www.meramedicare.com

IDEAL CUSTOMER ACQUISITION STATEGIES FOR MERA MEDICARE

SHREY KUMAR SINGHINDIAN SCHOOL OF MINES

DHANBAD

From the book Traction, “Startup growth happens in spurts. Initially, growth is usually slow.Then, it spikes as a useful traction channel is unlocked. Eventually it flattens out again as a channel gets saturated and becomes less effective. Then, you unlock another strategy and you get another spike.”

This means our plan must be dynamic, and to do that you must develop a process that will continue to move you forward.

A good customer acquisition plan starts with some important prep work: we have to define our ideal customer, our goals, our customer acquisition funnel, and our metrics. From there, we create our own growth process from which to fill out and implement our plan.

How to create our Customer Acquisition Plan

Everything starts with identifying our ideal customer profile. From finding who they are and how to reach them, to how to talk and sell to them.

Attracting the right type of customers makes everything else that much easier, so we have to figure out what ‘right’ means for you.

1. Defining our ideal customer

Goals shape everything from our strategies, to our tactics and daily focus. From the book Full-Scale,“Determine goals, milestones and priorities. These three tasks make people more productive. Productivity makes better use of your time. Time is directly related to growth. Growth is why we’re here. Therefore, growth is goals, milestones and priorities.”

2. Defining our goals

Our goals might be monetary, user count, or activity based goals but it’s also important that we only focus on 1 to 2 goals at any given time.

For customer acquisition, our goal might be to get more visitors, convert more visitors into leads, or convert more leads into paying customers.

Break down the journey our customers must take to pay us. This helps us identify where our funnel might be leaky, and as a result, identify the biggest opportunities for quick wins.

We have to think of our entire acquisition funnel as lots of smaller funnels.

3. Defining our acquisition funnel

Figuring out our key business metrics is core to the plan.

Without knowing our key metrics, we might know that we need to increase traffic but we aren’t sure what levels we need to get to. When we do know our metrics, we know what numbers we need to hit, and that guides what strategies we’ll focus on to have the best chance of hitting them.

4. Knowing our metrics

We have to begin with our goals in mind: prioritize when and what to measure based on the answers we need to make decisions that will help us grow.

To measure against our sales funnel: to make sure we’re tracking all the steps in our funnel.

Track to validate experiments: before we run any marketing campaign, to be sure we know exactly how we will measure our success and track those metrics before we start.

5. Track (almost) everything from day one

HOW TO CREATE AWARENESS

WE SHOULD NEVER LOOSE OUR CUSTOMERS ONE OF THE BIGGEST AUTOMOBILE COMPANY GENERAL

MOTORS BECAME BANKRUPT DUE TO LOSS OF 75% OF ITS CUSTOMERS

EFFICIENCY IS DIRECTLY PROPORTIONAL TO THE FEEDBACK RECEIVED

WE NEED TO BE A PART OF THE ANDROID REVOLUTION FLIPKART IS NOW ONLY AVAILABE ON APP

AND IS SET TO GIVE EVEN GREATER COMPETITION TO AMAZON

REMEMBER HOW THE SUPERMARKETS TOOK OVER SMALL GROCERY STORES.

WE NEED TO BE MULTIPURPOSE

FOR PROPER USE OF THE FACILITIES AVAILABLE THE USER INTERFACE SHOULD BE SIMPLE AS MOST OF THE PEOPLE ARE STILL NOT VERY FAMILIER TO THE NEW DIGITAL ERA (ESPACIALLY THE OLDER PEOPLE ).

WEBSITE SHOULD BE AS USER-FRIENDLY AS POSSIBLE

WE CAN ONLY GROW IF WE ARE FLEXIBLE ENOUGH TO CHANGE WITH CHANGES HAPPENING IN THE WORLD.

OPEN TO CHANGES

GROWTH IS NEVER BY MERE CHANCE ; IT IS THE RESULT OF FORCES WORKING TOGETHER.

Overall a Smart Choice

THANK YOU

Innovative

Passionate Team

TransparentEfficient