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  • Oracle E-Business SuiteOracle E-Commerce

  • 1

    11

    14

    18

    21

    25

    Oracle iStore()

    Oracle iSupport()

    Oracle iPayment()

    Oracle iMarketing()

    Oracle E-Business Suite

  • :

    e-business . 500

    468 (94%) , 500

    100 . e50 48

    .

    e-commerce() e electronic() ,

    extraordinary() .

    .

    2003 8500

    .

    .

    .

    ,

    ,

    .

    Oracle E-Commerce Suite ,

    . Oracle E-Commerce Suite

    . Oracle

    E-Business Suite.

    Oracle E-Commerce Suite

    .

    . ,

    e-business. e-business

    . Oracle E-Business Suite ,

    e-business. Oracle E-Business Suite

    .

    1

  • ,

    .

    , SAP

    , Oracle

    Interaction Center Suite( )

    .

    ,

    , .

    Oracle E-Business Suite

    .

    ,

    ,

    .

    .

    ,

    . Oracle E-Commerce Suite ,

    , , ,

    .

    .

    .

    . Oracle E-Commerce Suite

    ,

    ,

    .

    ,

    ,

    . ,

    11 .

    Oracle E-Commerce Suite

    .

    .

    .

    .

    :

    2

    Oracle E-Business Suite

    .

    . ,

    .

    - Lisa Harris

    Staff LeasingCIO

  • Oracle E-Commerce Suite -

    , , .

    Oracle iMarketing

    .

    Oracle E-Commerce Suite

    ,

    ,

    .

    Oracle E-Commerce Suite

    .

    (

    ), ,

    , ,

    .

    .

    .

    Oracle E-Commerce Suite

    ,

    .

    , ( ,

    ,

    ) .

    , ,

    .

    3

  • ,

    . Oracle E-Commerce Suite

    ,

    .

    , ,

    . Oracle E-Commerce Suite

    Oracle Inventory( )

    ,

    . Oracle E-Commerce Suite Oracle

    Configurator( )

    . Oracle

    Configurator

    ,

    .

    ,

    . Oracle

    E-Commerce Suite

    , , , ,

    .

    4

    6 450

    , BOL.com 24

    .

    .

    Oracle

    iStore.

    - Heinz Wermelinger,

    BOL.com

  • ,

    ,

    .

    ,

    .

    ,

    , ,

    .

    Oracle E-Commerce Suite

    , , .

    .

    , .

    Oracle E-Commerce Suite (direct-

    biller), .

    -

    (biller direct), (consolidator),

    (biller consortium) -

    ,

    .

    Oracle E-Commerce Suite

    .

    ,

    Call Me .

    ,

    .

    ,

    .

    .

    . Oracle E-Commerce Suite

    , /

    .

    .

    5

  • .

    .

    (recall) .

    ,

    .

    ,

    . Oracle E-Commerce Suite

    .

    ,

    .

    Oracle E-Commerce Suite

    ,

    .

    ,

    .

    Oracle E-Commerce Suite

    ,

    .

    6

    .

    ,

    .

    ,

    .

    - Lisa Harris,

    Staff LeasingCIO

  • Oracle E-Commerce Suite

    , ,

    .

    Oracle Marketing Suite

    .

    ,

    ,

    .

    Oracle E-Commerce Suite

    ,

    . NetPerceptions

    ,

    .

    , Oracle E-Commerce Suite

    .

    . Oracle E-Commerce

    Suite ,

    .

    Oracle E-Business Suite , , ,

    , ,

    ,

    .

    .

    11

    .

    11

    .

    -Ernst Boesch,

    Bertelsmann On Line//

    , ,

    .

    7

  • Oracle E-Commerce Suite , ,

    .

    ,

    ,

    .

    ...

    .......

    ...........

    ...............

    Oracle E-Commerce Suite

    iMarketing()

    iMarketing ,

    ,

    .

    iStore()

    iStore

    , .

    , .

    iPayment()

    iPayment , ,

    /

    .

    Bill presentment and payment

    (/)

    Bill presentment and payment

    .

    iSupport()

    iSupport

    .

    8

  • 9

    eMail Center()

    eMail Center

    . ,

    (

    ).

    Configurator Internet Edition()

    Configurator Internet Edition

    . Oracle Configurator Internet Edition

    iStore ,

    .

    Oracle E-Business Suite

    Oracle E-Commerce Suite: Oracle

    E-Business Suite

    Oracle e-Commerce Suite ,

    Oracle E-Business Suite

    . Oracle E-Business Suite ,

    ,

    .

