maxout media kit- 122010

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60 Minu t es. Onc e P er

W e ek . Gu ar an t e ed r es

ul ts.

Media kitMEDIA CONTACT:

Steven Haase

Founder

GrowthAgents

609/933-0445- cell

[email protected]

CORPORATE HEADQUARTERS

519 Main Street

Royersord, PA 19468

Ofce: 866-My-MaxOut

[email protected]

www.maxoutstudio.com

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tudio

strength s

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Limerick Square Shopping Ctr.70 Buckwalter Road, Limerick, PA 19468

(610) 948-5959www.maxoutstudio.com

MaxOut Strength Studios feature the World’s

Only Once-Per-Week Workout made possible by

the extraordinary effectiveness of the MaxOut

Tower. The integration o the revolutionary MaxOutTower with 10 exercise machines targeting the entirebody, represents the base o the MaxOut Circuit, whichis designed or men, women, athletes, and seniors!

MaxOut programming is provided by one the

world’s leading Strength and Conditioning

Experts, Mike Barwis. Mike is the Founder oBarwisMethods and current Head Strength &Conditioning Coach at the Univ. o Michigan. EveryMaxOut location is staed by certifed MaxOut Strength

Coaches who guide every Client through their workout.All workouts are scheduled in advance and progress istracked. MaxOut oers the most efcient and eectiveway to exercise on the planet!

strength studiostrength studio

“The MaxOut Tower represents the next

revolution in strength training and we are seeing

extraordinary results here at Michigan!”- Mike Barwis, Founder, Barwis Methods

MaxOut Franchises Available Now!

Introducing

60 MINUTES.

ONCE PER WEEK.

GUARANTEED RESULTS.

(And no more excuses)

“MAxOuT ONce A Week WOrkOuT

Is uNBelIevABly eFFecTIve!”- ron Jawoi, cnt esPN Anat & Fom NFl QB




PROGRAM SUMMARY:

• Created Exclusively For MaxOut By Mike Barwis, One

Of The World’s Leading Strength & Conditioning

Experts. Barwis is Founder of Barwis Methods

and Current Strength & Conditioning Coach

For the University of Michigan

• Integrates The MaxOut Tower Using The

Same Elements That Barwis Uses For

World Class Athletes

• Annual Program Consisting Of

3 Cycles:

– MaxPrep Cycle

(Anatomical Adaptation)– MaxMass Cycle (Hypertrophy)

– MaxStrength Cycle (Muscular

Development)

• MaxOut Clients Measured & Tested On Each Machine

• Program Guarantees Strength Gains & Results!

The Barwis Methods/MaxOut Strength Training Program is scientically designed

to be the only workout of its kind. For the rst time – the program’s creator, Mike Barwis,

is able to combine his revolutionary strength and conditioning protocols with the

revolutionary MaxOut Tower technology. Through this combination of scientic

approaches to the human anatomy, MaxOut offers “The World’s Only Once Per

Week Workout!”

The following describes the Annual Program Consisting Of Three Cycles:

1. MaxPrep Cycle (10 Weeks)

The MaxPrep cycle prepares your body for the rigors of strength training at MaxOut.

Throughout this Ten Week cycle, sometimes referred to as “Anatomical Adaptation”, the

focus is on providing support to muscles and bones by strengthening the ligaments and

tendons that are at the core of musculoskeletal health. This provides the baseline of strengt

needed to progress through the challenging, yet rewarding strength training cycles that are

yet to come!

2. MaxMass Cycle (6 Weeks)

Once you complete the MaxPrep cycle, you will be transitioned into the more intense phase

called the “MaxMass Cycle”, or “Hypertrophy Cycle.” This Six Week cycle will target your

muscles to maximize the growth of new muscle bers. This growth can be accomplished in

this compressed time period thanks in part to the MaxOut Tower technology. The MaxOut

Tower is the key to allowing for the overloading of weight to the muscle during the Eccentric

(down) portion of the repetition. This Eccentric overload causes Hypertrophy which is

necessary for long term muscle growth and development.

3. MaxStrength Cycle (8 Weeks)

The focus in the nal cycle, known as the “Max-Strength Cycle,” is leveraging results from

the rst two cycles to advance to the next level of muscular development and performance.

During this Eight Week cycle, your muscles are taught how to properly recruit all the new

muscle bers that were created during the MaxMass Cycle (Hypertrophy Cycle) – providing

you with maximum muscle strength!

MaxOut Strength Studio

Limerick Square Shopping Ctr.

70 Buckwalter Road; Suite 203

Limerick, PA 19468

610-948-5959

[email protected]


A Program Created Exclusively For

MaxOut By Mike Barwis, One Of The World’s

Leading Strength & Conditioning Experts!

3 M a x S t

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( 8

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2 M a x M a s

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1 Ma x P r e p(10 W e e k s )

MaxOutStrengthTrainingProgram

Mike Barwis, Founder, Barwis Methods

HE MAXOUT STRENGTH

TRAINING PROGRAM



Dec 20, 2010 – ROYERSFORD, PA & AMBLER,

PA– December 20, 2010– MaxOut LLC, the parent

company o the MaxOut Strength Studio Franchise

and MaxOut Strength Systems, has announced aBrand Marketing and Member Expansion Alliance with

The Maxwell Football Club. The two organizations will

work together to leverage Maxwell Football Club’s

75 year history o recognizing achievements and

supporting the ootball community to expand the club’s

member base at local, regional and national levels.

The alliance announcement comes on the same day

that Maxwell Football Club President, Ron Jaworski,

announced Virginia Tech’s Frank Beamer as the

winner o the inaugural Joseph V. Paterno Coach o

the Year Award. The award is designed to honor thespirit o Coach Paterno, whose long-time success

on the feld has been matched only by his impact

away rom it. Coaches had been evaluated since the

summer based on team perormance on the feld, in

the classroom, and within the community. For almost

hal a century, Coach Paterno has demanded all-

around excellence rom his student-athletes as does

this new award carrying his name.

The Maxwell Football Club (originally called

the Maxwell Football Club o Philadelphia) was

established in 1935 to promote saety in the game o

American ootball. Named in honor o the late Robert

W. (Tiny) Maxwell, legendary college player, ofcial,

and sports columnist, the club was ounded by his

riend Bert Bell, then owner o the Philadelphia Eagles

and eventual commissioner o the National Football

League. Over its illustrious 75 year history, the

Maxwell Football Club has expanded its initial mission

and celebrated and supported ootball at every level,

rom high school to the NFL.

“The Maxwell Football Club has been a membership-

driven organization supporting the national ootball

community at High School, College and Proessional

levels or over fty years,” said David Shaer,

President/CEO o MaxOut, LLC. “We share a deep

interest in the value that ootball has provided to

participants that begins with leading a healthyliestyle. Our goal with this alliance is to leverage

Maxwell Club’s deep history, their well respected

brand and highly visible award properties, to

signifcantly expand their membership base and have

the masses experience the signifcant value o the

Maxwell Club.”

