russia: sports nutrition market

21
Barykovsky lane 4, building 2, office 201 Moscow, 119034 Phone number: +7 495 988 96 06 e-mail: [email protected] www.indexbox.ru Demo-Version Russia: Sports Nutrition Market Analysis and Forecast to 2017 January 2013 Marketing Research

Upload: russianmarketreport

Post on 01-Nov-2014

65 views

Category:

Documents


0 download

DESCRIPTION

Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.

TRANSCRIPT

Page 1: Russia: Sports Nutrition Market

Barykovsky lane 4, building 2, office 201

Moscow, 119034

Phone number: +7 495 988 96 06

e-mail: [email protected] www.indexbox.ru

Demo-Version

Russia: Sports

Nutrition Market

Analysis and Forecast to 2017

January 2013

Marketing Research

Page 2: Russia: Sports Nutrition Market

Page 2 from 21 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Sports Nutrition Market. January 2013 (Demo-version)

Brief Overview

The report on the Russian sports nutrition market contains:

Analysis and forecast of market dynamics;

Structure of consumption;

Analysis of domestic production, market shares of the main market players;

Analysis of exports and imports;

Analysis of factors, influencing the development of the market;

Assessment and forecast of market development.

Methodology:

Expert interviews with top managers of the largest players on the market;

Analysis of information, received from the main market participants;

An analysis of statistical information:

o Federal Service of State Statistics (Rosstat);

o The Federal Customs Service (FTS);

o The Ministry of Economic Development;

o The Federal Tax Service;

o Industry associations.

The report on the Russian sports nutrition market contains information on the

following commodity groups:

Proteins;

Gainers;

Amino acids;

Energizers;

Fat burners;

Creatine.

The report will allow you to:

1. Identify key indicators of the market, build your own business forecasts, based on

market data;

2. Evaluate the growth potential and threats in the market.

Key figures presented in the report on the Russian sports nutrition market:

Volume of production;

Volumes of exports and imports;

Indicators of market development;

Consumption indicators.

Page 3: Russia: Sports Nutrition Market

Page 3 from 21 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Sports Nutrition Market. January 2013 (Demo-version)

The report contains the consensus market forecast based on the average value of the

forecasts of market participants. As market experts are considered: manufacturers,

importers, wholesale distributors, high-volume consumers, professional associations and

unions, and trade publications. The experts, participating in the survey, are provided with

special conditions on the purchase of the reports.

Page 4: Russia: Sports Nutrition Market

Page 4 from 21 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Sports Nutrition Market. January 2013 (Demo-version)

Why People Choose Us

• We have been professionals in marketing research for over 9 years, and have

completed over 1000 industry studies which are updated on a regular basis.

• We collect data via expert interviews with market participants. Industry experts

verify all secondary information used in the report.

• We have an extensive database of economic information in almost every sector of

the economy. Cross-analysis of related industries enables our clients to get a

complete picture of the market of interest.

• Our own research methodology guarantees the consistently high quality of our work.

• We offer unique and individualized customer service:

o Personal account on the website with a personal manager;

o Monitoring of the status of your order online;

o Pre-sale specialist advice and answers to post-purchase questions.

• We offer special conditions for the actualization of our research reports. If interested,

find out about these conditions from our specialists now!

Page 5: Russia: Sports Nutrition Market

Page 5 from 21 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Sports Nutrition Market. January 2013 (Demo-version)

Research Design

The purpose of the study is to analyze the state of the Russian sports nutrition market and

build a forecast of the industry in the medium term.

Geography of the research: Russia

Methodology

1. Analysis of secondary market data:

Secondary data refers to data from the Internet (industry portals, competitors’ sites,

shopping sites, articles and reviews, reference materials), specialized publications, state and

private media companies, marketing agencies, commercial databases, “IndexBox

Marketing” own research.

2. Analysis of Materials from Market Participants (price lists, brochures, etc.):

Data collection from market participants is needed to analyze the specifics of the market

and the parties involved in it, their pricing and assortment policy. Data on market

participants is gathered during the analysis of secondary information, and also by sending

requests for price lists and other presentation materials.

3. Expert Interviews with Market Participants

The analysis of secondary information is completed by expert interviews with

representatives of market participant companies – manufacturers and trading companies.

Our approach to the estimation

The consensus market forecast is the average value of the forecasts of market participants

(experts).

Experts

As market experts are considered: manufacturers, importers, wholesale distributors, high-

volume consumers, professional associations and unions, and trade publications. Expert

opinions are collected during telephone interviews conducted by IndexBox on a regular

basis (the standard is every six months, but can be more often, based on a special request

or under conditions of high volatility in the market). IndexBox has created an extensive

database of experts within key industries. The experts, participating in the survey, are

provided with special conditions on the purchase of the reports.

