MY GREAT RECIPES

TEAM & ROLES

MAJA TRAJKOVA ( E BUSINESS ) – RESEARCHSIMONA JOVEVSKA ( E BUSINESS ) – CAMPAIGN ANTONIO DIMOSKI ( MARKETING ) – MONETIZATION SARA SMOKVARSKA ( PSYCHOLOGY ) – EVENTS

PROBLEM DISCOVERY

STRONG COMPETITION WITH BIG USER BASELACKING UNIQUENESS

CONDUCTED RESEARCH #1

NEW SEGMENT FOUND – SERVING MOTHERS - INCREASE USER BASE - DIFFERENTIATE FROM THE COMPETITION

CONDUCTED RESEARCH #1

MOMS MENTION BRANDS AN AVERAGE OF 73 TIMES PER WEEK

90% OF MOMS ARE ONLINE VS. JUST 76% OF WOMEN IN GENERAL

U.S. MOMS SPEND AN AVERAGE OF 8.3 HOURS ONLINE EVERYDAY

78% OF U.S. MOMS SAY THEY TAKE ACTION AFTER SEEING A BRAND’S POSTS

CONDUCTED RESEARCH #1

FROM THE SURVEY WE FOUND OUT THAT:

• 37.5% ARE WILLING TO SHARE THEIR RECIPE ONLINE

• 33.2% FROM THE MOTHER ARE SEARCHING FOR BABY FOOD IN FACEBOOK GROUPS

• 28.4% ANSWERED THEY ARE OFTEN USING ONLINE BABY RECIPES

CONDUCTED RESEARCH #1TARGET - MOTHERS• FROM AGE OF 25 TO 35 YEARS OLD• HAVING A CHILD TO OR UNDER 5

YEARS OLD• STAY AT HOME MOTHER

WHY STAY AT HOME MOTHER?• THERE IS A 29% INCREASE IN STAY

AT HOME MOTHERS SINCE 2012 • 53% OF THEM HAVE AT LEAST ONE

CHILD AT AGE 5 OR YOUNGER• ON AVERAGE THEY SPEND 18

HOURS A WEEK ON CHILD CARE

CAMPAIGN

ATTRACTING MOTHERS THROUGH SOCIAL MEDIA SUCH AS FACEBOOK

INTERESTING BABY RECIPES 74% OF U.S. MOMS USE FACEBOOK

MOMS HAVE 40% MORE FRIENDS ON FACEBOOK THAN OTHER WOMEN THEIR AGE WITHOUT CHILDREN

CAMPAIGN

ATTRACTING MOTHERS THROUGH INSTAGRAM POSTING PHOTOS

93% OF U.S. MOMS ACCESS INSTAGRAM WEEKLY AND 68% USE INSTAGRAM DAILY

78% OF U.S. MOMS SAY THEY TAKE ACTION AFTER SEEING A BRAND’S POSTS ON INSTAGRAM

CONDUCTED RESEARCH #2 FROM THE SURVEY POSTED ON FOOD FORUM AND FACEBOOK GROUP WE’VE CAME

TO CONCLUSION THAT:• 43% WILL MOST LIKELY PARTICIPATE IN COOKING COMPETITION AND 34% ARE

WILING TO .• BY 40% THE CRITERIA FOR PARTICIPATING IN A COMPETITION IS BY POSTING A

PICTURE, 33% BY WRITING RECIPE AND 27% BY POSTING VIDEO• 42% SAID THAT THEY WILL MOST LIKELY INVITE FRIENDS TO PARTICIPATE IN THIS

KIND OF COOKING COMPETITION AND 35% SAID THEY SURELY WILL EVENTS COMPETITION GIVE AWAY ENGAGING CURRENT USERS GETTING NEW ONES

EXAMPLE OF HOW MUCH ONE REWARD WILL COST AND HOW EASY IS TO GET !

MONETIZATION THROUGH AFFILIATE MARKETING

• MOST POPULAR AND EASIEST WAY TO MAKE MONEY FROM YOUR WEBSITE• PICK A PRODUCT FROM THE OFFERED CATEGORIES AND

PROMOTE IT• THERE IS NO COST ONLY PROFIT

THANK YOU FOR THE GREAT

EXPERIENCE