    Oracle E-Commerce Suite Oracle

    E-Business Suite ,

    . ,

    ,

    .

    e-business

    www.oracle.com/applications . Oracle

    E-Commerce Suite E-Business Suite

    , ,

    ,

    .

    http://oraclestore.oracle.com Oracle Store

    .

    ORACLE E-BUSINESS SUITE Balanced Scorecard Process Manufacturing

    () ()

    Marketing Accounting

    () ()

    Sales Budgeting and Planning

    () ()

    Service Activity Based Management

    () ()

    Interaction Center Treasury

    () ()

    E-Commerce Project Management

    () ()

    Order Management Travel Management

    () ()

    Planning and Scheduling Human Resources

    () ()

    Internet Procurement Payroll

    (/) ()

    Discrete Manufacturing Business Intelligence

    () ()

  • 11

    JSP (Java Server Pages)Oracle 8i

    iStore

    . iStore

    JSP .

    HTML , J(Jdeveloper) 3.0

    iStore

    . iStore

    . iStore iStore API

    API

    .

    . iStore Store

    Manager

    .

    ERP

    .

    .

    iStore .

    .

    .

    .

    .

    Store Manager

    .

    A p p l i c a t i o n s

    Oracle iStore( )

    Oracle iStore , ,

    . iStore B2B B2C

    . Oracle E-Business Suite iStore

    , , . iStore ,

    , .

    Oracle iStore e- Oracle

    E-Business .

    Store Manager

  • .

    Store Manager

    .

    Store Manager

    /

    .

    B2B B2C

    iStore

    B2B B2C .

    .

    iStore , ,

    .

    iStore Oracle Applications 11i

    .

    (Jack Smith)

    (Acme Corporation) 2

    .

    iStore .

    .

    .

    1

    .

    .

    iStore

    .

    . , ,

    ,

    ,

    , .

    iStore

    Oracle Configurator .

    Oracle Configurator

    .

    iStore Oracle Applications

    ATP (Available to Promise) API ATP

    .

    .

    , , ,

    iStore , ,

    (General Ledger Organizations)

    . iStore

    12

    Oracle iStore

  • Specialty Stores.

    ()

    SQL

    B2B B2C

    (, , )

    (

    )

    ATP

    13

    Oracle iStore

  • 14

    Oracle iSupport

    .

    ,

    ,

    , Installed Base ,

    ,

    .

    .

    Oracle iSupport Oracle

    Interaction Center, e- Oracle eMail

    Center . iSupport

    .

    iSupport

    .

    .

    Oracle InterMedia

    , , FAQ

    . SCA(Symptom,

    Cause, Action: , , )

    .

    . ,

    .

    Oracle iSupport( )

    Oracle iSupport

    . iSupport

    .

    Oracle iSupport e- Oracle

    E-Business .

    A p p l i c a t i o n s

    .

  • 15

    Oracle iSupport

    (Installed Base)

    Installed Base ,

    ,

    .

    Installed Base

    .

    Installed Base

    (,,) ,

    , .

    .

    e-

    Oracle iSupport iSupport e-

    Oracle eMC(eMail Center)

    e-.

    eMC e-

    .

    iSupport

    .

    . e-

    eMC .

    eMC

    CRM

    FAQ .

  • .

    eMC iSupport

    e- , ,

    , iSupport e-

    e-

    . iSupport eMC

    e-

    .

    .

    , ,

    .

    , , , ,

    .

    .

    iSupport iStore HTML

    . iSupport

    .

    .

    e- /

    /

    SCA(Sympton/Cause/Action)

    16

    Oracle iSupport

  • (Installed Base)

    e-

    e-

    e-

    e-

    Oracle iStore Oracle Call Center

    Oracle iSupport .

    iSupport Front Office Back Office

    .

    17

    Oracle iSupport

  • 18

    .

    .

    B2B B2C

    . Oracle iPayment

    .

    ,

    .

    Oracle iPayment

    , ,

    .

    Oracle iPayment

    .

    .

    Oracle iPayment ,

    . Scheduler

    .

    Oracle iPayment

    Scheduler()

    .

    Oracle iPayment

    Oracle iStore

    .

    Oracle iPayment Accounts Receivable, Order

    Management, Collections E-Business

    Suite.

    Oracle iPayment

    --- . iPayment

    /

    . iPayment CyberCash, VeriFone,

    CheckFree . -

    --

    .

    Oracle iPayment( )

    Oracle iPayment /

    .

