recquixit video production - why video

24
/// why video? RECQUIXIT (录可喜) | Video Production Co. MOTION VISUALS THAT MOVES YOU - 怦然心动的摄影

Upload: recquixit-co

Post on 15-Aug-2015

167 views

Category:

Documents


3 download

TRANSCRIPT

Page 1: Recquixit Video Production - Why Video

/// why video?RECQUIXIT (录可喜) | Video Production Co.MOTION VISUALS THAT MOVES YOU - 怦 然 心 动 的 摄 影

Page 2: Recquixit Video Production - Why Video

2/// ABOUT US

We’re a teamof creative, videographers , directors and producers specializing in video production for local small businesses and independent professionals.

Recquixit 录可喜,一个成立在上海的视频制作工作室 我们为企业,工作室,以及独立的各行各业人士提供专业的想法、策划以及视频服务

WHO ARE WE?

Our Mission:我们的使命

We love making videos that will position your brand and services for greater impact. Tell your story, and have it remembered.

让视频帮助企业和个人快速成长

WHAT WE DO

/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

Page 3: Recquixit Video Production - Why Video

/// We treat our client’s business like family. ///

从创作脚本、现场拍摄 、到后期制作,我们尽110% 的努力。我们如家人般为你考虑,体贴照顾你的需要

We love producing videos that are engineered to bring more customers to your business.

我们在帮助企业成长的领域里经验颇丰

我们有什么过人之处?

简单来说,艺术也可以和效用结合不只做好看的“艺术视觉”我们制作有效的视频为了切实帮助到你和你的事业

How are we different?

We’re not here to make ‘artsy motion visuals’; we’re here to producevideos that evoke the intended response and message our clientswould like to deliver.

Leverage videos to help your target audience connect more closelywith your brand.

Page 4: Recquixit Video Production - Why Video

4///Why Us?

We are results-driven. From planning, shooting, and post-production, we work diligently to surpass expectations by working closely with you to make sure we get everything right.

从前期策划、脚本创作、拍摄到后期制作,我们提供一站式服务

{ Get it Done . //

It’s in our nature to strive for the highest standards in video design and production output.

在视频画面设计与制作中,我们不断追求最高标准{ HQ / Viral-Ready //

www.recquixit.com

/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

We always put ourselves in our client’s shoes – where we focus on delivering results that promote clarity and fire up revenue.

我们注重过程,更在意结果{ Empathic

We make sure every video: Converts, engagesconnects. No ‘fancy’ fluff; just do what leaves a positive impact and response.

注重视频的实际效果,兼顾针对性、传播性、互动性、实用性

{ Well-Engineered //

Page 5: Recquixit Video Production - Why Video

5

73% 的成年人,更倾向在看完所销售的

产品或服务的相关视频介绍、展示后购买该产品

96% 的消费者认为,视频展示能够更好地帮助他们做出购买决策

58% 的消费者认为,有视频展示的公司或店铺,产品信任度更高

/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

71% 的消费者认为,视频展示给公司形象带来了积极的正面效应

77% 的消费者认为,制作在线视频的公司与消费者更亲密,更有互动性

73%

96% 58%

71%

77%

/// 让数据来证实:

With video, you can only win.

It’s your best salesman that never goes to sleep, and works 24 hours for you.

视频是你的最佳销售24小时无间断工作

Page 6: Recquixit Video Production - Why Video

/// Showcase It!

3 6/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

Make a BIG impact.

Use motional visuals to communicate your brand and value . Reinforce with video how you can help. It surely beats text and articles.

让视频每一帧动态影像向观众诉说你的价值让观众看到你能满足他们的需求和期待

Page 7: Recquixit Video Production - Why Video

7

///Video Purpose & Function

1Share your story.

清楚地让观众知道你是谁

2Pre-sell or continue selling your product/service.

清楚呈现你的品牌、产品或服务是什么3

Educate & Entertain

向观众解释你的无可取代,跟他们互动

4Increase Conversions with every second presented.

