pr newswire pr intro
TRANSCRIPT
We Tell Your Story To the World
Presents by Turbo Li, Investor Relations and Communications Consultant at PR Newswire演讲人- 李可，美通社上市公司投资者关系和全球企业传播顾问
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PR Newswire Overview
Our Core Services
Q&A
What We Will Discuss TodayWhat We Will Discuss Today
Our Global Network
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No.1 170/40 300,000+ No.1The largest global provider
of news release distribution
and multimedia platforms
with 60+ years of
experience.
Our global network covers
170+ countries in 40+
languages.
Covering 300,000+ media
outlets globally, and
73,000+ journalists and
editors from 19,000+ media
outlets in Asia-Pacific.
60,000+ customers
worldwide, including more
than 60% of the Fortune
500 companies.
PR Newswire’s services enable Marketers, Public Relations, and Investor
Relations professionals to engage with their key audiences – Businesses
& Consumers, the Media and Investors.
MEDIA
Ian Chan
127 Queens Road
Wan Chai
Hong Kong
ONLINE CHANNELS
LOCAL AUDIENCES
25 countries / regions10 languages
MULTIMEDIA
Over 73,000
journalists & editors
from more than
19,000 media outlets
MOBILE & SOCIAL
AT&T
AT&T
BranchAPAC Regional Hub AffiliatesPRNA distribution coverage
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Asia-Pacific Footprint
OUR HISTORY IN APAC
• In the region since 2002
• Local presence in Hong Kong,
China, Taiwan, Singapore,
Malaysia, Indonesia and Australia
• Exclusive partnerships with
National News Agencies
• Multi-functional on-ground team
of over 160 people
• Dual operations hubs (Beijing &
Hong Kong) provide 24/7 editorial
operations
• 20+ audience development and
media research staff
• Full-fledged webcast & video
production services
Reach over
8,200 websites,
databases
& online services
3+ million social
media followers
& mobile subscribers
Traditional/Trade media Mobile/Social mediaWeb coverage
Corporate News and Content
News Agency
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Multi-Channel Distribution
300,000+ media points
PR Newswire for Journalists
(PRNJ) offers media members a
one-stop shop for all of PR
Newswire's content.
Nearly 10,000+ websites,
portals & databases
Search optimized
Globally, 180+ mobile partnerships
In APAC, 3+ million mobile
subscribers & social followers
40 industry specific twitter handles
with 38,000+ followers in U.S.
Partnership with news
agencies around the world
12/24/2015 6
What Can We Do For You?
To Help
Achieve Your
Communications
Goals
Build Brand
Awareness
through our
network Generate
Media
Pickup with
Targeted
Outreach
Engage
Audiences
with
Multimedia
Content
Lead
Generation
to Drive
Revenue
Gain
Business
Insights &
Manage
Crises
Boost
Investor
Confidence
Search
Engine
Discovery
and
Optimization
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Our Customers
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What We Will Discuss Today
Our Core Services
Our Three Core Pillars
Multimedia & Outdoors
Media Monitoring & Intelligence
Targeting & Distribution
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Asia Pacific
Mainland China
Hong Kong & Macau
Taiwan
Singapore
Malaysia
Japan
South Korea
Thailand
Indonesia
Philippines
Australia & New Zealand
Others
Our Distribution Network: Text + Multimedia
U.S. SocialPost TM
38,000+ followers
Distribute to 40+ industry-
specific twitter handles
U.S. Mobile Apps
Direct feeds into 150+
Mobile News Apps in U.S
Europe SocialPost TM
Expand messages’
visibility to followers of PR
Newswire’s industry and
@PRNAlert Twitter feeds
China SocialPost TM
800,000+ followers
16+ industry-specific
handles on Sina Weibo.
Other social media outlets
include, WeChat, Tencent
China Mobile Apps Direct feeds into 30+ Mobile
News Apps in China
International
U.S.
Europe
LATAM & CAN
Middle East, Africa
Targeting & Distribution
Our Reach And Coverage
Social Media & Mobile Distribution
Trade Category includes
Business/CSR Telecommunications Automobile
Healthcare/
Pharmaceuticals/
Medical
Finance/Investment Online Gaming Real Estate Retail
TourismMachinery/
Manufacturing
Architecture/
Construction/
Household
Food/Dinning
Internet Energy/Power/Mining Education
Advertising/
Marketing/
Publishing
Computer Software ChemicalsHuman
Resource
Trade Show/
Conference
Computer
HardwareEnvironment Arts Legal
Semiconductors/
ElectronicsAgriculture Entertainment Sports
Consumer
Electronics
Logistic/
TransportationFashion
Government
News/Non-profit
E-commerce Airline/Aviation Parenting General News
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Mainland China Network
Including web portals, regional
news sites and financial
terminals, including Wind （万得
信息） Bloomberg, XueQiu （雪球）,
Dow Jones .
10,000+MEDIA POINTS
• 1500+ general media
• 2500+ print media
• 100+ foreign news media
• 300+ financial media outlets
and financial terminals
Including Sohu, Sina,
IFENG.com, Tencent, Baidu,
etc., with a mobile subscribers
database of 1.8+ million.