MaxOut Strength Studios are ranchise businesses

eaturing The World’s Only Once-per-Week

Workout through proprietary technology, best

in class programming and dedicated personal

strength coaches. All MaxOut workouts utilize aseries o strength training machines each integrated

with exclusive MaxOut Tower technology. Maxout

oers programming or men, women, and seniors--

scientifcally developed by one o the world’s leading

Strength & Conditioning experts, Mike Barwis.

Mike is the Head Strength &Conditioning Coach

or The University o Michigan, and Founder o

BarwisMethods (www.BarwisMethods.com).

The winners o the 74th Maxwell Award and the

16th Chuck Bednarik Award were announced as

part o the ESPN Home Depot College Football

Awards Show on December 9, 2010. Cam Newton

o Auburn was awarded the Maxwell Award or the

Collegiate Player o the Year and Patrick Peterson

o LSU was announced as the winner o the Chuck

Bednarik Award or the Deensive Player o the Year.

The ormal presentation o these awards will be

made at the Maxwell Football Club’s Awards Dinner

on March 4, 2011. Last season, the Maxwell Award

went to Colt McCoy o the University o Texas while

the Bednarik Award went to Ndamukong Suh o the

University o Nebraska. McCoy and Suh are now

members o the NFL’s Cleveland Browns and

Detroit Lions.

MaxOut Announce Band Maketing &Membehip Aiance With Maxwe Footba Cub

Announcement Comes As Virginia Tech’s Frank Beamer Named As Winner

of Inaugural Joseph V. Paterno Coach of the Year Award

MEDIA rElEAsE

MEDIA CONTACT:

Steven Haase

Founder

GrowthAgents

609/933-0445- cellsteven@growthagentsi

CORPORATE

HEADQUARTERS

519 Main Street

Royersord, PA 19468

Ofce: 866-My-MaxOu

[email protected]




MaxOut Announce Band Maketing &Membehip Aiance With Maxwe Footba Cub

MEDIA rElEAsE

“Being a member o the Maxwell Club represents an opportunity or

all ootball ans to play a direct role in selecting our national award

winners and attending our annual dinner and awards ceremony which

includes the nation’s leading ootball players, coaches and sports

personalities,” said Mark Wolpert, Executive Director o Maxwell

Football Club. “We are thrilled to work with MaxOut and their teamto urther expand the Maxwell Football Club membership base

across the country.”

A Partial Listing o the Maxwell Football Club Awards

• MaxwellAward/CollegePlayeroftheYear

• ChuckBednarikAward/CollegeDefensivePlayeroftheYear

• BertBellAward/ProPlayeroftheYear

• JimHenryAward/Student-AthleteFootballPlayeroftheYear

• Earle“Greasy”NealeAward/ProCoachoftheYear

• JosephV.PaternoAward/CollegeCoachoftheYear

• FrancisJ.“Reds”BagnellAward/ContributionstotheGame o Football

The Maxwell Football Club recently announced ESPN and ABC

Sports President George Bodenheimer as the 22nd recipient o the

Francis J. “Reds” Bagnell Award or contributions to the game o

ootball. Mr. Bodenheimer, who joined ESPN in January 1981 – 16

months ater the network launched – has served as the company’s

president since 1998. In March 2003, he was additionally appointed

President o ABC Sports, and, one year later, was named co-chairman

or Disney Media Networks. Mr. Bodenheimer will receive the Bagnell

Award on March 4th, 2011 at Maxwell Football Club’s National

Awards Dinner at Harrah’s Resort in Atlantic City.

“We are excited about the alliance with MaxOut and encourage all

those that are current and ormer participants at all levels o ootball,

ans or those that simply have an interest in the sport to become a

valued member o the Maxwell Football Club,” said Ron Jaworski,

President o Maxwell Football Club.

ABOUT MAXWEll FOOTBAll ClUB

The Maxwell Football Club (originally called the Maxwell Football

Club o Philadelphia) was established in 1935 to promote saety in

the game o American ootball. Named in honor o the late Robert

W. (Tiny) Maxwell, legendary college player, ofcial, and sports

columnist, the club was ounded by his riend Bert Bell, then owner

o the Philadelphia Eagles and eventual commissioner o the National

Football League. Over its illustrious 75 year history, the Maxwell

Football Club has expanded its initial mission and celebrated and

supported ootball at every level, rom high school to the NFL. The

organization now eatures a nationally-recognized lineup o awards

such as The Maxwell Award/College Player o the Year, Chuck

Bednarik/College Deensive Player o the Year, Bert Bell/Pro Player

o the Year, Earle “Greasy” Neale Award/Pro Coach o the Year and

the frst annual Joseph V. Paterno/College Coach o the Year award.

Former Philadelphia Eagles great and current ESPN Analyst, Ron

Jaworski, is the current President o Maxwell Football Club and Mark

Wolpert is the Executive Director. The club’s headquarters is located

in Ambler, Pennsylvania. For additional inormation, please visitwww.maxwellootballclub.org

ABOUT MAXOUT, llC

MaxOut, LLC is comprised o two operating units; MaxOut Strength

Studios and MaxOut Strength Systems. MaxOut Strength Studios

are ranchise ftness centers that exclusively eature the MaxOut

Tower and workouts scientifcally authored by expert strength and

conditioning coach Mike Barwis. The Tower is integrated with a series

o exercise machines producing guaranteed results with The World’s

Only Once-Per-Week Workout. The frst MaxOut Strength Studio was

opened in Limerick, Pennsylvania. The company launched its national

ranchise program in October, 2010. MaxOut Strength Systemsprovides the MaxOut Tower or direct distribution to high school,

collegiate and proessional strength and conditioning programs. The

MaxOut Towers are integrated with existing equipment dramatically

improving both the eectiveness and the versatility o any strength

and conditioning program. For additional inormation, please visit

www.maxoutcorp.com.



ROYERSFORD, PA– December 17, 2010–

MaxOut LLC, the parent company o the MaxOut

Strength Studio Franchise and MaxOut StrengthSystems, has announced an Area Development

Franchise Agreement that will bring The World’s

Only Once Per Week Workout to the Greater

Philadelphia Region. Prestige Worldwide, LLC

acquired the development rights and will be oering

ranchise opportunities covering 24 counties in

Pennsylvania, New Jersey, and Delaware. “MaxOut

Strength Studio’s Once-Per-Week Workout product

is truly revolutionary and the opportunities that exist

or ranchise expansion in the Philadelphia region

are signifcant,” said David Shaer, President/CEO oMaxOut, LLC. “Given that our new Area Development

Partner, Prestige Worldwide, has been closely

involved with the successul launch and ongoing

operation o our frst ranchise location in Limerick,

PA this year, we were not surprised by their interest

in acquiring development rights or this region

covering parts o Pennsylvania, New Jersey,

and Delaware.”

MaxOut Strength Studios are ranchise businesses

eaturing The World’s Only Once-per-Week Workoutthrough proprietary technology, best in class

programming and dedicated personal strength

coaches. All MaxOut workouts utilize a series o

strength training machines each integrated with

exclusive MaxOut Tower technology. Maxout

oers programming or men, women, and seniors--

scientifcally developed by one o the world’s leading

Strength & Conditioning experts, Mike Barwis.