    Oralce iPayment e- Oracle

    E-Business .

    A p p l i c a t i o n s

  • Oracle iPayment

    .

    . Oracle

    iPayment

    .

    Oracle iPayment

    . 3- Computing

    Architecture

    / .

    / Oracle

    iPayment

    .

    Oracle iPayment Apache Server

    B2B .

    , ,

    . Oracle iPayment

    PL/SQL

    .

    Oracle iPayment

    .

    iPayment

    . iPayment

    .

    B2B iPayment

    . Oracle

    iPayment

    . 11i

    iPayment

    .

    Oracle iPayment

    . Oracle iPayment

    , ,

    . Oracle iPayment

    .

    CyberCash, VeriFone, CheckFree

    ---

    19

    Oracle iPayment

  • CRM & ERP

    , ,

    PL/SQL

    SSL 3.0

    WebServer

    --

    B2B B2C

    20

    Oracle iPayment

  • 21

    , 11

    ,

    ,

    , .

    . 11

    ,

    .

    Oracle iMarketing

    .

    ,

    .

    Net Perceptions

    .

    ,

    (Oracle Discoverer)

    .

    (shelf-space)

    ,

    . ,

    /

    (golf vacation).

    Oracle iMarketing

    .

    Oracle iStore

    (Cross Selling)

    Oracle iMarketing.

    Oracle iMarketing( )

    Oracle iMarketing

    . , , ,

    . Oracle iMarketing e-

    Oracle E-Business .

    A p p l i c a t i o n s

  • :

    , .

    10%

    .

    Oracle iMarketing

    .

    ( ),

    (0-50 X, 51-100 Y

    ), (X N% Y

    ) .

    . Oracle iMarketing

    .

    Oracle iMarketing ,

    .

    /

    ,

    (deals),

    .

    ,

    . Oracle iMarketing

    .

    ,

    . Oracle iMarketing

    . Oracle iMarketing

    . /

    iMarketing

    .

    .

    /

    . , iMarketing

    .

    22

    Oracle iMarketing

  • . ,

    ,

    (banner),

    .

    Oracle iMarketing

    (XSL )

    . , iMarketing

    html .

    .

    Oracle iMarketingXML-XSL

    (html WML

    ) WAP

    .

    (, , )

    .

    Oracle iMarketing Marketing Pricing Engine

    Oracle E-business Suite

    . Marketing iMarketing

    .

    . iMarketing

    Pricing Engine

    (, ,

    ).

    Oracle iMarketing iStore, iSupport Oracle

    e-commerce

    . ,

    iMarketingiStore.

    23

    Oracle iMarketing

  • 24

    Oracle iMarketing

    11

    , ,

    :

    Net Perceptions -

    --

    /

    ()

    :

    (, )

    (, )

    (, )

    (X N% Y ,

    )

    ,

    :

    html

    XML (WAP )

    XML-XSL .

    Oracle Marketing

    , ,

    , ,

    Oracle E-Commerce ERP Application

    iStore, iSupport Oracle E-Commerce

    .

    iStore

    Oracle Pricing iMarketing

    .

  • cleE-Business

    Suite

    4

    .

    , ,

    ,

    .

    Oracle Applications

    Oracle General Ledger( )

    Oracle Payables( )

    Oracle Receivables( )

    Oracle Assets( )

    Oracle Cash Management( )

    Oracle Treasury( )

    Oracle Projects( )

    Oracle Project Billing( )

    Oracle Self-Service Time( )

    Oracle Self-Service Expense( )

    Oracle Financial Intelligence( )

    Oracle Financial Analyzer( )

    Oracle Global Financial Applications( )

    Oracle Multiple Reporting Currencies( )

    Oracle Enterprise Tax( )

    Oracle e-Travel( )

    Oracle Property Manager( )

    25

    Oracle E-Business Suite -

    Oracle E-Business Suite .

    , , .

    .

    .

    , , , , E-Business Suite

    e-.

    Oracle E-Business Suite: e-.

    Financial Management()

    Oracle Applications

    Oracle E-Business Suite

    [ ]

  • cleE-Business

    Suite

    ,

    ,

    . Oracle Applications

    .

    Oracle Manufacturing Planning( )

    Oracle Manufacturing Scheduling( )

    Oracle Capacity( )

    Oracle Engineering( )

    Oracle Work in Process( )

    Oracle Cost Management( )

    Oracle Quality( )

    Oracle Inventory( )

    Oracle Flow Manufacturing( )

    Oracle Process Manufacturing( )

    Oracle Project Manufacturing( )

    Oracle Workflow( )

    .

