recession’s over econonomist says · estate industry. the county economic ... forms and reports...

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Petaluma BUSINESS Petaluma BUSINESS Petaluma’svoiceforbusiness” November 2010 Vol 19, No 11 PRSRT STD US POSTAGE PAID PETALUMA, CA PERMIT NO. 127 6 Petaluma Blvd. North, Suite A-2 Petaluma, CA 94952 707-762-2785 A publication of the Petaluma Area Chamber of Commerce • www.petalumachamber.com Time Sensitive Material - Deliver by Nov. 5 Current Resident or Recession’s Over Econonomist Says The recession ended a year ago last June. That’s the word from the man who predicted the collapse of the housing bubble back when most everyone else was predicting economic sunshine and roses well into the foreseeable future. His name is Chris Thornberg, and he is now one of the more respected economists in the nation. A few years back, he was called Dr. Doom, and his forecast of the housing market collapse infuriated many in the real estate industry. The County Economic Development Board took a lot of heat for bringing Thornberg here to speak, as did the Press Democrat for reporting Thornberg’s predictions. But that was then, and Thornberg was right. Last month, the EDB brought Thornberg back to Sonoma County, and this time he was more upbeat, but still cautious. The recovery will be slow, he said, and he doesn’t see a return to a truly robust economy until about 2014. Thornberg compared the economy to a drunk who staggers along, stumbling and righting himself until he hits the pavement. That point compares to the end of the recession, he said. Since then, the drunk has been trying unsteadily to regain his footing. Thornberg said the housing market still has at least one jolt left as it absorbs a new round of foreclosures, but that slowly the economy is sorting things out. Regarding the “double dip” inflation that has been occupying the attention of forecasters, Thornberg says he doesn’t Planning Contractor Meets with Committee Heather Hines, senior planner for M Group, met with the Chamber’s Government Affairs Committee in October to talk about city planning. Her firm is under contract to provide planning services for Petaluma, and she serves as deputy planning manager in that capacity. The M Group was hired after the City eliminated its planning staff, opting to hire contractors instead. Only senior planner Scott Duiven now serves as a City staff planner, serving under city manager John Brown. Hines walked the dozen committee members through the status of development in Petaluma. She pointed out that two of the former City planners are now with M Group and are working on the Petaluma account. see that in the future. He sees the economy struggling to continue upward, not plunging into another decline. So why was California hit harder than the rest of the U.S.? Thornberg said there were several factors, including the fact that housing prices here increased to a greater degree than most of the country. In addition, he said, this area was already reeling from the collapse of the telecom industry a few years ago. In response to the question whether illegal immigration was responsible for high unemployment numbers, Thornberg was emphatic. “Immigrants aren’t taking the jobs,” he joked, “women are.” A few decades back, he said, women were 20% of the workforce. Now they represent 50% of people holding jobs. She said she senses things are starting to pick up in the development arena, with “murmurings” of applications, and increases in counter visits. She said the M Group staff has been working to overcome what she calls “preconceived notions of difficulty” facing applicants who come in expecting a tough time with planners. She said that perhaps the biggest problem the planning group faces is the City’s noise ordinance, which is difficult to enforce, easy to use for making complaints, and sometimes difficult to use to solve the problems with mixed use development. She also gave the committee an overview of all the major projects now in the pipeline at City Hall. Source: Bureau of Economic Analysis

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PetalumaBUSINESS

PetalumaBUSINESS

“�Petaluma’s�voice�for�business”

November 2010Vol 19, No 11

PRSRT STDUS POSTAGE

PAIDPETALUMA, CAPERMIT NO. 127

6 Petaluma Blvd. North, Suite A-2 Petaluma, CA 94952 707-762-2785

A publication of the Petaluma Area Chamber of Commerce • www.petalumachamber.com

Time Sensitive Material - Deliver by Nov. 5

Current Resident or

Recession’s OverEcononomist Says

The recession ended a year ago last June. That’s the word from the man who predicted the collapse of the housing bubble back when most everyone else was predicting economic sunshine and roses well into the foreseeable future.

His name is Chris Thornberg, and he is now one of the more respected economists in the nation. A few years back, he was called Dr. Doom, and his forecast of the housing market collapse infuriated many in the real estate industry. The County Economic Development Board took a lot of heat for bringing Thornberg here to speak, as did the Press Democrat for reporting Thornberg’s predictions.

But that was then, and Thornberg was right. Last month, the EDB brought Thornberg back to Sonoma County, and

this time he was more upbeat, but still cautious. The recovery will be slow, he said, and he doesn’t see a return to a truly robust economy until about 2014.

Thornberg compared the economy to a drunk who staggers along, stumbling and righting himself until he hits the pavement. That point compares to the end of the recession, he said. Since then, the drunk has been trying unsteadily to regain his footing.

Thornberg said the housing market still has at least one jolt left as it absorbs a new round of foreclosures, but that slowly the economy is sorting things out.

