A New Paradigm for Public Relations in the 21st Century: Globalization,

Technology, and Social Responsibility

Gretchen Klosterman

Public Relations Director

the.old.PR

Don’t interrupt – deliver content when your audience wants it.

Forget the old rules – not just about using media to talk.

PR.2.0

“The internet has made public relations public again, after years of almost exclusive focus on media.”

-David Meerman Scott

two-way dialogue

the moment an event happens.

the new tools

content is important.

tell a story & make it interesting.

update often!

increased traffic

SEO

globalization.

the u.s. has a worldwideimpact.

e xpand in g our business

social responsibility

socially (res)ponsiblecorporation

sustainablebusiness practices

environmentalcouncil

organic clothing

ourfuturelooksbright

photo credits:

www.mindfly.comwww.tcnj.eduKellie Brandt – personal photowww.ryanthorpe.netwww.justjared.buzznet.comwww.gap.com/redwww.joinred.comwww.gapinc.comwww.gapinc.com/socialresponsibilitywww.peaknewsroom.blogspot.com