Vietnamese photo life with smartphone

Camera device usage

Smartpho

ne

Tablet

Digital

compac

t cam

era

Feature

phone

DSLR

Mirrorle

ss

77%

21% 20% 18%

5% 2%

71%

6% 7%11%

0% 1%

Device used

Device most used

Smartphone has the dominant usage for phone taking

Q. Which device did you use to take photos in last 12 moth / Which device do you use the most to take photos, N=731

Vietnamese smartphone users take 20.5 photos / week

Numbers of photos via smarthone

All Female Male Less than 1 hour

1-3 hours More than 3 hours

6% 8% 5% 2% 9% 5%8% 9% 7% 10%

9%7%

40% 40%41%

66%40%

35%

20% 18% 23%

11%

23%

20%

13% 12% 13%

8%12%

14%

6% 6% 6% 3%10%

6% 8% 5% 4% 9%

Not recall Do not take photo 1-10 11-2021 - 40 41-80 More than 80

Q. How many photos did you take in 7 days with smartphones, N=528

Those who use internet longer tend to take more photos

By Gender By Internet Usage

What kinds of photos do they take?

What kind of photos do they take?

Selfie

22% 22%

WelfieAvg. 4.6 images / week Avg. 4.5 images / week

What kind of photos do they take?

Food

17% 39%

OthersAvg. 3.4 images / week Avg. 8 images / week

Family, Baby, Scenery, nature..

Male No.1 (39%)Game

No.2 (36%)Documents / materials

No.3 (25%)Screen in apps

Female No.1 (44%)Documents / materials

No.2 (40%)Shopping items

No.3 (27%)Chat

A variety of usage for screenshots

For sharing with others

For sharing with othersFuture referenceMemo

Memo Memo

What kind of photos do they take? – Ref. Screenshot

Why do you take selfie?

When in special places

When I change my appearance

When I like to share my photo on FB

When wearing something nice

When I feel like doig it

20%

20%

23%

29%

42%

No special reasons,it is part of their life

Q. What occasions did you take selfies in last 7 days?

Food photo between male / female

Create better life in photos“How nice is my life”

Life record“Here is what I eat”

Female Male

Photo and Facebook

Photo sharing method

Facebook, Zalo are the common ways of sharing

57%

36%26% 21%

12% 7% 6% 3% 2% 5%

Q. How did you share the photos you had taken for past 7 days?, N=528

Photo taking behavior difference

People who upload more on Facebook do wefie much more

4.6

10.1307285690469

4.5

11.6851530397089

3.4

6.44768192648369

8

16.1870561501938

×2.2

×2.6

×1.8

Others

Food / DrinksWefie

Selfie

Average20.5 photos

Average44.4 photos

×2.0

Average Those who uploadMany photos on FB

What apps are popular for photo shooting?

Camera App Usage

Q. When you take photos with smartphone, how do you take photos?, N=528

Mobile app only;

17%

Mix of camera / mobile app; 39%

Default app only;

44%

Mobile app onlyMix of camera / mobile appDefault app only

56% use mobile app

Camera App Usage – Popular App

Camera360 BeautyPlus Photowonder FV-5“Professional”“Funny”“Beauty”“Selfie”

Satisfaction / Dissatisfaction

Camera on smartphone satisfaction

Q. How much are you satisfied with smartphone camera? (0 = Completely dissatisfied, 10 = Completely satisfied)N=528

Satisfaction levels are quite high

0 1 2 3 4 5 6 7 8 9 10

4%

2%1% 1%

5%

9%

15%17%

27%

8%

12%

0%1% 1%

3%4%

11%

15%

20%22%

12%11%

Female Male

Satisfaction / Dissatisfaction factors

Q. Please choose the items that you think about each camera features of smartphone

Dissatisfaction are high in water-resistency

Wate

r-res

isten

cy

Night s

hots

Shake

proo

f

Start-u

p spe

ed

Auto-fo

cus

Shutte

r spe

ed

A varie

ty of

featur

es

Imag

e qua

lity

25%13% 8% 6% 4% 7% 3% 3%

20%

19%13% 15%

10% 11%9% 7%

30%38%

43% 38%42% 37%

40% 42%

26% 30% 36% 41% 45% 45% 48% 49%

Dissatisfied A little dissatisfiedA little satisfied Satisfied

Respondent profile (total respondent = 732)

Male, 48%

Female, 52%

45-49

40-44

35-39

30-34

25-29

18-24

3%

4%

9%

32%

18%

34%

Single, 52%

Married, 46%

Other, 2%

Age Gender

Married status

About Q&Me Vietnam Market Research Service

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17%

8% 8% 8% 8% 8% 7% 7% 7%

22%

0%1%

18%

31%

22%

14%

7%

3% 3%

1%

Stats Q&Me

Active users by age Urban user ratio (top 6 provinces)

Stats Q&Me

22%

51%

78%

49%

Top 6 provinces Others

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Due to the utilization of online, our service is best suited for the survey targeting 10’s – 30’s in urban areas

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People who are dissatisfied with smartphone camera