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Kaushik BanerjeeSocial Media ManagerKaushik Banerjee: Social Portfolio1

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About MeMy current experience involves in the sole management of the Social Media team for DigitasLbi Gurgaon which includes clients like Aircel, Honeywell, JK Motorsports, Religare, SOIL, OPPO Mobiles and InFocus phones. Stand out skills include strategic planning, ideation, copy-writing, live tweeting and ability to listen and respond appropriately to the target audience. Hoping to develop and expand knowledge in the areas of management and marketing in this increasingly influential social media driven era. Looking to learn how to support clients in the proper use of digital tools in order to market their company effectively and efficiently.

Kaushik Banerjee: Social Portfolio2

Key CampaignsAircel: #SeeYouOnline

Microsoft Lumia: #RaiseYourLumia

JKMotorsports: #JKNoLimit

Religare: #ItsMyTurn

Maruti Suzuki: Desert Strom live coverageKaushik Banerjee: Social Portfolio3

Aircel India: #SeeYouOnlineKaushik Banerjee: Social Portfolio4Objective: To amplify the brand TVC revolving around Free Basic Internet for India.

The Launch: Through a new platform (Thunder Clap) we leveraged users as brand advocates to officially launch the TVC on their timelines reaching 2.1Mn people at same time.

Key takeaways from engagement plan:The FB video post view rate achieved 15% which is exceptionally high from regular 6% to 7%Twitter Reach: 3.4mn impressions and Hashtag#seeyouonline trended on Twitter.

Kuashik Banerjee: Social Portfolio5

What did we do?

Made the influencers/fans/followers to share their bit of the online story.

With a microsite helped them to generate memes and stories.

Got them to participate in creating interesting stories around getting online.

Microsite: http://www.seeyouonline.in/

Microsoft Lumia: #RaiseYourLumiaKaushik Banerjee: Social Portfolio6

Microsoft, Channel V Goa Fest, On-ground activation = #RaiseYourLumia

We targeted audiences (core TG) to register & wear a Microsoft Lumia Handskin with unique codes for identification.

Registered crowd tweeted with #RaiseYourLumia and got a drone to click their picture (while the event was on) - which was pushed out on social channels (brand/audience) real time.

Results:3.5k Images/Day (approx)Brand Recognition

Bagged the Mobby Award 2015 Best Technological Innovation

JK Motorsports: #JKNoLimit

Kaushik Banerjee: Social Portfolio7Life came a full circle when I got one more chance at Motorsports. This time, it was for JK Tyre.

Objective: Amplifying the grand finale(18th JK Tyre Racing Championship) by creating excitement among current users & beyond through engagements.

How: Utilizing brand JKs top three racers on the points table, we tossed out the racers location on various social platforms in a span of an hour with #CatchTheRacer

Using existing footage from previous races, we picked up action pack shots that froze , initiating users to capture that moment with a caption #JKSpeedVids

Creating a property for brand JK Tyre, we hosted a candid chat show with whos who of Motorsport. Every race day conversation videos were pushed on brands social asset under JK Pit Stop branding.Tapping into our existing data base from affiliated colleges (NIIT, IIT, etc.) & other institutions(Delhi University). We targeted motorsport enthusiasts to participate in an internship program of a life time! #JKMotorsportIntern

Outcome:Increase in awareness about the event and got higher views on the webcast than average. (7.8K organically)

Religare Health Care: #ItsMyTurnKaushik Banerjee: Social Portfolio8Objective: To influence the TG through direct communication that resonated vey well with the elderly. Targeting the youth to do their bit for there parents with #itsmyturn

Idea: The campaign is based on the premise that even a simple act of love from children can bring endless happiness to parents. It also highlights a beautiful thought that since we all grow up seeing our parents as pillars of strength, we tend to forget that in their golden years they need us the same way. Social content was a mix of video and static content.

How: The brilliance of execution is how technology has been effectively used to garner messages from audiences across the country for their parents, on the Wall of Care microsite. 106 leads generated so far.

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Maruti Suzuki Motorsports: #DesertStrom04Kaushik Banerjee: Social Portfolio9

Massive sand dunes, 4 x 4 extreme cars and some stunning drivers. Sharing some moments captured during the live coverage of Maruti Suzuki Dakshin Dare 2014 in Jaiselmer.

Had gone to cover the event for Maruti Suzuki, to ensure that all of their users on the digital space enjoy the race on the brand page, real time.

Social Content Work(handful of them)Kaushik Banerjee: Social Portfolio10

Microsoft LumiaKaushik Banerjee: Social Portfolio11Go green with #AnywhereOffice.#AchieveMore on #Lumia640XL. Shop now Have a unique colour in mind for your painting? Mix and explore with #OneNote. #AchieveMore with #Lumia640XL. Shop now Broken photo frame? Ask Dad to help you out. #AchieveMore with Skype on your Lumia640 XL Buy now

Content series: Promoting 5 Microsoft services using real time shoot.

AircelKaushik Banerjee: Social Portfolio12Social engagement, festival and VAS post for Aircel India

Swift Social Engagement Idea: #WeTheSwiftKaushik Banerjee: Social Portfolio13Social engagement UGC driven post for Maruti Suzuki Swift India

InFocus PhonesKaushik Banerjee: Social Portfolio14Post Series on Selfie adventure of Bingo21 a new phone from InFocus and generic posts.

Something MoreAs they say, life doesnt give you everything at once. Ditto was the case with me. Like several others I did my graduation in Commerce and Masters in Marketing. Started my career in retail and realized that I was being unfair to myself. With this job of mine, I was missing out on the first love of life, i.e. music. Also, this work did not give me any sort of creative satisfaction.And thus began the odyssey to find and achieve what I liked and had interest in. My quest found respite in the bubbling world of Social Media and Advertising. It has been no looking back since I joined the Advertising industry. I am thoroughly enjoying the experience and would label myself as a web-enthusiast.I am also a free-lance photographer, traveler, blogger, guitarist and a big-time foodie.My Blog: https://kaushikbaner.wordpress.com/Twitter: https://twitter.com/spookienudFacebook: https://www.facebook.com/kaushikbanerGmail: kaushikbaner@gmail.comMob: 8010728040Kaushik Banerjee: Social Portfolio15

Thank You.Kaushik Banerjee: Social Portfolio16

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