Page 6: Russia: Sports Nutrition Market

Page 6 from 21 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Sports Nutrition Market. January 2013 (Demo-version)

Accuracy of forecasts

The accuracy of forecasts is verified by experts in the given industry, based on the historical

period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to

create the overall average forecast

Indicators

1. Consumption: Consumption is the main index estimated by our experts and features

the dynamics of consumption in real terms in the short to medium term. Experts give

an estimate of the potential volume of consumption in accordance with their

expectations and production plans (for manufacturers).

2. Internal production: It is based on the projected volume of consumption and production

capacity in any given industry, assessing, of course, and factoring in the dynamics of

domestic production.

3. Imports and Exports: Takes into account the retrospective dynamics of export-import

operations, strengths and weaknesses of the domestic production, changes in

legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of

a product, an assessment of the dynamics of imports and exports.

Page 7: Russia: Sports Nutrition Market

Page 7 from 21 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Sports Nutrition Market. January 2013 (Demo-version)

Table of Contents About IndexBox

1. Executive summary

2. Research design

3. Classification of sports nutrition

4. Technology of production of sports nutrition

4.1 Production technology. Production of amino acids, organic acids, vitamins

5. Characteristics of the Russian sports nutrition market

5.1. Volume and dynamics of the Russian sports nutrition market in 2007 - 2012.

Forecast for 2012 - 2017

5.2. Structure of the sports nutrition market in Russia: production, exports, imports,

consumption

6. Characteristics of the domestic production of sports nutrition in Russia in 2007 -

2012

6.1. Volume and dynamics of sports nutrition production in 2007 - 2012

6.2. The main manufacturers of sports nutrition and their corresponding market shares

6.2.1. "Superset"

6.2.2. LLC "APOLLUKS"

6.2.3. REALPUMP

6.2.4. ART Modern scientific technology

6.2.5. SPC AKTIFORMULA

7. Characteristics of the prices of sports nutrition

7.1. Structure of the value chain of sports nutrition

7.2. Retail prices of sports nutrition

8. Characteristics of the imports of sports nutrition into the Russian market

8.1. Volume and dynamics of the imports of sports nutrition

8.2. Manufacturing countries, leading suppliers of sports nutrition to Russia

8.3. Foreign companies, manufacturers of the sports nutrition, imported to the Russian

Federation

8.4. Russian companies, recipients of the imports of sports nutrition

8.5. Structure of the imports of sports nutrition by recipient region

9. Characteristics of the Russian exports of sports nutrition

10. Factors, influencing the development of the sports nutrition market in Russia

10.1. Income level

2.10 Demographic situation in Russia

11. Portrait of the consumers of sports nutrition in Russia

12. Characteristics of the sales of sports nutrition

13. Characteristics of the consumption of sports nutrition in Russia

13.1. Volume and dynamics of the consumption of sports nutrition in Russia in 2007 -

2012. Forecast for 2012 - 2017

13.2. Pattern of consumption of sports nutrition by Federal Districts

13.3. Balance between supply and demand of sports nutrition

Page 8: Russia: Sports Nutrition Market

Page 8 from 21 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Sports Nutrition Market. January 2013 (Demo-version)

14. Main trends and perspectives for the development of the sports nutrition

market in Russia

Page 9: Russia: Sports Nutrition Market

Page 9 from 21 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Sports Nutrition Market. January 2013 (Demo-version)

List of Tables

Table 1. Characteristics of sports nutrition

Table 2. Volume and dynamics of the sports nutrition market in Russia in 2007 - 2011.

Forecast until 2017

Table 3. Volume and dynamics of the production of sports nutrition in Russia in 2007 - 2011

years, in tons

Table 4. Manufacturers of sports nutrition and their corresponding market shares in 2011

Table 5. Value chain formation of sports nutrition’s price

Table 6. Retail prices of gainers in November 2012, with VAT

Table 7. Retail prices of amino acids, in November 2012, with VAT

Table 8. Retail prices of fat burners in November 2012, with VAT

Table 9. Retail prices of creatine in November 2012, with VAT

Table 10. Retail prices of proteins in November 2012, with VAT

Table 11. Volume of the imports of sports nutrition in Russia by manufacturing countries in

