sevenbrothers brandbook
DESCRIPTION
Work done for rebranding of the family style restaurant SEVENBROTHERS.TRANSCRIPT
D E S I G N P R O P O S A L
S E V E N B R O T H E R S
N O T J U S T A M E A L , B U T A L I F E S T Y L E
M A R C H 2 0 1 5
T A B L E O F C O N T E N T S
H O W T O U S Ei - i i
12-3
4-5
8-9
10-11
6
7
13
P R I N T W E B
V I S I O N
L O G O
S I G N A T U R E V A R I A T I O N S
L O G O “ D O N ’ T S ”
C O L O R S
T Y P O G R A P H Y
P H O T O G R A P H Y
T - S H I R T D E S I G N S
H O W T O U S ET h i s b o o k i s a p r o p o s a l o n h o w t o u s e t h e e l e m e n t s t o c r e a t e a b e t t e r m a r k e t i n g f o r y o u r b r a n d .
Y o u r b r a n d s h o u l d e n c o m p a s s e v e r y t h i n g y o u r c o m p a n y w o u l d l i k e t o r e p r e s e n t .
i
H O W T O U S ET h i s b o o k i s a p r o p o s a l o n h o w t o u s e t h e e l e m e n t s t o c r e a t e a b e t t e r m a r k e t i n g f o r y o u r b r a n d .
Y o u r b r a n d s h o u l d e n c o m p a s s e v e r y t h i n g y o u r c o m p a n y w o u l d l i k e t o r e p r e s e n t .
S E V E N B R O T H E R SN O T J U S T A M E A L ,B U T A L I F E S T Y L E .
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vi
iii F R E S H | O R I G I N A L | A L O H A
N O T J U S T A M E A L ,B U T A L I F E S T Y L E .
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vi
V I S I O N
F A M I L Y
T O M A K E T H I S B R A N DA L I F E S T Y L E
C O M P E T I T O R S | I N S P I R A T I O N : i n - n - o u t
F R I E N D S
S U R F I N G
1F R E S H | O R I G I N A L | A L O H A
N O T J U S T A M E A L ,B U T A L I F E S T Y L E .
L O G OF U L L P R I N T L O G O S
The SEVENBROTHERS logo depicts seven surfboards.
Al l of these logoscan be printed on
any medium desired.
This company is centered around a family of seven
brothers who grew up surf ing and want to
br ing that l i festyle to the dinner table.
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3
L O G OF U L L P R I N T L O G O S
The SEVENBROTHERS logo depicts seven surfboards.
Al l of these logoscan be printed on
any medium desired.
This company is centered around a family of seven
brothers who grew up surf ing and want to
br ing that l i festyle to the dinner table.
W E B O N L Y L O G O S
The use of textures& photographs wi l lmake the logo pop.
Please only use in onl ine photographs& web marketing.
Addit ional logoscan be created with any backgroundupon request .
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4
S I G N A T U R E V A R I A T I O N S
S E V E N B R O T H E R S
H O R I Z O N T A L V E R T I C A LP R I N T & W E BP R I N T & W E B
P R I N T & W E B
W E B
P R I N T & W E B
W E B
W E B
P R I N T
S E V E N B R O T H E R S
S E V E N B R O T H E R S
S E V E N B R O T H E R S
S E V E N B R O T H E R S
S E V E N B R O T H E R S S E V E N B R O T H E R S
word mark
i l lustrat ion
logo
A signature variation is the combinationof the word mark, logo, and/or avarious brand mark.
Below are combinationsthat are aesthetically pleasing:
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4
S I G N A T U R E V A R I A T I O N S
S E V E N B R O T H E R S
H O R I Z O N T A L V E R T I C A LP R I N T & W E BP R I N T & W E B
P R I N T & W E B
W E B
P R I N T & W E B
W E B
W E B
P R I N T
S E V E N B R O T H E R S
S E V E N B R O T H E R S
S E V E N B R O T H E R S
S E V E N B R O T H E R S
S E V E N B R O T H E R S S E V E N B R O T H E R S
word mark
i l lustrat ion
logo
A signature variation is the combinationof the word mark, logo, and/or avarious brand mark.
Below are combinationsthat are aesthetically pleasing:
5
6
L O G O D O N T ’ SD o n o t u s e t h e l o g o i n w a y s t h a t a r eu n a p p e a l i n g . H e r e a r e a f e w “ n o - n o ’ s ” .
N O T W I S T I N G
N O S H A D O W S
N O O U T L I N E S
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6
C o l o r s a r e i m p o r t a n t t o s t i c k t o .P r i m a r y c o l o r s c h e m e s h o u l d a l w a y s
b e u s e d t o c r e a t e a s e n s e o f c o n s i s t e n c y .
S e c o n d a r y c o l o r s a r e f o r m i n i m a l u s e b u t a w a y t o c r e a t e e m p h a s i s .
C O L O R S
# F F F F F FR G B ( 2 5 5 , 2 5 5 , 2 5 5 )
C M Y K : 0 , 0 , 0
# 0 0 0 0 0 0R G B ( 0 , 0 , 0 )
C M Y K : 0 , 0 , 0
# 7 5 B C A AR G B ( 1 1 7 , 1 8 8 , 1 7 0 )
C M Y K : . 3 8 , . 0 , . 1 0 , . 2 6
# A 7 A 9 A BR G B ( 1 6 7 , 1 6 9 , 1 7 1 )
C M Y K : . 0 2 , . 0 1 , . 3 3
PRIMARYPR
IMAR
YSECONDARYSE
COND
ARY
7
S T E E L F I S HA B C D E F G H IJ K L M N O P Q RS T U V W X Y Za b c d e f g h i jk l m n o p q r s tu v w x y z0 1 2 3 4 5 6 7 8 9. , : # ! @ $ % & ( )
A B C D E F G H IJ K L M N O P Q RS T U V W X Y Z0 1 2 3 4 5 6 7 8 9. , : # ! @ $ % & ( )
V E V E Y
A l t e r n a t i v e t y p e f a c e f o r w e b c o n t e n t
8
9
T Y P O G R A P H YA l w a y s u s e t h i s t y p e f a c e f o r m a r k e t i n g
F o r a n y w e b c o n t e n t a n d p r i n t e d d e s c r i p t i o n s
S T E E L F I S HA B C D E F G H IJ K L M N O P Q RS T U V W X Y Za b c d e f g h i jk l m n o p q r s tu v w x y z0 1 2 3 4 5 6 7 8 9. , : # ! @ $ % & ( )
A B C D E F G H IJ K L M N O P Q RS T U V W X Y Z0 1 2 3 4 5 6 7 8 9. , : # ! @ $ % & ( )
V E V E Y
A l t e r n a t i v e t y p e f a c e f o r w e b c o n t e n t
9
N O T J U S T A M E A L ,B U T A L I F E S T Y L E .
T S H I R T
N O T J U S T A M E A L ,B U T A L I F E S T Y L E .
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F R E S H | | A L O H A
ORIGINAL
S E V E N B R O T H E R S
D E S I G N
S E V E N B R O T H E R S
N O T J U S T A M E A L ,B U T A L I F E S T Y L E .
T S H I R T
N O T J U S T A M E A L ,B U T A L I F E S T Y L E .
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