social media boot camp 20130315
TRANSCRIPT
presents
presented by
Social Media Boot Camp
Brian Bluff, President & Co-Founder
Eddie Bluff, Vice President Key Accounts & Co-Founder
About Today…
Download This Presentation on SlideShare
We’re here to help… • Toward the end of day • Consultations at your convenience
What We Will Cover
• Facebook • Twitter • Linkedin • YouTube • Blogging
• 1 Billion monthly active users • 3.5 Billion pieces of content shared each day • Each user shares 415 pieces of content per year • 24% of user base 35-54 years old
• 58% women • 42% men
• The biggest growth: 45-54 year-olds
The 3 most important reasons businesses leverage social media are:
1. Connecting with customers 2. Visibility 3. Self-promotion
• 80% of businesses today are using Facebook • 47% of users say that Facebook had the greatest impact on their purchase behavior • 58% of businesses saw a drop in marketing costs by moving to social marketing
The power of sharing...
3 Cover Photo
Benchmarking
Shortened url
Facebook ads Promote a post Run a contest
• Develop a unique voice & relate to your audience
• Have diverse content
• Ask for what you want
• Be consistent
• Benchmark
Since the beginning of Twitter there has been over 163 billion tweets sent In 2012, an average of 175 million tweets were sent from Twitter everyday in the US The average twitter user spends about 23 minutes a day checking tweets
• 53% of people on Twitter recommend products in their tweets
• 73% of Americans trust information and advice from Twitter
• 31% of US Consumers have searched a hashtag they saw on TV
69% of follows on Twitter are suggested by friends 79% of US Twitter users are more likely to recommend brands they follow 67% of US Twitter users are more likely to buy from brands they follow Only 26% of businesses frequently include calls to action in their tweets – 49% never include a call to action
Search Twitter for:
1. Brands
2. People
3. Keywords
A great way to connect with people you want to engage with. Don’t just RT. Add value to the conversation.
Hash Tags (#)
#joltbolt
Management Tools
• Over 200 Million members • Business professionals • 79% are 35+ years old • Linkedin promotes:
• Business intelligence • Business development • Creation of business relationships • Conversation
• As of 9/30/12 professionals are joining at a rate of 2/second • 50 million new members in 2011vs 6 years to add first 50
million
Linkedin - Overview
Personal Profiles
Establish a personal presence
Connect with customers and other businesses
Demonstrate your expertise
Leverage Your Personal Profiles
Company Profile
Share content and make updates
Create groups and participate in discussions
Build key relationships
Add Linkedin button to your website
Monitor your competitors
5 Tips To Growing Your Business On Linkedin
• 2nd largest search engine in the world • Every minute 72 hours of video are uploaded to YouTube • Reasons marketers use YouTube:
• 66% for Content Marketing • 49% for Search Engine Optimization • 69% for Branding • 54% for Social Media engagement • 14% for Customer Service
• More than 20% of global YouTube views are on mobile devices
Getting Started
Uploading Video
Annotations
Friends & Subscribers
Engagement
Yesterday Today Tomorrow
???
Blogging
Establish Credibility With Social Media
Become the Expert
Create Accounts (Name Claim) Grow
Networks
Create Content
Distribute Content
Participate In Discussion
Lead Discussion
Become the Expert
Establish Credibility With Social Media
Create Accounts (Name Claim) Grow
Networks
Create Content
Distribute Content
Lead Discussion
Participate In Discussion
SM Platforms
Social Media
Published Online Media
Market Sheet
White Paper
Press Release
Application Note
Intranet/ eLiterature
Conference Presentation
Website
Tech Paper
Published Print
Media
Blog Post
Maximize Opportunities
Multi-purpose Content
Engaging:
- fans
- markets
- customers
LinkedIn Twitter
YouTube
Email Campaign
Blogs = Expert & Support SEO
Social Properties
Distribute
Prospects Interaction
Branding
Search Engines
Website (blog)
Content Rank
Nee
d
• Establish a Presence
• Be consistent
• Engage
• Monitor, Track, Benchmark
Take-Aways
Questions??
Site-Seeker, Inc. © 2013