natalia arsand at wud16
TRANSCRIPT
DESIGNING FOR THE BEHAVIOR OF ASUSTAINABLE FUTURE
NATALIA ARSANDUX Designer @ Booking.com
~
Former ThoughtWorks, Dell and the startup world.
Brazilian living in Amsterdam.
<placeholder>/nataliarsand
NATALIA ARSANDUX Designer @ Booking.com
~
Former ThoughtWorks, Dell and the startup world.
Brazilian living in Amsterdam.
<placeholder>/nataliarsand
here
HistoryConsumerismSustainabilityDesignResponsibility
REGIMENSANITATISSALERNITANUM
Should you need physicians, these three doctors will suffice: A joyful mind, rest and a moderate diet.
BREAD, CHEESE, WINE
Cheese after your other food properly ends the meal.Those who are not ignorant of medicine will attest to these things.
If you develop a hangover from drinking at night, drink again in the morning; it will be your best medicine.
CULTURAL BEHAVIOR
TECHNOLOGYworks like that as well.
DESIGNworks like that, too.
Evolutionary Design
Evolutionary Product Design
We are living a moment that requires a different evolution of behavior in order to keep surviving.
MicrobiologyGermsBacteriaHealthcare
Live Longer and Prosperer
From a First World scenario, we live the era
of Abundance.
Let's talkSOME MORE HISTORY,Shall we?
INDUSTRIAL MOVEMENT+ CRAFTSMANSHIP
Form Follows Function
Walter Gropius
Mass Production makes it all cheap
Use-and-throw-away mass behavior
ArtCraftTechnologyErgonomicsAestheticsFunction
ArtCraftTechnologyErgonomicsAestheticsFunction
Environmental Impact
EXCESSIVE CONSUMERISMSHALL DIE
What problem are we trying to solve?
What problems are we creating?
People before Pixels
People before Profits
People before Getting S* Done
Does it need to exist? Is it important to people?What is the impact?Does it solve more problems than it generates? Is it gonna leave the planet, the world and humanity in a better place?
4 THINGS WE CAN DOas Consumers & Designers
1. WHAT YOU EAT
http://www.cowspiracy.com/facts
WHAT WE CAN DO
★ Less meat★ More organics★ More seasonal★ More local
Reflect it on your Design approach
2. WHAT YOU BUY & HOW YOU BUY IT
WHAT WE CAN DO
★ Minimalism★ Reusables★ Avoid waste★ Tap water
Reflect it on your Design approach
3. HOW AND HOW MUCH POWER YOU CONSUME
It's not that we have a philosophical difference with the fossil fuel industry.
It's that their business model is destroying our planet.
Bill McKibben
WHAT WE CAN DO
★ Go biking★ Turn off the lights★ Green energy
Reflect it on your Design approach
4. VOTE FOR LEADERS THAT CARE ABOUT THE ISSUE
WHAT WE CAN DO
★ Renewable energy★ Green biz support★ Carbon tax
What makes climate change difficult is that it is not an instantaneous catastrophic event.
Barack Obama
Let's use our powers to help save the only planet
we can inhabit.
Thank you
@nataliarsand
Recommended Documentaries
This talk was inspired mostly by the following documentaries
Do the Math
Cowspiracy
The True Cost
Before the Floor