reputation = revenue
TRANSCRIPT
SummaryI. Revenue managementII. Dedicate Revenue managerIII. A bright futureIV. HoweverV. The question is …VI. In hospitalityVII.Increase direct bookingVIII.Recommendations
REVENUE MANAGEMENT
« selling the right product to the right customer at the right time to the right price »
And some conditions :
Find resources to sellPerishable inventoryCustomers willing to pay different price for
the same product.
DEDICATE REVENUE MANAGER
Managing rates & inventoryAnalyze and reportDo a segmentation and channel
managementDo Budget and forecastDo meeting and arbitrateDo strategic goal = MOST
IMPORTANT ROLE
HOWEVER
Revenue management improve the hotel management but a greater portion of the revenue goes to OTA METASEARCH.
THE QUESTION IS …
With the cost of acquisition rising, how should hoteliers shift strategy to maintain profitability?
INCREASE DIRECT BOOKING
• Discount thought booking directly on the hotel website
• Adapt to the guest (different markets)
• Choose the channel that suit you• Be on the google, tripadvisor,
trivago, kayak