marimekko paper summer 2015
DESCRIPTION
ÂTRANSCRIPT
2/2015
M I N D S C A P ES
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SUMMER 2015
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WE ATHER D IARY
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HOME
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SP ICED RHUBARB JU ICE
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MAR IMEKKO CL ASS ICS
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NEWS
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Summer l ife
Long strolls on city streets. Lazy afternoons in lush green parks. Finding time for yourself or having fun
with friends.
Marimekko wants to be a part of your summer. To bring colour and joy to those precious days. To inspire you to
enjoy the sun and the gentle patter of raindrops.
So let go and celebrate the summer magic!
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SUMMER 2015
P IKKU S U O M U (S MALL F I S H S CALE )
D ES I G N : AN N IK A R IMAL A , 1966
Pikku Suomu is one of the many Marimekko classics created by Annika Rimala who worked as a designer at
Marimekko from 1960 to 1982. Her designs were characterised by timelessness, practicality and humour.
DY YK dress
FLY YG I shorts
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VU O KS I (H I G H T ID E )
D ES I G N : A IN O -MA IJA ME TSO L A , 2014
Vuoksi depicts the movement of water on a windy day.
ZU MA dress
MALPA dress
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L IN D O dress
J O L I dress
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KE ITO L A IN EN (FAY )
D ES I G N : P I I A R IN N E , 2013
The abstract, round forms of the Keitolainen design were created with acrylic paint. For the final print composition,
the designer arranged her sketches into a pattern of overlapping and interlocking shapes.
S UVE TAR dress PÄ IVÄTÄR dress
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FR EES IA
D ES I G N : A IN O -MA IJA ME TSO L A , 2014
Freesia is a playful design of stylised painted flowers.
F I I JA dress
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KO KO dress
K AMEE jacket K A IN U trousers
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KO KO dress
PERG A jacket
WEATHER D IARYMarimekko’s wonderfully atmospheric Sääpäiväkirja (weather diary) collection welcomes a new range of
inspired patterns by Aino-Maija Metsola. Her painterly designs appear on linen textiles, Sami Ruotsalainen’s Oiva (superb) tableware and this summer’s fashion collection. We caught up with Aino-Maija and talked
about her new designs and lifelong interest in weather.
Photos: Marimekko, Aino-Maija Metsola, Georgi Eremenko
TELL US SOMETHING ABOUT YOURSELF
I’m a designer and illustrator, who lives by the sea in Helsinki. I draw and paint patterns for fabrics, clothing, toys, tableware and stationery. I’ve also recently illus-trated children’s books. I’ve been designing prints for Marimekko since 2006.
YOUR FIRST SÄ ÄPÄIVÄKIRJA
DES IGNS CAME OUT IN AUTUMN 2013.
HOW DID IT COME ABOUT?
In early 2012, Marimekko’s design team got together to plan new themes for the autumn 2013 collection. We talked about this and that, including how weather af-fects people. We soon realised that many of us were interested in meteorological phenomena: rain, wind, sudden changes in weather. At the end of the previous year, Finland had also experienced its share of power-ful storms and unusual weather patterns. We eventu-ally decided that weather would be the perfect theme for a new, ambitious collection, which would include home textiles and Sami Ruotsalainen’s Oiva tableware. I would design the print patterns for the collection. We worked independently, but met on a regular basis to review sketches and discuss new ideas. My studio was soon covered in stacks of watercolours and ink draw-ings. I continued drawing and the final designs gradually emerged from my creative whirlwind.
WHAT WAS YOUR INSPIRATION FOR THIS
YEAR ’S NEW PAT TERNS AND COLOURS?
When I was painting the Luovi (tack) print, I was inspired by the motion of waves on a windy day. Because I live on an island, the sea is a profound element in my life. Whether I am walking along the shoreline, going for a jog or taking the ferry to downtown Helsinki, I’m always looking at the sea.
The blue Luovi print captures the mood of a sunny summer day, while the blue-grey version of the same print evokes the rise and fall of waves in early spring. The green colourway is both funny and relevant – espe-cially if you think about the Gulf of Finland. I go sailing there in the summer, and each year the water appears to be getting greener because of pollution.
HOW WOULD YOU DESCRIBE YOUR
REL ATIONSHIP TO NATURE AND DIFFERENT
T YPES OF WEATHER? HOW DO THEY REL ATE
TO YOUR PERSONAL MINDSCAPE?
