Management and MarketingUndergraduate Programmes

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Department of Management and Marketing

Bachelor of Business Administration (Honours)in Management管理學（榮譽）工商管理學士學位 JUPAS Code: JS3583

Bachelor of Business Administration (Honours)in Marketing市場學（榮譽）工商管理學士學位JUPAS Code: JS3894

Enquiries

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Department ofManagementand Marketing

Digital innovations are transforming both business organizations and the society. In recent years, a few themes of technology innovations have emerged—e.g., Data Science, Virtual Reality & Gamification, AI & Robots, Block Chain, and Internet of Things. These technologies will engender both opportunities and challenges to business organizations. There is thus a pressing need for new talents that understand and promote digital transformations in organizations.

To answer the demand above, the Department of Management and Marketing at PolyU is dedicated to providing the cutting-edge knowledge and practical skills for our students in three key areas of business—Management, Marketing, and Management Information Systems. We bring together around 50 academic and professional experts from across the globe to provide high-quality education. They possess a comprehensive portfolio of expertise in the main fields of business—organizational behaviour, human resource management, consumer behaviour, strategic management, and international business—and specialized areas such as public-sector management and business analytics. In particular, our Management subjects have been ranked Top 10 in the world by ShanghaiRanking’s Global Ranking of Academic Subjects in 2019. Through rigorous teaching and active engagement with the business community, we focus on developing students’ leadership skills, team spirit and social responsibility in the Digital Era.

We believe that every student is unique and shall pursue career success via his/her own path of academic excellence and innovative thinking. Our students come from diversified cultural backgrounds. We have carefully designed our programmes at both the undergraduate and the graduate levels to create an engaging learning environment. We have two well-established centres—Centre for Leadership & Innovation (CLI) and Asian Centre for Branding & Marketing (ACBM)—that produce leading research outputs. We have also built close connections with the local and regional business communities. Students will benefit from these diverse resources and develop their pioneering visions and entrepreneurial thinking. Following our Faculty of Business motto of IDEAS—Innovation-driven Education and Scholarship, we encourage our students to question the status quo and to discover, design, and deliver new business solutions of real-world impacts.

Please explore our website for more information about our programmes, people, and latest developments.

Dr XU XinAssociate Professor and Interim HeadDepartment of Management and Marketing

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Bachelor ofBusiness Administration (Honours) inMANAGEMENT管理學（榮譽）工商管理學士學位JUPAS Code: JS3583

AimsThis programme provides you with

A well-rounded business education and training in management and the qualifications to become a recognized human resource management (HRM) professional

The management skills for development into a business leader in Hong Kong, mainland China and the Region

A well-coordinated package of academic and extra-curricular opportunities that prepare you to be creative with pragmatism and professionalism, as well as cosmopolitan with principles and sensitivity

CharacteristicsThere is a wide range of subject choices in relation to general management, HRM and international business.

Emphasis is placed on interactive and student-centred learning with case studies, role-play and simulation exercises. The purpose is to train you to be an effective and entrepreneurial problem-solver who can capture or create opportunities in the business environment with ideas that add value to society.

There are visits to companies and organizations, and practitioners are invited to share their extensive and direct experience with you. The purpose is to equip you to be a professional with sound practical knowledge, good communication and leadership skills, strong work ethics, and unflappable decorum.

Based on your performance you may be awarded a scholarship from a professional body such as the Hong Kong Institute of Human Resource Management.

For hands-on experience before graduation, you are required to complete 100 hours (3 training credits) of Work-Integrated Education (WIE). You may take up summer placements in Hong Kong, mainland China or overseas, or part-time employment during a semester. It affords you the opportunity to develop pragmatism, professionalism, sensitivity and allows you to explore various career choices.

You are encouraged to participate in the Whole Person Development Programme (WPDP) which includes a range of extra-curricular activities such as leadership training camps, peer tutoring, mentorship, and exchange study at an overseas university to cultivate cosmopolitanism, sensitivity, and ideally, creativity.

Career ProspectsGraduates are qualified for a wide variety of general management and administrative positions including administrative assistant, executive officer and management trainee.

Students taking Human Resource Management subjects have been offered positions such as HR / personnel officer, training specialist, recruitment officer, compensation specialist and HR consultant.

Professional Recognition* The Hong Kong Institute of Human Resource Management (HKIHRM) recognizes the BBA (Hons) in Management programme. Graduates meeting the specific requirements are eligible to apply for HKIHRM Associate Membership.

Graduates can also obtain exemption from relevant subjects of the professional examinations of both the Association of Chartered Certified Accountants (ACCA) and the Chartered Institute of Management Accountants (CIMA).

* Recognition is subject to assessment.

