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Aonpresentation on transportationanalysisSubmitted to:Dr. vishal patidar

Presented by:Mahesh maruYogesh zalavadiyaNirav kabariyaPradip vala


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Group members


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Agenda:

What is Amway?................................SheralIntroduction....Sheral

History of Amway...............Priti

Center of AmwayPriti

Global markets of AmwaySandeshHierarchy of Amway in India.Sandesh


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Products of Amway in India.NehaBudget study of Amway in India..Neha

Objective of AmwayYogesh

Goal setting of AmwayYogesh

Vision and values of AmwaySonalCase study..Sonal

Conclusion.............Sheral

Agenda:


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What is amWay.?

What does the word Amway mean? Amway is an

abbreviation for "American Way and was coined in 1959 by

company founders, Jay Van Andel and Richard Devos. Short,unique and easy to remember, Amway has been registered as a

corporate name and trademark ever since.


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Introduction to Amway:Direct selling company and multi level marketing.

Founded in 1959

Founders of Amway: Rich Devos , Jay Van Andel.

Head quarters in Ada, Michigan, United States.


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Contd.Area Served is Worldwide

Key people of Amway is : Steve Van Andel (Chairman)

Doug DeVos (President)

Products are Household cleaners, glister, Health & Beauty,

Nutrilite, espring, Atmosphere.

Employees are twenty thousand

Amway is a business that operates on the basis of pyramid

selling.


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History:Founding:Rich Devos and Jay Van Andel initially founded the Ja-Ri

Corporation, a multi-level marketing distributorship for

Nutrilite products, in 1949. Ja-Ri was incorporated in

1959, and changed its name to "Amway" in 1963.

As of 2007, Amway operates in more than 80 countries

around the world. In 1999, the founders of the Amway

Corporation launched a sister Internet-based Company

named Quixtar.

Quixtar replaced the North American business of Amway

in 2001 after the majority of the distributors moved to

Quixtar, with Amway operating in the rest of the world.


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International

expansion:

Amway expanded overseasto Australia in 1971.

To Europe in 1973.

To parts of Asia in 1974.

To Japan in 1979.To Latin America in 1985.

To China in 1995.

To Africa in 1997.

To India and Scandinavia in1998.

To Russia in 2005.

And to Vietnam in 2008.


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ContdQuixtar:

In 1999 the founders of the Amway Corporation established a new holding

company, named Alitcor, and launched three new companies: a sister (and

separate) Internet-focused company named Quixtar ,Access Business Group,and Pyxis Innovations.

With Quixtar, Amway used the same marketing concept as it did in its

traditional business: distributors purchased products at volume discounts and

earned commissions on the sales and bonuses from the sales of new recruits.

Apart from Quixtar's business being conducted electronically, the greatest

difference between Amway and its new company was the conspicuous absence of

the Amway name.


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Center of Amway:Amway Centre is one of the most

technologically advanced venues in the

world.

Inside the building, a unique centre

hung installation, manufactured by

Daktronics of Brookings, South Dakota,

is the tallest in any NBA venue.


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The Amway Centre is a high-visibility, world-class

facility that proudly displays the Amway name on the

buildings exterior, the roof.

And throughout the complex, including on the tallest,

HD (high definition) scoreboard in an NBA venue,

measuring 42 feet by 41 feet by 41 feet.

It maximizes creative programming options by using highresolution, 6mm-pixel technology on each of the 18

displays, including two digital ring displays and four

tapered corners.

Contd


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Global markets:Amway In Australia

Amway In China

Amway In UK

Amway In India


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Amway In Australia:

Amway Australia began in 1971, and was the first

affiliate to open outside North America.

The company launched quickly, registering more

than 400 distributors in its first month of

operation.Amway Australia

Local Name: Amway of Australia

Launch:

April, 1971

Website: http://www.amway.com.au

Est. # IBOs: 100,000 (2006)

Est. Sales:

A$150,000,000
http://www.amwaywiki.com/index.php?title=1971&action=edit&redlink=1http://www.amway.com.au/http://www.amwaywiki.com/index.php?title=2006&action=edit&redlink=1http://www.amwaywiki.com/index.php?title=2006&action=edit&redlink=1http://www.amway.com.au/http://www.amwaywiki.com/index.php?title=1971&action=edit&redlink=1


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Amway In China:

Amway grew quickly in China from its market launch in 1995.