My relationship to nature is a combination of curiosity and respect. And I’ve always been interested in plants. My floral passion probably stems from aesthetic reasons, though as a child I also collected and pressed wild flow-ers and plants. I also enjoy classifying things and love beautiful field guides. My most recent find was a won-derful field guide for wild mushrooms.
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LU OV I ( TACK )
D ES I G N : A IN O -MA IJA ME TSO L A , 2014
The painterly Luovi print evokes rolling waves and strong winds at sea.
LU OV I linen fabric LU OV I cushion covers S U K AT MAKK AR ALL A glassware
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My attitude towards weather is optimistic. There is no such thing as bad weather if you’re dressed properly. Unfortunately, I’m not very practical and often forget to check the weather forecast. In the morning, I just look out the window and see what the sky looks like. I espe-cially like gloomy, wet days, when fog banks roll over the island, and everything is peaceful and eerily beauti-ful. But you don’t want that kind of weather to last for weeks. Right now I’m looking forward to warm, sunny summer days, with gentle patches of refreshing rain.
DO YOU HAVE ANY SÄ ÄPÄIVÄKIRJA
PRODUCTS IN YOUR OWN HOME?
I just finished sewing a pair of blue-grey Luovi curtains for my home. My original plan had been to buy the Kuuskajaskari linen fabric in Marimekko’s flagship store in downtown Helsinki, but I changed my mind and chose Luovi instead. I also have Sääpäiväkirja cushion covers, and I’m currently sewing cushions out of the Jussarö fabric. (Kuuskajaskari and Jussarö are names of islands.)
WHAT IS YOUR FAVOURITE ITEM
IN MARIMEKKO’S SUMMER FASHION
COLLECTION AND WHY?
Definitely the shorts! I plan to wear a pair of them all summer long. The white shorts are beautiful. But I’ll also need a pair of the patterned Luovi shorts, so I can go outdoors and enjoy nature to its fullest.
O IVA /SÄ ÄPÄ IVÄK IRJA
plate
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O IVA /SÄ ÄPÄ IVÄK IRJA
bowl
LU OV I cushion cover
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O IVA /SÄ ÄPÄ IVÄK IRJA mug O IVA /SÄ ÄPÄ IVÄK IRJA pitcher
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“I especially like gloomy, wet days, when
fog banks roll over the island, and everything
is peaceful and eerily beautiful.”
O IVA /SÄ ÄPÄ IVÄK IRJA
plate
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O IVA tableware
S U K AT MAKK AR ALL A glassware U N IKKO cotton fabric
HOME
S ITR U U NAP U U
D ES I G N : A IN O -MA IJA ME TSO L A , 2014
The Sitruunapuu (lemon tree) pattern captures the atmosphere of a Mediterranean garden overflowing with fruit and flowers.
S ITR U U NAP U U cotton fabric S U K AT MAKK AR ALL A flute glass O IVA pitcher
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O IVA /S ITR U U NAP U U bowl
O IVA /S ITR U U NAP U U
mug
O IVA /S I I R TO L AP U UTAR HA
coffee cup
S U K AT MAKK AR ALL A
flute glass
O IVA /S I I R TO L AP U UTAR HA
bowl
S ITR U U NAP U U
apron
O IVA /S ITR U U NAP U U plate
S U K AT MAKK AR ALL A
stemware
O IVA pitcher
RHUBAR B SYRUP
4 dl rhubarb3 dl water3 dl sugar
½ dl lemon juice1 vanilla pod2 star anise
5 black peppercornsThumb-sized piece of fresh ginger
Pinch of salt
Sparkling mineral water
Use only the reddest rhubarb stalks. Wash, trim and chop the stalks. Split the vanilla pod lengthwise into two halves and slice the freshly peeled ginger. Mix all the
ingredients in a large saucepan and bring to a gentle boil over medium heat. Let the mixture simmer for about 15 minutes, then remove the saucepan from the heat.
Leave the syrup to cool slightly before straining it through a fine sieve into a glass bottle or jug. Store the syrup in the fridge. Mix with sparkling mineral water
to taste and serve as a refreshing drink.
Friendly tip: Decorate your pitcher of spiced rhubarb juice with a colourful rhubarb stalk.