Regarding the “double dip” inflation that has been occupying the attention of forecasters, Thornberg says he doesn’t

Planning ContractorMeets with Committee

Heather Hines, senior planner for M Group, met with the Chamber’s Government Affairs Committee in October to talk about city planning. Her firm is under contract to provide planning services for Petaluma, and she serves as deputy planning manager in that capacity.

The M Group was hired after the City eliminated its planning staff, opting to

hire contractors instead. Only senior planner Scott Duiven now serves as a City staff planner, serving under city manager John Brown.

Hines walked the dozen committee members through the status of development in Petaluma. She pointed out that two of the former City planners are now with M Group and are working on the Petaluma account.

see that in the future. He sees the economy struggling to continue upward, not plunging into another decline.

So why was California hit harder than the rest of the U.S.? Thornberg said there were several factors, including the fact that housing prices here increased to a greater degree than most of the country. In addition, he said, this area was already reeling from the collapse of the telecom industry a few years ago.

In response to the question whether illegal immigration was responsible for high unemployment numbers, Thornberg was emphatic. “Immigrants aren’t taking the

jobs,” he joked, “women are.” A few decades back, he said, women were 20% of the workforce. Now they represent 50% of people holding jobs.

She said she senses things are starting

to pick up in the development arena,

with “murmurings” of applications, and

increases in counter visits.

She said the M Group staff has been

working to overcome what she calls

“preconceived notions of difficulty”

facing applicants who come in expecting

a tough time with planners.

She said that perhaps the biggest problem the planning group faces is the City’s noise ordinance, which is difficult to enforce, easy to use for making complaints, and sometimes difficult to use to solve the problems with mixed use development.

She also gave the committee an overview of all the major projects now in the pipeline at City Hall.

Source: Bureau of Economic Analysis

2��������November 2010��������Petaluma Business – A publication of the Petaluma Area Chamber of Commerce

PETALUMA BUSINESS CREDITSPublished by the Petaluma Area Chamber of Commerce, 6 Petaluma Blvd. N., Suite A-2©2010 Petaluma Chamber of Commerce

Don Bennett Editor & Writer AVM Graphics Design & Production Joan Bunn Photography-Events Marin Sun Printing

PetalumaBUSINESS

Agri-BusinessRebecca Scott, 540-0054 Royal Petroleum

AmbassadorsDaniel Canales, 781-9483 Insphere Insurance Solutions

Jim Alexander, 762-2818 Financial Consultant

Business/EducationDennis Hardle, 763-5348 Hardle and Company

Economic Development Anthy O’Brien (707) 283-2710 Top Speed Data Communications

Government AffairsWayne Leach, (415) 883-9850 CSW/Stuber-Stroeh Engineering Group

Leadership Petaluma ProgramCall the Chamber for info, 762-2785.

Past Presidents CouncilElece Hempel, 765-8488 Petaluma People Services Center

CommitteesCall 762-2785 for more information.

River John FitzGerald, 794-0667 FitzGerald & Associates

Wake-Up PetalumaJim Becker, 778-7780 Edward Jones Investments

Jeff Mayne, 536-6161 Excel Mortgage Solutions

Women in BusinessAnne Fischer Silva, CN, 849-3569 A New Leaf Nutrition

PresidentMonica Soiland, 762-3200

Midstate [email protected]

First Vice PresidentRon Malnati*, 769-2294

Exchange [email protected]

Second Vice PresidentTony Sarno*, 664-1400

Keegan & [email protected]

TreasurerWill Soper*, 763-3888

Beels Soper [email protected]

Immediate Past PresidentLes Villanyi*, 484-4992Ottimo International

[email protected]

DIRECTORS

John Burns, 762-4541Petaluma [email protected]

Daniel Canales*, 781-9483National Assoc. for Self-Employed

[email protected]

Elece Hempel*, 765-8488Petaluma People Services Center

[email protected]

Justin Hansel, 768-2300Hansel Auto Group

[email protected]

Katie Kerns*, 557-7045 PG&E

[email protected]

Michelle Law, 559-7200Circle Bank

[email protected]

Wayne Leach, 795-4764CSW/Stuber-Stroeh Engineering Group

[email protected]

Richard Marzo, 763-1515Lace House Linen

[email protected]

Todd Mendoza, 769-4303Coldwell Banker Residential Brokerage

[email protected]

Matt White, 795-4477Basin Street Properties [email protected]

CHAMBER STAFF762-2785 • Fax 762-4721

Email: [email protected]

Onita Pellegrini*, CEOJudy Carney, Bookkeeper

Daniella Ellicott*, Member Services Kathy Brandal, Office Assistant

* Leadership Petaluma Graduates

Wake Up Goes Night Time!

This month, Wake Up Petaluma won’t play for the drowsy-eyed, but instead will debut in the evening, with a special dinner program with a holiday motif, just before Thanksgiving on Tuesday, November 23.

With no-host cocktails at 5:30, the program and dinner get underway at 6:30, all at Rooster Run. The evening features a buffet dinner.

