pakshoo home plus brand identity ، هویت برند هوم پلاس
TRANSCRIPT
Home Plus® Brand Identity Manual Part I : Brand identity Keywords & Messages
How we look and how we talk !
Brand Mantras (Brand Essence)
•Position
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© Pakshoo Marketing and R&D Dep.
Home Plus
Pleasant Moments
Brand mantras
© Pakshoo Marketing and R&D Dep.
In-door
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Brand Associations
Core Brand
Association
Lifestyle
Togetherness
© Pakshoo Marketing and R&D Dep.
Brand Associations
Core
© Pakshoo Marketing and R&D Dep.
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Brand Associations
Core
Family Together
ONE.
Cooperation in Chores
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© Pakshoo Marketing and R&D Dep.
Celebrate Party time
Post –Party time Chores
TWO.
Celebrate
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(a(b
Party Time © Pakshoo Marketing and R&D Dep.
Fragrant eclectic
Smell Of Life…
•Direction
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© Pakshoo Marketing and R&D Dep.
Design Evoke Emotions
Style-always contemporary
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Indoor
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Sty
le
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Real Life True Stories Authentic
Real Life Stories
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–Narrative
Approach •