每一祯画面都增加观众的消费欲

/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

4

Page 8: Recquixit Video Production - Why Video

8///Recquixit / Founder

ANDREW WANGFounder/Producer

An artist, designer, and digital entrepreneur with 10 years experience in marketing, script/copywriting, to sound and visual production.

His one goal: Create videos that improve the business or life of our clients.

He’s also a Communication arts graduate from ChulalongkornUniversity – Thailand’s Royal Family University, with experience serving some of the world’s leading brands.

Designer

Videographer

Digital Marketer

/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

RECQUIXIT 录可喜的成立人,Andrew Wang 是一位艺术家、

设计师和数字网络领域的企业家,他在营销和策划方面已有10 年经验。

Andrew Wang毕业于朱拉隆功大学,是由皇室成立的泰国最高学府,主修沟通管理

He’s helped promote campaigns such as Armac De Brignac, Nivea, Nike, Dope Couture to leading fashion apparels.

他曾推广过黑桃A黄金香槟,妮维雅,耐克等等成为时尚领先品牌

Page 9: Recquixit Video Production - Why Video

/// Why Use Video?

It’s Your 24-Hour Marketing Machine

The most powerful & cost-effective form of marketing in our life time, when done right.

24小时不间断营销

做对的视频,让营销“一劳永逸”

为什么用视频?

Page 10: Recquixit Video Production - Why Video

10

一支好的视频不只是质量好,它应该能唤起观众强烈而持久的情绪激荡。

引起情绪激荡的视频被分享和转发的几率会提高三倍。

与此同时,观众对于产品的购买欲望也会大大提高!

/// Rule #1

“A video should not only possess great production value, but trigger a strong and long lasting emotional response. This makes it 3X more likely for them to be shared and take action with the brand itself.

- Andrew Wang

Page 11: Recquixit Video Production - Why Video

11/// It’s a win - win

+61%

+76%

+83%

+ Continuous sales growth 销量持续上升

More videos (+promotion) always guarantee more exposure, thus leading to more sales opportunities.

+ Strengthen your brand image 增强品牌形象

Effortlessly stand out from your competitors with motion visuals, and earn higher retention.

+ Guaranteed exposure. 提高曝光度

People love videos, and they are more likely to be seen that any other form of ads.

/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

Page 12: Recquixit Video Production - Why Video

12/// Why Video?

Videos retain 61% greater attention and yields far more impact than any other advertising or marketing tool.

Well-Received

Constantly reach out to more potential fans and buyers.

New Connections

/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

High ConversionsProducing a high quality interactive video is where you should invest your ads or marketing funds in.

制作一个高质量的互动视频,是你的最佳广告和代言,是你的最佳营销方式

Couple that with smart distribution, and you’re setting yourself up for long-term positive returns.

It’s a win-win, and that’s why we’re investing all our effort to producing videos that converts.

宣传渠道的多样化,将潜移默化地帮助你,得到许多长期的有利回报。这是一项双赢计划,这也正是为什么我们不遗余力地投入视频制作

Page 13: Recquixit Video Production - Why Video

13///Why Video

Super Engaging & Fun

/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

Command More Loyalty.

互动性:树立品牌/企业亲厚的形

象,与观众实时互动,加深消费者友好以及忠诚度

传播性:传播方式多样、便捷,传播范围广,传播速度快

娱乐性:在生动丰富的视觉刺激下,消费者更容易接受你所传达的理念和信息

直观性:画面直观、生动,动态视频将影像植入记忆,并赋予观众直观体验,印象深刻

Page 14: Recquixit Video Production - Why Video

/// PRODUCTIONFull HD, polished, and ready to

be shared & seen worldwide.

Page 15: Recquixit Video Production - Why Video

15

/// Services Menu

/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

Events 活动

Places 店铺环境

Products Presentation 产品/服务

Branding 品牌故事

Documentaries 记录片

Creative Video 创意视频

Philosophy 核心精神

Testimonial Videos 消费者反馈

Review Videos 用户体验,用户评价

Here are just some video ideas that your business can benefit from.

