reputation war 2014 introduction
DESCRIPTION
Introduction of the 2014 edition of ReputationWar international conference that will take place in Paris on Friday January 17th, 2014TRANSCRIPT
What is ReputationWar?
It all started on January 2013
Created & designed by Christophe Ginisty Interna;onal PR expert and digital guru One of the most famous French bloggers IPRA President 2013
A full day of keynote speeches and round tables on reputa;on management in a connected world where conversa;ons are always on.
Co-‐organized by the Interna;onal Public Rela;ons Associa;on (IPRA) and Syntec-‐RP on January 11th, 2013
“Tomorrow, reputa.ons will be managed in a frene.c environment. Brands, companies, leaders and even ordinary ci.zens will have their image examined and even trashed by a public opinion demanding ever higher levels of openness and ethical behavior.
The object of Reputa.onWar is to unpick this situa.on and to provide those aCending with tools to deal with the future.”
More than 250 delegates: in-‐house communica;on directors, PR execu;ves, agency leaders, influencers, journalists, industry analysts, solu;on providers, students,…
29%
27%
15%
9%
7%
13% In-‐house communica;on directors/managers
Communica;ons agency leaders
Bloggers, influencers, analysts
Communica;ons agency staff members
Journalists
Digital solu;ons providers
3.453 men;ons on social networks during the day of the conference
#1 trending topic on Twi_er at noon
“Since I first heard about Reputa.onWar, I started searching to find similar conferences closer to home but came up empty »
PART
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What will be ReputationWar 2014?
Date:
Location:
Organizers:
Target audience:
Duration:
Language:
Friday, January 17th 2014
Paris, France (to be announced soon)
Christophe Ginisty in partnership with Syntec RP and the International Public Relations Association (IPRA)
500 people (20% international) – In-house com directors, agency leaders, influencers, journalists, analysts,
A full day with optional workshops organized by solution providers the previous afternoon
Bilingual (English+French) with simultaneous translation all day long
What will be the theme of ReputationWar 2014?
“Sentimental Crowds” — beliefs, emotion, activism —
“Sentimental Crowds” — beliefs, emotion, activism —
Social media is a fertile ground on which beliefs are playing a major role in the management of a reputation
“Sentimental Crowds” — beliefs, emotion, activism —
No only facts and information have an impact on the way people are ready to interact with a brand.
“Sentimental Crowds” — beliefs, emotion, activism —
People are ready to praise and to punish brands and leaders based on the way they really behave.
Speakers
• Coming from different countries • Authors and professors
• CEOs, CMOs, Communications directors
• Journalists and analysts
• Individuals who had to manage a spectacular reputation issue
• Activists
Speech format
• Mainly keynote speeches • Battles: Two speakers confront their point of
view on one specific topic, managed by a moderator.
• No round tables
Why attending?
• More than 500 participants: an outstanding and unique opportunity to share on the new challenges of reputation management, far beyond useless debates on social media
• Learn from international organizations and discover how reputation challenges are addressed
• Understand stakeholders behaviors • Contribute to the hottest debate of the moment and be where
the conversations are taking place
• Position your organization at the forefront of the evolution of modern communications
Institutional partners
International Public Relations Association
“I have the good fortune to speak at conferences all over the world, and the Reputation War conference created by Christophe Ginisty was the highlight of my year. The speakers were all outstanding; the participants were highly engaged and engaging; the logistics were very professionally handled; and the social media community that arose around the conference continues to provide value and advance the important conversations begun at the conference. »
Helio Fred Garcia Author, professor, Executive Director of the Logos Institute for Crisis Management and
Executive Leadership
« I can say, with absolutely no exaggeration, that I am still drawing professional benefits from my attendance at the first ReputationWar conference six months after the fact! This event managed to pack every hour of its agenda with presentations of a very high level of quality and expertise, in a field that is still largely emerging and undefined. I am still actively corresponding with many of the international contacts I made while there and feel that my practice is greatly enriched by this new network. I predict that the ReputationWar conference is sure to become a required stop for all those who place reputation management, digital communications and public relations at the center of their careers. »
Tom Liacas, Online Reputation Strategist
A suivre…