Organised by

HKTDC Food Expo 2011

Index

Part I: Fact Sheet for Food Expo 2011

Fact Sheet ---------------------------- P.2

Booth Layout ---------------------------- P.4

Sales Package 2011 ---------------------------- P.6

Part II : HKTDC Office and Global Network ---------------------------- P.8

Part III: Review of Food Expo 2010

Fair Statistics

- Exhibitors Profile

- Regional/National Pavilions

- Visitors Profile

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P.9

P.11

P.13

Exhibitors Quotes ---------------------------- P.14

Buyers Quotes ---------------------------- P.17

Snapshots of Food Expo 2010 ---------------------------- P.19

Fair Press Release ---------------------------- P.21

Relevant Newsclippings ---------------------------- P.23

Part IV : Current Market Trend ---------------------------- P.25

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HKTDC Food Expo 2011

Fact Sheet Venue Hong Kong Convention and Exhibition Centre

1 Harbour Road, Wanchai, Hong Kong Public Hall Trade Hall

11 Aug (Thu) 11 Aug (Thu)

12 Aug (Fri) 12 Aug (Fri) 10:00 am 6:00 pm

(Open to Trade Buyers Only)

13 Aug (Sat) 13 Aug (Sat) 10:00 am 10:00 pm (Open to Public)

14 Aug (Sun)

10:00 am 10:00 pm

15 Aug (Mon) 10:00 am 6:00 pm

Opening Hours & Admission

Open to public by ticket admission. Children of age under 3 and seniors of age above 65 will be admitted free of charge.

Organiser Hong Kong Trade Development Council Sponsors Hong Kong & Kowloon Confectionery, Biscuit & Preserved Fruit Wholesalers Association

Hong Kong & Kowloon Sauce & Preserved Fruit Amalgamated Employers Association Hong Kong Federation of Restaurants & Related Trades Ng Fung Hong Po Sau Tong Ginseng & Antler Association HK The Hong Kong & Kowloon Provisions, Wine & Spirit Dealers Association The Hong Kong Food Council

1. Food & Beverage Products Bakery Products Beverage (alcoholic) Beverage (non-alcoholic), Health Drink, Coffee Biscuits, Snacks & Confectionery Canned, Frozen & Preserved Food Convenient & Instant Food Diary Products Fruit & Vegetables Health, Green & Organic Food Meat & Poultry Rice, Noodle & Pasta Sauces & Seasonings Seafood Sugar & Sweets

2. Food Packaging, Labeling, Safety & Logistic, Products & Services

Exhibit Categories

3. Food Processing Products, Machinery & Related Services

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Exhibitor Profile - Manufacturers and exporters of food & beverages, food related products & services from all over

the world - Traders, importers and distributors of food & beverages and food related products & services in

Hong Kong - The Food Expo 2010 was attended by over 740 exhibitors from 22 countries/regions from Hong

Kong, Australia, Austria , Brazil , Canada , Chinese mainland, Colombia , Hong Kong , Italy, Iran, Japan, Korea , Malaysia , Mexico, Pakistan , Palestine , Philippines , Sri Lanka, Switzerland , Taiwan , Thailand , Uganda, Vietnam

Visitor Profile - Importers, distributors, retailers of food & beverage industry, hotels, restaurants and catering services providers mainly from Asia, Chinese mainland and Hong Kong

- The Food Expo 2010 was attended by more than 12,000 trade buyers from 60 countries/regionsNo. of Public

Visitors

More than 370,000

Public Hall Trade Hall Standard Booth (12 sqm)

US$4,416 Standard Booth (9 sqm)

US$3,312 Participation Fee

Custom-built participation per sqm (min 24sqm)

US$358 Custom-built participation per sqm (min 18sqm)

US$358

Corner Surcharge Corner Location (2-side open)

Subject to 5% premium charge on the actual corner area (Public Hall: min. size 24sq.m; Trade Hall: min size 18sq.m)

Corner Location (3-side open)

Subject to 5% premium charge on the actual corner area (Public Hall: min. size 48sq.m; Trade Hall: min size 36sq.m)

Corner Location (Island)

Subject to 5% premium charge on the actual corner area (Public Hall: min. size 120sq.m; Trade Hall: min size 90sq.m)