Mike is the Head Strength &Conditioning Coach

or The University o Michigan, and Founder o

BarwisMethods (www.BarwisMethods.com).

“Ater witnessing the tremendous success o MaxOut

and the World’s Only Once Per Week Workout in

Limerick, PA, we wanted to get involved as an AreaDeveloper with a mission o developing territories

through-out the Greater Philadelphia Region,” said Jason

Griggs, Managing Member o Prestige Worldwide,

LLC. “We look orward to discussing available ranchise

opportunities in our 24 county region covering parts o

Pennsylvania, New Jersey and Delaware.”

ABOUT PRESTIGE WORLDWIDE, LLC

Prestige Worldwide, LLC was ormed in 2009 by an

investment group that includes Matthew Cubbler

o Royersord, PA, land developer Jason Griggs o

Limerick, PA and podiatrist Dr. Scott Samuelson rom

Pottstown, PA.

ABOUT MAXOUT, LLC

MaxOut, LLC is comprised o two operating units;

MaxOut Strength Studios and MaxOut Strength

Systems. MaxOut Strength Studios are ranchise

ftness centers that exclusively eature the MaxOut

Tower and workouts scientifcally authored by expert

strength and conditioning coach Mike Barwis. The

Tower is integrated with a series o exercise machines

producing guaranteed results with The World’s OnlyOnce-Per-Week Workout. The frst MaxOut Strength

Studio was opened in Limerick, Pennsylvania. The

company launched its national ranchise program

in October, 2010. MaxOut Strength Systems

provides the MaxOut Tower or direct distribution

to high school, collegiate and proessional strength

and conditioning programs. The MaxOut Towers

are integrated with existing equipment dramatically

improving both the eectiveness and the versatility o

any strength and conditioning program. For additional

inormation, please visit www.maxoutcorp.com.

MaxOut Announces Area Development Franchise AgreementFor Greater Philadelphia Region

MaxOut Strength Studios, Home Of The World’s Only Once Per Week Workout,

Targets 24 Counties in PA, NJ & DE

MEDIA CONTACT:

Steven Haase

Founder

GrowthAgents


CORPORATE

HEADQUARTERS

519 Main Street

Royersord, PA 19468

Ofce: 866-My-MaxOu

[email protected]


MEDIA RELEASE



ROYERSFORD, PA & JENKINTOWN, PA–

November 16, 2010– MaxOut Strength Studios, a

new, national ftness ranchise eaturing The World’sOnly Once Per Week Workout™, has announced

a member management and payment processing

alliance with Member Solutions. The application,

Front- Desk Member Management, will be oered to

MaxOut ranchisees as part the core MaxOut Strength

Studio ranchise package.

“As a new, national ranchisor, we did extensive

research regarding member management and

payment processing providers and chose Member

Solutions based on their comprehensive oering,

ease o use and ongoing support services,” saidDavid Shaer, President/CEO o MaxOut, LLC.

“This alliance adds great depth to our ranchise

product and we look orward to working closely

with their team moving orward.”

MaxOut Strength Studio ranchises are ftness

centers eaturing strength training equipment

attached to MaxOut Towers, which are proprietary,

counter weight towers that dramatically increase

results. The MaxOut Strength Studio ranchise

oers the MaxOut Tower equipment along with

innovative programming is exclusively developedby Mike Barwis, ounder o BarwisMethods (www.

BarwisMethods.com) one o the world’s leading

strength & conditioning experts. The combination

enables MaxOut to provide its members with the

ollowing promise: 60 MINUTES. ONCE PER

WEEK. GUARANTEED RESULTS.

MaxOut Strength Systems ranchisees will utilize

Member Solution’s web-based Front-Desk Member

Management Solution or everything rom member

check-in and credit card processing, to inventory

management and Point-o-Sale transactions.

Electronic signature capture is a recent add-on

eature that increases operational efciency while

eliminating paper and maximizing data security or

business transactions.

“MaxOut Strength Studios is a ranchisor that

selected our Front Desk Member Management and

payment processing solutions as part o their core

ranchise oering,” said Steven Pinado, CEO o

Member Solutions. “We are thrilled to work with

their team at both ranchisor and ranchisee levels

and look orward to being an integral part o their

uture growth.”

ABOUT MAXOUT, LLC

MaxOut, LLC is comprised o two operating units:MaxOut Strength Studios and MaxOut Strength

Systems. MaxOut Strength Studios are ranchised

ftness centers eaturing the proprietary counter weight

MaxOut Tower integrated with a series o traditional

exercise machines that oer the World’s Only Once-

per-Week Workout with guaranteed results. The frst

MaxOut Strength Studio was opened in Limerick,

Pennsylvania. MaxOut Strength Systems enable

high school, collegiate and proessional strength

and conditioning programs to purchase the

MaxOut Tower or integration with existing equipment.

MaxOut Strength Systems installed its frstMaxOut Tower at the University o Michigan in

October, 2010. For additional inormation,

please visit www.maxoutcorp.com.

ABOUT MEMBER SOLUTIONS

Member Solutions is a leading provider and

innovator o solutions or membership-based

businesses. The company serves over 2,200 locations

in the United States, Canada, and Australia. The

Member Solutions team services more than 100,000

memberships each month, and processes over

$120 million in payments annually.

MaxOut Strength Studios Franchise Aligns WithMember Solutions For Member Management

New Franchise Features The World’s Only Once Per Week Workout™

MEDIA CONTACT:Steven Haase

FounderGrowthAgents

609/933-0445- cellsteven@growthagentsin

CORPORATE

HEADQUARTERS

519 Main Street

Royersord, PA 19468

Ofce: 866-My-MaxOu

[email protected]


MEDIA RELEASE



ROYERSFORD, PA: November 4, 2010– MaxOut LLC,

the parent company o the MaxOut Strength Studio

Franchise and MaxOut Strength Systems, has announced

that Mike Barwis, current University o Michigan Strengthcreated exclusive strength development programming or

its recently launched ranchise. MaxOut Strength Studios,

eaturing The World’s Only Once-per-Week Workout,

are stand-alone ftness centers that utilize a proprietary,

counter weight tower (“MaxOut Tower”) that integrates

with traditional exercise machines. The MaxOut Tower

enables weight variations or both the down (eccentric)

and up (concentric) portion o every repetition and

dramatically improves the eectiveness o any workout.

The new programs were specifcally designed to utilize

the combination o MaxOut’s proprietary counter-weight

tower with the scientifcally developed modalities oBarwisMethods. MaxOut Strength Studios is providing

all ranchisees and members with the new programming

which includes MaxOut circuits or men, women, seniors,

and athletes. The curriculum, updated annually, includes a

variety o phases designed to promote a continual ftness

improvement by working out only once per week.

“The hours and research that Mike Barwis invested in

creating this innovative annual workout curriculum or

MaxOut ensures it is scientifcally guaranteed to produce

desired results or our members,” said Matt Cubbler, Vice

President o MaxOut, LLC. “Combining the versatility and

new potential produced by the MaxOut Tower with Mike’sexpertise created the only way or the once-per-week

workout to be possible. We are so proud to have him on

our team.”

“The MaxOut Tower made it possible or me to design the

World’s Only Once-per-Week Workout program. I applied

the scientifc approach I have utilized or years with

training hundreds o elite athletes and combined that with

the new potential o the MaxOut Tower to achieve this

annual program,” said Mike Barwis, Director o Strength

& Conditioning or the University o Michigan and CEO o

Barwis Methods, “I’m excited to bring the opportunity o

guaranteed results by only working out once-per-week.

I believe more people will now embrace exercise since

our time commitment is only 60 minutes each week.”

ABOUT MAXOUT, LLCMaxOut, LLC is comprised o two operating units:

MaxOut Strength Studios are ranchised ftness centers

eaturing the proprietary counter weight MaxOut Tower

integrated with a series o traditional exercise machines

that oer the World’s Only Once-per-Week Workout with

guaranteed results. The frst MaxOut Strength Studio

was opened in Limerick, Pennsylvania. MaxOut Strength

Systems enable high school, collegiate and proessional

strength and conditioning programs to purchase the

MaxOut Strength Systems installed its frst MaxOut

Tower at the University o Michigan in October, 2010. For

additional inormation, please visit www.maxoutcorp.com.

ABOUT MIKE BARWISMike Barwis is the Director o Strength and Conditioning

or the University o Michigan & Chie Executive Ofcer

o BarwisMethods. Since 2007, he has been responsible

or the development and implementation o the University

o Michigan’s ootball strength and conditioning program.

Barwis also served as the Director o Strength and

Conditioning or West Virginia University’s entire 21

Sport Athletic Program including its Olympic Sports

program. He has coached 32 National Strength and

Conditioning Association (NSCA) All-Americans and

was the recent winner o the 2010 Bronze Award

rom the NSCA Certifcation Commission. Barwis hassuccessully trained college All-Americans, national

champions, proessional, Olympic, national and international

competitors and medalists in a variety o sports. He earned

his undergraduate degree in Exercise Physiology rom the

School o Medicine at West Virginia University and his

Master’s Degree in Athletic Coaching with an emphasis in

strength and conditioning. Barwis also completed course

work in Anatomy and Physiology at Temple University. He

holds certifcations or Strength, Conditioning and Speed

Training rom NSCA and NASE. Barwis has been eatured

by major media outlets including ESPN, Sporting News,

USA Today and has been published in numerous other

industry trade journals, national magazines and newspapers.

MaxOut Strength Studio Once-Per-Week Training Circuits Authored By Mike Barwis

Current University of Michigan Strength & Conditioning Coach & CEO of BarwisMethod

Authors Exclusive Strength Development Program for MaxOut Strength Studio Franchi

MEDIA RELEASE

MEDIA CONTACT:

Steven Haase

Founder

GrowthAgents


CORPORATE

HEADQUARTERS

519 Main Street

Royersord, PA 19468

Ofce: 866-My-MaxOut

[email protected]




ROYERSFORD, PA - October 28, 2010–

MaxOut, LLC, parent company o the ranchise

MaxOut Strength Studio, has announced that its

Limerick Franchise will be hosting a book signing

with ormer Philadelphia Eagles MVP Quarterback

and current ESPN Announcer, Ron Jaworski. The

November 11th event will eature Jaworski and his

new book, “The Games That Changed the Game: The

Evolution o the NFL in Seven Sundays” (Ballantine/

ESPN Books, $26). Proceeds rom the evening will

go to The JAWS Youth Fund, an initiative ounded by

the Jaworski Family and The United Way o CamdenCounty that serves at-risk youth throughout the

Delaware Valley Region.

In The Games That Changed the Game, Ron Jaworski,

NFL MVP turned Monday Night Football analyst and

pro ootball’s #1 game-tape guru, breaks down the flm

rom seven o the most momentous contests o the last

fty years. With an eye toward the brilliant game plans

and seminal strategic breakthroughs that revolutionized

play on both sides o the ball, Jaworski oers readers

a drive-by-drive, play-by-play guide to the evolutionary

leaps that now defne the modern NFL, as well as

portraits o the seven men who exhibited both creativityand courage in bucking established strategies. From

Sid Gillman’s development o the Vertical Stretch,

which culminated in the San Diego Chargers’ victory

in the 1963 AFL Championship Game and launched

the era o wide-open passing oenses, to Bill

Belichick’s daring deensive game plan in Super Bowl

XXXVI, which enabled his outgunned squad to upset

the heavily avored St. Louis Rams and usher in the

New England Patriots dynasty, the most cutting-edge

concepts come alive again through the recollections

o nearly seventy coaches and players interviewed

or this book.

“MaxOut Strength Studio is thrilled to host this event

eaturing the legendary ormer Eagles Quarterback

Ron Jaworski and his ascinating new book, The

Games That Changed The Game,” said David Shaer,

President/CEO o MaxOut, LLC. “It’s going to be a

great opportunity or ootball ans to connect with

JAWS, get their books signed, and to experience

MaxOut as well.”

“Health and Fitness is a true passion o mine and I am

truly excited about having this book signing event at

the Limerick location o MaxOut”, said Ron Jaworski.

“I look orward to discussing the book and wouldencourage those that attend the event to fnd out

about MaxOut and The World’s Only Once Per

Week Workout!”

The event will be held on Nov. 11th at 6:30 pm at

the MaxOut Strength Studio location at the Limerick

Square Shopping Center located immediately o the

Royersord Exit o 422 at 70 Buckwalter Road, Suite

203, Royersord, PA 19468. For additional inormation

on the event , call (610) 948-5959 or visit

www.maxoutcorp.com.

ABOUT RON JAWORSKIRon Jaworski is one o the broadcasters o Monday

Night Football, and one o the most popular analysts

covering the NFL today. He appears regularly on

a number o ESPN shows and specials. Jaworski

attended Youngstown State University, then played

seventeen NFL seasons. In 1980, he led the

Philadelphia Eagles to Super Bowl XV and was

named NFL MVP. Jaworski then became a sports

commentator and TV show host. The president

o Philadelphia’s amed Maxwell Club, Jaworski

is involved in charitable activities and a variety o

business ventures.

Ron Jaworski To Visit MaxOut Strength Studio FranchiseIn Limerick, PA For Nov. 11th Book Signing Event

THE GAMES THAT CHANGED THE GAME: The Evolution of the NFL in Seven SundaysBy Ron Jaworski

With David Plaut and Greg CosellForeword by Steve Sabol

A Ballantine/ESPN Books Hardcover


FounderGrowthAgents


CORPORATE

HEADQUARTERS

519 Main Street

Royersord, PA 19468

Ofce: 866-My-MaxOu

[email protected]


MEDIA RELEASE



Ron Jaworski To Visit MaxOut Strength Studio FranchiseIn Limerick, PA For Nov. 11th Book Signing Event

MEDIA RELEASE

The Games That Changed the Game:

The Evolution of the NFL in Seven Sundays

By Ron Jaworski

With David Plaut and Greg Cosell

Foreword by Steve Sabol

A Ballantine/ESPN Books Hardcover

On Sale October 5, 2010

ISBN: 978-0-345-51795-1; $26.00

www.ballantinebooks.com | www.espnbooks.com

ABOUT JAWS YOUTH FUNDThe United Way o Camden County JAWS Youth Fund is an initiative

serving at-risk youth throughout Camden County and the Delaware

Valley region. ESPN’s Monday Night Football Analyst and ormer NFL

Eagles Great, Ron Jaworski. The United Way and the Jaworski Family

are committed to giving children a better lie by creating opportunities

or them to be successul. Through special events undraising, the

United Way JAWS Youth Fund has delivered over $3 million to over

70 non-proft organizations providing services to children ages 7-18.

