motivation is necessary
DESCRIPTION
TRANSCRIPT
about
the 4-Drive Model
of Employee Motivation
A Simple Story
Kurt Nelson
©2009 The Lantern Group
Meet our protagonist…
We’ll call him “The Manager”
Meet our protagonist…
Hi!
We’ll call him “The Manager”
The Manager works for a Company
The Manager works for a Company
We make stuff!
But there is a problem…
The workers aren’t motivated…
The workers aren’t motivated…
Breaks over!
The workers aren’t motivated…
#%$#*!
The Manager needs to figure out how to increase employee motivation
But how?
The Manager needs to figure out how to increase employee motivation
He tried to get the workers excited!
He tried to get the workers excited!
Let’s go!
He tried to get the workers excited!
Get motivated!
He put motivational quotes up around the office
He tried to instill fear!
He tried to instill fear!
Get moving or your fired!
He even tried to “entice” them
Salary
$$$
He even tried to “entice” them
Salary
$$$
Big Bucks! I got the Big
Bucks!
These “fixes” all worked for a while…
But none of them seemed to work for long
Ho Hum…
But none of them seemed to work for long
Then one day The Manager read a book
Called Driven, by Lawrence and Nohria
And it helped him figure out…what he needed to do
And it helped him figure out…what he needed to do
Eureeka!
He realized there are four main drives that impact employee motivation
Acquire, Bond,
Challenge and
Defend
He realized there are four main drives that impact employee motivation
And that he needed to work on all four of these drives with his employees
As Lawrence and Nohria say,
“every job must provide an
opportunity to fulfill…all four
drives.”
And that he needed to work on all four of these drives with his employees
The drive to Acquire is about an employees need to acquire “stuff”
The drive to Acquire is about an employees need to acquire “stuff”
[ like money, things, awards, prestige ]
$$
They are motivated to Acquire this “stuff”
$$
And they’ll work hard to get it
$$
And they’ll work hard to get it…
$$
And they’ll work hard to get it…and keep it
$$
And they’ll work hard to get it…and keep it
$$
And they’ll work hard to get it…and keep it
$$
Grrr!!!!
So now The Manager knows the way to structure pay and rewards to leverage the drive to Acquire (not just as base pay)
Bonus Check
$$$
So now The Manager knows the way to structure pay and rewards to leverage the drive to Acquire (not just as base pay)
Bonus Check
$$$
Utilize incentives to drive performance
and create a culture of recognition and
reward
The Manager also knows that the Acquire drive is relative
Bonus Check
$$$
Bonus Check
$$$
Employees will always
compare themselves to others… the
drive is never fully satisfied
The Manager also knows that the Acquire drive is relative
Bonus Check
$$$
And you need to know what your employees think
Bonus Check
$$$
Find out who your employees compare
themselves too (this is not always obvious) and make
sure that your pay and perks are comparable
And you need to know what your employees think
And The Manager knows that the drive to Acquire is about more than just money
Wendy is NUMBER !
And The Manager knows that the drive to Acquire is about more than just money
The drive to Acquire is also about
prestige and status
Wendy is NUMBER !
And The Manager knows that the drive to Acquire is about more than just money
Make sure you give credit and promote your
employees achievements! Wendy is
NUMBER !
But employees also have a drive to Bond
But employees also have a drive to Bond
But employees also have a drive to Bond
[ form positive social relationships with co-
workers ]
Bonding is an innate drive that helps employees feel part of a group
They will go out of their way to help people in their group
They will go out of their way to help people in their group
Do you need any
help?
These bonds will help to instill loyalty and engender positive emotions about the company
These bonds will help to instill loyalty and engender positive emotions about the company
What a great place to work!
So The Manager now knows that he has to foster bonding and create opportunities for social interaction
Beers on me!
So The Manager now knows that he has to foster bonding and create opportunities for social interaction
Beers on me!
So The Manager now knows that he has to foster bonding and create opportunities for social interaction
Beers on me!
Which leads to the employees identifying themselves as a team
Beers on me!
Beers on me!
Which leads to the employees identifying themselves as a team…
Beers on me!
Which leads to the employees identifying themselves as a team…with more motivation
The Manager knows that teambuilding sessions are about more than fun…
The Manager knows that teambuilding sessions are about more than fun…
Teambuilding should provide
opportunities for greater bonding
and trust building
The Manager knows that teambuilding sessions are about more than fun…
And should create a shared
experience that helps build a unique and
positive culture
And that celebrations actually have a business impact
And that celebrations actually have a business impact
Happy Birthday!
Of course there is the drive to be Challenged
Of course there is the drive to be Challenged
[ be inspired to learn and grow – face and
overcome challenges ]
Where regular employees can become…
Where regular employees can become…
SUPER HEROES!
And by creating variety, stretch goals, new experiences, and opportunities to learn…
Companies create teams of super heroes!
Who come to work motivated and engaged!
Who come to work motivated and engaged!
Who come to work motivated and engaged!
The Manager knows that he has to ensure that his employees are constantly challenged and learning new things
The Manager knows that he has to ensure that his employees are constantly challenged and learning new things
We are going
for that
The Manager knows that he has to ensure that his employees are constantly challenged and learning new things
We are going
for that
And structure the jobs and the processes so they don’t become routine and rote
And structure the jobs and the processes so they don’t become routine and rote
I’m bored
But instead they challenge the individual
But instead they challenge the individual
Set stretch goals, assign different
types of projects, job sharing, have contests, expand
duties…
And provide new learning opportunities
Training classes, job shadowing, mentorships,
strategic planning
The last element is the drive to Defend
ACME
The last element is the drive to Defend
ACME
[ defend the company and the ideals it stands
for ]
Where employees feel such pride and attachment to the company that they are motivated to defend it against all attacks
ACME
Where employees feel such pride and attachment to the company that they are motivated to defend it against all attacks
You talkin’ to
me?ACME
Competitive action
ACMEcomp
The Economy
ACME
Rumors and negative talk
ACME Negative information and rumors
The Manager knows that to activate the drive to Defend, employees must feel a connection to the company
And feel pride about what the company does and how it acts
This means that The Manager has to do and act the right way as well
This means that The Manager has to do and act the right way as well
I need to be honest and courteous –
being transparent about how and what
the company is doing
This means that The Manager has to do and act the right way as well
I need to highlight the good that we do and constantly focus on the big
picture!
This means that The Manager has to do and act the right way as well
And I need to stick up for my team and
walk the walk…
So The Manager implemented these changes and low and behold….
So The Manager implemented these changes and low and behold….motivation improved
The Company prospered…
The Company prospered…
The Company prospered…
And The Manager got promoted!
And The Manager got promoted!
And The Manager got promoted!
And The Manager got promoted!
Yeah!
To find out more about the 4-Drive Model
www.lanterngroup.com
612-396-6392
©2009 The Lantern Group – use permitted with acknowledgement
Read this… Or contact us…
©2009 The Lantern Group – use permitted with acknowledgement
Bye!