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Curriculum Structure

University Core CurriculumBroadening Subjects (chosen from four clusters) Freshman SeminarLanguage and CommunicationLeadership and Intra-Personal DevelopmentService-LearningHealthy Lifestyle (non-credit bearing)

For details, please refer to the PolyU 4-year Undergraduate Degree Curriculum www.polyu.edu.hk/ous/4-year-undergraduate-degree-curriculum/curriculum-framework.

Discipline-Specific Subjects (subject to review)

COMMON SUBJECTS for all BBA studentsBusiness FinanceChinese Language Communication for BusinessCorporate Social ResponsibilityFinancial AccountingGlobal Economic EnvironmentIntroduction to Business AnalyticsIntroduction to Business LawIntroduction to EconomicsIntroduction to MarketingIntroduction to Psychology

SPECIALIST SUBJECTSCompulsory subjects:

EntrepreneurshipGlobal Business ManagementHuman Resource Management Management Capstone ProjectManagerial LeadershipOrganisational BehaviourResearch Methods for Management

Introduction to Statistics for BusinessManagement Accounting 1Management & OrganisationManaging Business Information Systems and ApplicationsPrinciples of Operations ManagementStrategic ManagementTango! Managing Self & Leading OthersWorkplace English for Business Students IWorkplace English for Business Students II

Elective subjects:General Management & Strategy

Business NegotiationChina Business ManagementEnvironmental Management for BusinessGender and OrganisationsManagement Practice through RealWorld ProjectsManaging Diversity in OrganisationsSocial Innovation: Achieving Sustainable Development Goals through Business

HRMEmployee RelationsEmployment LawHuman Resource Management in ChinaInternational Human Resource ManagementReward and Performance ManagementStaffing and SelectionTraining and Development

MISE-Commerce for ManagementKnowledge ManagementManagement Information Systems

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Management student interned with HYATT during

the summer in 2019.

Management student went on exchange at Aalto University in Finland in 2018.

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Other InformationMode of Study:

Programme Duration:

Credits Required:

Fund Type:

Intake Number:

Programme Leader:

Deputy Programme Leader:

In addition to the Major and University Core Curriculum, students are required to take 9 more credits of elective subjects, which can be used for broadening purposes, or for fulfilling the requirements of a Minor, or for taking additional specialist electives.

For Senior Year intakes admitted to 4-year UG degree programmes on the strength of their AD/HD qualifications, students are expected to complete the major study by taking 60 to 75 credits in order to graduate and therefore the option of taking a Minor programme will not be available.

For details of non-JUPAS and non-local applications, please refer to the Study@PolyU website www51.polyu.edu.hk/eprospectus/ug

Full-time

4 years

120 academic credits plus 3 training credits from WIE

Government-funded

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Dr Simon Chan

Dr Stephen Ko

Management studentKALIYEVA Madina received2018 Outstanding Student Award of the Faculty of Business.

Management student (right) interned at Hong Kong Hospital Authority in 2017.

Management studentSUSANTO Hillary received Globalization Project (Team) Award from the Office of Student Development in March 2018.

Management student VALKOVICH Valentin won China Life Insurance (Overseas) Scholarship in 2018.

Management student went on exchange at the University of Florida in 2018.

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Department mentor Dr David Ng shared his knowledge and experience with alumni at a Chinese medicine workshop in January 2019.

The 24th Congregation (Department of Management and Marketing session)

The 24th Congregation (Department of Management and Marketing session)

Management student WONG Sin Ting Daphne was PolyU Student Ambassador in the academic year 2018-19

Bachelor ofBusiness Administration (Honours) inMARKETING市場學（榮譽）工商管理學士學位JUPAS Code: JS3894

AimsThis programme provides you with

A well-rounded business and marketing education

The knowledge and skills for a professional career in marketing and related areas

Training in analysis and planning, making marketing decisions and monitoring implementation

Development in analytical thinking and research application

Practice in communication and other interpersonal skills necessary for marketing

Appreciation of the responsibilities of marketing professionals within broader international contexts

Up-to-date knowledge of information systems and technology relevant to marketing

CharacteristicsEmphasis is placed on practical marketing skills and sound professional knowledge.

Student-centred interactive learning is encouraged. The purpose is to train you to be a doer who contribute to society through your actions; and to be mindful of feasibility and practical concerns as critical criteria of innovation.

For hands-on experience before graduation, you are required to complete 100 hours (3 training credits) of Work-Integrated Education (WIE). You may take up summer placements in Hong Kong, mainland China or overseas, or part-time employment during a semester. It affords you the opportunity to develop pragmatism, professionalism, sensitivity and allows you to explore various career choices.

You are encouraged to participate in the Whole Person Development Programme (WPDP) which includes a range of extra-curricular activities such as leadership training camps, peer tutoring, mentorship, and exchange study at an overseas university to cultivate cosmopolitanism, sensitivity, and ideally, creativity.

Career ProspectsGraduates build a professional career in account management, advertising, marketing research, marketing / product / brand management, customer service, public relations, consumer affairs and protection.