ABOUT MAXOUT, LLC

MaxOut, LLC is comprised o two operating units: MaxOut Strength

Studios and MaxOut Strength Systems. MaxOut Strength Studiosare ranchised ftness centers eaturing the proprietary counter weight

MaxOut Tower integrated with a series o traditional exercise machines

that oer the World’s Only Once-per-Week Workout with guaranteed

results. The frst MaxOut Strength Studio was opened in Limerick,

Pennsylvania. MaxOut Strength Systems enable high school, collegiate

and proessional strength and conditioning programs to purchase

the MaxOut Tower or integration with existing equipment. MaxOut

Strength Systems installed its frst MaxOut Tower at the University o

Michigan in October, 2010. For additional inormation, please

visit www.maxoutcorp.com.



ROYERSFORD, PA & UNIONDALE, NY: October 25,

2010– Maxout LLC, the parent company o MaxOut

Strength Studios and MaxOut Strength Systems,

has announced an alliance with leading ranchise

attorney and noted author, Harold L. Kestenbaum as its

Franchise and Legal Advisor. Kestenbaum is currently

Chair o Distribution & Licensing Practice Group at

Ruskin Moscou Faltischek and is widely known as one

o the nations leading authorities on ranchising. He is

also the author o SO YOU WANT TO FRANCHISE

YOUR BUSINESS. (Entrepreneur Press, 2007)

MaxOut Strength Studios is a new ftness ranchise that

oers The World’s Only Once Per Week Workout With

Guaranteed Results. The ranchise eatures proprietary

MaxOut Tower equipment that is revolutionizing thestrength training industry. “We are thrilled to announce

this alliance relationship with Harold Kestenbaum

as he has built a reputation as the true authority on

ranchising,” said David Shaer, President/CEO o

MaxOut, LLC. “He will be a tremendous asset to the

expansion o our MaxOut Strength Studio ranchise

and we look orward to learning rom him as he literally

wrote the book on ranchising!”

“I am honored to work with MaxOut and its ranchise

team as they have a very unique niche in the ftness

ranchise category,” said Harold Kestenbaum, Chair o

the Distribution & Licensing Practice Group at Ruskin

Moscou Faltischek.”As a ftness enthusiast, I can tell

you that MaxOut’s once per week workouts should be

very popular with a large segment o the population that

desires results, but doesn’t have much time to spend at

a traditional gym. It’s obviously a sizable market and I’m

excited about the alliance.”

ABOUT MAXOUT, LLC

MaxOut, LLC is comprised o two operating units:



ftness centers eaturing the proprietary counter weight

MaxOut Tower integrated with a series o traditional

exercise machines that oer the World’s Only Once-per-

Week Workout with guaranteed results. The frst MaxOut

Strength Studio was opened in Limerick, Pennsylvania.

MaxOut Strength Systems enable high school, collegiate

and proessional strength and conditioning programs to

purchase the MaxOut Tower or integration with existing

equipment. MaxOut Strength Systems installed its frst

MaxOut Tower at the University o Michigan in October,

2010. For additional inormation, please visit

www.maxoutcorp.com.

ABOUT HAROLD KESTENBAUM

Harold L. Kestenbaum is the Chair o Distribution &

Licensing Practice Group at Ruskin Moscou Faltischek.

He is engaged exclusively in the practice o ranchise

distribution and licensing law, representing ranchisors,

both start-up and established. He is an attorney who

has specialized in ranchise law and other matters

relating to ranchising since 1977. From May 1982

until September 1986, Harold served as ranchise

and General Counsel to Sbarro, Inc., the national

ranchisor o over 1,000 amily-style Italian restaurants

and, was a director rom March 1985 to December

2005. In addition, he has worked or hundreds o

Franchisors and currently sits on the Board o Directors

o the privately held GarageTek, Inc. From September

1983 to October 1989, he served as President andChairman o the Board o FranchiseIt Corporation, the

frst publicly traded company specializing in providing

ranchise marketing and consulting services and

equity fnancing to emerging ranchise companies,

which he co-ounded. Harold recently authored a

successul book dedicated to the entrepreneur who

wants to ranchise his/her business called So You

Want To Franchise Your Business. It is a step by step

guide to what a businessperson needs to know and

do to properly roll out a ranchise program. The book

was published by Entrepreneur Press in 2007 and is

available on Amazon.com and major bookstores.

MaxOut Strength Studio Announces Alliance withLeading Franchise Attorney & Author, Harold L. Kestenbaum

MaxO Adds Ao of SO YOu WAnt tO FrAnchiSe YOur BuSineSS As Advso

MEDIA CONTACT:

Steven Haase

Founder

GrowthAgents


CORPORATE

HEADQUARTERS

519 Main Street

Royersord, PA 19468

Ofce: 866-My-MaxOu

[email protected]


MEDIA RELEASE



ROYERSFORD, PA & ANN ARBOR, MICHIGAN,October 12, 2010– Maxout LLC, the parent companyo MaxOut Strength Studios and MaxOut Strength

Systems, has announced the addition o Mike Barwisas its Strength & Conditioning Advisor and Director.Barwis is currently the University o Michigan Strength& Conditioning Coach and is also Chie ExecutiveOfcer o BarwisMethods.

Barwis’ role will include adding his deep industryexpertise to both MaxOut Strength Studios andMaxOut Strength Systems. MaxOut StrengthStudios are stand-alone ftness centers eaturing aproprietary, counter weight tower (“MaxOut Tower”)that integrates with traditional exercise machinesand enables weight variations or both the down(eccentric) and up (concentric) portion o every

repetition. MaxOut Strength Systems provideshigh school, collegiate and proessional strengthand conditioning programs with counter weighttowers that are integrated with existing equipment--dramatically improving their eectiveness.

“Mike Barwis is one o the world’s leading strengthand conditioning experts and we are truly excitedto have him as part o our team,” said David Shaer,President o MaxOut, LLC. “He will be working veryclosely with us providing his expertise on productdevelopment regarding our MaxOut Tower productas well as associated workout programming. Hisdeep passion or helping people will make us a better

company as well.”

“I am honored to align with MaxOut as its Strengthand Conditioning Advisor and Director,” said MikeBarwis, Director o Strength & Conditioning or theUniversity o Michigan and CEO o Barwis Methods.“I believe this company will soon be a major playerin the strength training industry and look orward tolaunching a MaxOut Tower installation here at theUniversity o Michigan in October.”