Sales Enquiry Mr. Leung Kwan Ho Ms. Winnie Ieong

Tel: (852) 2240 4325 Tel: (852) 2240 4812

Email: kh.leung@hktdc.org Email: winnie.wi.ieong@hktdc.org

Visitors Enquiry Ms. Hilda Lai Ms. Fanny Wong

Tel: (852) 2240 4504 Tel: (852) 2240 4888

Emailhilda.ms.lai@hktdc.org Emailfanny.sf.wong@hktdc.org

Enquiries via Exhibitions Department Hong Kong Trade Development Council Unit 13, Expo Galleria, Hong Kong Convention & Exhibition Centre 1 Expo Drive, Wanchai, Hong Kong

Enquiries via Fax (852) 3521 3076 Enquiries via E-mail

exhibitions@hktdc.org

Web Site http://hkfoodexpo.hktdc.com/

HKTDC Food Expo 2011

Trade Hall (11-13 August 2011) Booth Layout

TRADE HALL - Standard Booth US$3,312 per booth (3mW x 3mD)

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HKTDC Food Expo 2011

Public Hall (11-15 August 2011) Booth Layout

PUBLIC HALL - Standard Booth US$4,416 per booth (4mW x 3mD)

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Boot

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Hong Kong Food Expo Trade Hall (11-13 Aug 2011) & Public Hall (11-15 Aug 2011)

Sales Package

h Discount

Early Bird Discount: All applications received on or before 28 February 2011 will be entitled to the Early Bird Discount as follow:

Criteria Discount % New Customers 5%

Loyal Customers exhibitors of Food Expo 2010 10%

Volume Discount: All applications committing the total required exhibition area below in either the Trade Hall or the Public Hall will be entitled to the Volume Discount as follow:

Total Exhibition Area Required Discount %

Trade Hall - FIVE to TEN standard booths (i.e. 45 to 90 sqm), OR Public Hall - FOUR to EIGHT standard booths (i.e. 48 to 96 sqm)

5%

Trade Hall over TEN standard booths (i.e. over 90 sqm), OR Public Hall over EIGHT standard booths (i.e. over 96 sqm)

10%

Duet Discount: Public Hall exhibitors taking up a total of 90 sqm or more in both the Trade Hall and Public Hall will be subject to the following discounts on the Trade Hall only:

Minimum Total Exhibition Area Required = 90 sqm Discount %

on Trade Hall Only Example 1: Total 93 sqm

Public Hall - FOUR standard booths (i.e. 48 sqm), AND Trade Hall - FIVE standard booths (i.e. 45 sqm) Example 2: Total 90 sqm

Public Hall - SIX standard booths (i.e. 72 sqm), AND Trade Hall - TWO standard booths (i.e. 18 sqm)

3% Example 1: 3% discount on the 5 standard booths (or 45 sqm) in Trade Hall Example 2: 3% discount on the 2 standard booths (or 18 sqm) in Trade Hall

Important Note:

Application Deadline is 30th April 2011. Applications received from 1st March 2011 to 30th April 2011 will not be entitled to the Early Bird Discount.

Early Bird Discount, Volume Discount and Duet Discount can be applied in one application. Definitions of Mission Leader of Group Participations / National Pavilions: They are any person

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who form and/or assist in forming pavilions for governments, national /regional /district food marketing bodies, and cooperatives of food sector, etc. Sales Agents engaged by the organizer are already paid by commission are not qualified as Mission Leader.

For Group Participations / National Pavilions with Delegates taking up less than 9sqm (stated in 1.1), the organizer reserves the right of not listing the Delegates concerned in the Exhibitor Directory on Fair Catalogue and Guide Map. Instead, only the name of Group or the name of Country/ Region/ District concerned as a whole will be listed.

Part II. Hong Kong Trade Development Council (HKTDC)

Brief Introduction Aim is to promote trade in Hong Kong, Chinese Mainland and overseas 40 years experiences in organising fairs, and HKTDC has some 40 offices around the world

(with 11 offices in Chinese Mainland), HKTDCs strong international network will bring quality trade buyers, importers, wholesalers, retailers, distributors, brokers, catering companies, with particular emphasis on the China and Asian markets.