China introduced new direct selling laws in December 2005, and

in December 2006 Amway was one of the first companies to receive

a license to resume direct sales.

Amway ChinaLocal Name: Amway China

Launch:

April, 1995

Website: http://www.amway.com.cn

Est. # IBOs:

Est. Sales: RMB22 billion (2010)
http://www.amway.com.cn/http://www.amway.com.cn/


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Amway In UK:

Amway (UK) Limited was established in 1973 and was one of

the first affiliates to be launched worldwide, and the first inEurope.

The administrative headquarters are based in Milton Keynes,

Buckingham shire and provide a support mechanism forIndependent Business Owners

Amway United Kingdom & Republic of Ireland

Local Name:Amway United Kingdom & Republic of

Ireland

Launch: UK 1973, ROI 1979

Website: http://www.amway.co.uk

Est. # IBOs: >20,000 (2007)

Est. Sales:
http://www.amwaywiki.com/index.php?title=1973&action=edit&redlink=1http://www.amwaywiki.com/index.php?title=1979&action=edit&redlink=1http://www.amway.co.uk/http://www.amway.co.uk/http://www.amwaywiki.com/index.php?title=1979&action=edit&redlink=1http://www.amwaywiki.com/index.php?title=1973&action=edit&redlink=1


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Products of Amway in India

SA8 Dish Drops LOC

Household cleaners


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Nutrilite

Artistry

(Beauty products)


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Espring

(water purifier)

Atmosphere


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Budget study of Amway in India:

Amway India, the largest direct selling FMCG company ofIndia and a wholly owned subsidiary of Amway Corporation,

has clocked a turnover of Rs 2130 crores for the fiscal year

2011

Amway registered a growth of 19% over the previous fiscalwhen it recorded a turnover of Rs 1790 crores.

From a turnover of 99 crores back in 1998 to the robust

turnover of Rs 2130 crores - Amway India has grown twenty

times.

The company aims to cross the Rs 2500 crore mark in 2012.

Amway India, the Indian arm of Amway Corporation, will

invest Rs 400 crore in India in the next two years on a

manufacturing facility and for its headquarters in Delhi.


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Objective of Amway:Objective of the study is to understand theAmways operations in international

marketing with respect to PESTLE analysis,

SWOT analysis.

To understand the former part, the company

have visited Amway India and gathered

appropriate information with regards to project.


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Goal setting:

Short-term goals expect

accomplishment in a short period

of time, such as trying to get abill paid in the next few days.

Individuals can set personal

goals. A student may set a goal

of a high mark in an exam.


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Partnership

Amway is built on the concept of partnership between the

founders. The partnership that exists among the founding families,

employees, and business owners is our most prized possession.

Integrity

Integrity is essential to our business success. They do what is

right, not just whatever "works." Amways success is measured not only in economic terms, but

by the respect, trust and credibility we earn.

PersonalWealth

It also acknowledge the uniqueness created in each individual.Every person is worthy of respect, and deserves fair treatmentand the opportunity to succeed to the fullest extent of his orher potential.

Vision And Values


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Achievements

They are builders and encouragers. They strive forexcellence in all they do.

They anticipate change, respond swiftly to it, take action toget the job done, and gain from our experiences.

PersonalResponsibility

Each individual is responsible and accountable forachieving personal goals, as well as giving 100 percent effortin helping achieve corporate or team goals.

They also have a responsibility to be good citizens in thecommunities where we live and work.

Enterprise

They are proud advocates of freedom and free enterprise.

Human economic advancement is clearly proven to be bestachieved in a free market economy.


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Case study:

In 1983, Amway pleaded guilty to criminal tax evasion and

customs fraud in Canada, resulting in a fine of $25 million

CAD, the largest fine ever imposed in Canada at the time.

In 1989 the company settled the outstanding customs duties

for $45 million CAD.

In a 1994 interview, Amway co-founder Rich DeVos stated

that this incident had been his greatest "moral or spiritual

challenge", first in "soul searching as to whether they had done

anything wrong" and then for pleading guilty for technical

reasons, despite believing they were innocent of the charges.

DeVos stated he believed that the case had been motivated by

"political reasons".


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