ABOUT MAXOUT, LLCMaxOut, LLC is comprised o two operating units:MaxOut Strength Studios and MaxOut Strength


ftness centers eaturing the proprietary counter weightMaxOut Tower integrated with a series o traditionalexercise machines that oer the World’s Only Once-

per-Week Workout with guaranteed results. The frstMaxOut Strength Studio was opened in Limerick,Pennsylvania. MaxOut Strength Systems enablehigh school, collegiate and proessional strengthand conditioning programs to purchase the MaxOutTower or integration with existing equipment. MaxOutStrength Systems installed its frst MaxOut Towerat the University o Michigan in October, 2010. Foradditional inormation, please visit www.maxoutcorp.com.

ABOUT MIKE BARWISMike Barwis is the Director o Strength andConditioning or the University o Michigan & ChieExecutive Ofcer o BarwisMethods. Since 2007,

he has been responsible or the development andimplementation o the University o Michigan’sootball strength and conditioning program. Prior to joining the University o Michigan, Barwis served asthe Director o Strength and Conditioning or WestVirginia University’s entire 21 Sport Athletic Programincluding its Olympic Sports program. He has coached32 National Strength and Conditioning Association(NSCA) All-Americans and was the recent winner othe 2010 Bronze Award rom the NSCA CertifcationCommission. Barwis has successully trained collegeAll-Americans, national champions, proessional,Olympic, national and international competitorsand medalists in a variety o sports. He earned his

undergraduate degree in Exercise Physiology romthe School o Medicine at West Virginia Universityand his Master’s Degree in Athletic Coaching with anemphasis in strength and conditioning. Barwis alsocompleted course work in Anatomy and Physiologyat Temple University. He holds certifcations orStrength, Conditioning and Speed Training rom NSCAand NASE. Barwis has been eatured by major mediaoutlets including ESPN, Sporting News, USA Todayand has been published in numerous other industrytrade journals, national magazines and newspapers. Heis the author o several books including his latest title oXXX and has produced several videos on XXX as well.Barwis and his wie, Autumn, have three children--

Ray, Autumn and Charlie.

Maxout Announces Addition of Mike Barwis asStrength and Conditioning Advisor & Director

Current University o Michigan Strength & Conditioning Coach & CEO o BarwisMethod

Adds Signifcant Expertise & Momentum To MaxOut

MEDIA RELEASE

MEDIA CONTACT:

Steven Haase

Founder

GrowthAgents


CORPORATEHEADQUARTERS519 Main StreetRoyersord, PA 19468Ofce: [email protected]



ROYERSFORD, PA, October 1, 2010 – Based on

the success o its initial MaxOut Strength Studio

(Limerick, PA) that integrates proprietary ftness

technology and programming allowing or once per

week workouts, MaxOut, LLC (Royersord, PA) has

announced the launch o two operating units: MaxOut

Strength Studios and MaxOut Strength Systems.

Both entities eature the company’s “MaxOut

Tower” equipment which was created by well known

University o Florida orthopedic surgeon and author,

Dr. Michael Mac Millan.

MaxOut Strength Studios are stand-alone ftness

centers eaturing a proprietary, counter weight tower

(“MaxOut Tower”) that integrates with traditional

exercise machines and enables weight variationsor both the down (eccentric) and up (concentric)

portion o every repetition. MaxOut Strength

Systems provides high school, collegiate and

proessional strength and conditioning programs

with counter weight towers that are integrated with

existing equipment – dramatically improving their

eectiveness.

“We are excited to announce the launch o both


Systems,” said David Schaer, President o MaxOut,

LLC. “Through our proprietary MaxOut Tower

technology and associated once per week workout,we have shattered the longstanding notion that

natural and long lasting ftness gains require

countless hours in the gym.”

The MaxOut Tower was developed by University o

Florida orthopedic surgeon and author, Dr. Michael

Mac Millan. Through years o research, Dr. Mac Millan

determined Wol¹s Law was absolutely applicable

to muscle development. Dr. Mac Millan illustrated

that muscles, like bones, react to external orces and

will add strength to equal those orces over time. I a

subject only lits weights, he or she will only introduce

weights (orces) to the body that he or she can lit.

By utilizing the MaxOut Tower, the subject now can

resist a greater weight during the eccentric phase

(the down) and then lit a lighter weight during the up

(concentric phase). The body then reacts and equals

those greater orces thereby producing extraordinary

gains in ar less time.

Although it’s early in the game or MaxOut, word

about the company is quickly spreading and industry

experts are connecting with the company.

“With over 15 years o experience providing

perormance training to some o the world’s leading

college and proessional athletes, I was immediately

impressed with the MaxOut Tower technology, saidMike Barwis, Director o Strength & Conditioning or

the University o Michigan and President o Barwis

Methods. “This new technology allows or more

efcient strength and perormance gains and I am

excited to be part o their frst installation and to also

play a role as a Director and ongoing advisor to the

company.”

ABOUT MAXOUT, LLCMaxOut, LLC is comprised o two operating units:



ftness centers eaturing the proprietary counter weightMaxOut Tower integrated with a series o traditional

exercise machines that oer the World’s Only Once-

per-Week Workout with guaranteed results. The frst

MaxOut Strength Studio was opened in Limerick,

Pennsylvania. MaxOut Strength Systems enable

high school, collegiate and proessional strength

and conditioning programs to purchase the MaxOut

Tower or integration with existing equipment.

MaxOut Strength Systems installed its frst

MaxOut Tower at the University o Michigan in

October, 2010. For additional inormation, please

visit www.maxoutcorp.com.

MaxOut, LLC Announces Launch of MaxOut Stength Studios& MaxOut Stength Systems Divisions

Company Producing Dramatic Fitness Gains Through Innovative “MaxOut Tower”

Technology; Introducing The Once A Week Workout!

MEDIA CONTACT:

Steven Haase

Founder

GrowthAgents


CORPORATE

HEADQUARTERS

519 Main Street

Royersord, PA 19468

Ofce: 866-My-MaxOu

[email protected]


MEDIA rELEASE



LIMERICK — It’s like a dream come true or the time-

crunched gym reugee.

Show up once a week, grunt your way through an hour o

very heavy liting and you’re done.

Add an iron-clad guarantee on top o all that serious iron

pumping, and you’ve got MaxOut, an innovative approach

to tness.

Dave Shaer is excited about opening the fagship acility

with the take-no-prisoners name, along with partners

Matt Cubbler, Jason Griggs and Scott Samuelson, and

doesn’t stop short o claiming he and his buddies are

revolutionizing the world o tness.

“We’re the only business in the world-wide tness

industry that guarantees results in one hour, once a week,”

Shaer said, as strength coaches put members through

their paces in the no rills, no- mirrors, all business

workout room.

The barebones vibe is low-key, but intensely ocused.

“Here in Limerick Square Shopping Center is not a

traditional place where something extraordinary is birthed,

but here begins something absolutely extraordinary. Just

because you have two schmoes rom Royersord who are

putting this together doesn’t make it any less amazing.”