Professional Recognition* BBA (Hons) in Marketing students may register as Affiliate Studying Members of the Chartered Institute of Marketing (CIM) and gain access to membership benefits and online resources.

Graduates can also obtain exemption from relevant subjects of the professional examinations of both the Association of Chartered Certified Accountants (ACCA) and the Chartered Institute of Management Accountants (CIMA).

* Recognition is subject to assessment.

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Marketing student went on exchange at the Vienna

University of Economics and Business in Austria in 2018.

Curriculum Structure

University Core CurriculumBroadening Subjects (chosen from four clusters) Freshman SeminarLanguage and CommunicationLeadership and Intra-Personal DevelopmentService-LearningHealthy Lifestyle (non-credit bearing)

For details, please refer to the PolyU 4-year Undergraduate Degree Curriculum www.polyu.edu.hk/ous/4-year-undergraduate-degree-curriculum/curriculum-framework.

Discipline-Specific Subjects (subject to review)

COMMON SUBJECTS for all BBA studentsBusiness FinanceChinese Language Communication for BusinessCorporate Social ResponsibilityFinancial AccountingGlobal Economic EnvironmentIntroduction to Business AnalyticsIntroduction to Business LawIntroduction to EconomicsIntroduction to MarketingIntroduction to Psychology

SPECIALIST SUBJECTSCompulsory subjects:

Business to Business MarketingConsumer BehaviourGlobal MarketingIntegrated Marketing CommunicationsMarketing Capstone ProjectMarketing ResearchMarketing StrategyProduct Management

Introduction to Statistics for BusinessManagement Accounting 1Management & OrganisationManaging Business Information Systems and ApplicationsPrinciples of Operations ManagementStrategic ManagementTango! Managing Self & Leading OthersWorkplace English for Business Students IWorkplace English for Business Students II

Elective subjects:Internet MarketingManagement Practice through Real World ProjectsMarket Decision AnalysisMarketing Management in ChinaRetailing and MerchandisingSales and Distribution ManagementServices MarketingSocial Media MarketingStrategic Brand Management

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Marketing student went on exchange at Georgia State

University in the US in 2017.

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Other InformationMode of Study:

Programme Duration:

Credits Required:

Fund Type:

Intake Number:

Programme Leader:

Deputy Programme Leader:

In addition to the Major and University Core Curriculum, students are required to take 9 more credits of elective subjects, which can be used for broadening purposes, or for fulfilling the requirements of a Minor, or for taking additional specialist electives.

For Senior Year intakes admitted to 4-year UG degree programmes on the strength of their AD/HD qualifications, students are expected to complete the Major study by taking 60 to 75 credits in order to graduate and therefore the option of taking a Minor programme will not be available.

For details of non-JUPAS and non-local applications, please refer to the Study@PolyU website www51.polyu.edu.hk/eprospectus/ug

Full-time

4 years

120 academic credits plus 3 training credits from WIE

Government-funded

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Dr Jackie Tam

Dr Winslet Chan

Marketing student went on exchange at the Hanken School of Economics in Finland in 2018.

Year 1 students and their Academic Advisors had a tea gathering when the 2018-19

academic year began.

Marketing student went on exchange at the Vienna University of Economics and Business in Austria in 2018.

Marketing student interned at Jebsen

Work-Integrated Education (WIE)(for both programmes)

WIE is a mandatory component of the BBA curriculum. Students are required to successfully complete at least 100 hours of placement in one or more organizations or through one or more eligible WIE activities.

Entrance Requirements(for both programmes)

For entry with HKDSE (Hong Kong Diploma of Secondary Education) qualifications, local applicants must satisfy the General Entrance Requirements of the University:

English Language and Mathematics are given the highest weighting in the calculation of admission score.

For details of non-JUPAS and non-local applications, please refer to the Study@PolyU website www51.polyu.edu.hk/eprospectus/ug

Scholarships (subject to review)

(for both programmes)

Academic Scholarships for Local Applicants

These are available for local students with outstanding performance in HKDSE.

Academic Scholarships for Non-local Applicants

Students with excellent academic and overall performance are eligible for these scholarships which cover a maximum of four-year tuition fees and living expenses subject to set criteria.

Non-academic Scholarships

These are available for local and non-local students with outstanding non-academic achievements in arts, leadership, music, sports, service, etc.

For further details, please refer to the Study@PolyU website www51.polyu.edu.hk/eprospectus/ug

HKDSESubjects

LevelRequirement

Core Subjects Elective Subjects

ChineseLanguage

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EnglishLanguage

3

Mathematics

2

LiberalStudies

2

1st Elective

3

2nd Elective orM1/M2

3

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Enquiries(852) 2333 0600 (admissions) or

(852) 2766 7370 (academic matters)

(852) 2765 0611

mm.dept@polyu.edu.hk

mm.polyu.edu.hk

The content of this publication is updated until September 2019.