product packaging webinar presentation

Packaging Design: Successful Product Packaging from Concept to Shelf

31 October 2013 – Liquid Brands Management, Inc.

CONTACT US4364 Bonita Rd , Bonita, CA

Phone: 1 888-276-5688 Email: [email protected]

Www.Liquidbrandsmanagement.com



On this Webinar 01

Jorge S. Olson, Beverage Expert, CEO, Consultant, Entrepreneur, AuthorJorge Olson is the author of the books “Build Your

Beverage Empire” and “The Unselfish Guide to Self Promotion”. He’s owned many consumer packaged goods brands and distribution companies in the USA and in Mexico. Jorge is also an analyst to Hedge Funds, Mutual Funds and other institutional investors that want to invest in the beverage and consumer goods industries. He landed his first Vice President position at 27 and CEO by 28. Jorge has more than 65,000 subscribers to his newsletters and discussions.


BrandApproach

Research

Innovation

Our Philosophy 03




Packaging



Idea is the key 04


Everybody is going to Love my product.

A Website where you can create yourProfile and connect with others.

I‘m going to call it face…



The Right Idea is the key 05

It was my Idea!


Idea you don’t have it, until you did your research06

Research

viability

Target Market Trademark

Design

Branding




The Product Packaging Process 07

IdeaThe first Step is alwaysTo have a good idea

ResearchGoogle It!

DesignAfter the idea and The research you areReady to design.

Description

Product Packaging is one the most important steps in Product Development.Is the way Product are going to be presented to it’s customers and most ofThe time it can be the main factor for a customer to choose or not yourProduct.




Packaging Design Cycle

Print Process

Proof

Design

Brand Development

Research



08


Packaging Design Considerations 09

Before Designing: It’s importantTo consider the followingElements alreadyDecided.

Budget: Very Important to Consider the budget, beforeGoing in to Packaging Design.




Understanding Consumer Behavior 10

Marketing Stimuli

Product: Product Packaging is key.The way the product looks.

Price: Product Packaging needsTo be consistent with Price.

Place: Where the product is goingTo be located and be sold.

Promotion: What’s your game?

PRODUCT

PRICE

PLACE

PROMOTION




Case Study 11

ClientLarry Gilmore.

ProjectUnité Iced Tea.

DetailsFull Product DevelopmentAnd Packaging Design.




Questions? 13




Contact Us 14

Liquid Brands Management, Inc.

Office2: 619-722-5033

E-mail: [email protected]

Visit Our site

Friend Us

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www. liquidbrandsmanagement.com

Thank You !And Please register to our next webinar.




product packaging webinar presentation

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