portfolio update june 2013
TRANSCRIPT
from creative to
strategic
When you are full of ideas, you will form a strategy.
Ho Chi Minh city, June 2013
NGUYEN TRAN TRONG THUYET
SV 2012
Creative me:Copywriter for Riddle> Tagline for the image “IO”: Gái một con trông mòn con mắt – Tê giác một sừng, dòm mỏi mắt cũng không còn lấy một con> Mỗi trận chiến qua đi, một gam màu biến mất (A war faded with the color of life)> Composing lyrics for parody songs> Ideas for performances
Strategic me:Teamwork of 16 people produced 8 performances in 3 rounds. We are in charge of ideas, script, stage director, props… This required a strategy and timeline of execution.
Result: REGIONAL SEMI-FINAL
http://me.zing.vn/apps/sv2012
FTU2 FILMS
Creative me:Original idea for the short film “See you in the morning” (Hẹn sớm mai)Storyboard, Behind the scene and Graphic for the short film “If one day” (Nếu một ngày)
Strategic me:Production crew for the short film “See you in the morning” (Hẹn sớm mai)Set designer for the short film “If one day” (Nếu một ngày)
Result:> See you in the morning: 48 Hour Film Project – Best Music Nominated, Best Director Nominated> If one day: 15k views, mentioned on the media as a successful short film
http://www.youtube.com/user/FTU2Film
FTU BROADCAST AND COMMUNICATION CLUB (FTUZONE)
Creative me:Copywriter for Advertising clip for freshmenSocial media content generatorArt director
Strategic me:Vice President – Head of Communication DepartmentMedia plan, IMC Human resource management of 60 peopleMedia sponsor for universities campaignsWebmasterResult:> Biggest hit among advertising clips> 5000 fans on fanpages> The top club in creativity among university clubs
http://www.ftuzone.com
MYSTERY OF WORD 2012Creative me:Copywriter: the name Mystery of Word (MOW)Copywriter: Slogan “Words are not enough” (Nói thôi chưa đủ)Art directorOriginal ideas for ambient advertising
Strategic me:Deputy Head of Communication DepartmentMedia plan and Social Network StrategyStage Director of Gala Finale
Result:> 250 Registrations from 10 universities> 450 Gala Finale tickets sold out in 2 days> Great media coverage
http://www.ftuzone.com/MOW
DUO 2013 (KẾT NỐI ĐÔI)Creative me:Copywriter: Slogan “Together we fire”Copywriter: Name of the rounds “Cảm ứng đôi” (Duo-spired), “Sáng tạo đôi” (Duo-eative), “Trải nghiệm đôi” (Duo-xperience) and the Gala Finale “Tỏa sáng đôi” (Duo-ginte)Original ideas for ambient advertising and social media.
Strategic me:Head of Communication DepartmentIntegrated Communication Marketing PlanMedia plan and Social Network Strategy
Result:> Great feedback on Social media> 1500 Registrations from 13 universities> 600 Gala tickets sold out> New model of social media in the university
http://www.theduogame.com
YOUNG LIONS COMPETITIONCreative me:Copywriter
http://www.theduogame.com
Tagline: Longer note inspires much morePost-it Notes
Tagline: Close-up blurs. Read the full story – New York Times
Tagline: That the boy has no ear does not get much notice as the bad teeth’s color - PS
NGOC NAM PHUONG COMMUNICATIONSCreative me:Copywriter for press releasesCopywriter for the company profile
http://www.ngocnamphuong.vn
Strategic me:Media plan for clients: L’OVITE, Shiny.
Nguyen Tran Trong Thuyet (Mr.)
Email: [email protected]
Phone: +84 168 960 4424
Facebook: http://www.facebook.com/thuyetblack
thank you