HKTDCs Global Network Head Office Hong Kong Asia & Pacific Bangkok, Beijing, Chengdu, Dalian, Fuzhou, Guangzhou, Hangzhou, Ho Chi Minh City, Kuala Lumpur, Osaka, Qingdao, Seoul, Shanghai, Shenzhen, Sydney, Taipei, Tokyo, Wuhan, Xian Europe Amsterdam, Barcelona, Budapest, Frankfurt, London, Milan, Moscow, Paris, Prague, Stockholm, Warsaw Middle East and Africa Dubai, Johannesburg The U.S., Canada and Latin America Chicago, Los Angeles, Mexico, New York, Santiago, Sao Paulo, Toronto

Organising 30 international trade fairs annually, 7 of which are the largest of its kind in Asia

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Part III: Review of Food Expo 2010

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Fair Statistics - Exhibitors Profile

Public Hall Exhibitors - HK exhibitors 313 - Intl exhibitors 53 Trade Hall Exhibitors - HK exhibitors 29 - Exhibitors from outside HK 354

Total number of exhibitors 741

Public Hall (HK Exhibitorsonly)45%

Public Hall (OverseasExhibitors)

9%

Trade Hall (HK Exhibitors)3%

Trade Hall (OverseasExhibitors)

43%

Public Hall (HK Exhibitors only) Public Hall (Overseas Exhibitors)

Trade Hall (HK Exhibitors) Trade Hall (Overseas Exhibitors)

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Non-Hong Kong Exhibitors by Countries & Regions

Countries / Regions Number

Australia 1 Austria 1 Brazil 2 Canada 5 Chinese Mainland* 158 Colombia 1 Iran 7 Italy 1 Japan 92 Korea, Republic of 93 Malaysia 7 Mexico 8 Pakistan* 1 Palestine* 1 Philippines 12 Sri Lanka* 1 Switzerland 1 Taiwan 6 Thailand 4 Uganda 1 Vietnam 1

Total 404

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Group/National Pavilions/Exhibitors

Canada Canadian Food Exporters Association

Chinese Mainland Chongqing Chongqing Foreign Trade & Economic Relations Commission

Fujian Jinjiang Food Trade Association

Guangdong Daojiao Economic and Trade Office

Guangdong Department of Agriculture of Guangdong Province

Guangdong Jiangmen Import & Export Enterprises Association

Guangxi Fishery, Animal Husbandry & Veterinary Bureau of Guangxi

Jiangsu China Council for the Promotion of International Trade Jiangsu Sub-Council

Zhejiang Agricultural Bureau of Ningbo

Zhejiang Jinhua Council For the Promotion of International Trade

Zhejiang Zhejiang Convention and Exhibition Industries Association

Iran Trade Promotion Organization of Iran

Japan Fukukao JETRO Fukuoka

Hyogo Hyogo Prefectural Government

Kumamoto City of Kumamoto

Miyazaki Miyazaki Prefecture

Tokyo Argo International (Hong Kong) Limited

Tokyo JETRO (Japan External Trade Organisation)

Tokyo Mitsubishi UFJ Research and Consulting Co., Ltd

Tokyo The Shizuoka Bank, Ltd.

Sapporo Sapporo Chamber of Commerce & Industry

Korea Daegu Technopark Bio Industry Center

Korea Agro-Fisheries Trade Corp.

Korea Agro-Fisheries Trade Corp (Gyeongnam Branch)

Korea International Trade Association

Korea International Trade Association (Daejeon Branch)

Korea Jeollanamdo - aT Gwangju Jeonnam

Small & Medium Business Corporation Jeju Regional Headquarter

Works I Co., Ltd

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Mexico Aserca - Sagarpa Embassy of Mexico

Philippines Department of Agriculture/ Growth with Equity in Mindanao (Philippines)

Taiwan Taiwan External Trade Development Council (TAITRA)

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Fair Statistics - Visitors Profile

No. of Trade Buyers

- HK 63.58% 7,704 - Outside HK 36.42% 4,413 Total 12,117

Non-Hong Kong Visitors by Countries & Regions

Region No. of Visitors % Asia 3,963 89.80% Europe 164 3.72% North America 136 3.08% Australia & Pacific Islands 88 1.99% Middle East 34 0.77% Africa 17 0.39% Central & South America 11 0.25% Total 4,413 100.00%

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Exhibitors Quotes

1. The Philippines Trade Delegation comprises 12 exhibitors and 5 buyers. We come to promote our tropical foods including frozen / canned seafood, noodles made from vegetables, juices, and fresh fruits like banana, mango, pineapple and papaya, as well as dehydrated / canned tropical fruits. The Food Expo is a good trading platform, our exhibitors are happy to meet with buyers from Hong Kong, the Chinese mainland and more. Amalia J. Datukan, Marketing Development Specialist, Growth with Equity in Mindanao (GEM) Program, Philippines