2011, in tons

Table 12. Structure of the imports of sports nutrition in Russia in 2011 by manufacturing

countries, in thousands of USD

Table 13. Structure of the imports of sports nutrition in Russia in January - September 2012

by manufacturing countries, in tons

Table 14. Structure of the imports of sports nutrition in Russia in January - September 2012

by manufacturing countries, in thousands of USD

Table 15. Structure of the imports of sports nutrition in Russia in 2011 by manufacturing

companies, in tons

Table 16. Structure of the imports of sports nutrition in Russia in 2011 by manufacturing

companies, in thousands of USD

Table 17. . Structure of the imports of sports nutrition in Russia in January - September

2012 by manufacturing companies, in tons

Table 18. Structure of the imports of sports nutrition in Russia in January - September 2012

by manufacturing companies, in thousands of USD

Table 19. Structure of the imports of sports nutrition in Russia in 2011 by recipient

companies, in tons

Table 20. Structure of the imports of sports nutrition in Russia in 2011 by recipient

companies, in thousands of USD

Table 21. Structure of the imports of sports nutrition in Russia in January - September 2012

by recipient companies, in tons

Table 22. Structure of the imports of sports nutrition in Russia in January - September 2012

by recipient companies, in thousands of USD

Table 23. Structure of the imports of sports nutrition in Russia in 2011 by recipient regions,

in tons

Table 24. Structure of the imports of sports nutrition in Russia in 2011 by recipient regions,

in thousands of USD

Table 25. Structure of the imports of sports nutrition in Russia in January - September 2012

by recipient regions, in tons

Page 10: Russia: Sports Nutrition Market

Page 10 from 21 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Sports Nutrition Market. January 2013 (Demo-version)

Table 26. Structure of the imports of sports nutrition in Russia in January - September 2012

by recipient regions, in thousands of USD

Table 27. Characteristics of the exports of sports nutrition in 2011

Table 28. Dynamics of the resources of households (per 100 people), in thousands of RUR,

for the entire population of the Russian Federation in 2000 - 2009

Table 29. Differentiation of income in 2005 - 2011

Table 30. Deviation of income by Federal Districts from the average for Russia in 2004 -

2010

Table 31. Distribution of the population of the Russian Federation, by sex and age group, on

1 January 2011, in thousands of people

Table 32. Forecast for supply and demand of sports nutrition in Russia in 2007 - 2017, in

tons

Page 11: Russia: Sports Nutrition Market

Page 11 from 21 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Sports Nutrition Market. January 2013 (Demo-version)

List of Figures

Fig. 1. Volume of supply on the sports nutrition market in Russia in 2007 - 2011 and

forecast for 2012 - 2012, in tons

Fig. 2. Dynamics and structure of the sports nutrition market in Russia in 2009 - 2011 and

forecast until 2017, in tons

Fig. 3. Structure of the sports nutrition market in 2011 by origin, in physical terms

Fig. 4. Dynamics of the production of sports nutrition in the Russian Federation in 2007 -

2011, in tons

Fig. 5. Dynamics of the imports of sports nutrition in Russia in January - December 2011, in

thousands of tons

Fig. 6. Dynamics of the import of sports nutrition in Russia in January - December 2011, in

thousands of USD

Fig. 7. Dynamics of the import of sports nutrition in Russia in January - September 2012, in

tons

Fig. 8. Dynamics of the import of sports nutrition in Russia in January - September 2012, in

thousands of USD

Fig. 9. Structure of the imports of sports nutrition in Russia by countries of origin in 2011, in

tons

Fig. 10. Structure of the imports of sports nutrition in Russia by countries of origin in 2011,

in thousands of USD

Fig. 11. Structure of the imports of sports nutrition in Russia by countries of origin in

January - September 2012, in tons

Fig. 12. Structure of the imports of sports nutrition in Russia by countries of origin in

January - September 2012, in thousands of USD

Fig. 13. Structure of the imports of sports nutrition in Russia by manufacturing companies in

2011, in tons

Fig. 14. Structure of the imports of sports nutrition in Russia by manufacturing companies in

2011, in thousands of USD

Fig. 15. Structure of the imports of sports nutrition in Russia by manufacturing companies in

January - September 2012, in tons

Fig. 16. Structure of the imports of sports nutrition in Russia by manufacturing companies in

January - September 2012, in thousands of USD

Fig. 17. Structure of the imports of sports nutrition in Russia by recipient companies in

2011, in tons

Fig. 18. Structure of the imports of sports nutrition in Russia by recipient companies in

2011, in thousands of USD

Fig. 19. Structure of the imports of sports nutrition in Russia by recipient companies in

January - September 2012, in tons

Fig. 20. Structure of the imports of sports nutrition in Russia by recipient companies in