    , , ,,

    e-Business .

    B to B E-Business Oracle

    Applications .

    Oracle Order Management( )

    Oracle Configurator( )

    Oracle Configurator - to - Order( )

    Oracle Supply Chain Planning( )

    Oracle Advanced Planning and Scheduling(

    )

    Oracle Internet Procurement( )

    Oracle Exchange( )

    Oracle Demand planning( )

    e-Commerce Gateway( )

    Oracle Inventory( )

    Oracle Purchasing( )

    Oracle Pricing( )

    Oracle Release Management( )

    26

    Manufacturing() Oracle ApplicationsSupply Chain Management( )

    B to B e-Business Oracle Applications

  • .Oracle SEM ( Strategic Enterprise

    Management ) BSC,ABM,VBM

    ,

    .

    (SEM) Oracle Applications

    .

    Oracle Activity - Based Management( )

    Oracle Balanced Scorecard( )

    Oracle Strategy Formulation and Simulation(

    )

    Oracle Value - Based Management( )

    .

    . Oracle Human Resources

    , , , ,

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    .

    Oracle Human Resources( )

    Oracle Payroll( )

    Oracle Training Administration( / )

    Oracle Time Management( )

    Oracle Advanced Benefits( )

    27

    Strategic Enterprise Management

    ( ) Oracle Applications

    Human Resource Management

    ( ) Oracle Applications

    cleE-Business

    Suite

  • cleE-Business

    Suite

    Oracle Sales Applications

    . ,

    ,

    , ,

    .

    Oracle Applications .

    Oracle Sales Online( )

    Oracle Field Sales for Palm( )

    Oracle Field Sales for Laptops( )

    Oracle Configurator( )

    Oracle TeleSales( )

    Oracle Sales Intelligence( )

    Oracle Sales Compensation( )

    Oracle Marketing Encyclopedia( )

    Oracle Order Capture( )

    Oracle iStore( )

    Oracle Marketing Applications ,

    , ,

    . ,

    Oracle Marketing Applications

    ,

    . Oracle Marketing

    Applications , ,

    , ,

    . Oracle

    Applications .

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    Oracle iMarketing( )

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    )

    Oracle Service Applications

    .

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    ,

    . Oracle

    Applications .

    Oracle Field Service( )

    Oracle Mobile Field Service( )

    Oracle Scheduler( )

    Oracle Customer Care( )

    Oracle Support( )

    Oracle iSupport( )

    Oracle Spares Management( )

    28

    Service( ) Oracle Applications

    Marketing()

    Oracle Applications

    Oracle E-Business Suite CRM

    Service( ) Oracle Applications

  • Oracle Depot Repair( )

    Oracle Customer Intelligence( )

    Oracle Contracts( )

    Oracle Maintenance, Repair and Overhaul(

    )

    Oracle Collections Center( )

    Oracle E-Commerce Applications

    . ,

    ,

    .

    Oracle Applications .

    Oracle iMarketing( )

    Oracle iStore( )

    Oracle iPayment( )

    Oracle iSupport( )

    Oracle eMail Center( )

    Oracle Configurator Internet Edition(

    )

    Oracle Interaction Center Applications

    ,

    .

    ,

    . Oracle Applications

    .

    Oracle Call Center( )

    Oracle Advanced Inbound( )

    Oracle Advanced Outbound( )

    Oracle eMail Center( )

    Oracle Oracle Scripting( )

    Oracle Interaction Center Intelligence(

    )

    Oracle Interaction Blending( )

    Oracle Connectors( )

    Oracle Banking Center( )

    Oracle TeleSales Center( )

    Oracle Customer Care Center( )

    Oracle Collections Center( )

    29

    cleE-Business

    Suite

    E-Commerce( )

    Oracle Applications

    Interaction Center( )

    Oracle Applications

  • () 144-17

    : 2194-8000

    FAX : 2194-8001

    28-1

    5, 7

    : 3779-4242~4

    FAX : 3779-4100~1

    929

    18

    : (042)483-4131~2

    FAX : (042)483-4133

    111

    9

    : (053)741-4513~4

    FAX : (053)741-4515

    1211~7

    8

    : (051)465-9996

    FAX : (051)465-9958

    1319-15

    3

    : (052)267-4262

    FAX : (052)267-4267

    60-37

    8

    : (062)350-0131

    FAX : (062)350-0130

    145

    , ,

    .

    http://www.oracle.com/

    http://www.oracle.co.kr/