2. We have organised 10 Japanese companies to attend the Food Expo to promote their high quality Japanese products including fresh fish, seaweed, shellfish, tofu, mentaiko, sake and vinegar. This trade show enables our food exhibitors to get closer to both Hong Kong and overseas buyers. We can collect their direct feedbacks and we also find this a good gateway for our business development to buyers from the Chinese mainland. Minoru Arahata, Chief Director, Jetro Fukuoka, Japan

3. I have attended many trade fairs in Hong Kong since 20 years ago and I see great improvements of Food Expo during the years. We have organised the Mexico Pavilion with 7 exhibitors promoting lobster, abalone, top shell, avocado and tequila. The Food Expo is well-organised and it helps us reaching out to buyers from all over the world. We plan to bring more companies next year. Julian Llaguno Gurza, Minister, Mexicos Commission of the Ministry of Agriculture, Fisheries and Food, Embassy of Mexico, Mexico

4. We started our private-dinning business in 2000; we have then expanded our string of outlet to Singapore, and plan for Japan and Thailand. This is our first participation in the Food Expo to promote our seasoning products, the hot and spicy XO-sauces, which are well-liked by our restaurant customers. We have definitely gained more exposure by attending the Expo. Carol Lau, Marketing Manager, Swing Limited, Hong Kong

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5. Founded in 1954, our company has introduced the famous Japanese Kikkoman soy sauce and Hakutsuru sake to Hong Kong since 1950s, and later the Miyakoichi nama udon in 1970s. We import and export food products from South Korea, Indonesia, Malaysia as well as Hong Kong; we sell to supermarkets, fast food chains, grocery stores and restaurants in Japan, Korea, Australia, Central America, South Africa, Vietnam and the Chinese mainland. We visited the Food Expo many years ago, and this is our second time back as an exhibitor. Irene Chow, Director, Nansen Trading Co (HK) Ltd., Hong Kong

6. Cheong Hing Group was established in 1917 and one of our major business sectors is food and related products. We promote various famous cookware brands such as Staub, Zwilling and Leifheit at the Food Expo this year. It is a good platform for us to further expand our customer base. Jessica Ng, Marketing Officer, Cheong Hing Store Ltd., Hong Kong

7. The Food Expo has proven to be a good marketing platform. This year, our key promoting items are Nissin 3-minutes instant NuPasta and Nissin Spice Route instant noodles (in three different flavours). Also, an eco-friendly shopping cart is designed with 20 packs of Demae Itcho instant noodles for visitors. Weve gained favourable sales volume this year. Ivy Chan, Assistant Marketing Officer, Nissin Foods Company Limited, Hong Kong

8. We name our company the Ninja Farm. We grow high quality fruits such as apple, melon, peach, orange and grapes. Our key concerns are Healthy, Safety and Delicious. This is our first time attending the Food Expo as an exhibitor; we welcome potential distributors who will help to promote our products to a larger Asian market. Weve received good responses, there are visitors showing great interest. Marty Hiratsuka, Auditor, H&K International Co. Ltd., Japan

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9. There are five exhibitors and five visitors in this mission from Canada. This is my third time as mission leader attending the Food Expo. We find the Expo a very good platform to market our products. This year, our exhibitors have brought ginseng and ice wine from Ontario, and other food products such as vitamin D. This is the first day and our exhibitors have already met with buyers from Asia, the U.S. and Europe. The HKTDC staff has been very helpful; we expect to meet with more potential buyers in the next few days. Susan Powell, President, Canadian Food Exporters Association, Canada

10. Our company is new; we are a distributor of Italian Wine and have good confidence on the products we are introducing to the market. The Food Expo is a good platform for us to promote our over 300 types of Italian wines to potential buyers from all over the world. Visitors have shown great interest so far and this is very encouraging. Our target customers are local consumers and restaurants. Through this Expo, we would also like to promote our products to consumers and merchants in the Chinese mainland. Exhibitor Cover Tong, Director, TongEdo Taste Enterprise Limited, Hong Kong