January - September 2012, in thousands of USD

Fig. 21. Structure of the imports of sports nutrition in Russia by recipient regions in 2011, in

tons

Page 12: Russia: Sports Nutrition Market

Page 12 from 21 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Sports Nutrition Market. January 2013 (Demo-version)

Fig. 22. Structure of the imports of sports nutrition in Russia by recipient regions in 2011, in

thousands of USD

Fig. 23. Structure of the imports of sports nutrition in Russia by recipient regions in January

- September 2012, in tons

Fig. 24. Structure of the imports of sports nutrition in Russia by recipient regions in January

- September 2012, in thousands of USD

Fig. 25. Distribution of the total money income in 2011 by groups

Fig. 26. Deviation of per capita income by Federal Districts from the average for Russia for

2000 - 2009

Fig. 27. Share of the volume of free cash by Federal Districts from the national average in

2000 - 2009

Fig. 28. Age-sex composition of the population of the Russian Federation on January 1,

2011

Fig. 29. Sexual characteristics of the consumers of sports nutrition in Russia

Fig. 30. Age characteristic of the consumers of sports nutrition in Russia

Fig. 31. Frequency of sports nutrition consumption

Fig. 32. Reasons for the consumption of sports nutrition

Fig. 33. The most popular kinds of sports nutrition on the Russian market

Fig. 34. Structure of sales of sports nutrition by sales points

Fig. 35. Volume of supply on the sports nutrition market in Russia in 2007 - 2011 and

forecast for 2012 - 2017, in tons

Fig. 36. Pattern of consumption of sports nutrition by Federal Districts in 2011

Fig. 37. Forecast for demand for and supply of sports nutrition in 2007 – 2017

Page 13: Russia: Sports Nutrition Market

Page 13 from 21 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Sports Nutrition Market. January 2013 (Demo-version)

Executive Summary

The volume of supply on the Russian sports nutrition market in 2012 was almost … tons,

which is …% higher than the the same figure for 2011. It should be noted that the volume

of imported products on the sports nutrition market was …%.

The volume of production of sports nutrition in 2012 was … tons, which is …% higher than

the volume of production in 2011.

The largest share (…%) of all sports nutrition manufactured in the Russian Federation in

2012 belongs to the … Federal District.

In 2012, the import volume of sports nutrition in Russia amounted to … tons in physical

terms and to … thousand USD in value terms.

Key figures and

conclusions

about the market

Page 14: Russia: Sports Nutrition Market

Page 14 from 21 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Sports Nutrition Market. January 2013 (Demo-version)

5. Characteristics of the Russian

sports nutrition market

...

5.1. Volume and dynamics of the Russian sports nutrition

market in 2007 - 2012. Forecast for 2012 – 2017

The volume of supply on the Russian sports nutrition market in 2012 was almost … tons,

which is …% higher than the the same figure for 2011. It should be noted that the volume

of imported products on the sports nutrition market was …% of the total market.

Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”)

Fig. 1. Volume of supply on the sports nutrition market in Russia in 2007 -

2012 and forecast for 2013 - 2012, in tons

Page 15: Russia: Sports Nutrition Market

Page 15 from 21 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Sports Nutrition Market. January 2013 (Demo-version)

5.2. Structure of the sports nutrition market in Russia:

production, exports, imports, consumption

The volume of imports of sports nutrition in 2012 was about … tons, which was …% of the

total market volume. A more detailed analysis of the imports and exports is presented

below.

Table 1. Volume and dynamics of the sports nutrition market in 2009 - 2012

and forecast until 2017, in tons

2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017F

Volume of production

In units … … … … … … … … …

In %, to

the previous

year

…% …% …% …% …% …% …% …%

Volume of

exports In units

… … … … … … … … …

In %, to the

previous year

…% …% …% …% …% …% …% …%

Volume of imports

In units … … … … … … … … …

In %, to the

previous

year

…% …% …% …% …% …% …% …%

Volume of total supply

In units … … … … … … … … …

In %, to the

previous year

…% …% …% …% …% …% …% …%

Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)

Page 16: Russia: Sports Nutrition Market

Page 16 from 21 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Sports Nutrition Market. January 2013 (Demo-version)

6. Characteristics of the domestic

production of sports nutrition in

Russia in 2007 - 2012

6.1 Volume and dynamics of sports nutrition production in 2007

- 2012

In 2012, the volume of production was higher than for the analogical period of the previous

year.

Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 4. Dynamics of the production of sports nutrition in the Russian Federation in

2007 -2011, in tons

0%

20%

40%

60%

80%

100%

120%

140%

2007 2008 2009 2010 2011

Volume of production of sports nutrition, in tons Growth temps, in %

Characteristics of domestic production

- Volume and dynamics by type of

product

- Production capacities

- Structure of production

- Main producers and their market shares

Page 17: Russia: Sports Nutrition Market

Page 17 from 21 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Sports Nutrition Market. January 2013 (Demo-version)

6.2 The main manufacturers of sports nutrition and their

corresponding market shares

Table 4. Manufacturers of sports nutrition and their corresponding market shares

in 2011

Manufacturer Region

Production

of sports

nutrition, in

tons

Market

share

… … … …

… … … …

… … … …

… … … …

… … … …

… … … …

OTHERS … …

TOTAL … …

Source: Data (Company data), Analysis (“IndexBox”)

Page 18: Russia: Sports Nutrition Market

Page 18 from 21 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Sports Nutrition Market. January 2013 (Demo-version)

8. Characteristics of the imports of

sports nutrition into the Russian

market 8.1. Volume and dynamics of the imports of sports

nutrition

The volume of imports of sports nutrition in 2011 was … tons. The largest amount of sports

nutrition was imported in …, when were imported … tons.

Table 2. Dynamics of the imports of sports nutrition in 2011, in thousands of

tons

Month Quantity, in thousands of tons In %, to the previous month

January …

February … …%

March … …%

April … …%

May … …%

June … …%

July … …%

August … …%

September … …%

October … …%

November … …%

December … …%

Total …

Source: Data (“FTS”), Analysis (“IndexBox”)

Page 19: Russia: Sports Nutrition Market

Page 19 from 21 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Sports Nutrition Market. January 2013 (Demo-version)

Source: Data (“FTS”), Analysis (“IndexBox”)

Fig. 5. Dynamics of the imports of sports nutrition in Russia in January - December

2011, in thousands of tons

Page 20: Russia: Sports Nutrition Market

Page 20 from 21 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Sports Nutrition Market. January 2013 (Demo-version)

About IndexBox

"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carry

out pieces of marketing research and consult on questions about strategic marketing.

• The "IndexBox" team has been working together for more than 7 years.

• The average experience of "IndexBox" specialists in the marketing sphere is 10

years.

• “IndexBox" employs 15 specialists in its research analytical department.

• The gathering of the researched information is controlled by 8 employees, all with

vast experience in field work. And who oversee more than 150 experienced

interviewers.

• Over 10 years, we have completed more than sixteen hundred projects, most of

which are focused on the consumer and industrial markets. The geography of the

research includes not only the territory of Russia, but also foreign markets.

• In total, more than 80,000 respondents have taken part in our research studies.

• Not only does "IndexBox" have a wide partner network in the regions of the

Russian Federation, the CIS, and the Baltic countries, but also has countless foreign

partners, including the largest research companies in the USA, the UK, France,

India, and China.

Our clients are big Russian and foreign companies:

Page 21: Russia: Sports Nutrition Market

Page 21 from 21 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Sports Nutrition Market. January 2013 (Demo-version)

Marketing research

Our specialization - the study of consumer and industrial markets, segments of B2C and

B2B. Among the methods used: desk research, consumer surveys, expert surveys,

competitive analysis, sales audit, a wide range of qualitative market research products and

services. Our competitive advantage is the formation of special research techniques to the

tasks of each project. System planning and operational monitoring of the industry, created a

company that allows professionals to operate in IndexBox their work relevant and accurate

information.

Business Planning

We are professionally engaged in developing business plans, feasibility studies, investment

memoranda, conduct financial analysis of enterprises and prepare analysis for transactions

M & A. Business plans developed by IndexBox, contain a complete financial model for the

further implementation of the project, all calculations are based on marketing information,

which is permanently collected and analyzed for over 7 years. Documents comply with the

standards of Russian and foreign banks, the projects have market feasibility and realistic

projections, and we provide assistance in finding an investor and financing, legal support.

Strategic Marketing

We develop strategic development for brands, products, separate business units and

industry. Generally, programs include product, pricing, marketing and communication

strategy. Projects in the field of strategic marketing are relevant to large enterprises,

financial and investment companies that are planning to expand its interests as well as

small companies that are thinking about business development.

Development

Consulting in development - is to develop the best options for use of the area. To do this,

our marketing agency, conducts research real estate market, analyzes the possible

construction, and estimates the market feasibility and economic benefits of investing in real

estate. Marketing agency IndexBox offers a range of professional services for the study of

the real estate market and the development of individual marketing concept of the facility.