mastering google adwords in 30 minutes
TRANSCRIPT
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Mastering
in 30 minutes
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Pay Per Click Advertising
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Pay-Per-Click Advertising
(PPC)• Paid Listings
• Appear Right, Top & Bottom
• Different Algorithms
• No Bearing On Search Results
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1. Ad ChannelsWhere To Place Your Ads
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Search Network
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Search Partners
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Display NetworkGoogle Properties
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2. CampaignManaging Your Ads
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Your Account
• Same Email And Password login used with other Google Accounts
• Billing Information
• General Settings
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Campaigns
• Settings on which parts of the GoogleNetwork it belongs to
• One or more ad groups • A daily budget and bidding settings • Language, location, mobile and ad schedule targeting settings • Other ad settings like a frequency cap, ad rotation, start/end
date and keyword • matching options • Ad extensions • Some other settings for special campaigns (eg. Shopping and
Dynamic Search Ad • campaigns)
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Ad Groups• One or More Ads • Keywords • Display Network Targeting
Methods(eg. placements, topics, Interests, demographics and remarketing)
• Mobile Bid Adjustment • Special Campaign
Settings(eg. Shopping and Dynamic Search Ad campaigns)
• Ad Extensions
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3. Keyword TargetingSearch Results Your Ad May Appear
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Building Keywords
• Think Like Your Customer
• Relevant Keywords
• Group By Theme
• Not too many, Not to few
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Keyword ModifiersImproving The ROI
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4. Language & LocationWho Should See Your Ads
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Language Targeting• Target 1 or More
• Write In The Same Language You’re Targeting
• No Translation
• Default Language
• Language People Type
https://support.google.com/adwords/answer/1722078
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Location• Location Of Interest .com, .com.au, co.nz Southport PlumberUser Settings
• Physical Location IP Address ISP DetailsGPS, WI-Fi, Cell Tower
• Google Decides
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Location Options
• Country
• Region / City / Neighbourhood
• Airport / University
• Radius
• Exclude Locations
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5. Ad FormatsDesign Your Ad
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Text Ad• Headline
25 characters
• Display URL 35 characters
• Description Line 35 characters per line(70 character total)
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Other Ad Types
Image Ad
Video Ad
Adwords For Video
Mobile Ads
Product Listing Ad
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6. Ad ExtensionsOther Calls To Action
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Location ExtensionShow Location Details
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Click To Call ExtensionClickable Phone Number on Mobile Device
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Sitelinks ExtensionLinks To Pages In Your Website
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Discontinued• Seller Ratings
• Product
• Social
• Automatic Offer
• Review
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7. Quality ScoreReduce The Cost And Increase The ROI
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Click Though Rate (CTR)
• Historical CTR for Keyword
• Historical CTR of Display URL’s in Ad Group
• Account Performance In Geographical Region
• Overall Account Performance
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Relevance
• Relevance of the keyword to the ads in the ad group
• Relevance of the keyword and the ad to the search query
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Landing Page Quality
• Relevant And Original Content
• Transparency
• Ease Of Navigation
• Loading Time
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Relevance
• Easier and cheaper for a keyword to enter the ad auction
• Lower CPCs
• Lower first page bid estimates
• Lower top of page bid estimates
• Higher ad positions
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8. RemarketingStalking Your Customers Until The Buy
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Standard Remarketing
Show ads to your past visitors as they browse Display Network websites and use Display Network apps.
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Dynamic Remarketing
Show dynamic ads to past visitors with products and services they viewed on your website as they browse Display Network websites and use Display Network apps.
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Remarketing For Mobile Apps
Show ads to people who have used your mobile app or mobile website as they use other mobile apps or browse other mobile websites.
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Remarketing Lists For Search Ads
Show ads to your past visitors as they do follow-up searches for what they need on Google, after leaving your website
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Video Remarketing
Show ads to people who have interacted with your videos or YouTube channel as they use YouTube and browse Display Network videos, websites, and apps
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9. ResourcesBecoming An Expert
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Google AdWords Help Centre Support.Google.com/Adwords
Loves Data Training For Google Certification LovesData.com/Services/Training-Education
Google Ad Set Up And Management PositiveBusinessOnline.com
$75 Coupon For Google Adwords http://www.google.com/ads/adwords-coupon.html
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Facebook Facebook.com/PositiveBusinessOnline
Twitter @positivebiz
LinkedIn LinkedIn.com/in/nikcree
Website PositiveBusinessOnline.com
Contact Details
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PositiveBusinessOnline.com/ Mastering-Google-Adwords-In-30-
Minutes
or
http://wp.me/p5muuz-1MN
Presentation Links