search engine optimization
DESCRIPTION
TRANSCRIPT
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Agenda● Introduction to SEO● HTML Page Components● SEO Techniques:
● Keywords and Description● Well Content Preparation● Site Navigations● Sitemaps● robot.txt
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Introduction to SEO
➢ What is SEO?● A technique that helps make your site rank
well in the search engine.● So What is Search Engine?
● A web application that helps people search for sites on the Internet using keywords. For example,
● Google● Bing● Yahoo…
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HTML Components
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SEO Techniques➢ Description Text:
➢ Meta description tag
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➢ Meta tag gives search engine a summary of what the page is about.
➢ Accurately describes the page’s content.➢ Will be the snippet of the search result.
➢ So what is “Snippet”?
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➢Don’t:➢ Write a description that has no relation to the content of the page
➢ Using generic description like “This is a web page” or the like
➢ Filling the descriptions with only keywords
➢ Copying and pasting the entire content of the document into the description tag
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SEO Techniques➢ Keywords:
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➢Dos:
➢ Guess keword
➢ Write down the words you think are important
➢ Ask around—what term do others think are important
➢ Look at Competitor websites, especially keywords meta tag
➢ Use Keyword tools:
➢ Google addwords addwords.google.com
➢ Word Tracker wordtracker.com
➢ Keyword Spy keywordspy.com
➢ Keyword Discovery keyworddiscovery.com
➢ Keyword Compete keycompete.com
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SEO Techniques➢Well Prepared Page’s Content
➢ Title tag➢ Create unique and accurate page titles➢ Use camel style to make it easier to read
➢ Avoid using “Untitled Document 1” or the like➢ Avoid using a title that has no relation to the content on the page➢ Avoid using a single title tag for all pages or a large group of pages➢ Avoid using extremely lengthy titles that are unhelpful to users➢ Avoid stuffing unneeded keywords in your title tags
➢ Will be displayed as the search result link
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➢ Heading tag➢ Use only <h1> and <h2> for heading
➢ Use sensible heading page for any section of the page content
➢ Avoid using heading tag where other tags like <em> or <strong> maybe more appropriate
➢ Image tag and Anchor tag➢ Use alt attribute to be visible for search engine
➢ Use simple directory structure
➢ Use dash (—) to concatenate between words in the file names.
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➢ Site Navigation➢ Avoid javascript and flash since text links are
very important➢ If possible, use CSS for dropdown menu➢ Use clean url.
➢ Site-map➢ Create HTML sitemap for human and XML
sitemap for search engine.➢ Use:
➢ www.xml-sitemap.com➢ …
➢ robot.txt file
➢ Page Content:➢ Avoid using flash or image to display content➢ Using well written and easy to follow content➢ Stayed organized around topic➢ Create fresh, and unique content
➢ Other Techniques:➢ Minify / Compress the code➢ Make Javascript and CSS load externally (in a
minimum number of file)➢ Optimize image.
➢ Remember:➢ The rules of SEO are always changed➢ SEO is an on-going process
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References➢ Lynda.com - Analyzing Your Web Site to Improve SEO
➢ Google - Search Engine Optimization Starter Guide
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Q & A
Thanks for your attention!