Chef Steven Rivas of Rooster Run will lead off the program sharing his favorite stuffing/dressing recipe for Thanksgiving turkey, and will also do a demo of a day-after turkey day recipe for a quick and enticing leftover, complete with a handout of the recipe.

Bill Reading of Sonoma Valley Port Works will discuss his Ports and balsamic vinegar, complete with a Port tasting.

Ambassador ProfileGisele RueSmall Biz Help 4 You

Gisele Rue

Being an active ambassador gives Gisele the opportunity to connect with the local businesses in Petaluma and make new friends. As a member of the local chamber of commerce she is able to get to know, support, and spread the word about our wonderful small businesses we have available in our community and help them network with each other.

Gisele Rue is a previous graduate of Novato Chamber of Commerce Leadership program and a 2010 Petaluma Chamber of Commerce Leadership graduate. She attended College of Marin and was the student body president at the Indian Valley campus and moved up to become the Student Trustee of the college. Later on she graduated from Dominican University with a BA in Human Resource Management in addition to receiving a Certificate in Workplace Health and Safety from

UC Davis Extension. After living in San Rafael and Novato she moved to Petaluma California in 2001. She has 3 children -- her 21 year old son Jonathan, and her two daughters, 15 year old Natalie and 9 year old Jessica.

Gisele is currently the fundraising director for our Petaluma Youth Lacrosse River Cats, which just opened registration for the 2011 season. She is also the Volunteer Coordinator for the Petaluma River Cleanup committee.

Early in 2009 Gisele Rue’s Small Biz Help 4 You partnered with Pre-Paid Legal and GoSmallBiz.com providing her clients with full service coverage. A majority of small business clients previously worked for someone else in the field that they started their business in.

Gisele is available to our local businesses without the expense of a full time employee by helping local

businesses on an as need basis. She can assist businesses in many areas, but specializes in human resource and regulatory compliance. With her Small Business Tool Box, which is a collection of Web-based productivity and daily-use applications, she can help develop and maintain a variety of programs including forms and reports for Human Resource and workplace Health & Safety, such as employee and supervisor handbooks, hire to termination guidebooks, training manuals, invoices, and issue trackers, which are all customized to the individual small business.

Completing the evening’s theme, Amber Balshaw of Preferred Sonoma Caterers will do a dessert recipe and demo.

The evening is sponsored by Redwood Credit Union, who will be yielding their speaking time to John Records of COTS.

Cost for the event is $25 for Chamber members, $30 for non-members. Reservations are a must! Call 762-2785.

4��������November 2010��������Petaluma Business – A publication of the Petaluma Area Chamber of Commerce

Editorials & Opinions, Analyses, Commentary, Viewpoints

President’s Message

Give Your BusinessA Holiday Present

By Monica Soiland, President,

Petaluma Area Chamber of Commerce

Commentary

This is the time of the year when our thoughts turn away from basking in the adventures of summer and toward the upcoming holidays, to families, feasts, and all that holidays bring to us.

As we start jotting down items for our shopping list, here is something new to think about adding to your list. How about shopping for a gift for your business? Without question, your business and its welfare is probably almost as important to you as friends and family, so why not a special gift?

If you agree with me, I have the perfect solution of what to buy – it’s a business membership in the Chamber’s President’s Circle. This is one of those memberships that truly creates great value for any business seeking to optimize an investment in Chamber membership.

And membership costs are tiered to accommodate differing levels of par-ticipation. There are four levels of membership, and all four create value far in excess of their costs. The value depends somewhat upon how you take advantage of various Chamber opportunities for business exposure – or how you would like to do so in the future.

The four levels of participation, their costs, and their value are Platinum ($5,000 cost/$9,630 value), Gold ($3,500 cost/$5,990 value), Silver ($1,750 cost/ $3,495 value), and Bronze ($1,250 cost/ $2,090 value).

Okay, let’s look at the benefits. First, Chamber membership dues are included. This is a cost any member is already paying. For the larger businesses under a Platinum or Gold membership, that would be up to $1,000 a year.

Next is an advertising presence every month in Petaluma Business, ranging from an eighth page ad for Bronze to a half page ad for Platinum. This is perfect for those businesses that do business

Platinum Members Gold Members Silver Members

Ace Shirt & Cap • Circle Bank • Clark Rosen, Coldwell Banker Deer Creek Village • Moonware Design • Nancy Cooley, State Farm Insurance

Bronze Members

Economic Strategic PlanA Welcome Addition

It looks like Petaluma will soon have an economic strategic plan to guide development in the future as a way to implement policies in the General Plan. It’s been a long haul, but it seems that such a plan may soon be a reality.

The idea was first broached in Petaluma in the late 1990’s when the Planning Commission unanimously recommended creation of such a plan, but nothing was done, although your Chamber campaigned tirelessly for such a plan, until dreary economic times hit our community.

Now, a select committee (which includes Chamber CEO Onita Pellegrini) is reviewing a draft of a proposed plan, and a final version should be available in the near future.

