seller’s presentation · seller’s presentation. ... package the listing information to enhance...
TRANSCRIPT
Jim Hawke24 Years in Business
Agent Credentials:
• Licensed 1989, Broker 1991
• Lifetime Achievement Award Winner 2009
• Platinum Award 2004 – 2012
• Hall of Fame 1998
• Children’s Miracle Network
2009 2004-2013 1998 The Business of Caring
OUR TEAM
Team Members: Jim Hawke – Broker
Brad Hawke – Sales Representative
Erik Van Reekum – Sales Representative
Administrative Support:
Michele Hawke – Executive Manager
Shae Tiu – Listing & Ad Coordinator
Experienced Real Estate Professional, Selling Homes Since 1989.
What I can do for you
To market your home with my undivided
attention, and use the very best technology and
branding power in the industry to accomplish
your goals.
RE/MAX Pledge
Maximum amount of Exposure to The Greatest
Number of Potential Buyers.
Premier Community Involvement
• $130 million to Children’s
Miracle Network
• National Sponsor of Komen
Breast Cancer Foundation
Todays Goal:
• Get to know you better
• Answer all your questions
• Review all important
information
Important Questions
• Why are you moving?
• How soon do you need to move?
• Is price or timing more important?
• What are you looking for from your agent?
• Do you anticipate major challenges in selling your home?
• What will you do if your home doesn’t sell?
This INFORMATION
will help me determine
the best course of action
as we go through the
process of selling your
home.
Tell me about your house
• What made you purchase this home?
• What did you love or wish to change about this home?
• What changes did you make?
• What are the key amenities near by?
• What chattels (fixtures, appliances etc.) would you like to keep or include in the sale of your home?
• What do you like about your neighborhood?
To help meet your needs and prepare your property for sale, visit our website www.teamhawke.com
TEAM HAWKE has
created a comprehensive
package of videos for
preparing a property for sale.
Preparing your property for
the market will help it sell at
the best price in a shorter
period of time.
Marketing your Property
1. Package the listing information to enhance value 2. Inform RE/MAX professionals of upcoming listing
3. Photo session 4. Create ads for print & internet
5. Advise “key agents” of upcoming listing 6. Pre-home Inspection (if desired)
7. Install lockbox 8. Hand or Mail delivered information – Neighbourhood Walk
9. Prepare ads
- TEAM HAWKE website - RE/MAX.ca
- jimhawke.com - remax.global.com
- Kijiji.ca - Local publications
- MLS - Facebook Fan Page
- Open House
My strategy for Marketing your property to sell at the best price in the shortest time frame includes the following 9 steps.
Are you fit to SELL?
Air Quality/Odor/Pets/Holidays
Curb Appeal
Depersonalizing
Flooring
Furniture Placement & Lighting
Home Inspection
Main Selling Rooms
Paint
Pre-packing/Clutter/Editing
Updates and Repairs
My Marketing Responsibilities
• Ensuring your property information is loaded to MLS
• Ensuring this information is also uploaded to the following sites:
teamhawke.com, jimhawke.com, remax.ca, remax.global.com, kijiji.ca & Facebook
• Introduce your property at RE/MAX office meetings
• Give you the RE/MAX Tour
• Schedule all Ad placements
• Monitor the market activity
• Follow-up with the buyer and agents for all showings
• Distribute feature sheets to area offices
• Host an open house reception for the public
• Print advertising for your property
I promise to give 100% of my effort toward…
Pricing your Property
Competitive Market AnalysisLet us look at similar properties that fall into the following two
categories:
Recently Sold
The Price Derivative
Every property will sell and has the potential to sell quickly, and
the price is the No. 1 factor controlling this outcome.
One of the most important factors to selling your property is to ensure it is properly priced.
If it is priced too high several down falls could occur:
• The right Buyers will not see your property.
• It will take longer to sell. Likely to have many price
adjustments
• You’ll miss the peak and excitement of the “launch”
• Even if buyer is willing to pay more – they will not be
able to obtain financing
• Other agents will use your property to sell their listings
Pricing – Risk of Over Pricing
Pricing your Property
What Affects Value?
• Location: History is in charge
• Condition: You are in charge
• Price: Market is in charge
• Competition: What is currently on the Market
and what has recently sold
NegotiatingLet’s review negotiating strategies in advance of the sale
We can discuss and determine…
My role in counter offers
Buyer approvals
Dealing with conditions
Deposit amounts
Remember, I am working to HELP you and the final
decision is ALWAYS yours.
Representation
• As your agent, I take great pride in representing YOU
• The information we share will be kept strictly
CONFIDENTIAL
• I promise to give you my undivided LOYALTY
• I will act as your ADVOCATE
Determining Property Showing
Instructions
Creating a communication plan
a) When is the most convenient time to contact you?
b) How should I contact you?
c) How frequently should I contact you?
Next I will contact potential buyers. We will then plan your
launch date and finally we’ll Execute!