SPICED RHUBARB JUICE
S ITR U U NAP U U cotton fabric S U K AT MAKK AR ALL A glassware O IVA tableware
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U N IKKO king duvet cover J U R M O & U N IKKO pillowcases
O IVA pitcher
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O IVA tableware
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MARIMEKKO CL ASS ICS
Classics are our essence, our history, our foundation. Timeless designs with their own unique stories.
U N IKKO
D ES I G N : MA I JA I SO L A , 1964
The Unikko (poppy) story began in 1964, shortly after the company’s founder Armi Ratia had announced that
Marimekko would never print a floral pattern. Flowers should only bloom in nature, she said. Maija Isola refused to obey
Armi’s orders and, in protest, created an entire collection of floral patterns. One of them was Unikko.
P I EN I U N IKKO, T I I L I S K IV I , J U HL AR A ITA & P I R P UT PAR P UT cushion covers
U N IKKO cotton fabric O IVA tableware
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K IVE T
D ES I G N : MA I JA I SO L A , 1956
The Kivet (stones) pattern builds on circles cut with scissors. The pattern was most likely inspired by the rough-edged
stones that were manually cleared from the designer’s atelier home’s grounds.
TASAR A ITA king duvet cover U N IKKO & TASAR A ITA pillowcases P I EN E T K IVE T cushion cover
S I I R TO L AP U UTAR HA
D ES I G N : MA I JA LO U EK AR I , 20 09
Siirtolapuutarha (city garden) is Maija Louekari’s brilliant line drawing which tells a tale of a journey from a bustling city centre to an allotment garden overflowing
with flowers and vegetables. The pattern was originally designed for the tableware and textiles in Marimekko’s Hyvässä seurassa (in good company) product family.
S I I R TO L AP U UTAR HA cotton fabric SUK AT MAKK AR ALL A glassware
KONKK ARONKK A cutlery O IVA tableware
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OIVA tableware
S U K AT MAKK AR ALL A glassware
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K A IVO
D ES I G N : MA I JA I SO L A , 1964
Maija Isola got the idea for the Kaivo (well) pattern when she was fetching water from a well.
Having dropped the bucket into the well, she watched how rippling circles formed on the surface of the water.
KAIVO cotton fabric O IVA tableware AR AR AT cushion cover
D I S C OVER THE N E W AR T O F PR INT MAK IN G V ID EO AT
youtube.com/marimekkovideo
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#MARIMEKKOLIFE
In May, we invite you to meet inspirational women from some of the world’s greatest cities.
Get to know their thoughts, dreams, style, and favourite hometown spots.
We will also invite you to share your moments of life. Stay tuned for more information – follow us
on Instagram, Facebook and marimekko.com.
JOIN OUR CUSTOMER
PROGRAMME!
Benefits, invitations to events, the latest Marimekko news. Join our customer programme at marimekko.com/join.
AUTUMN/WINTER 2015
In March, Marimekko’s autumn/winter 2015 fashion collection made its debut in Tokyo. One week later, the collection was
shown in New York, Sydney, Stockholm and Helsinki. See more pictures on Instagram and Facebook (@marimekkoglobal).
The autumn collection starts arriving in stores in July.
STORE OPENINGS IN THE
MIDDLE EAST
Two Marimekko stores were opened in Dubai, United Arab Emirates, in March and April. One in Boxpark, Dubai’s latest high-end retail district, and the other in Dubai Mall.
The Boxpark store also has a Marimekko café.
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BANGKOK & SINGAPORE
Marimekko is expanding – new stores in Southeast Asia!
In April, a new Marimekko store was opened in Bangkok, the capital of Thailand. The store is located in Central World, one of the city’s biggest and busiest shopping centres. Marimekko Singapore will open its doors later
this summer at the Capitol Piazza shopping centre.
MILAN DESIGN WEEK
Marimekko presented its vision of urban living at Spazio Rossana Orlandi during Milan Design Week on 14–19 April 2015.
Based on the theme of Marimekko’s autumn/winter 2015 home collection Mindscapes, the creative installation took a close
look at city architecture and the rhythm we live in. It examined how urban people can find moments of empowerment and peace in their hectic everyday lives by bringing elements of
nature into their homes.
FOLLOW US :
facebook.com/marimekkoglobal
instagram.com/marimekkoglobal
twitter.com/marimekkoglobal
pinterest.com/marimekko
youtube.com/marimekkovideo
© Marimekko Corporation
Puusepänkatu 4, 00880 Helsinki, Finland
Tel. +358 9 75 871
www.marimekko.com
The availability of products varies from store to store.
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