Like any plan and any proposal, this one is bound to have aspects that don’t please everyone, the Chamber included, but it is a good start to get our community focused on the fact that we will need a vital economy to have a vital community.

The introductory section of the plan spells out the need for moving forward.

“Prior to adoption of the new General Plan, the City commissioned a fiscal impact analysis of the proposed land uses,” the text reads. “This analysis indicated that planned development as proposed in the General Plan would add net revenues of $29.1 million to available City funds between 2007/08 and 2025/26. In contrast, with no new development, the revenues and service costs generated by existing land uses in Petaluma would result in a $40 million deficit in the same time frame…Unfortunately, with the current recession, which began just as the General Plan 2025 was being adopted, the City has experienced these negative trends. It is critical that the City economic development program moves forward in a proactive way in order to reverse the fiscal decline the City is experiencing.”

The plan recommends the following actions:

1. Develop basic organizational capacity.

2. Network existing resources and leverage available funding to create an arsenal of economic development tools.

3. Develop a business retention and expansion program to focus on re-tenanting existing building space.

4. Utilize technology to increase the efficiency of the program, including an economic development website.

5. Design and implement a marketing program for targeted industries.

6. Stimulate development of key sites identified in the Central Petaluma Specific Plan, particularly those associated with the SMART transit system.

7. Develop visitor-serving facilities, amenities and services.

8. Facilitate industry cluster development

9. Enhance the retail shopping mix and improve neighborhood commercial districts.

10. Coordinate with workforce development agencies to match business skill requirements with local labor force training.

We commend the City for moving forward with economic strategic planning, and City Manager John Brown for his shepherding the plan to fruition.

with other businesses, because it is business owners and managers who are reading this paper.

Another major benefit of membership is a booth at our annual Business Expo. Every level of membership gets a booth – the top two, Platinum and Gold, get special placement in Sponsor’s Alley plus a banner.

One of our more popular Chamber events is our monthly Wake Up Petaluma program, and all levels of President’s Circle membership include some complimentary Wake Up breakfasts.

In fact, depending upon membership levels, memberships may include free admission to the annual installation dinner and the annual Community Awards event,

There are a number of other benefits, including posting member’s names in a number of venues. Platinum members even get a free annual participation in the Chamber’s Leadership Program, an $800 value.

Currently, we have six Platinum members: Bank of Marin, Comcast, Exchange Bank, PG&E, Port Sonoma, and Redwood Credit Union; two Gold members: Clover Stornetta Farms and Summit State Bank; 11 Silver members: AVM Graphics, Century 21 Bundesen, First Community Bank, Kaiser Per-manente, Hansel Auto Group, Rooster Run Event Center, SpeakLo Media, and Sonoma Bank; and six Bronze members: Ace Shirt & Cap Printing, Circle Bank, Coldwell Banker-Clark Rosen, Deer Creek Village, Moonware Design, and State Farm Insurance-Nancy Cooley.

Won’t you join us?

6��������November 2010��������Petaluma Business – A publication of the Petaluma Area Chamber of Commerce

Petaluma Business gained access to the slides used in Christopher Thornberg’s presentation to Sonoma County in October. A few of those slides are reprinted on this page.

These slides summarize Thornberg’s notion of what is ahead for our economy.

8��������November 2010��������Petaluma Business – A publication of the Petaluma Area Chamber of Commerce

Youngsters Learn About the FarmMore than 800 Petaluma area

schoolkids spent a morning with cows and sheep and other farmyard residents at the ninth annual Youth Ag Day, sponsored by the Chamber’s Ag Committee in conjunction with Petaluma’s Sonoma-Marin Fair.

All Petaluma elementary schools were invited to bring their students from kindergarten through fourth grade to this annual fairgrounds event where the youngsters were given a first-hand look at what farm life is all about. Local FFA, 4-H, Farm Bureau, North Bay Dairy Women and Ag Commissioner’s office representatives also participated.

Events for the day included: an Egg Mobile from the Association of California Egg Farmers, offering a

variety of educational videos about egg production, a hay maze, horse saddles, the Sonoma County Animal Care and Control Van, sheep shearing, sheep dog and cow milking demonstrations, bees, rabbits, cavies and other animals, as well. Herzog Hall was filled with Ag partners offering insight and information about the industry.

There was also local cheese and apple sampling.

For the young people, it was an insight to a life most of them have not seen before. For the Chamber’s Ag Committee, it is part of their ongoing mission to educate our overall community about the importance of ag to our economy and our quality of life. PHOTOS: JOAN BUNN

10��������November 2010��������Petaluma Business – A publication of the Petaluma Area Chamber of Commerce

RCU AwardedFor Outreach

Redwood Credit Union (RCU) was recently named the second place winner of the Louise Herring California Community Achievement Award. RCU received this special honor for their community outreach efforts over the past year, including their commitment to assisting people in their local communities to find financial wellness in a challenging economic climate.

