opportunity recognition and business model in emerging markets_林富元
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新模式與新機會
矽谷多元创投 Multi-Dimensional Venture 遠盟康健 Healthlink Services 董事長
美國富威能源 Sunperfect Solar 副董事長前全球玉山科技協會 Monte Jade 理事長
Bob Lin 林富元
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充足資金 Sufficient Funds 完整計劃 Business Plan經營團隊 Management Team 核心能力 Core Competence
智慧財產 Intellectual Properties 瞭解對手 Competitors 區分門檻 Entry Barrier
加值股東 Value-Added Investors 夥伴聯盟 Partners & Alliances
市場開發 Business Development 服務架構 Services & Support
靈活領導 Leadership
紮實文化 Culture
願景與信任 Vision & Trust
創造價值 脫穎而出
市場潛力High Growth
Bob Lin®
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• 2P 定律• Pain & Pleasure: 痛苦 與樂趣• 價值必然存在於“減少痛苦,增加樂趣”的產
品或服務 : Reduce the pain & Increase the pleasure
• Necessities created Functions; Functions defined the Forms. 瞭解需求,才知道需要創造什麼功能;這些功能,才能決定最終的形狀
• SRI 的 NABC 異曲同工• Must Have vs. Good To Have
機會的出現 價值的認知 機會的出現 價值的認知
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• 一般機會長得怎麼樣?如何辨認?• T: Timing 時機,先機,恰到好處的著力點
• I: Intelligence 更有智慧
• M: Manufacturability 泛可制性
• I: Integration 更多功能更大效率的整合
• P: Packaging 廣義的包裝
機會的出現 價值的認知 機會的出現 價值的認知
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• 30 年來的三個熒幕: 3 Screen For Your Life
• 一個世代的通訊習慣改變
• 以前只有到唱片行買唱片才能收集音樂
• 現在有好多方法可以看電影哦!
• 喝咖啡,買雜貨,感覺都不一樣了?
人類生活內容與模式不斷變化 人類生活內容與模式不斷變化
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• 新的模式就是比較好的模式嗎?–No. 必須有新的價值出現
• 正確的新模式會帶給消費者新的滿足,新的感受經驗,也是好的新機會
• Create New Value• Create New Experiences
(Satisfaction)• Create New Opportunities
商業模式也在不斷變化 商業模式也在不斷變化
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• 跨行異業不同價值無間道無縫隙地整合,冒出新價值
• 多元多面你儂我儂• Medical Instrument; • TeleHealth/PERS; • Third Party Emergency Services
(Healthlink) • New Organic Market;• Environmentally Friendly
Businesses; • Starbucks, 7-11,……..
現代新模式的三個特質現代新模式的三個特質
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• 運用科技整合傳統價值,提供不同的傳遞與滿足方式,冒出新的使用者體驗 (User Experiences)
• 線上線下實體虛擬大合作• Amazon & eCommerce (Monday Tech
興奇科技) ; • Apple & Online Music; • Netflix vs. Blockbuster; (Now applied
to Games);• YouTube and all the copycats,…….
現代新模式的三個特質現代新模式的三個特質
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• 全球化分工合作,各展所長,冒出新的高經營效率
• 整合整出新價值,拆開也可以有新價值• TSMC; Foxconn; • India; China & Taiwan; • Future Alternative Energy • & Future Healthcare;…………….
現代新模式的三個特質現代新模式的三個特質
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Your Time Is Limited, so stop wasting time living other people’s life.
- Steve Jobs