11. aT Center has joined the Food Expo for 13 years. This year, weve bought more than 20 Korean companies to the Expo and showcase various items such as King Oyster Mushroom, Korean Ginseng, Citron Tea, Black Garlic, Kimchi, Noodle, Ice Cream, Vinegar, Aloe Beverage as well as some new items including vinegar, black garlic, egg, and ice-cream. Food Expo is really a great marketing platform for us. Exhibitor Ki Woon-Do, aT Center, Korea

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Buyers Quotes

1. Wal-Mart has 400 stores in Brazil. This is my first visit to the Food Expo. I am looking for suppliers of frozen or canned seafood. Ive met suppliers from Hong Kong, the Chinese mainland and other Asian countries. The Expo is well-organised and the staff is helpful. I believe the Expo will attract more exhibitors next year and I should come again next year. Nelson A. de Lima, Merchandiser, Global Sourcing, Wal-Mart, Brazil

2. Roldao is a food import/wholesaler to supermarkets, hotels and restaurants. I am interested in seeing more suppliers for tea, and frozen or canned food. Consumers in Brazil like American food products so I would like to locate Western kind of foods being made in Asia. Ive found this juice in paper-box which is made in Taiwan, and this nice Japanese tea displayed at the Japan pavilion. Fabio Amilcar Ferreira Pena, Merchandiser, Roldao, Brazil

3. This is my first visit to the Food Expo. I used to purchase soy sauce and chilli sauce from Amoy in Hong Kong. My company sells food products to restaurants and hotels in France, Italy and the U.S. Ive already located a supplier and have placed an order for one container of passion fruits. I hope to find more suppliers during my stay in Hong Kong. Guido Agostinelli, President, Geson S.A., Argentina

4. I visit Hong Kong very often for business. I import and sell to department stores and supermarkets in Qingdao, the Chinese mainland. This Food Expo is a good place for me to meet with various food suppliers from overseas and to collect new samples. This time I expect to find pastry, biscuit, and tea snacks. Lin Qing Gang, General Manager, Qingdao Ju He Sheng Trading Co. Ltd., Qingdao, the Chinese mainland

5. I learned about the Food Expo from the HKTDC office in South America. I am an import/wholesaler of foods. I come for suppliers of canned or frozen seafood, canned fruits and also sweet corn. Ive met an exhibitor from the Chinese mainland who sells mushrooms, and I will place an order with them. I feel very comfortable with the Food Expo; I will come back next year, to stay longer and visit factories in the Chinese mainland. Gabriel Jausoro, Business Manager, Trading Argentina, Argentina

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6. I learned about this Food Expo from an Arabic magazine in Dubai. Abazeer sells

organic food. I import food products from Europe, Japan and the Chinese mainland. I come to develop better supplier base and Ive already talked to several suppliers. This is a very friendly environment; the Expo is well-organised. Khalid S. Alhaddad, President, Abazeer, Saudi Arabia

7. I come to the Food Expo looking for tea, seaweed and other food stuff. I have been buying from a tea supplier in the Chinese mainland but Im not satisfied with the packaging. This is my first time in Hong Kong. I am happy to have come; I find various good items at the Expo and Ill place orders after walking around. Varuni Kulasekera, Owner, Chado- The Way of Tea, Australia

8. Im happy to have joined the Mexico Trade Commission group for this Food Expo. It is a good opportunity to exchange trade information with other food traders from various countries and regions. My company exports organic avocado and Im also interested in sourcing new food items to introduce them back home. The HKTDC staff members have been very helpful. Hong Kong is a nice city to visit. Lucero Garza, Import and Export Manager, Chaval, Mexico

9. Our company does business with customers from Taiwan and other Asian countries. I come to look for new food products for my customers. Ive just finished meeting with several exhibitors here and will further discuss with them after the fair. I am happy to see all kinds of food and beverage products being introduced by exhibitors here. I travel all the time and attend trade shows in different countries, the Food Expo is one of the best shows. Jin, Byeong Shik, President, Cobee, Korea

10. This is my first visit to Hong Kong. I have a vineyard in Ontario and were interested in seeing all kinds of new food items from Asia. Weve visited many exhibitors today and glad to find this a very helpful platform to meet with people from different business sectors. This Expo is well-organised. We will consider joining the Expo as an exhibitor next year. Michael Kacaba, Owner, Kacaba Vineyards, Canada

