Prepared by:Pete NewmanPartnerships Directorpete.newman@found.co.uk

Cut The Noise, Make Some Money

1. Program terms don’t restrict brilliant ideas! Case Study – Firebox

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Program restrictions can be, well … restrictive.

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Firebox had great coverage, but we saw gaps:

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“ski goggles with camera”

“ski video goggles”“ski camera goggle”

“snow goggles camera”

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Result:

• Christmas campaign, 2012• Hundreds of new keywords covered• £50,000 p/month incremental revenue

2. Cross sell campaigns by thinking creatively Case Study – Warner Hotels

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Responsive Design

Desktop iPad Mobile

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The Benefits

• Sites are viewable on all mobile/tablet devices• No need to zoom in to read the content• Time & money saving - no need separate device sites• Mobile SEO friendly - Google & Bing recommend it http://speckyboy.com/2012/06/04/bing-google-recommend-responsive-web-design/

• Increase in CTR & Conversion

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• 1 month of launch• 21.86% uplift in CTR

The Results

3. Train account managers in your specialism Case Study – The PPC Challenge

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A common problem for the PPC affiliate…

The client already works with an agency, so it’s a no go...

The client won’t grant anyone access to their AdWords account...

I don’t really get what brand + generic means?

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So we designed this…

We welcome any questions!