Selling your products in ChinaA quick guide to online retail

So how do you access this massive market? We’re glad you asked...

You want to sell your products in China

在中国销售的产品?

It is predicted to be $650b by 2020!**McKinsey & Company

*QOR Research

Market snapshot

Online retail in China is $200b and growing.

Australian online retail consumers spent $18.7b

between March 2014 and March 2015*

*Sources: McKinsey & Company, Bloomberg, Reuters

‘Singles Day’ is the world's biggest day of online retail

2014 = $9.3b

2012 = $4.0b

These figures show the Alibaba Group's huge increase in sales on November 11 over the past three years.

$5.8B

2013

$4.0B

2012

$9.3B

2014

MALL

*McKinsey & Company

In the West, most online retail is done by large B2C sites

such as department stores

In China, 70% of the market is C2C.

For foreign retailers, this means three things:

Barriers to entry are low

Consolidation of the market is likely

Prospects for growth are high

And new brands are joining them every day.

Big foreign brands are already selling online in China

What are Chinese consumers buying online?

Apparel Recreation and education

Householdproducts

Transport and communications

Healthcare and personal

Food Utilities

35% 35%

11% 4% 2%

15% 12%

Top Western products that Chinese consumers buy online:

Baby formula Clothing Cosmetics

Tech Nutritional supplements

Food and beverage

Young Chinese consumers save very little, spending most of their salary. They will pay a premium for

quality, cleanliness, health and safety.Cnn money, marketingtochina.com & vecci

Where are they buying?

Fun fact: eBay shut down its Chinese site in 2006

Has nearly 800m product listings and is in the

top 10 global websites

Where businesses sell to Chinese consumers.

Taobao (C2C) TMall (b2C)

The main player is Alibaba Group

How are they paying?

Chinese eCommerce takes place on Alibaba, Tmall and Taobao, and payments go through PaiPai and AliPay.

Whether you need cold supply chain

Or your products are non-perishable

How do you actually get products there?

You need a logistics provider to tailor a supply chain specific to your products.

Set you up with a TMall account

Improve your customers' online experience

Create a complete supply chain for your products

But I don’t speak Chinese!

Don’t worry, logistics providers can:

StarTrack can help your business take part in

China’s online retail boom.

Call 13 2345

In the West, most online retail is done by large B2C sites

such as department stores

StarTrack is a business of Australia Post