Media InformationMagazine

Key Facts…

‘Lyric’ is a new, Monthly magazine which has a strong British theme, which focuses on the genre of R’n’B/ Hip Hop/ Urban mainstream music. It brings it’s reader the latest info on the UK music industry and gets exclusve interviews wth some of the biggest artists and gets inside access to the bigs music events of the year.Price……………………………………………………£2.50 Frequency……………………………………...MonthlyCirculation…………………………………………30,425Launch Date………………………………….1/1/2010

Male/Female…….…………………………..69%/31%Average Age….………………………………………….19Target Market………………………….....Men 16-30Genre…..............R’n’B/Hip Hop/Dance/Urban

Musical Readers…

Lyric Readers:

• 83% of readers listen to music everyday• 57% of readers have over 400 songs on their MP3 players• 35% of readers say they have produced some form of music• 43% of readers can play a musical instrument• 31% are thinking of taking a Musical Qualification in the near future• 88% of readers consider music to be an important part of their life• 61% of readers prefer solo artists

Technological Readers…

Lyric Readers:

• 95% of readers have a Facebook account• 67% of readers say that they listen to music on YouTube• 74% of readers download music from iTunes• 45% of readers communicate with friends through social network

sites• 67% have an iPod, 64% of them say they have the latest model• 37% of readers listen to music from their phone, rather than MP3

player• 56% of readers own a laptop

Concert Readers…

Lyric Readers:

• 87% of readers have been to a gig• 49% have been or plan to go to Glastonbury• 91% of readers prefer live music• 78% of readers have been to Lyric Festival• 39% of readers go to more than 2 gigs a year• 21% of readers have been backstage at a concert• 1 out of 5 readers have performed in front of a crowd