Snapshots of Food Expo 2010

Korea Japan

Iran Philippines

Mexico Taiwan

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Public Hall Snapshots

Over 370,000 visitors attended the Food Expo throughout the fair period

Cooking Demonstration Seminar

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Press Release

Food, Tea, Chinese Medicine the Focus at Hong Kong Fairs More Exhibitors and Attractions on Offer at Three Concurrent Events 12 August 2010 A one-stop trade and consumer gathering catering to the growing demand for gourmet and health food, tea and Chinese medicine is underway at the Hong Kong Convention and Exhibition Centre, with more than 1,100 exhibitors joining three concurrent fairs. The Hong Kong International Tea Fair runs 12-14 August, while the HKTDC Food Expo 2010 and the International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products (ICMCM) will run until 16 August. The Hong Kong Trade Development Council (HKTDC) organised the events, with the Modernised Chinese Medicine International Association and the Chinese Tea Culture International Exchange Association as co-organisers of ICMCM and the tea fair respectively. Food Expo Expands The 21st edition of the Food Expo features more than 740 exhibitors from 22 countries and regions, a 21 per cent increase over last year. The fair offers cooking demonstrations by a Michelin chef and workshops on such topics as healthy eating. An expanded Public Hall is among the new attractions, while trade buyers will find the Trade Hall an effective platform for sourcing products and expanding their distribution network. Many types of cuisine from around the world are represented, with the Chinese mainland boasting the largest pavilion, followed by Korea and Japan. The latter two countries have more than doubled their number of exhibitors compared with last year, and this year Miss Japan will attend to promote the Japan Pavilion. Pasta Time The Premium Food Zone, introduced last year, returns with more than 30 quality brand names, along with a new zone dedicated to noodles and pasta. Hall 3 offers a variety of exhibits, including Bakery Products and Rice, Beverages (Alcoholic), Canned, Frozen and Processed Food, Health, Green and Organic Products as well as Kitchenware. The Trade Hall is open until 14 August, with the final day open to the public. Hall 3F features a Night Bazaar from 7pm-10pm through 15 August to showcase 80 exhibitors offering discounts of 50 per

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cent or more on selected products. Tea Fair Following its well-received debut in 2009, the Hong Kong International Tea Fair returns to reinforce Hong Kongs role as a premier tea-trading hub. The first two days are for traders with the final day open to the public. The 2010 fair welcomes more than 310 exhibitors from 15 countries and regions, up 20 per cent from the inaugural edition. Seven group pavilions are organised from the Chinese mainland, Hong Kong, India, Japan, Korea, Sri Lanka and Taiwan. Highlighted exhibits include Hunan black tea, Ansi tie guan yin, Anhui kee mun tea from the mainland, Darjeeling tea from India and Ceylon tea from Sri Lanka. Another highlight at this years fair is the new Friends of Tea section where tea is paired with a variety of foods including Chinese pastries, cookies, nuts and more. Apart from tea trading, the fair features a Tea Industry Conference on market trends and branding, as well as a Chinese Tea Enterprises Forum, a variety of tea forums, tea-tasting sessions and other activities showcasing the art and culture associated with tea. Other highlights include a Vote for the Most Popular Tea 2010 and the debut of the International KamCha Competition 2010 (Hong Kong Style Milk Tea). Regional winners from Australia, the Chinese mainland, Canada, Hong Kong and Macau will compete in a championship to find the best brewers of this unique tea. Chinese Medicine The ninth edition of the ICMCM has attracted more than 130 exhibitors from 13 countries and regions. The first two days are restricted to trade visitors, and doors open to the public 14-16 August. The fair is divided into specific zones showcasing product categories, and features a two-day ICMCM Research & Applications conference on 12-13 August as well as a CEO Forum and Luncheon on 12 August. A public forum, Prevention and Empowerment Concept of Traditional Chinese Medicine, takes place 14-15 August. In the Hall 1A concourse, an educational display coordinated by Chinese University of Hong Kong demonstrates how Chinese medicine can treat mental illness. Related Links Hong Kong International Tea Fair: www.hkteafair.com HKTDC Food Expo: www.hktdc.com/hkfoodexpo International Conference & Exhibition of the Modernisation of Chinese Medicine & Health Products (ICMCM): www.hktdc.com/icmcm