At the core o the MaxOut approach to building muscle

is the MaxOut Tower, invented a couple o decades ago

at the University o Florida by Dr. Michael MacMillan, who

created a prototype based on technology developed

through more than 10 years o research.

MaxOut Strength Studio ToutsRevolutionary Fitness Technology (video)

Published: Wednesday, December 1, 2010

IN THE NEWS

MEDIA CONTACT:

Steven Haase

Founder

GrowthAgents


CORPORATE

HEADQUARTERS

519 Main Street

Royersord, PA 19468

Oce: 866-My-MaxOut

[email protected]




“Macmillan was eventually able to get the patent away rom the University

and start MaxOut with three other men in Florida,” noted Cubbler, a policeocer with the Collegeville Police Department. “He wanted to get back

to the research and he couldn’t get any grants because o his corporate

holdings in the company, so Dave and I bought him out.”

Through some ortuitous timing, Shaer happened to be working in Florida

or a company owned by one o the MaxOut guys when he stumbled onto

the MaxOut know-how and quickly alerted his boyhood buddy.

“He called me and said, ‘you have to come down here and see this thing,’”

recalled Cubbler, who was equally foored by the brawniness o the

MaxOut Tower.

“We bought them out, closed everything down in Florida, moved it up here,

re-branded as MaxOutLLC, and we’re now headquartered in Royersord,”

he said. “That’s when we ound out that we had an invention that we really

didn’t know all its true capabilities.”

Enter Mike Barwis, ounder o BarwisMethods and head strength and

conditioning coach at the University o Michigan.

“He is considered one o the greatest strength coaches in the world, and

through a stroke o luck we brought him in,” Shaer said. “He can see

science and mathematics the way nobody else in the world can. He can

make paralyzed people walk and take people with brain injuries and x

them, through strength training.

“He created or us the utilization o the Tower in its proper way. Combiningthis new device and a scientically gited mind, we’re able to produce a

once-a-week workout with a guaranteed result.”

Like a World’s Strongest Man contender pulling a 20-ton re truck down

Main Street, the liter presses on, unmindul o weights, reps and sets, or

anything other than the task at hand.

All careully calibrated eorts are tracked by a strength coach.

The MaxOut Tower works meticulously in tandem with conventional

exercise machines, Cubbler explained.

“By itsel, the Tower is worthless; it has to be attached to an existing

exercise machine. With the programs created by Mike Barwis, we now

recognize that we have a very unique apparatus.”

Open just a ew weeks, the anti-gym, as it were, is slowly attracting

converts to this unusual no-contract workout regimen, where each session

is $29.95, in addition to $20 monthly dues.

“We made it aordable, and it’s upscale, but it’s certainly not a gym,”

Shaer said. “It’s the antithesis o a gym - a comortable environment where

you come in and get your weekly does o strength training. Look at the

gyms out there that have been around or years that account or about 13

to 15 percent o Americans who go to gyms. The 85 percent o people

who are not enthused about going to gyms say they don’t go because

o lack o time. Traditional exercise is to go several times a week and be

consistent over a period o time to see results. For most people, that’s just

not easible.”

MaxOut shrivels those excuses as it bees up both muscle and motivation

by overloading the whole push-and-pull master plan.

“We produce a guaranteed physical tness game by working out only

one hour a week, with a device that really atigues the muscle when used

appropriately,” Shaer said. “We have workouts or men, women, seniors,

designed by the world’s greatest strength conditioning expert.

“My ather is 66 and in coming here lost 20 pounds, but more than that,

“he added, “his blood pressure and blood sugar went down to normal

levels, and he improved his health signicantly. The only thing he did

dierently was coming to MaxOut.”

Another member rehabbed her way back to fexibility and avoided knee

replacement, Cubbler noted.

The men are understandably pumped about going nationwide with their

high-tech, high-perormance gym alternative.

“We can give guaranteed results or anyone,” Shaer said. “Give me a guy

who’s never done any exercise in his entire lie and I will produce a tness

game or him where he will succeed.”

Gary Puleo can be reached at 610-272-2500, ext. 205, or gpuleo@

timesherald.com.

IN THE NEWS

MaxOut Strength Studio ToutsRevolutionary Fitness Technology (video)

Published: Wednesday, December 1, 2010



Do you like ootball AND books? Well, here’s an

event or you!

On Thursday, Nov. 11, beginning at 6:30 p.m., ormer

Philadelphia Eagles quarterback Ron Jaworski will be

signing “The Games That Changed The Game: The

Evolution o the NFL in Seven Sundays” (Ballantine/

ESPN Books, 336 pp., $26), written by Jaworski

with David Plaut and Greg Cosell with a oreward

by Steve Sabol, president, NFL Films at Maxout

Strength Studio, Royersord. The book was released

Oct. 5.

Proceeds rom the booksigning will beneft The

JAWS Youth Fund, an initiative ounded by the

Jaworski Family and The United Way o Camden

County that serves at-risk youth throughout the

Delaware Valley Region.

In the book, Jaworski, a ormer NFL MVP who’s now

one o the broadcasters o Monday Night Football,

breaks down the flms rom seven o the most

momentous ootball games o the last 50 years.

A statement rom his publisher reads: “With an eye

toward the brilliant game plans and seminal strategic

breakthroughs that revolutionized play on both sides

o the ball, Jaworski oers readers a drive-by-drive,play-by-play guide to the evolutionary leaps that now

defne the modern NFL, as well as portraits o the

seven men who exhibited both creativity and courage

in bucking established strategies.

“From Sid Gillman’s development o the Vertical

Stretch, which culminated in the San Diego

Chargers’ victory in the 1963 AFL Championship

Game and launched the era o wide-open passing

oenses, to Bill Belichick’s daring deensive game

plan in Super Bowl XXXVI, which enabled his

outgunned squad to upset the heavily avored St.

Louis Rams and usher in the New England Patriots

dynasty, the most cutting-edge concepts come alive

again through the recollections o nearly seventy

coaches and players interviewed or this book.”

Jaworski, who attended Youngstown State University,

played 17 NFL seasons. In 1980, he led the

Philadelphia Eagles to Super Bowl XV and was

named NFL MVP. Jaworski then became a sports

commentator and TV show host. He is the president

o Philadelphia’s Maxwell Club.

David Shaer, president/CEO o Maxout, said,

“MaxOut Strength Studio is thrilled to host this event

eaturing the legendary ormer Eagles Quarterback

Ron Jaworski and his ascinating new book, ‘The

Games That Changed The Game.’ It’s going to be

a great opportunity or ootball ans to connect with

JAWS, get their books signed, and to experience

MaxOut as well.”

MaxOut Strength Studio is located in the Limerick

Square Shopping Center, o the Royersord exit o

422, at 70 Buckwalter Road, Suite 203, Royersord,

PA 19468.

For additional inormation on the event, call 610-948-

5959 or visit http://www.maxoutcorp.com/.