RCU received this recognition for their key focuses on helping people improve their financial situations, which included: providing free financial

education, with over 125 seminars conducted for over 1,550 individuals; RCU’s Financial Literacy Academy, which teaches crucial financial skills to high school juniors and seniors; the Napa Financial Wellness Fair, which offered financial literacy to our bilingual community in partnership with key local non-profits; and the Annual Shred-A-Thon event which gives North Bay residents an opportunity to shred their sensitive personal documents and electronics for free, and also features a free seminar on protecting yourself from identity theft and fraud.

Thanks forThe Food!

The Chamber wants to express a

special thanks to those food vendors

who shared their wonderful creations

with attendees at this year’s Business

Expo.

Those businesses who deserve our

heart-felt applause and your patronage

are Bert’s Desserts, Everest Indian

Restaurant, Extreme Pizza, Lemongrass

Thai Cuisine, Papa’s Taverna, Petaluma

Coffee & Tea Co., Preferred Sonoma

Caterers, Rooster Run Event Center, and

Whole Foods.

Free RecyclingNovember 6

The Petaluma Chamber and Industrial Carting have joined forces to host a free drop-off recycling event on Saturday, November 6.

Petaluma residents are invited to take any amount of electronics, appliances, or auto batteries as well as scrap metal to the Petaluma Fairgrounds from 8-4 on the drop-off date.

There is virtually no limit on what you can drop off that has a cord, according to event organizers – computers, monitors, TVs, refrigerators, washers, dryers, microwaves, stoves, & water heaters, copiers, air conditioners, vacuum cleaners, stereos, VCRs, printers, DVDs, satellite dishes, and more.

Call 585-0511 with any questions.

Thank you from Leadership Petaluma

The Leadership Petaluma Class enjoyed a lunch donated by Plaza North and Don Pancho’s Restaurant during their Leadership Skills Retreat in October.

The crew at Don Pancho’sPHOTOS: DAPHNE SHAPIRO

Redwood Credit Union’s Senior Vice President of Employee Relations and Development, Kristina Derkos, and Assistant Vice President of Educational Development, Lee Alderman, display the Credit Union’s recent Louise Herring Community Award.

Women’s CommitteePlans 2011 Conference

The Petaluma Area Chamber of Commerce will host a Step Into Success women’s conference next year on September 23rd, 2011 at the Sheraton Hotel in Petaluma. The conference is designed to promote the economic, emotional and physical well-being of North Bay women. The day will include networking opportunities with professional businesses and women in our community, as well as breakout sessions on a variety of women’s interests, a fashion show, a catered lunch and a presentation by the bestselling author of The Female Brain and The Male Brain, Louann Brizendine, M.D.

Business sponsorships are now being accepted for Co-Presenting Sponsors ($1000), Supporting Sponsors ($500) and Vendor Sponsors ($250). Don’t miss this opportunity to network with the inspiring and professional women and businesses of the North Bay! Contact Shelly Moller, [email protected], or Jana Boyle, [email protected], for sponsorship details.

The Petaluma Chamber of Commerce Women in Business Committee is comprised of local business women who have come together for the goal of providing education, networking opportunities and business support to other local women in business. The committee meets once a month to plan and schedule breakfast seminars and brown bag lunches for the year, all with powerful topics and speakers.

If you are interested in learning more about the Petaluma Chamber’s Women in Business Committee, please contact the Committee Chair, Anne Fischer Silva, New Leaf Nutrition, at 707-849-3569 or [email protected]. The other committee Members include; Jana Boyle, Redwood Credit Union, Liz Chang, Natures Best Cleaners, Yvonne Cordoza, Cordoza’s Deli-Café, Karen Langdon, Kaiser Permanente , Jennifer March, JMA Services, Bridget Mckay, Attorney at Law, Shelly Moller, Edward Jones, Onita Pellegrini, Petaluma Area Chamber of Commerce and Joanne Sterzenbach, Blue Oak Mortgage.

1. You meet plenty of potential customers through the Chamber’s rich variety of programs.

2. You can take advantage of major discounts offered by other businesses to Chamber members only.

3. You pay less at Chamber sponsored events than non-members.

4. You have access to the Chamber conference room for your own business meetings, including phone, easel, fax & copy machine.

5. You have a presence on the web through the Chamber’s website.

Five Benefits of Being a PACC Member

Don’t delay—become a Chamber Member today! 707-762-2785

Petaluma Business – A publication of the PACC�������November 2010��������11

Petaluma Coffee & Tea212 2nd St., south of D, in the Theater District • 763-2727

If you’re looking for the perfect addition for the upcoming family gatherings,remember our great selection of

teas & coffees!

Weekdays from 7:30 to 5:30 Saturdays from 8:00 to 4:00

Bank of MarinEarnings Report

Bank of Marin Bancorp announced 2010 third quarter earnings of $3.4 million, compared to $3.3 million in the second quarter of 2010. Diluted earnings per share were $0.63 in both the second and third quarter of 2010.