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Relevant Press Clippings Singtao News Bargain hunters flock to food fair Thousands of bargain hunters flocked to the last day of the Food Expo yesterday. This year's five-day expo attracted 371,000 shoppers, up 8 percent over last year's record. The number of exhibitors also broke last year's record - there were more than 740 compared with 600 exhibitors last year. On Kee Dry Seafood was crowded with shoppers being offered 30 percent discounts for dried sausage, dried abalone and mushrooms. ``We started reducing our price three hours ago, hoping to clear all our products on the last day. Australian abalone has been the most popular item and we sold out our stocks. We offered 17 percent off for one can, reducing it from HK$240 to HK$198 per can,'' said Richard Poon Kuen-fai, managing director of On Kee. Poon said sales revenue increased by 40 percent over last year. Wing Wah Food offered mini-size snowy mooncakes at HK$10 for three, and three packets of twin-packaged snowy mooncakes for HK$50. ``Our mini-mooncakes have been popular,'' said Leung Suet-yee, communications officer at Wing Wah. ``We offered 34 percent off for dried sausage, selling one pack at HK$120 instead of the market price of HK$180.'' Wing Wah recorded a 10 percent hike in revenues over last year, with Chinese dried sausage the most popular. Meanwhile, Nissin Foods cleared its stock by 1pm yesterday. Ivy Chan, assistant marketing officer of Nissin Foods, said sales rose by 30 to 50 percent compared with last year and this was ``extremely satisfactory.''

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``We sold 11 cup noodle varieties at HK$60 or 40 percent off market price, and buyers also got a reusable shopping bag. We also have 20 packets of instant noodles being sold at HK$100, with a gift worth HK$60 to HK$70.'' A shopper surnamed Ting, accompanied by her daughter, spent HK$1,000. ``We are looking for bargains on the last day. I've bought 20 packets of instant noodles from Nissin Foods and got this trolley as a gift.'' Elaine Lau, in her 20s, who shopped with friend Elga Tam, 27, said she was looking for bargains on the last day. ``We've both bought a dozen Sau Tao cup noodles at HK$100, which are much cheaper than market price,'' Lau said.

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Part IV: Current Market Trend

Food & Beverages Market

More Hong Kongs processed food and beverages items are included in CEPA to enjoy zero-tariff when export to China. The latest additional items include birds nest, mixed edible oil and fresh/dried pistachios etc. Meanwhile the best selling CEPA products remain to be festival foods like moon cakes.

Food safety has become a prime concern of consumers over the globe. Increasing number of countries, including the Chinese mainland and Japan, have implemented more stringent controls on food safety, whether locally produced or imported.

In the first four months of 2010, Hong Kong's total exports of processed food and beverages enjoyed 26% growth to reach HK$11 billion. The Chinese mainland was the largest export market for Hong Kong's processed food and beverages (accounting for 34% of the total), followed by ASEAN (25%) and Taiwan (18%).

The food and beverages industry in Hong Kong is largely related to re-export activities. In 2009, Hong Kong's re-exports of food and beverages accounted for more than 90% of Hong Kong's total exports of food and beverages. In terms of market, the Chinese mainland accounted for one-third of Hong Kongs total re-exports. Hong Kong is a major gateway through which the Chinese mainland's growing demand for western food is met.

Performance of Hong Kong's Exports of Processed Food and Beverages

2008 2009 Jan - Apr 2010

HK$ Mn Growth % HK$ Mn Growth % HK$ Mn Growth %

Domestic Exports 1,892 +5 1,899 * 612 +31

Re-exports 27,253 +36 29,325 +8 10,492 +26

Of Chinese mainland Origin 3,594 +16 3,372 -6 1,203 +9

Total Exports 29,145 +33 31,224 +7 11,103 +26

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2008 2009 Jan - Apr 2010 by Markets