IN THE NEWS


FounderGrowthAgents


CORPORATE

HEADQUARTERS

519 Main Street

Royersord, PA 19468

Ofce: 866-My-MaxOut

[email protected]


Eagles veteran to sign book Thursday in RoyersfordPublished: Monday, November 8, 2010

By Michelle Karas



LIMERICK — Whether you’ve allen o the ftness wagon

or are an exercise bu looking or the best new thing, the

people at MaxOut Strength Studio say things will shape

up or you within our hours o working out with them.

Guaranteed.

“The business’ greatest challenge is being able to explain

or justiy some o our extraordinarily unique and boastul

claims, which is guaranteed strength gains by only

working out once a week,” said co-owner and operator

David Shaer. “We are quite dierent than anything else in

the world as ar as strength development goes.”

Shaer and partners Jason Griggs and Matt Cubbler

opened MaxOut in the Limerick Square Shopping Center,

Buckwalter Road, in February. Their claim to ame isguaranteeing a noticeable change in strength and body

appearance in just our one-hour sessions o strength

training at MaxOut.

“We shatter the notion that in order to get results ... you

have to spend hours in the weight room,” said Shaer, an

entrepreneur. But that one-hour workout, according to

Shaer, wasn’t the intended goal when the business got

o the ground.

“You don’t do a lot o reps on our machines, but you

get to a point o muscle ailure, and you’re body needs

between fve to seven days to recuperate to be able tohandle that again,” Shaer explained. “We’re not coming to

market trying to wedge in, ‘Hey, you know what would be

kind o neat? Let’s oer a once-a-week workout.’ That was

just a convenient byproduct ... You would do your body

harm i you tried to do this more than once a week.”

What stands behind MaxOut is science, Shaer, Cubbler

and Griggs concurred.

“This equipment (used by clients at MaxOut) was

designed scientifcally,” Shaer said. “This story isn’t about

a big musclehead, this came out rom a guy wearing a

white lab jacket.”

“This was invented 20 years ago at the University o

Florida,” Cubbler said o the science behind MaxOut.

Specifcally, Dr. Michael MacMillian, an orthopedicsurgeon among other things, worked on the methodology

behind MaxOut’s technology. The exercises a client

completes are a combination o eccentric and concentric

exercises, Cubbler said.

Back to the question a lot o people ask: How does

exercising once a week at MaxOut get more results than

doing several hours o other exercises each week?

“Three three basic things are incorporated into what we

do here,” Shaer said. “We’re utilizing eccentric strength

training, what that means is doing negatives; we’re

overloading the muscles ... Also, traditional strengthtraining and a combination” o the two.

“In the business o strength training ... the defnition o

achieving results is equal to the degree you can atigue

the muscles and then give the body ample time to rest.

How we can get away with only having our client work out

once a week is because this workout will provide such a

atigue that it’s all any body can handle.”

Those who beneft rom the MaxOut workout, according

to the partners, range rom proessional athletes to stay-

at-home moms. Shaer said while it might seem that the

ideal MaxOut customer would “be someone who is reallyinto liting weights or getting big or strong, because when

you think ‘Strength studio’ everybody jumps to muscles.

“But really, the ideal customer or us is someone who

wants to achieve, someone who wants to get stu done.

We’re looking or people who want success.”

When a potential client comes through the door, he

or she is greeted with the opportunity to engage in a

customized workout that will produce optimal results or

their specifc body, the partners said. Clients are not given

time to stand around, contemplate what exercise they will

do next, or stare in the mirror like they might at traditional

Once-a-week workout

Published: Sunday, June 06, 2010

By Brandie Kessler

IN THE NEWS

MEDIA CONTACT:

Steven Haase

Founder

GrowthAgents


CORPORATE

HEADQUARTERS

519 Main Street

Royersord, PA 19468

Ofce: 866-My-MaxOut

[email protected]




gyms. In the MaxOut strength studio there are no mirrors and every client

has a strength coach who is there to usher them along.

“You get a strength coach every time you come here,” Cubbler said. “Whenyou walk in you don’t have to think, just bring your eort and your attitude.”

Shaer said there was consideration over changing the name rom MaxOut

to something a little less aggressive so that it wouldn’t push anyone away.

But ater thinking about it, “really, strength is physical health,” he said.

“Anatomically speaking, this is the best thing you can do or your body,”

Cubbler added.

That goes or men and women.

Cubbler explained that women do not have the natural testosterone or

their muslces to bulk up the way a man’s might. The science behind

MaxOut means men who use the program look more like men, and women

like women, he said.

“I not hal, 40 percent o our clients are women,” Cubbler said.

And MaxOut isn’t just or young adults or people under 50.

“Seniors are concerned with physical independence,” Shaer said. “We

hear rom our clients that MaxOut does exactly that.”

Griggs, a real estate developer and entrepreneur, said he had back surgery

our years ago. Since then he experienced severe back pain or which hewas taking medication.

“I have been able to ween mysel o the medication and I’m stronger than

ever” since starting MaxOut workouts, Griggs said.

Cubbler, a Collegeville police ofcer, has had joint issues or years. He said

when he frst tried the MaxOut workout, “nothing hurt” and since then he’s

not experienced any pain in his joints.

The olks at MaxOut say their clients are guaranteed to see results. They’ll

even give you an introductory workout or ree. The partners hope that

l ill t k th th b it’ dif lt t t h t

“You have no idea what this does to you until you go through it,” Shaer

said. “You just have to eel it.”

“It’s a place people have to discover,” Griggs added. “It’s not somethingyou can just orce-eed somebody.”

There are several monthly MaxOut plans available. MaxOut or Athletes is

$175 per month; MaxOut or Men or Women is $150 per month; MaxOut

or High School students is $125 per month; and MaxOut or Seniors is

$115 per month. There is also a consultation ee o $35.

Everyone who gives MaxOut a shot is guaranteed to see results, the

partners said.

“Within a month you’re going to see a noticeable dierence about your

body,” Cubbler said. “Depending on what phase o ftness you came in at,

i you came in completely out o shape, haven’t worked out in 10 years,

versus the guy that’s already got a well-defned body or the girl who’s got a

well-defned body, either one is going to see a result.

“What you’re seeing might be weight loss, may be little bit o a tone in

your body i you’ve been overweight your whole lie... I you’re already a ft

person, you may see larger muscles, more defned muscles. Everybody’s

going to see a little bit o a dierent result, but they’re still going to see a

result every single time, within a month,” Cubbler said.

Some o the success stories at MaxOut include those o a bus driver, to

a ormer power-liting champion. Both have reported substantial muscle-

strength improvements ater working out at MaxOut.

The MaxOut partners believe that clients are going to take away a better

body than they bring in, guaranteed. But they hope that they can do more

than just that.

“You get guaranteed results, physically you’re going to see that, but what it

does to you mentally rom a confdence perspective, rom just the ability to

tackle lie’s challenges and help you achieve your goals, that’s what’s going

to make people come back,” Shaer said.

According to their policies, MaxOut clients must be at least 14 years old or

ld H b i t t l F i ti b t M O t

Once-a-week workout

Published: Sunday, June 06, 2010

By Brandie Kessler

IN THE NEWS

maxout media kit- 122010

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