以下是一些小小的拍摄建议,希望对你有帮助

Page 16: Recquixit Video Production - Why Video

16

www.recquixit.com

/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

Corporate videos 企业视频Brand videos 品牌视频Teasers 预告短片CEO profiles CEO个人视频Explainer Videos 解说视频Demo Videos 演示视频Training Videos 教育训练视频Web Videos 网页视频

Music videos 音乐视频Documentaries 纪录片Concert visuals 演唱会视频Broadcast promos 广告宣传Title sequences 标题排列Graphics packages 平面包装

Visual merchandising 产品呈现Venue Showcase 店铺环境Promo videos 宣传视频Teaser videos 预告片视频Video billboards 视频广告牌Web commercials 网络广告Social media videos 社交媒体视频Facebook advertising 社交广告

/// EntertainmentVideos

/// Corporate Videos

/// Commercial Videos

Page 17: Recquixit Video Production - Why Video

/// WORK PROCESSFirst, we must fully understand your needs. Then, we get to work and deliver.

理解你的需求是第一步之后附之的努力只是为了更好的呈现

Page 18: Recquixit Video Production - Why Video

18/// FOUR STEPS

STARTTO

FINISH

We’ll then get to work. From drafting the script to filming every motion visual necessary to support your message, leave it to us.

让视频的每一帧都传递你要透露的讯息

2. GETTING TO WORK

Once the video is ready, it’s time to show it to the world.

Get not only viewers, but lifelong fans & followers.

向全世界展示,让你的观众成为忠实粉丝

4. SHOW THE WORLD

Our first step is to understandyour business idea, values, and needs. Our videos should align with our brand’s vision.

了解你的需要,理解你的理念和价值我们的视频为你代言

1. DISCOVERY

Arrange, edit, color grade, audio sync, and include special effects to finalize the video delivery.

画面重组、编辑,颜色校正,声音校正,特殊音效,只为更好呈现视频

3. POST-PRODUCTION

/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

Page 19: Recquixit Video Production - Why Video

19/// Work Process

IDEA

FILM

EDITDISTRIBUTE

/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

创意

拍摄

剪辑

呈现

Page 20: Recquixit Video Production - Why Video

/// Promote

Go to them.

为你的卖点买单,别等他们发现你,带着你的优势走向他们

Whatever your unique selling point is –showcase it with video. Don’t keep all the goods to yourself for wait for customers to come – go to them.

Page 21: Recquixit Video Production - Why Video

21

尽我们所能做到最好,超越你的预期。

Our Promise: Give only our best in production value & Go beyond our client’s expectation./// Work Ethics

Page 22: Recquixit Video Production - Why Video

22

/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

/// Additional Services 附加后期

You should not under invest in distribution. Continuing to promote your video is equally as important to maximizing profits.

We'll help promote on Weibo, LOFTER, Weixin, and all relevant social platforms; wherever your audience may be, we’ll take your video there.

做最正确的投资。对你的视频进行源源不断的宣传,让收益最大化。我们会在我们的宣传平台同时为你推广,只要可能有一个观众,我们就不会错过!

/// Sound Design

Media Distribution Planning 媒体策划Video Seeding 视频上传Video SEO 视频搜索优化

/// Online Marketing

We also provide professional voice-overs, video music, sound design & effects.

我们提供专业的音效效果,收声,背景音乐以及声音设计

Page 23: Recquixit Video Production - Why Video

/// Post Production

One-stop fulfillment crew.

Video editing 视频编辑Motion graphics 动态图像Visual effects 视觉特效Music scoring 配乐Sound design 音效设计Color correction 颜色校正Video finishing 视频后期整理

后期制作

Page 24: Recquixit Video Production - Why Video

24/// Pricing

/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

Depends on the complexity of each project – prices will vary. 根据每一种视频或摄影的不同要求而定

Either way, there will be never be any unnecessary costs and overhead billed by big production houses, since we’re a boutique multi-skilled sized crew.

你的投资是一支高质量、好回报的视频,而不是多余的人力费用。我们的团队以

实力说话,打造最适合的方案,为你节约一切人力和成本。

For quotations, give us a call anytime, or e-mail us and we’ll discuss how we can help you.

有任何问题,随时联系我们

E: [email protected]: 137 6111 9617

We’ll get back to you within 24-48hours.