinas

• Camping

• Specialty recreation

Integrating Marinas with Multi Use Facilities

OPPORTUNITY FOR CHANGE

• Static facilities and usage

• Aging demographics

• Fracking revenues provided opportunity for change

Integrating Marinas with Multi Use Facilities

EXPLORING THE DESIRES

• Meeting with management and staff

• Listening to the existing users

• Understanding the wants of potentials new users

• Synthesizing the mix

Integrating Marinas with Multi Use Facilities

NEW RECREATION TYPES FOR MWCD

• Discovering Nature

• Fishing Retreat

• Special Events/ Festivals

• Edge Sports

• Water Park

Integrating Marinas with Multi Use Facilities

GOALS FOR IMPROVEMENT

• Develop Standards for Excellence

• Implementation Standards

• Planning for Long Term Sustainability

Integrating Marinas with Multi Use Facilities

ATWOOD LAKE

• 1500 acre lake; 28 miles of shoreline

• 400 HP limit,

• Most developed in system,

• Lodge, restaurant and festivals

Integrating Marinas with Multi Use Facilities

ATWOOD MARINA- SPECIAL EVENTS

• Expand camping and festival related facilities

• Manage bookings and events

• Further develop support facilities

• Allow primitive campsites in remote locations

Integrating Marinas with Multi Use Facilities

CHARLES MILL LAKE

• 1500 acre lake; 28 miles of shoreline

• 10 HP limit,

• Most developed in system,

• Lodge, restaurant and festivals

Integrating Marinas with Multi Use Facilities

CHARLES MILL LAKE MARINA

• 100% Occupancy 200 slips

• Boat sales, storage and marina in good shape

• Trails, Camping, Beaches to allow for further use of

park lands

Integrating Marinas with Multi Use Facilities

LEESVILLE LAKE

• Two operators at opposite ends

• Divergent attitudes and agenda

• Allowing growth

Integrating Marinas with Multi Use Facilities

LEESVILLE LAKE

• Growing the fishing retreat and legendary backwoods

• Cabins and trails

• Providing low cost financing

Integrating Marinas with Multi Use Facilities

PIEDMONT LAKE

• Appalachian rustic

• Cabins and trails

• Providing low cost financing

• Recreation options and connections

Integrating Marinas with Multi Use Facilities

PLEASANT HILL LAKE

• Unlimited Horsepower Lake

• Near Urban Areas

• Connects with horse trails, bike trails

• Upland action sports

Integrating Marinas with Multi Use Facilities

SENECA LAKE

• Access to Interstate

• Water Park Theme

• Expanded Services

• Recreation options and connections

Integrating Marinas with Multi Use Facilities

TAPPAN LAKE

• Interstate access

• Edge Sports

• Expanded Services

• Recreation options and connections

Integrating Marinas with Multi Use Facilities

STANDARDS DEVELOPMENT

• Branding & Marketing for the district

• Performance standard for recreational amenities

• Aesthetic

Integrating Marinas with Multi Use Facilities

BRANDING & MARKETING

• Graphic standardization for consistent image

• Signage standards for visibility and clarity

• Building material palette initiation

Integrating Marinas with Multi Use Facilities

PERFORMANCE STANDARDS

• Compliance Standards

• Operations Standards

• Facilities Standards

Integrating Marinas with Multi Use Facilities

COMPLIANCE STANDARDS

• GHS Standards

• Building Codes

• ADA

• Fire Protection

• SPCC

• State & Federal Employment Requirements

Integrating Marinas with Multi Use Facilities

OPERATIONAL STANDARDS

• Administrative/ Accounting

• Branding

• Marketing

• Tracking Performance

• Training & Education

• Clean Marinas

• Recycling

Integrating Marinas with Multi Use Facilities

FACILITIES STANDARDS

• Fueling Systems

• Marina Pump Out Systems

• Dock Systems

• Site Maintenance

Integrating Marinas with Multi Use Facilities

BUSINESS PLANNING

• Additional Facilities need to make economic sense

• Systematic review and documentation

• Market testing and surveys

• Understanding the potential

Integrating Marinas with Multi Use Facilities

WORKING TOGETHER

• Building new relationships between owner and concessionaires

• Defining common goals

Integrating Marinas with Multi Use Facilities

INCENTIVIZING PERFORMANCE

• Utilizing standards to improve boater experience

• Providing concessionaire financial reward for compliance

• Change in previous attitude “more carrot than stick”

Integrating Marinas with Multi Use Facilities

TRACKING PERFORMANCE

• Consensus based goals

• Quarterly performance reviews

• Year-end rewards

Integrating Marinas with Multi Use Facilities

THE FUTURE

• Annual goal redefinition

• A continuing implementation of improvements

Integrating Marinas with Multi Use Facilities

THANK YOU

Questions?

BRUCE LUNDEDAN WILLIAMS

LUNDE WILLIAMS