SAUDI ARABIA – A GLOBAL POWER FOR THE INTERIORS AND FIT-OUT INDUSTRY

INDEX International Design Exhibition, Saudi Arabia

Saudi Arabia … driven by cash and sentiment. Main drivers of growth

Improvement of transportation system and infrastructure projects.

Economical diversification

Government investments into special infrastructure

Population growth.

Saudi Arabia – a global economic power

Population 28 million

Total GNP US$501 billion

Per capita GNP US$17820

Household Consumption Expenditure

US$174 billion

Total GNP at PPP US$698 billion

Per Capita GNP at PPP US$24870

Source: World Bank

Saudi Arabia – the fastest growing market for interiors and fit-out industry

GCC overview of furniture sector (US$mill)

UAE

Saud

i Ara

bia

Bahr

ain

Kuwai

t

Oman

Qatar

0200400600800

100012001400160018002000

ProductionExportsImportsConsumption

Year by year growth of furniture imports and consumption in Saudi Arabia (US$ mill)

Production Exports Imports Consumption0

200

400

600

800

1000

1200

1400

1600

1800

2000

200920102011

Source: World Furniture Outlook 2013

KSA building contractor awards across key segments (US$ mill), 2012/2013

Resid

entia

l

Educ

atio

nal F

acilitie

s

Comm

ercial

bui

ldin

gs

Hotel

Hospi

tals

0

2,000

4,000

6,000

8,000

10,000

12,000

20122013

Source: INDEX/Ventures building construction and interiors market in the Kingdom of Saudi Arabia, March 2013

Top building projects across segments in Saudi Arabia

King Abdulaziz International Airport Expansion

Saudi Arabia’s third largest aviation facility.Value: US$11.3 billion projectThe purpose of the project is to increase the airport's capacity from 15 million to 80 million passengers per year.

Kingdom Tower

Over 1000 m high Value: US$1.23 billion Start date : January 2012End Date: 2017

The Tower will house hotels, offices & apartments.

Jeddah Gate

Value: US$4 billion Space: 413.000 sqm6000 housing units with commercials & leisure space

King Abdullah Economic City

Value: US$60bnThe Region’s single largest private sector project incorporating sea port, industrial zone, business, educational, resort & residential districts

Kingdom City Project

Kingdom City will host both commercial and residential development including homes, hotels, and offices including the world’s tallest tower.The entire project is estimated to cost US$20 billion.

Right time to engage with industry’s key buyers!

Organised by Co-partnering with

Endorsed by:

Your gateway to the Saudi Arabian Market

Date: 12-14 November, 2013

Venue: Jeddah Centre for Forums and Events

For info: www.indexksa.com

4971 visitors 4,400 net sqm of floor space 218 exhibiting companies 27 exhibiting countries 12 national pavilions

Facilities ManagementPurchasing Group

Property DeveloperGovernment

ManufacturerInterior Fit-out Contractor

Hotels/ResortsRetailer

Distribution/AgentArchitectural Practice

Interior Design Firm

3.2%3.3%

4.4%5.2%

7.8%9.3%

11.2%11.3%11.8%

16.1%16.4%

INDEX KSA 2012 Visitors by Business Activity

Medical

Educational

Residential

Retail outlet

Corporate/Office

Hospitality

8.1%

8.6%

14.7%

17.7%

24.1%

26.8%

INDEX KSA 2012 Visitors by Project Activity

Delivering the right audience

24.4% of visitors said that their company plans to spend more than US$500,000 on interiors and fit-out projects in the coming 12 months, 11.7% of these visitors are planning to spend more than US$10 million

More than 68% of visitors represent companies that are in the advance stages of the buying cycle

74% of visitors to INDEX Saudi Arabia are interior designers, architects, property developers, buyers, specifies, retailers

What did exhibitors say?

“ Saudi Arabia has a great potential and already offers many possibilities to supply high quality furniture for high-end projects, especially for the outdoor sector, which we target with our products. INDEX Saudi Arabia confirmed this dynamic trend, we could meet buyers, mainly specifies, working on various interior and fit-out projects.” Catherine Gauthier, Communication Manager, EGO Paris

“INDEX Saudi Arabia allowed us to establish good quality contacts throughout the fair and to meet decision makers on several important projects in the Saudi market. The Saudi market is a market which historically has been our largest export market in the Middle East and which will hopefully become an even more important market as a result of our expansion in the different regions of the Kingdom.” Victor Schoone, Country Manager Middle East, ROCA SANITAR IO. SA.

Key elements of the US$500,000 worth of marketing and PR campaign

A database of over 25,000 industry professionals from Saudi Arabia

Advertising campaign in English and Arabic Online marketing campaign in English and Arabic Email marketing campaign which includes regular

emails to over 25,000 visitor contacts A 6-month dedicated PR campaign Direct mail campaign targeting trade professionals from

Saudi Arabia A 6 week telemarketing campaign, which is carried out

by Arabic speakers Fax and sms campaigns Radio campaign