Share % Growth % Share % Growth % Share % Growth %

Chinese mainland 48.1 +47 34.3 -24 34.2 +31

ASEAN 12.9 -13 20.9 +73 24.8 -10

Vietnam 10.3 -17 18.3 +92 22.9 -10

Taiwan 15.9 +148 22.5 +52 18.4 +154

Macau 10.6 +8 11.4 +16 11.9 +21

USA 4.3 +9 3.7 -7 3.2 +9

EU 2.7 +9 1.8 -29 2.1 +24

Canada 1.5 +6 1.5 +7 1.2 +20

Australia 0.9 +13 0.9 +5 0.7 +49

2008 2009 Jan - Apr 2010 by Categories

Share % Growth % Share % Growth % Share % Growth %

Processed food 85.5 +39 86.0 +8 85.2 +27

Poultry cuts and offal, (other than liver) frozen

14.0 +21 14.9 +15 18.0 +58

Edible offal of swine, frozen 16.5 +147 13.7 +11 13.7 +11

Edible offal of bovine animals, frozen

5.6 +56 6.8 +32 5.9 +11

Pistachios, fresh or dried 2.2 -3 2.8 +40 3.4 +42

Almond, fresh or dried 1.3 +36 3.2 +157 3.1 +99

Beverages 14.5 +8 14.0 +3 14.8 +19

Spirits obtained by distilling grape wine/marc

5.4 +5 5.7 +14 5.8 +18

Other spirit and distilled alcoholic beverages

3.4 +23 2.9 -8 3.6 +9

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Industry Trends

Health and wellness offerings are increasingly adapted to meet the expectation of consumers on processed food and beverages. In particular, ageing populations and rising health consciousness are creating a receptive environment for products that aid the maintenance of health, such as cholesterol-lowering spreads and high calcium milk. While health issues are creating new openings, microwave and packaged foods also provide a promising growth for the sake of convenience.

As many crops and livestock are already genetically modified (GM), and many food

products are made from genetically modified organisms (GMO), consumers have paid more attention to GM food labelling. The Codex Alimentarius Commission of the United Nations is working towards a consensual policy on GM food labelling. However, it is unlikely to be able to set internationally agreed standards in near future. At present, policies on GM food labelling vary in different countries and areas. For example, GM food labelling is mandatory in countries such as the EU, Japan, New Zealand, Australia, South Korea and Taiwan. In China, only five categories of GM crops including soya bean, corn, cotton, rapeseed and tomato, as well as some of their products are required to be labelled. In the US and Canada, labelling of GM foods is only required when the food is significantly different from its conventional counterpart in terms of composition, nutrition and allergenicity. In Hong Kong, prepackaged food items with 5% of more GM materials in their respective food ingredients are recommended to be labelled.

The use of online shopping has become increasing popular for grocery shopping in Asian

countries. In Taiwan and Japan, many working housewives would place their orders via internet to buy food, including fresh fruits and vegetables. On the Chinese mainland, online grocery shopping is relatively new to the shoppers, and they prefer buying packaged/processed foods and snack rather than fresh food items online.

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HKTDC Food Expo 2011 2011 (11-15/8/2011) Booth Reservation Form

To : Exhibitions Department, Hong Kong Trade Development Council Tel : (852) 2240-4812 / 2240-4325 Fax : (852) 3521-3076 Email : winnie.wi.ieong@hktdc.org / kh.leung@hktdc.org Website : http://www.hktdc.com/hkfoodexpo I would like to reserve my booth in ONE of the following product sections at the Food Expo 2011 2011 : 1. Food & Beverage Products

Bakery Products

Fruit & Vegetables

Beverage (alcoholic) ()

Health, Green & Organic Food

Beverage (non-alcoholic),health drink, coffee, tea ()

Kitchenware

Biscuits, Snacks & Confectionery

Meat & Poultry

Canned, Frozen & Preserved Food

Rice, Noodle & Pasta

Convenient & Instant Food

Sauces & Seasonings

Diary Products

Sugar & Sweets

2. Food Packaging, Labeling, Safety & Logistic, Products & Services 3. Food Processing Products, Machinery & Related Services

(Please fill in BLOCK letters. ) Company Name : Contact Person (Mr. / Ms.) (/) : Title : Tel : ( ) _________________________ Fax : ( ) ___________________________ Address : Country : _______________________________ Postal Code : Email : ________________________________ Website : Signature : _____________________________ Company Chop : ___________________

This is NOT an official application form. Filling out this form just indicates your preliminary interest and this does not represent any commitment for booth allotment. The official application form will be sent to you in due course.We shall acknowledge receipt of your booth reservation form within 2 weeks. , , 2

mailto:winnie.wi.ieong@hktdc.org

1E.FOOD 2011 - Cover2E.FOOD 2011- Sales Kit (Eng-USD)HKTDC Food Expo 2011Fact Sheet HKTDC Food Expo 2011Booth LayoutHKTDC Food Expo 2011Booth LayoutHong Kong Food ExpoTrade Hall (11-13 Aug 2011) & Public Hall (11-15 Aug 2011) Sales Package Part II. Hong Kong Trade Development Council (HKTDC)Food & Beverages Market

3E.FOOD 2011 - Booth Reservation Form (Trad)