Earnings for the nine-month period ended September 30, 2010 totaled $9.6 million, compared to $10.0 million for the same period a year ago. Diluted earnings per share for the nine-month period ended September 30, 2010 totaled $1.82.

The Bank also provided the following highlights on its operating and financial performance for the third quarter of 2010:

• Deposits exceeded $1 billion, reflecting growth of $74.0 million, or 7.8%, over a year ago. Demand deposits grew 11.9% over a year ago and comprised 27.0% of the total deposits at September 30, 2010.

• Credit quality remains solid with a

low level of non-performing loans at 1.13% of loans, or $10.6 million, down from 1.15%, or $10.8 million, at June 30, 2010. The allowance for loan losses as a percentage of loans totaled 1.28%, compared to 1.25% at June 30, 2010.

• Total risk-based capital ratio for Bancorp grew to 12.9%, up from 12.8% at June 30, 2010 and 12.1% at September 30, 2009, and con-tinues to be well above industry requirements for a well-capitalized institution. Total risk-based capital for Bancorp amounted to $134.4 million as of September 30, 2010.

• Bank of Marin has been recognized as a 2010 Sm-All Star by Sander O’Neill, an independent investment banking firm. The Sm-All Stars con-sist of the 32 top performing small-cap banks and thrifts out of 503 in the nation that are publicly traded with a market cap of less than $2 billion.

12��������November 2010��������Petaluma Business – A publication of the Petaluma Area Chamber of Commerce

WoodworkingFeatured

The exhibition Family Tree – 65 Years

of Fine Woodworking in Northern

California, on view January 21 through

March 13 at the Petaluma Arts Center,

includes work from the shops of the

pioneers through the latest pieces by

today’s independent studio furniture

makers.

The Center is open Thursday through

Monday, 12 to 4 pm, closed on Tuesdays,

Wednesdays and most national holidays.

Bring the Power of the Sun to Your Business From PG&E

One key way to help protect the environment is to rely whenever possible on clean renewable energy. At Pacific Gas and Electric Company (PG&E), we strongly encourage the use of solar power as a non-polluting, renewable and sustainable form of energy.

For businesses, solar energy works and it is affordable. By taking advantage of financial incentives that will soon be available to business owners who install thermal solar water heating system, you can reduce your energy costs and help protect the environment. Every hour the sun shines will reduce your utility bill.

PG&E is now offering renewable rebates to residential customers who are investing in solar water heating systems and will be offering the same rebates to business customers soon. Approved by the California Public Utilities Commission (CPUC), the California Solar Initiative-Thermal program will provide rebates to commercial customers who install eligible solar water heating systems in their business.

As one of the program administrators, PG&E will begin accepting commercial applications in the near future. The program is slated to run for eight years, ending on December 31, 2017.

To qualify for the California Solar Initiative (CSI)-Thermal program, customers must heat their water with natural gas or electricity provided by

PG&E and receive their final permit after July 15, 2009.

CSI-Thermal incentives are intended to encourage high-performing systems. CSI-Thermal rebate amounts differ based on customers’ system size, class (e.g., residential or commercial) and water heating fuel source (e.g., natural gas or electric).

Incentives will be paid based on estimated annual therm or kilowatt-hour (kWh) displacement. Incentive calculations differ depending on the Solar Rating and Certification Corporation (SRCC) rating of the system.

Incentive amounts will decline over eight years of the program in four steps. Steps will decline independently in each service territory and for each customer class. The gas incentives will decline when the budget allocations for a given customer class are achieved. When those decline, the electric steps will follow. Commercial/multifamily incentives are capped at $500,000 for gas customers and $250,000 for electric customers.

For complete CSI-Thermal program guidelines and to learn more about program eligibility, incentive rates, the application process and required documentation, please visit www.pge.com/myhome/saveenergymoney/solarenergy/csi/thermal/, email PG&E at [email protected] or call PG&E’s Solar Customer Service Center at 1-877-743-4112.

Conservation Corps

Opens New OfficePetaluma Chamber of Commerce

members and representatives from all over Sonoma County, joined Conservation Corps North Bay Executive Director Marilee Eckert and its board of directors, staff and corpsmembers in a ribbon cutting ceremony in celebration of its new building in Cotati.

District Directors for Senator Mark Leno and Assemblymembers Jared Huffman and Wesley Chesbro presented Conservation Corps North Bay with certificates of recognition.

Corpsmembers gave natural resource management, recycling, sustainable agriculture, restoration and ecosystem management, and environmental education demonstrations showcasing Conservation Corps North Bay’s critical services to the community.

Though only in Sonoma County for less than a year, Conservation Corps North Bay has already impacted the community with 30 new local corpsmembers, a successful Project ReGeneration summer youth program under its belt, and setting a new record for recycling and diverting waste from

landfills.

