JEA Agency

JEA Agency

Annabel Dines Ellie KeeneJoshua HendriksJosephine Cournil-DalyLim Jia Yin

About the product

ProOats

Healthy cereal bar

Low in fat and high in protein

Made from Oats, Wheat Flour and Protein powder

http://www.fivehearthome.com/wp-content/uploads/2015/01/Oats-and-Honey-Granola-Bars-Natural-Homemade-Crunchy-by-Five-Heart-Home_700pxAerial.jpghttp://soulmatefood.com/wp-content/uploads/2015/02/oats-03.jpghttp://www.cosebuonedamatti.it/shop/media/wysiwyg/farina.jpghttps://goqii.com/blog/wp-content/uploads/6-Reasons-You-Should-Stop-Using-Protein-Powder1.jpgOur objectives

Create brand awareness

Promote the new cereal bars image/ personality as fun, active, adventurous, on-the-go and thrilling; that links to an active lifestyle

To reach as many people in the UK as possible

Generate online buzz

http://www.studentcity.co.nz/wp-content/uploads/2014/11/feature-active.jpghttp://cdn2.thegloss.com/wp-content/uploads/2014/01/adventure-1-.jpghttps://s3.amazonaws.com/systemimage/41044614_Subscription_S.jpgTarget audience

Aged 16-25

Male/ female/ other

Lower disposable income

On-the-go (students, office, etc.)

Active lifestyle

http://i.huffpost.com/gen/2171770/images/o-FRIENDS-facebook.jpghttps://s-media-cache-ak0.pinimg.com/736x/94/06/88/940688ececb10b45ce59a2a3d4ea2af0.jpgOur Integrated Marketing Communications

2 day (weekend) outdoor event

TV advertisement

Cinema

Radio

Magazine

Graffiti

Posters

Flyers

Social media (Facebook, Twitter, Instagram, Snapchat, YouTube)

Press release

Public Relations

Pre-event promotion

Radio

Magazine

Posters

Flyers

Social media

Press release

Radio (pre-event)

Promotion of ProOats

High traffic (Weekdays 4.30pm 6.30pm)

Association of DJs with ProOats

Social media promotion

Magazines, posters, flyers (pre-event)

Promoting ProOats event

Direct invitations

Social media websites included

Social media (pre-event)

Facebook, Twitter, Instagram, Snapchat and YouTube

Screenshots

Big ProOats outdoor event (Brighton)

2 days, Saturday and Sunday, 10am 10pm

FREE entry, tickets sold for individual competitions

ProOats stalls (wrapper designs)

3 main sport attractions: Skateboarding, BMX (bicycle motocross) and surfing

Graffiti (in conjunction with brand design)

Local DJs (partnership with local radios)

Other stalls (food and drinks, games)

Fireworks finale on Sunday night with big ProOats giveaway

*whole event will be filmed to use in TV advertisement

During event

Strong social media presence

Online competitions (best photo)

Trending on all social media platforms

Post event promotion

TV advertisement

Cinema

Social media

Press release

Public relations

Graffiti

Magazine

TV Advertisement (post event)

See handout and storyboard

Editing and production (4-6 weeks)

30 seconds (Television)

5 Adverts: Whole event, skateboarding, BMX, surfing and graffiti

Other

Social media: