social media for marketing and corporate communication
DESCRIPTION
Few takeaways from this presentation are: 1. Social media is not free2. Content still remains the king3. Need buy-in from the top for social media to work4. It is about conversations; it is about relationships; it is not about conversionsTRANSCRIPT
Social Media for Corporate Social Media for Corporate Communication and Marketing Communication and Marketing
Does it make sense to follow the pack?
Back links and added exposure – After all traffic and branding doesn’t hurt
Commutainment – Socializers are not in ‘consumer mode’
Social Media Su_ksSocial Media Su_ks
None of the social media sites have monetized themselves the way search engines have
Making the move from ‘social mode’ to ‘buying mode’ takes a lot of efforts and doesn’t justify the ROI
Advertising dollars on social media???
No one is reading your blog No one is reading your blog and no one is ever going to and no one is ever going to
read your blogread your blog
Realities of Social MediaRealities of Social Media
You’ve got to give some of your You’ve got to give some of your best stuff awaybest stuff away
Realities of Social MediaRealities of Social Media
Social Media hates sellingSocial Media hates selling
Realities of Social MediaRealities of Social Media
It’s not what you say; it is what It’s not what you say; it is what they say that is importantthey say that is important
Realities of Social MediaRealities of Social Media
Social Media is not a marketing Social Media is not a marketing plan plan
Realities of Social MediaRealities of Social Media
You don’t have a choiceYou don’t have a choice
Realities of Social MediaRealities of Social Media
Dimdim
Positioning
Branding
Social Media - Success StoriesSocial Media - Success Stories
Open APIs
Zimbra, Sugar, Moodle, Claroline, Docebo
Community Manager – Social Media Mining
American Express
Social Media Forum
Small Business Owners
Social Media - Success StoriesSocial Media - Success Stories
Ideahub, Connectodex
Connect to the community, and letting the community connect with each other
Maclaren
Social Media - Success StoriesSocial Media - Success Stories
A prospect that I’ve been having conversations with:
One of the biggest brands in India
Social Media Initiative – top down
Social Media - Failure StoriesSocial Media - Failure Stories
Quality and accuracy Vs. Popularity
Rewards Vs. Risks – Don’t sacrifice a lot of money later for a little money now
Communication policy that doesn’t allow you to communicate
Your product has only a handful Your product has only a handful of customersof customers
Scenarios where Social Media may not workScenarios where Social Media may not work
Your decision makers spend all Your decision makers spend all of their time behind a secure of their time behind a secure
firewallfirewall
Scenarios where Social Media may not workScenarios where Social Media may not work
You don’t have an internal You don’t have an internal advocate for the social mediaadvocate for the social media
Scenarios where Social Media may not workScenarios where Social Media may not work
You don’t have the resources to You don’t have the resources to be successfulbe successful
Scenarios where Social Media may not workScenarios where Social Media may not work
Banking/Financial Services
Electronics
Boutique Market Research Consultancies
Social Media Mining is becoming mainstreamSocial Media Mining is becoming mainstream
Why bother?Why bother?
Monetizing Social MediaMonetizing Social Media
What’s more important – hammer or screw driver?
SEM is what is working as of today – shift needs to happen
Social Media can be an integral part of SEM
Social Media Vs. SEMSocial Media Vs. SEM
Corporate speak is where the problem is and not in the medium
‘Content is no longer king’ Vs. Medium
Social Media in a ‘silo’
Social Media – Common MistakesSocial Media – Common Mistakes
‘Make an online profile or two’ and ‘post about your product or service’ and you are good to go
I am looking at ‘dollar for dollar returns’
Social Media is about ‘conversions’
Social Media is ‘free’
Why wouldn’t you want to be there when millions are spending their free time. If you don’t, you competition most likely will
I am a. social and b. marketing – 90% social and 10% marketing
Social Media – BottomlineSocial Media – Bottomline
After all, it has become a commodity now. Differentiate!
Social media is about ‘conversations’ and not ‘conversions’
For most people, buying is an ‘emotional decision’
Let us stay connectedLet us stay connected
Sabapathy NarayananSabapathy Narayanan
+91.960.000.2325+91.960.000.2325