Since 1982, Conservation Corps North

Bay has provided thousands of at risk

youth in Marin County with education,

skills and a sense of belonging to

something bigger than themselves

while preserving and nurturing rapidly

dwindling

In response to increases in gangs,

juvenile crime and unemployment in

Sonoma County, Conservation Corps

North Bay opened its doors here last

year. In that short time, they’ve enrolled

more than 30 youth in their natural

resources management and community

recycling programs.

Conservation Corps North Bay has

already celebrated the high school

graduation of 11 of those Sonoma youth

and changed their life trajectories.

They’ve also restored 16 acres of wildlife

habitat and constructed 14 miles of

trail, and diverted 60,381 pounds of

recyclable materials from landfill in

Sonoma County.

Chorus Plans Program,Welcomes New Singers

Pacific Empire Chorus, an award-winning Sweet Adelines a capella chorus, will present their Christmas show on Sunday, December 12th at 4 p.m. at the Lucchesi Community Center, at 320 N. McDowell, in Petaluma. Tickets are $20 for adults and $15 for kids under 12. Tickets will be on sale the day of the show. Please bring an unwrapped toy to donate to Toys for Tots.

If you like to sing, come rehearse

and perform holiday songs on this

show with the chorus. Rehearsals

are on Wednesday nights, starting on

11/10 through 12/8 at 6:30 p.m. at the

Petaluma Vets Building, 1094 Petaluma

Blvd S., next to the bowling alley. Call

1-987-772-0087 for more information or

visit pacificempire.org.

SCORE PicksNew Officers

North Coast SCORE Chapter has announced newly elected officers for fiscal year 2011 that began October 1st

Chapter Chair is George Pick of Sonoma, a SCORE member for 14 years who counsels small businesses and pre-startup clients in part by helping them to evaluate their concepts and use realistic planning.

Harold Sunderland of Santa Rosa, is Chapter Vice Chair and a 15 year SCORE veteran counseling in arts, nonprofit, and publishing

The Secretary/Treasurer is Mary Aldrich of Santa Rosa, a SCORE member for 14 years who counsels in retail sales.

SCORE’s North Coast Chapter serves entrepreneurs in Sonoma, Napa,

Mendocino, Lake, and Humboldt counties using face-to-face and online counseling, and business workshops.

Since 1964, SCORE “Counselors to America’s Small Business” has assisted more than 8.5 million aspiring entrepreneurs and small business owners through counseling and business workshops. More than 12,400 volunteer business counselors in 364 chapters serve their communities through entrepreneurial education dedicated to the formation, growth and success of small businesses. For more information about starting or operating a small business, call 1-800/634-0245 for the SCORE chapter nearest you. Or, visit SCORE on the Web at www.score.org and www.score.org/women.

Marketing materials behind the times?

In Petaluma since 1996

Contact Ann today to get your message

across loud and clear.

[email protected]

Don Bennett& Associates

Advertising & PR ConsultingWriting & Editing Services

[email protected]

14��������November 2010��������Petaluma Business – A publication of the Petaluma Area Chamber of Commerce

Members

New MembersColdwell BankerMichael Salser165 First StreetPetaluma, CA 94952

Conservation Corps North BayGary Miltimora365 Blodgett StreetCotati, CA 94931

DK SystemsCorby Brasset1390 North McDowell Blvd., Suite DPetaluma, CA 94954

Five Corners AutomotiveSusan Williams2040 Petaluma Blvd. NorthPetaluma, CA 94952

Fusion Juices & MoreFrank Cisneros1410 South McDowell Blvd., Ste. DPetaluma, CA 94954

Herb’s Pool Service, Inc.Kathryn Thompson3413 Petaluma Blvd. NorthPetaluma, CA 94952

Image MarketingGreg Armstrong765 Baywood Drive, Suite 340Petaluma, CA 94954

Jessie’s Massage and Pampered FeetJessie Jing161 Kentucky StreetPetaluma, CA 94952