20,700+
30+MOBILE PARTNERS
300+ONLINE SERVICES
AND DATABASES
Our Web Media PartnersJOURNALISTS
& EDITORS
Targeting & Distribution
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Indonesia Network
Examples of media pick-up
• 100+ BIZ & FINANCE MEDIA
• 130+ HIGH TECHNOLOGY MEDIA
• 100+ TRAVEL & LEISURE MEDIA
INCLUDING WEB PORTALS,
REGIONAL NEWS SITES
AND FINANCIAL TERMINALS
1,250+
350+MEDIA POINTS
10+WEBSITES
JOURNALISTS Our Web Media Partners
Bahasa
Indonesia
Targeting & Distribution
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Philippines Network
Examples of media pick-up
INCLUDING WEB PORTALS,
REGIONAL NEWS SITES
AND FINANCIAL TERMINALS
550+
250+MEDIA POINTS
50+WEBSITES
• 110+ GENERAL MEDIA
• 110+ FINANCIAL MEDIA
• 120+ BUSINESS MEDIA
JOURNALISTS Our Web Media Partners
Targeting & Distribution
SpainGermanyPortugalFrance Italy
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Europe Network
226,700+
70,000+MEDIA POINTS
17,000+
• 4700+ GENERAL NEWS
• 5200+ EUROPE FINANCE
• 5900+ PAN EUROPE
JOURNALISTS
WEBSITES,
DATABASES &
ONLINE SERVICES
UK Press Agency
Austria Press
Agency
German Press Agency
News Agency of
the Slovak Republic Belgium News AgencySpanish news agency
Polish Press Agency
National Press Agency
of SwitzerlandItalian News AgencyAlgemeen Nederlands
Persbureau Agence France-Presse
Russia News Agency
Belgium News
Agency
Targeting & Distribution
Key Affiliates
Examples of media pick-up
10,000+
31,000+
150+
5,400+
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U.S. Networks
Examples of media pick-up
JOURNALISTS
US NEWS OUTLETS
WEBSITES & ONLINE
DATABASES
MOBILE PARTNERS
Our Web Media Partners
Targeting & Distribution
Online Media Reporting:ReleaseWatch & Visibility Report Complimentary reporting detailing the online and social media points reached by your press release.
16Targeting & Distribution
Our Multimedia Services
Outdoor Photo & VideoMultimedia News
Release (MNR)
Customized landing page
Videos
Photos
Widgets
QR code
Social media channels
Detailed feedback report
Showcase photos and
videos at some of the best
known digital signs around
the world.
Corporate logo
and design
Multimedia Assets:
1 video + 4 Photos
Call to
Action
buttons
Live Twitter or
feeds, Weibo
for China
Text formatted and
distributed into
editorial systems
Other language pages
Social
Sharing
Widgets
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Multimedia News Release(MNR)
Multimedia & Outdoors
Social following
buttons
Downloadable video
files
Media Contacts
Translation
Traditional Chinese
Simplified Chinese
Japanese
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Multimedia News Release(MNR)
Multimedia & Outdoors
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U.S. Photo Distribution
Add to US release distribution with online rendering on up to 2,500 sites
- One GUARANTEED placement at New York’s Times Square
- On-Site High-resolution Photo Shooting1
- AP Photo Express distribution to over 1,200 media points
- Storage2 on AP Photo Express and NewsCom archives
BASIC
STANDARD
PREMIUM
1 Additional fee required 2 Unlimited re-use of image for a year
Multimedia & Outdoors
One of the most eye-catching displays in the U.S.
Videos and photos can be viewed by the more than 1.5 million people that pass through Times Square per day.
Outdoor Photo & Video: New York Times Square
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Reuters CNN NASDAQ
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Outdoor Photo & Video:New York Times Square
Reuters
CNN
Nasdaq
Multimedia & Outdoors
Outdoor Photo & Video:U.S. Airports & Airlines
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Covering 49 major
airports in U.S
Covering:
• Alaska Airlines
• Jet Blue Airways
• United Airlines
• Delta Airlines
• Frontier Airlines
• Virgin Airlines
• American Airlines
Multimedia & Outdoors
One of London’s most famous landmarks
One of London’s largest screens
Average daily visitors: 320,000
Outdoor Photo & Video:Piccadilly Circus Digital Sign, London
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Monitoring & Targeting Tools
Monitoring and reporting across
major Chinese media:
Portals & news sites
Microblogs
Print Media (online versions)
Video Sites
AgilityPlus
Fully integrated communications and
workflow platform to combine powerful
media monitoring, media targeting and
real-time engagement tools with
industry-leading content distribution
capabilities.
China Online and Social
Media Monitoring (CMM)
Global Media Monitoring &
Targeting Tool
Media Monitoring &
Intelligence
Online Monitoring Platform with
Semantic Search TechnologyKey Features
Track conversations across online and social
media in China.
Monitors what’s being said about your
organization, brand, industry, and competitors
24/7 real-time monitoring across 20+ industries:
Microblogs: Sina Weibo, Tencent Weibo
Nearly 10,000 portals and news sites
300+ print media (online versions)
Major blogs, BBS, forums and Q&A sites
Keyword search terms set to fit local language
Crisis management
Competitive intelligence
Highly customized reporting system
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China Media Monitoring
Media Monitoring &
Intelligence
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Global Media Monitoring
Monitoring Targeting
Distribution Reporting
Monitor key topics
across the web and
allows your to
immediately engage
with influencers.
Plan targeted
media outreach
for specific
campaign goals
from our database
of 700,000+ global
outlets and
contacts.
Easily distribute
news releases and
multimedia assets
through the
industry’s largest
network
Use real-time
measure tools to
analyze, generate
reports, prove
your ROI and
refine plan.
Media Monitoring &
Intelligence
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What We Will Discuss Today
Q&A
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We Tell Your Story to the World
Thank You!www.prnasia.com
Turbo Li
+86-15600033830