Kidz Swap StoreJanelle Amer821 Petaluma Blvd. North, Unit CPetaluma, CA 94952

Make It SewKathi Carney3180 Eastman LanePetaluma, CA 94952

Panamax LLCBill Pollock1690 Corporate CirclePetaluma, CA 94954

Petaluma Green TaxiCesar Velazquez765 Baywood Drive, Suite 340Petaluma, CA 94954

Petaluma TowJim Atwood765 Baywood Drive, Suite 340Petaluma, CA 94954

Realty Property ServicesDiane QuinnP.O. Box 5621Petaluma, CA 94955

Referral Network, Inc.Esther SchauPetaluma, CA 94952

SSM GroupAndrew McNeil7200 Redwood Blvd. #400Novato, CA 94945

StarbucksAmy AllinghamSonoma Mountain Parkway, Ste. 12Petaluma, CA 94954

Structure SalonScott Sherrod152 Kentucky StreetPetaluma, CA 94952

Renewing MembersA New Leaf Nutrition & SkincareAdobe Road WineryBurr Pilger Mayer, Inc.California Roof SaversCellular WorldCommerce Solutions, Inc.Cordoza’s Deli and CafeCurvesCushman & wakefield of California, Inc.Green Earth CateringHansel Auto Groupi LeoniInstant Interiors Home Furnishing & AccentsJohn’s Dairy Equipment & Supply Company, Inc.Lala’s CreameryLaw Office of Michael T. HealyLee’s Body ShopMoresco Distributing CompanyNadia Navid DDSNorth Bay Children’s Center, Cherry Valley CampusNorth Bay Children’s Center, McDowell Blvd. CampusNorth Bay Leadership CouncilNorth Coast Builders ExchangeNorthbay Kitchen & BathPetaluma Business LeadsPetaluma City School DistrictPetaluma Minuteman, Inc.Petaluma Refuse and RecyclingRancho Feeding CorporationRanney Capital ManagementREC SolarRex Hardware CompanyRotary Club of Petaluma ValleySanbar DressageSonoma BankSonoma County Job LinkSonoma County TransitSonoma CutlerySonoma Eye Care Optometric AssociatesStudio 7 PhotographyThe Petaluma PostUnited Cerebral Palsy of the North BayX2nSat

Long-Time MembersRancho Feeding Corporation, 34 YearsJesse Amaral

Hansel Auto Group, 31 YearsHenry Hansel

Petaluma City School District, 24 YearsGreta Viguie

Sonoma Job Link, 21 YearsMarsha Zolkower

Rex Hardware Company, 18 YearsJeff Tomasini

John’s Dairy Equipment & Supply Company, Inc., 18 YearsMichael Bordessa

Ranney Capital Management, 17 YearsShari Ranney

California Roof Savers, 17 YearsDavid Makovec

Petaluma Minuteman, Inc., 17 YearsMike Maddalena

Petaluma Business Leads, 16 YearsBob Lipman

Burr Pilger Mayer, Inc., 14 YearsToni Moheng

Law Office of Michael T. Healy, 12 YearsMichael Healy

FREE

Such as:• computers• monitors• TVs• refrigerators• washers• dryers

• microwaves• stoves• water heaters• auto batteries• scrap metal • copiers • air conditioners

• vacuum cleaners • stereos • VCRs • printers • DVDs• satellite dishes

ANYTHING WITH A CORD!!DROP OFF FOR FREE!

Brought to you by:

FREEDROP-OFF RECYCLING EVENT

Saturday, November 6th, 8 a.m. - 4 p.m. Petaluma Fairgrounds, Petaluma

175 Fairgrounds Drive, Petaluma, CA Just off of HWY 101 and E. Washington

(707) 585-0511

Bring in ANY AMOUNT of ELECTRONICS, APPLIANCES, or AUTO BATTERIES for FREE

Petaluma Business – A publication of the PACC �������November 2010��������15

The Redwood Empire Small Business Development Center (SBDC) offers free business counseling to small businesses.

• Develop a business plan• Review & enhance an existing business plan

A representative from the SBDC will be at the Petaluma Area Chamber of Commerce office every other Tuesday.

For more information and an appointment, contact Santana MacInnes at (707) 524-1770.

FREE Business Counseling

Looking Ahead – December

2 Business After Hours – Basin Street Properties & Reif Enterprises

9 Business After Hours – Petaluma Dental Group

Note: No Wake-up Breakfast in December

1 Business EducationPACC Conference Room 6 Petaluma Blvd. N., Suite A-2 5:00 – 6:30 P.M.

2 AmbassadorsPetaluma Valley Hospital, Pat Schaefer’s Office 400 N McDowell Blvd.7:30 A.M

5 Government AffairsPACC Conference Room 6 Petaluma Blvd. N., Suite A-2 7:30 A.M.

9 Women in BusinessPACC Conference Room 6 Petaluma Blvd. N., Suite A-2 8:30 A.M.

16 Leadership AlumniPACC Conference Room 6 Petaluma Blvd. N., Suite A-2 8:30 – 9:00 A.M.

16 AgribusinessSonoma-Marin Fair Conference Room, 175 Fairgrounds Dr. 12:00 Noon

18 Business After Hours – Basin Street Properties140 Second St., Ste 112 5:30 – 7:30 P.M.

19 Government AffairsPACC Conference Room 6 Petaluma Blvd. N., Suite A-2 7:30 A.M.

23 Wake Up Petaluma Goes NIGHT-TIME (RSVP) Rooster Run Event Center2301 E. Washington$25 Members, $30 Nonmembers RSVP: 762-2785 5:30 – 8:30 P.M.

24-26 Thanksgiving HolidaysPACC Offices Closed

Have you checked out our online calendar? Visit www.petalumachamber.com and click on the Calendar button!

Calendar – November

Pre-register for RSVP events: mail a check, payable to PACC, to: PACC, 6 Petaluma Blvd. North, #A-2, Peta luma, CA 94952. Call 762-2785 for info.

ADVERTISE ON PetalumaChamber.com

Be seen 15,000+ times per month!Call 762-2785 today for more information.